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Visual Communication
DOI: 10.1177/1470357207084862
2008; 7; 5 Visual Communication
James de Vries
Newspaper design as cultural change
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REF L ECT I ONS ON PRACT I CE
Newspaper design as cultural change
J AMES DE VRI ES
ABST RACT
This article describes the (re-)design of newspapers and magazines as a
process of cultural change which goes beyond designing a publications
layout, typography and use of colour, and includes designing the
processes and structures of its production.
KEY WORDS
culture change news design typographic design
WE NEED A NEW BREED OF VI SUAL PRACT I T I ONER
Big newspapers have a big problem. They have declining circulations, and
their fundamental business model of advertising-funded journalism is under
threat. There are websites, discussion groups, summit meetings and inter-
national conferences dedicated to the future of newspapers, and the pundits
are wringing their hands about where the solutions might come from. As a
design consultant working with newspaper publishers, it has been an
interesting challenge to develop an approach to the topic.
One obvious, yet difficult, solution for the publishers is to observe
how society has changed from the heyday of newspapers, and to design a
contemporary business-place and a new product that matches the lifestyle of
readers more closely. Everybody agrees that we are living in an increasingly
visualized world, yet few newspapers seem interested in understanding how
to really harness modern visual communication. They are most likely to still
think of the visual as a decorative afterthought to the content. Newspaper
designers try to promote visual communication as a fundamental of news-
paper design. They try to get the message across that everything that is visual
in a newspaper, from the paper and typeface selection to the way pictures or
graphics are used, conveys meaning and tells a story.
Copyright 2008 SAGE Publications (Los Angeles, London, New Delhi and Singapore:
http://vcj.sagepub.com) /10.1177/1470357207084862
Vol 7(1): 525 [1470-3572(200702)7:1; 525]
v i s u a l c o mmu n i c a t i o n
But it is a difficult message to get publishers to take action on. It
means changing an ingrained culture that is fundamentally founded on
words, and words alone. It means ignoring the groaning of the crusty old
senior white males who say Youre dumbing down our paper. It means
asking the tough question: which traditions are useful and which traditions
are dragging us backwards?
But sometimes publishers do make a conceptual leap forward. For
instance the case of the recent redesign of TheGuardian (Figure 1) where
Creative Director Mark Porter, and his team of designers (including our
colleague Mark Leeds), genuinely grappled with the issues of how readers
experience the media today, and how a news brand can cross multiple media
and remain relevant. Perhaps more importantly, the Editor, Alan Rusbridger,
has an integrated understanding of the importance of the visual, and had the
backing to make profound changes to the processes and planning that
usually stymie innovation on large, western newspapers.
According to Malcolm Gladwell (2005), the visual informs our very
first and most profound decisions about things. This applies to reading
newspapers. Good editors know that readers do not necessarily read every
word of every article. They might spend five minutes with a newspaper,
flicking through it and getting an overall sense of it from the way the paper is
visually organized. This is just as legitimate a way of reading as spending an
Vi s u a l Co mmu n i c a t i o n 7 ( 1) 6
Figure 1 As society and our daily habits have changed, The Guardian has re-thought all
aspects of presenting and editing the news to more closely align the product with a
contemporary lifestyle.
hour with the paper and reading every word. Thinking of the reader first
means thinking about the visual presentation of stories. But this is difficult
for traditional newspaper people because the way most people get to a senior
level is by being very good writers. They are word people, and their culti-
vation is infused with the solitary primacy of words.
Words remain absolutely crucial of course, but rising to match that
importance is the notion that an editorial product is a visual product, so
visual presentation and the idea of telling stories in multiple ways that appeal
to multiple types of readers is growing. This requires a new breed of visual
practitioner, who loves ideas and understands that the heart of a good news-
paper is to tell compelling stories, an intelligent, editorially minded visual
practitioner who understands how to find a story in data, how to visually
interpret that story and how to tell it with the best combination of words,
pictures and graphics.
OUR PROCESSES
For de Luxe & Associates (my own practice), a newspaper design project
typically involves three areas of effort and expertise: the technical and
typographic, the editorial or device and component ideas, and the systems
thinkingthat allows clients to renew their processes and make the most of the
design (see Figure 2).
De Vr i e s : Ne ws p a p e r d e s i g n a s c u l t u r a l c h a n g e 7
Figure 2 The three spheres of design discipline that de Luxe & Associates use in a
typical design project. They may be seen as following the same trajectory as Richard
Buchanans (1992) Four Orders of Design: things, symbols, action and systems (or
thought).
For Designers, being a New Breed of Visual Practitioner means that designing
a newspaper goes beyond typography and layout. It also includes designing
how people work. As part of our recent makeover of the (English language)
South China MorningPost (Figure 3), we devised some basic typographic
visual elements that can be handled by sub-editors. As a result they no longer
need to go to a separate Graphics Department to get things done, and can no
longer resort to traditional excuses such as Id love to get a graphic in this
article but we just dont have the time, or Those graphic guys, they never
deliver accurately. The layout subs can do basic graphics themselves, because
the technical process no longer requires specialist skills, so in the design
templates we are working towards the incorporation of stronger visuals as
the path of least resistance.
I NF OGRAPHI C
The infographic in Figure 4 comes from TheNew York Times, 7 September
2006. Designed by Ben Schott, author of Schotts Original Miscellany, it is an
op chart. It does not require much Illustrator skill, but it does require
insight. And it is designed for the opinion page because it allows readers to
compare different issues related to the story, and therefore to gain insight.
Figure 3 The revised Nameplate of the South China Morning Post.

Figure 4 Infographic from The New York Times, 7 September 2006. Designed by Ben
Schott, author of Schotts Original Miscellany. Showing that a successful information
graphic is more the result of a strong idea than strong drafting skill.
Figure 5 Before: The South China Morning Post stuck to few layout variations and the
main headline face, designed to be a body typeface, conveyed a lack of elegance. This
and a host of other design and editorial problems meant that the newspapers design
didnt match its desired position in the marketplace.
I T S NOT J UST A MAT T ER OF T YPOGRAPHY
The first step in the makeover of a newspaper, after all the research, analysis
and comparison, is redesigning the typography. The South China Morning
Post was using a body typeface as its news headline typeface (see Figure 5).
Typefaces are designed for their expected size of output, so it looked quite
clumsy.
Our makeover had its origin in this observation. We met with the
Editor in Chief, suggesting a discussion of the papers design, and this led to a
brief for an overall typography makeover. But, as already mentioned, it is
Figure 6 The new headline face, Farnham Headline. Christian Schwartz, the type
designer, refined Farnham Display, which had quite extreme characteristics, to create
Farnham Headline. A more compact, sturdy typeface, it retained a contemporary,
elegant feeling that could drive the look of the newspaper, which was why we chose it.
Figure 6 (cont.) Early design experiments used different typefaces to define the new
character of the newspaper. This option uses Amplitude as the headline face. Note how
other structures such as taglines were also being tested.
Figure 6 (cont.) Electra as the headline face.
Figure 6 (cont.) Farnham as the headline face. This was the most conservative option
and was unanimously preferred by the newspapers management committee.
Figure 6 (cont.) Stag as the headline face.
impossible for us to just do a makeover of the typography because everything
about design questions the status quo. Cleaning up the typography and
making it more appropriate for a modern newspaper has implications for
page layout, and page layout has implications for the way news is written and
edited (see Figure 6).
When we analysed the layout on the newspaper we saw patterns that
showed a laziness about how the news was assembled (Figure 7) and how the
typical layout solutions were produced.
As a part of the project we started building story-telling devices such
as mini-graphics (Figure 8). These, in turn, affected, not just the layout, but
also the structure of the news story, and even the newspapers division of
labour and the geography of the newsroom. Design has implications all the
way up and down the organization.
At the South China MorningPost, the layout subs had historically been
the all-powerful final arbiters of what the newspaper would look like on a
day-to-day basis, the gate keepers of the newspapers pages (a layout subis
usually a senior sub-editor, who has learned how to use the layout functions
of the editorial software used by a newspaper they usually have minimal
design training). But at some stage they had been stripped of that power, and
it had been given to a group of senior editors from different backgrounds,
some American, some Australian, some Chinese. The layout subs were told to
Figure 7 A common layout on the old newspaper. A large photo would be centrally
placed (no matter what quality or story value), and stories would pinwheel around the
central photo. Despite using comparatively large photos, this approach did not respond
well to the quality of information.
L uL LuXL 8 ASSuClA1LS 2006 lor clarication on an, oints lease contact us at +62 9690 2929
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Figure 8 These simple quote devices, seen here in a page from the style spec-sheet
delivered to the CCI builders, were devised to retain a modular concept, and give the
layout staff simple ways to add an extra dimension to stories.
just do it. But the editors who now decided what would be included did not
think visually or cohesively. They didnt have a feeling for how the whole
would be assembled for the reader, and they seemed to work more from a
push the news at them approach to readers, rather than What will readers
want to know? approach.
We were told of cases where eight stories might have been allocated
for a page that already had a two-thirds advertisement on it and the editors
wondered why the layout subs couldnt get a picture in (pictures were always
the first thing to be sacrificed). Clearly it is crucial that from the very
beginning there is an idea of what the page will look like, and what will be
given space and priority. So, as is our usual practice, we developed a user
guide for the people who actually put the pages together (Figure 9).
Figure 8 (cont.) A page from the User Style Guide, showing the commonly used
editorial devices available to subs that add visual and story-telling variety. Although
these are simple components, they still require considered use. When they are
overused, they simply become annoying distractions.
Figure 9 Pages from the User Guide, showing instructions on how to use the
respective components.
Figure 10 Various pages from the User Guide, showing what the constraints are (these
were locked into the system) and how various components should be used.
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USER GUI DE
Sometimes an organized outcome needs to trump user flexibility. Our User
Guide constrains many components of the newspaper, including the number
of headline sizes. There was much discussion of this. People asked: Why cant
we keep going smaller? Why cant we just have an infinite scale between
them? It is a reasonable question, but readers can perceive only about three
or four priority levels on a page. There might be ten articles but there is no
point in ranking them one to ten. I believe readers want to be told what is the
most important, the next most important, and from then on they will work it
out for themselves (Figure 10). Our constraint on headline sizes also helped
to provide visual breaks. It was also a big part of our design task to improve
the sense of organization on the pages. Sub-editors will often write a headline
that fits neatly and then expand the size so that it fills the whole width. But
headlines do not have to go all the way across. They can allow a bit of white
space, a visual break in the layout.
All this changes the way news is written and read. We argued, for
instance, that headlines in this design could afford to become longer now
that the new headline typeface read so well. This goes against the tradition of
punchy headlines, but it reduces the need to have both a headline and an
introduction. It changes the way news is written and edited. It also deprived
some subs of their much loved puns.
Figure 10 (cont.) Headlines are constrained to five sizes. It is important to give
readers a consistent sense of priority, and to signify meaning this way. Adding more
headline sizes would have the effect of confusing or blurring the definitions.
Figure 11 The first colour we proposed for the Life section. We thought it worked
well, but it was refused point-blank by the editor.
Figure 11 (cont.) The second colour we chose for the Life section was called tarty by
some of the editors, which we thought entirely appropriate.
T HE DESI GNER I S A CULT URAL I NT ERPRET ER
When we redesigned the South China MorningPost we had many discussions
about the meaning of colour. We were trying to get a good spread across the
spectrum, but our client preferred red. So we ended up using three different
reds: the Sport section red, the City section red, and a main news red. We
proposed a crimsony red for their lifestyle section (which has a lot of
material about shopping, beauty, etc.). But this met with resistance from the
management committee. They thought it was too feminine and a bit tarty
there was a specific Chinese word for that. In the end we prevailed, though it
was in fact our second approach. We had first proposed an eggy yellowy
colour which they had absolutely resisted (Figure 11).
Colour is a very powerful tool, but it is easy for designers to overdo
colour and develop multilevel colour symbolisms that are completely
irrelevant to readers. As a function of our short-term memories, a system of
three or four colour-coded themes is about all most readers can take
meaning from. The rest is subconscious (Figure 12). Layout also has its
cultural differences. Chinese papers are very active, apparently very chaotic.
Many have a layout we would regard as visual anarchy. The AppleDailyfor
instance is an extremely vigorous newspaper, both in layout and editorial
stance, but it is very successful. Of course, cultural and reading differences
Figure 12 The colour palette used in the newspaper.
Shanghai Anxin Flooring, in which
UnitedStatesprivateequityfirmCar-
lyle Group has a stake, plans to raise
about US$150 million froman initial
publicofferinginNewYorkasearlyas
the thirdquarter.
The company had yet to decide
whether to sell shares on the New
York Stock Exchange or the Nasdaq
Stock Market, sources said. Anxin
couldnot be reachedfor comment.
Carlyle in May last year paid
US$20 million for an undisclosed
stakeinthecompany, themainlands
largest wood-flooringmaker anddis-
tributor. At the time, it said it would
investanadditional US$7.5millionin
the company by the middle of next
year.
Anxinin2004acquiredaforest re-
serve in Brazil, the first mainland
company to buy forestry resources
overseas, accordingtoastatement by
Carlyle at the time of the stake pur-
chase.
The following year it bought
40,000 square metres of land in Hei-
longjiang province. Anxin invested
100 million yuan in a wood-process-
ing facility on the site that will start
operation this year. It will be able to
process 1,000 cubic metres of timber
amonth.
The company has anannual pro-
duction capacity of 3.5 million
sq metresof woodflooringandoper-
ates more than 400 retail outlets in
themainlandbyfranchise. It is trying
to expand into the growing market
for engineered flooring. Such floors
are made fromgluing together thin
pieces of woodandare cheaper than
the solid wood floors the company
initially focusedon.
The countrys engineered floor
market is expected to surpass the
solid wood segment by 2011, accord-
ingtothe statement.
Timber used in the companys
flooring includes white oak, birch
andBraziliantigerwood.
Anxingenerated700millionyuan
in sales fromsolid wood floors in
2005. Chinas woodfloor market vol-
ume rose to 230 million sq metres in
2005 from130 million sq metres in
2004.
Anxin targets US$150m
from New York share sale
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
TimLeeMaster
SOUTH CHINA MORNING POST MONDAY, MARCH 26, 2007 B
Porsche aims for 31pc
stake in Volkswagen
Cars B17
World Comment
The smart money is on for
a boomin the mainland
TomHolland B2
Snapshot
Commodities mover
of the week: Oil
US$5.17
Blue-chip mover of the
week: China Resources
11.61% 3.9%
Hang Seng Index:
change on the week
MARKETS Baht hits 9-year high B20
www.scmp.com.biz
Business Digest
Hot Macauplays turncold
US-listedMacauplays were one of last years
best bets. As the territory overtook
the Las Vegas Stripas the
worlds largest gaming
market, shares inLas
Vegas Sands Corpmore
thandoubledwhile
rival WynnResorts rose
more than80per cent.
But recent weeks have
deliveredapainful reminder that even
the hottest winningstreaks must eventually
turncold. Full report B2
Gaming
Success secrets
ChinaMobile chairman
WangJianzhouhas
revealedthe secret of
success at the nations
largest mobile
operator. It is all down
tointernational best-
seller Blue Ocean
Strategy howto
create uncontested
market space andmake the competition
irrelevant by economists W. ChanKimand
Rene Mauborgne. Full report B3
Telecoms
Mainlandmoves up
WhenSir Michael Rake
joinedthe accounting
professionin1968, there
was hardly aneedfor
international
accountants onthe
mainlandas the country
was inthe throes of the
Cultural Revolution.
Forty years on, his viewof the mainland
has changedcompletely. Andthe KPMG
international chairmanis switching
professions. Full report B26
Accounting
Funds for
universities
Universities inthe
UnitedStates have
hoardedbillions of
endowment dollars tofinance
their operations for years tocome
andinBritainthe government is
offeringincentives toencourage
schools todothe same.
But inAsia, endowment funds are fewand
poorly funded, adifference that couldleave
our institutions trailingthose inthe west.
Full report B11
Endowments
China National Cereals, Oils &Food-
stuffs Import & Export Corp (Cofco
Group), the mainlands largest grain
trader and processor, expects to list
all itsbusinesseswithin5yearsafter a
systematic segregation of its various
activities.
Chairman Frank Ning Gaoning
saidCofco, whose China Agri-Indus-
tries Holdings raised HK$3.2 billion
inaninitial publicofferingearlierthis
month, would keep injecting assets
into its two Hong Kong-listed vehi-
clesforthenext 3to5yearsuntil units
of the groupare all listed.
More spin-offs fromCofco were
also possible in the near future, Mr
Ningsaid.
Shares of China Agri-Industries
surged 48.66 per cent on their debut
last Wednesday.
Cofco International, the groups
other Hong Kong-listed firm, is a
leading food processor aside from
other businesses.
Mr Ning, who gained experience
in consolidating state-backed firms
when he was chairman of China Re-
sources Enterprise, saidCofcos vari-
ous businesses should be clearly
categorisedintoseparatebranchesto
increase their appeal toinvestors.
Many investors are concerned
about whether big-scale conglomer-
ates in China can have a focused
business, he said.
Mr Ning said the next step would
beconsolidationof thegroupsprop-
erty business.
ChinaAgri-Industries is inoilseed
and rice trading, brewing and wheat
processing, and plans to focus on
biofuel and biochemical businesses
as it seeks to benefit fromgovern-
ment efforts to expand the use of
alternative energy products.
Beijing has so far issued only 5
licences toproduce ethanol, analco-
hol madefromsugaringrainssuchas
corn, rice, sorghumand sugarcane
that was introduced inthe mainland
in2002 as a fuel blendtocut carbon-
dioxide emissions.
It is the governments policy to
develop alternative energy, manag-
ingdirector PatrickYuXubosaid. By
2010, the government plans to attain
a production target of 5 million
tonnes of ethanol, of which we hope
50 per cent to 60 per cent will come
fromChinaAgri-Industries.
Asmorecompanieslookintothe
biofuel business, were creating de-
mandfor ethanol inthe country.
China Agri-Industries wholly or
partially owns 2 of the 4 licensed
operating ethanol fuel plants in the
mainland. According to its prospec-
tus, the companys biofuel and bio-
chemical divisiongenerated30.2 per
cent of profitsand6.7percent of total
revenue in the first 9 months of last
year.
China Agri-Industries more than
doubled its 9-month profit last year
to506.7millionyuanfrom224.5mil-
lionyuaninthefirst3quartersof2005
as sales rose to 13.84 billion yuan
from12.08billionyuan.
The company has a capacity to
make 180,000 tonnes of ethanol fuel
annually. It plans to expand this to
1.08milliontonnes bytheendof next
year as part of capital spending of 2.8
billionyuanfor the period.
Cofco aims to
list all units
in 5 years
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Kandy Wong
Many investors are
concerned about
whether big groups
in China can have a
focused business
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cofco Group chairman
Frank Ning Gaoning
China Shenhua Energy, the worlds
second-largest coal producer bysales
volume, postedan11.8per cent risein
netprofittoarecord17.46billionyuan
for last year, although it was below
market expectationduetolower than
expectedcoal saleprices.
The profit is 7.2 per cent lower
thanthe18.83billionyuanmeanfore-
cast of 21analystspolledbyThomson
First Call and 5.4 per cent belowthe
18.45billionyuanforecast of thesame
number of analysts in a Bloomberg
survey.
Second-half net profit grew13 per
cent year onyear to8.85 billionyuan,
outpacing a 10.4 per cent increase in
thefirst half.
Thefirmwill paya34fenpershare
final dividend, up from12.5 fen in
2005.
China Shenhua, which has an in-
tegrated coal and power production
network as well as a rail andshipcoal
transport operation, last year sold
171.1 million tonnes of coal, 18.5 per
cent morethanin2005.
Of that, 135.7 million tonnes were
produced by the company, an in-
creaseof 10.4per cent fromtheprevi-
ous year.
Sales of coal sourced fromthird
parties that it blended with its own
coal to enhance quality and to fill its
rapidly rising transport capacity
soared 64 per cent to 35.4 million
tonnes. Power sales surged 42.2 per
cent to51.71billionkilowatt-hours.
Analysts saida 59.8 per cent jump
in the cost of coal bought fromthird
parties was responsible for a fall inits
coal divisions operating profit mar-
ginto42.9per cent from46.8per cent
in2005.
Higher purchase prices of coal
fromexternal sources have dragged
down China Shenhuas profit mar-
gin, said UOB Kay Hian analyst Foo
Choy Peng. Third-party purchases
were 48.5 per cent more expensive
thanself-producedcoal onaverage.
The average coal selling price
edgedup0.88per cent to308.10yuan
per tonne, slightly belowa 2 per cent
riseto310yuanforecastbyBOCInter-
national.
Theaveragedomesticsellingprice
rose 4 per cent due to tight supply as
the government increased efforts to
closeunsafemines, whiletheaverage
export price tumbled 7.8 per cent to
381.60yuanper tonne.
Analysts expect coal prices to re-
mainfirmthisyearasthegovernment
continues its efforts toshut small and
unsafe mines, while demand should
remainstrong as the economy heads
for10per cent growth.
Overall, theindustrys annual out-
put growth has fallen between 8 per
cent and10percent inthepast 2years
frombetween15 per cent and 22 per
cent over 2001to2004.
We expect this trend to continue
given the stricter enforcement of
mine safety regulations by the Chi-
neseauthorities,saidABNAmroina
researchreport. Weexpect domestic
coal demand and supply to be fairly
balanced, [which] should provide
strong support for domestic coal
prices.
China Shenhuas management
said in January the company had
signed1-year sales at prices at least 5
per cent higher than last years. Con-
tract sales accountedfor 77.3per cent
of domesticsales in2005.
ABNAmro forecast that the com-
panys output would grow14.2 per
cent this year to156 milliontonnes. It
said production would log a com-
pound annual growth rate of 12 per
cent from2005, to 215 milliontonnes
in2010.
Of the 2010volume, the European
brokerage expects 15 million tonnes
to come fromasset injections from
thefirms parent ShenhuaGroup.
China Shenhua chairman Chen
Biting said the injection of coal and
power assets was possiblethis year.
Firm sells more coal but lower sale prices affect margins
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Eric Ng Black power
25
20
15
10
0
75
65
55
45
35
Share price Regional thermal coal price
China Shenhua Energy
June 05 March 07
Mtonnes Y-o-y change (%)
Chinas coal production
2.5
2.0
1.5
1.0
0.5
0
25
10
15
10
5
0
00 01 02 03 04 05 06
China Shenhua Energys coal production
250
200
150
100
50
0 03 04 05 06* 07* 08* 09* 10*
Mtonnes
SOURCES: BLOOMBERG, CHINA COAL MONTHLY, ABN AMRO PHOTO: XINHUA SCMP GRAPHIC
* Forecast
Shendong Mines Wanli Mines
Zhungeer Mines Shengli Mines
Jinjie Huerwusu
Others
Shenhua falls short with
record 17.5b yuan profit
We expect domestic
coal demand and
supply to be fairly
balanced, which
should provide
strong support for
domestic coal prices
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ABNAmro research report
Huadian Power International, a unit
of state-owned power producer
ChinaHuadianGroup, saidnet profit
rose 12.6 per cent last year to1.2 bil-
lion yuan, thanks to higher genera-
tionandlower unit coal cost.
Theprofit, basedoninternational
accounting standards, is 2.9 per cent
higher than the 1.16 billion yuan
mean estimate of 20 brokerage ana-
lysts polledby ThomsonFirst Call.
The company, the largest power
producer inShandongprovince, said
generationvolumegrew12.2percent
to 52.53 billion kilowatt-hours last
year.
Coal cost per kilowatt-hour of
power generated eased1.18 per cent
to15.34 fen. This helped lift profit as
coal cost accounted for 69.4 per cent
of operatingcost.
However, thesavings werelargely
offset by a 34.81per cent jump in in-
terest expense to691.93 millionyuan
anda5.4percentfall inplantusageto
5,402 hours, which raised its fixed
costs per unit of power sold.
Huadian said coal costs were set
torise as price controls were relaxed,
while interest charges would contin-
uetoriseasit built moreplants. Plant
usage would also fall as capacity ex-
pansion rates exceeded demand
growthinits operatingprovinces.
ABN Amro estimated Huadians
net profit to grow 37.1 per cent this
year to1.6 billion yuan and a further
30 per cent next year to 2.08 billion
yuan. Citigroup has a 1.26 billion
yuanestimateforthisyearsnetprofit
and1.65billionyuanfor next year.
Huadian Power lifts
net 12.6pc to 1.2b yuan
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Eric Ng
CityDigest
Crime
Police accusedover rise inbike thefts
Amotorcyclists grouphas pointedthe finger at
police after statistics showedthe number of
reportedmotorcycle thefts rose by 78per cent
last year. Many are shippedtothe mainland,
Taiwanandother Asiancountries. The most
popular are Hondas, whichaccount for more
than80per cent of stolenbikes. Franki YangWai,
HongKongUnitedFront for Motorcyclist Rights
founder, saidastolen400cc Hondacouldbe sold
for uptoHK$30,000onthe mainland. I thinkthe
police are not treatingthe motorcycle thefts as
one of their toppriorities, he said. Full report C4
5-year ordeal
Dogs returnbig surprise for owners
If every doghas its day, goldenretriever Sandy is in
canine heaven. Five years after owners Rajesh
Sadhwani anddaughter Shanti gave her upfor
adoptionbelievingshe was off toabetter life in
Canada, officers of the Agriculture, Fisheries and
ConservationDepartment contactedthe family to
say they were holdingthe dog, whichthey had
identifiedfromamicrochipimplant. Sandy was in
arundownstate andofficers suspectedshe had
beenusedas apuppy factory near ShaTauKok.
Nowreunitedwiththe Sadhwanis, Sandy is very
muchapamperedpet. Full report C3
Life
How filmmakers are helping
NGOs broadcast their message
Feature C5
TALKBACK Your views on the gay TV show ruling C2
www.scmp.com
Precious metallic: five
great silver handbags
Style C7
After South Africa, Australia have
their eyes firmly on the West Indies
World Cup C18, C20
SOUTH CHINA MORNING POST MONDAY, MARCH 26, 2007 C
Sport
Charity
Runners raise HK$1.3 million
Hundreds of Jardines staff andfamilies, students
andfriends racedupthe 49floors of Jardine
House inCentral yesterday inaidof charity. The
sweat-soakedrunners joggedthe 947steps
climbing183metres andraisedHK$1.3million
for their efforts. Proceeds will gotoMindset, a
charity set upin2002by the Jardine Matheson
Grouptopromote mental health. As inthe past
fewyears, the funds wouldbe allocatedto
support HealthinMind, ayouthprogramme co-
organisedby the Hospital Authority andMindset.
Sherry Lee
Four men who hacked a newspaper
vendor todeathsevenyears agoover
a business dispute were convicted
yesterday of charges arising fromthe
killing.
Lo Hon-shing, 32, Li Cho-ming,
34, and Leung Chi-hung, 35, were
found guilty of murdering Ho Wai-
ha, 40, and face mandatory life sen-
tences. LamTse-lik, 32, was found
guiltyof manslaughter. Thefourwere
arrestedlast year andin2005.
A Court of First Instance jury
reached unanimous verdicts after
three days deliberation. Mrs Justice
Verina Bokhary adjourned sentenc-
ingtotoday.
Hoshusband, LauPing-sun, who
was inthefront rowof thepublicgal-
lery to hear the verdicts, said outside
court: I feel relieved. I believe injus-
tice, inthe lawof HongKong.
Ho was found slumped in a pool
of blood, with chop wounds to her
back, left armand leg, in front of her
newsstandinTai PoRoad, ShamShui
Po, early one morning in September
1999.
She had previously received
threats fromanewspaper distributor
over her refusal topay for papers she
couldnot sell.
The trial, whichbeganinJanuary,
heardthat Lohadhelpedarrangethe
attack, which had been ordered by a
mannamedasMichael Choi, asenior
figure in Ching Wui Newspaper and
Magazine Distribution Company
who, the court heard, was disgrun-
tled with Ho and wanted to teach
her alesson.
Leung administered the fatal
blows, while Li and Lamacted as
lookouts, the court was told.
Mr Choi was saidtohave ordered
theattackinresponsetoHosleading
role in a campaign of resistance to
newsalesquotasforvendorsinSham
Shui Po. Ching Wui was responsible
for distributing the Oriental Daily
News and The Sun in the area at the
time.
Mr Lau told the court that a dis-
pute had arisen after Ching Wui had
told vendors they would be supplied
extracopiesof thepapers, whichthey
would have to pay for regardless of
whether they could sell them. Previ-
ouslytheyhadbeenallowedtoreturn
unsoldpapers tothe distributor.
Ho, who was part of a union of
newspaper vendors, had been
threatenedbythedistributor, Mr Lau
said.
The court was shown videos of
police interviews in which the ac-
cused admitted their roles in the
attack. They told the court those had
beenmade under duress.
Four guilty in killing
of newspaper vendor
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Chandra Wong
The excessively intense display light-
ingusedbyjewelleryshopstomake
their wares sparkle is putting thou-
sandsof salesworkersindanger of ir-
reversibledamagetotheir healthand
wastingelectricity.
Among five jewellery shops sur-
veyedinaSouthChinaMorning Post
investigation, indoor lighting inten-
sitywas uptotwotimes thelevel rec-
ommendedby the labour watchdog,
promptingcalls fromeye-carephysi-
cians and unionists to address the
issue of indoor light pollution.
Some popular goldsmiths have
pledged to review their lighting to
safeguard staff after learning of the
findings, but green activists said the
issue was just the tipof the iceberg.
ThePost earlier thismonthvisited
five jewellery shops branches of
Chow Tai Fook, Luk Fook, Chow
Sang Sang and Just Gold at New
Town Plaza, Sha Tin, and Tiffany &
Co at The Peninsula hotel. All were
using spotlights to illuminate their
products.
The readings were taken with a
modified photometer developed by
Henry Chung Shu-hung, associate
dean of the faculty of science and
engineering at City University. Three
readings were taken at each shop.
The average readings ranged from
770to960lux units that reflect light
intensity among the five shops.
Maximumreadingsof1,100and1,200
lux were recordedat two spots inthe
Chow Sang Sang and Tiffany stores
respectively.
Thereadingswerehigherthanthe
optimal lightinglevel forshopsaslist-
ed in occupational safety guidelines
issued by the Labour Department in
2000.
There is no specific lighting level
recommended for jewellery shops.
But the departments guideline rec-
ommends500luxforshopsand1,500
lux for jewellery factories.
The investigation also found dif-
ferences in lighting levels of up to
three times between the three spots
measured in the ChowTai Fook and
LukFookshops.
Eyespecialist ChowPak-chinsaid
apart fromthe lighting intensity, a
stark contrast could cause the eyes
pupils to stretch and contract con-
stantly insucha mixedlighting envi-
ronment, resultingineyefatigueand
headaches.
If you work there for years, you
are very likely to get astigmatismor
even presbyopia due to serious fa-
tigue of eyes, Dr Chowsaid.
Chang So-min, director of refrac-
tive surgery at Hong Kong Sanatori-
umand Hospital, also warned that
excessivelightingcouldcausemacu-
lar burn damage tothe retina caus-
ingpermanent loss of eyesight.
In response to Post inquiries, Tif-
fany & Co said it would review its
working environment, while Chow
SangSangsaidit allowedstaff totake
short breaks. Just Gold also said it
wouldconsideradjustingthelighting
inits stores.
Hong Kong Jewellery and Gold
Retailers Association vice-chairman
CheukKai-chansaidsomemembers
might believe the brighter environ-
ment made their prod-
ucts shinier.
But Wong Tsz-wan,
chairman of the Retail
and Wholesale Trades
Employees Association,
said that it was being
done at the expense of
the workers health.
A spokeswoman for
theLabour Department
said that officers would
besent out at regular in-
tervals to observe the
lighting levels of jewel-
lery shops.
Spotlight on jewellery
retailers shows up flaws
The glare out there
10 000
lux

lux

lux
<1
lux
10
lux
50
lux
400
lux
400
lux
Lux in perspective
Jewellery store lighting levels measured in lux
We were the first tocreate aboutique
ambience for our customers' shopping
pleasure - astarkdifference fromthe
traditional goldsmiths withglaring lights.
We will consider making adjustments to
the lighting tobetter safeguardour staff
Sales representatives stand
behindthe panels for most of
the time, where lighting levels
are not the highest. They can
take ashort breakif there are
nocustomers toserve
It has always beeninTiffany's
interests toprovide asafe and
comfortable working environment
for our staff. We will reviewlocal
requirements withour
management immediately
No response No response
500
is the level recommended
for retail stores by the
Labour Department 800 770
970
900
980
890
1,100
960
1,200
860
ChowTai Fook Luk Fook Just Gold ChowSang Sang Tiffany
Maximumlevel Average level
What was the
companies'
response?
SCMP GRAPHIC
Glittering
displays
come at
high price
It has been a long time coming, but
Hong Kong will officially mark the
run-up to next years Beijing Olym-
pics with the unveiling of the citys
countdown clock in the centre of
KowloonParktomorrow.
And another clock is expected to
start countingdownthetimeat Chek
LapKokairport.
After squabbling with watch-
maker Omegaaworldwidesponsor
of the Games over the site of the
clock, KowloonParkhasbeenagreed
upon and the 500-day countdown
will begininaceremony at 4pm.
Its a huge monument and a
huge moment, said Lam Woon-
kwong, chief executive of the Eques-
trianCompany, whichis runningthe
HongKong-hostedOlympic events.
Andit is a fitting way tomark the
occasion. TheOlympicsareof course
a huge event for Hong Kong and the
countdown clock will help build the
excitement.
Omegahadwantedtheclocksitu-
ated onthe harbourfront, at the Cul-
tural Centre in TsimSha Tsui or in
Central, andits dispute withthe gov-
ernment meant thechancefor atwo-
year countdownwas missed.
But the government appears to
have got its way and the clocks un-
veiling will be the highlight of an
afternoon featuring appearances by
Hong Kong athletes and dignitaries,
such as Secretary for Home Affairs
Patrick Ho Chi-ping and the presi-
dent of the Sports Federation and
Olympic Committee, Timothy Fok
Tsun-ting.
Activities include the unveiling of
a mega puzzle put together by 500
youngsters andanexhibitionof sub-
missions to the Equestrian Com-
panys jumps designcompetition.
Weareplanningalarger event to
mark the one-year countdown, said
Mr Lam, adding plans were under
way to have another clock at Chek
LapKokairport.
Theidea, hesaid, was toalert visi-
tors to the citys involvement in the
Games. The clock is expected to be
ready in time to mark the one-year
countdowninAugust.
The Kowloon Park clock will be a
replicaof the14-metre-highmodel in
front of the National Museumthat is
ticking away towards the August 8,
2008 opening of the Olympics in
Beijings TiananmenSquare.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mathew Scott
Olympic clock to start ticking tomorrow
Goldsmiths have been told they
could save money and energy by
not relying so heavily on power-
consuming spotlights.
Friends of the Earth
environmental affairs manager
Chu Hon-keung said excessive
display lighting was a traditional
way of promoting products in Hong
Kong, particularly among
goldsmiths.
He questioned the need for as
many as 200 spotlights hung
above the display panels at the
300 sq ft 3-D Gold jewel shop in
Jordan Road.
Some shopping malls also were
ignoring calls to save energy to
mitigate climate change and
improve air quality, and continued
to turn on hundreds of lights at
midnight when there were few or
no shoppers, he said.
Energy used by shops for
lighting increased by 34 per cent
from1994 to 2004, while the
figure for the whole commercial
sector had increased by 40 per
cent, the Electrical and Mechanical
Services Department said.
Mr Chu said an energy-saving
light bulb such as an LED lamp
could save 90 per cent of
electricity consumption compared
with tungsten lamps. Just
replacing one bulb could save
about HK$400 a year.
Asked how to keep jewellery
displays attractive and be energy-
efficient at the same time, lighting
specialist Henry Chung Shu-hung
said they could choose to put some
newly designed jewellery under
the spotlights. The associate dean
in the faculty of science and
engineering at City University also
advised reducing the lighting levels
of other areas for health reasons.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Olga Wong
Too much of a shine
Twenty years of examining gold and
diamonds under bright lights have
taken their toll on the eyes of Ms
Chan.
The 38-year-old jewellery sales-
woman says she had healthy eyes
whenshejoinedtheworkforceat age
18. Now38, shesuffers fromastigma-
tismthat blurs her vision and forces
her towear glasses.
She says her workplace is lit up
like a sunny beach, so much so that
sheuses sunblocktoprotect her skin
fromtheglowof thelights, not realis-
ing the artificial lights do not cause
sunburn.
The irregularity inher left eye has
reached 2.25 dioptre, regarded as
highby optometrists.
My eyes tend to get dried and
tiredeasily,saysMsChan, whodoes
not want her full name published.
Sometimes they tingle when I
have finished checking the colour
andclarity of adiamond.
For six days a week, more than10
hours a day apart from45 minutes
for lunchshechecks diamonds and
jade throughamagnifier.
The task is repeated time and
again under two rows of spotlights
just one metre above her head. To
maketheshowroommoreattractive,
Ms Chan says more lights were in-
stalledinthe display windows.
Theworkingenvironment is hot,
I have to put sun-block lotiononbe-
fore work to prevent my skin from
gettingtanned, she says.
Most of her colleagues also suffer
eyesight problems.
Ms Chanrecalls thebusydays be-
fore the financial turmoil in 1997
when people thronged to jewellery
shops. She would be focusing her
eyes on the magnifier continuously
for four hours at a stretch, which she
believes is when her eyes were
damaged.
A supervisor who has worked at
the same jewellery shop for more
than 20 years said there were more
than60lights above his head.
My eyes feel like being pinched
after half an hour at work and the
pain gets more serious after lunch,
the supervisor, Mr Yip, said.
Hefoundhis eyes couldnot toler-
ate strong lighting after five years in
thejob. Later, whenhefoundhisstaff
also could not tolerate the blazing
lights, he reported the complaints to
the manager. But his company re-
fused to reduce the number of lights
becausetheymakejewelslookmore
precious andbeautiful, he said.
Saleswomans vision blurred after
years of work in heat and glare
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Olga Wong
Talkback
What
should be
done to
reduce
light
pollution?
Send your
comments
to talkback
@scmp.com
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Olga Wong
Sports Digest
siontoeasilyfinishsec-
ondwith368.80. Italys
Tania Cagnotto was
thirdwith341.70.
Guo said every-
thing she was doing was focused
around preparing for the Beijing
Olympics next year.
I think the biggest rival [in Bei-
jing] will be myself, but I really dont
want to think about it. The thoughts
of beingtheresimplyscaremeat this
stage, she said.
WusaidwhileGuowonyesterday,
the Olympic title remained wide
open. Actually, everyone who par-
ticipatedinthefinalsherehasthepo-
tential towin. Itsjustthatitmightnot
have been a great day for themto-
day, Wusaid.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Agence France-Presse
Diving queen Guo Jingjing won a
record fourth consecutive three-me-
trespringboardworldtitleyesterday,
butChinasirongripwasbrokenwith
Russias Gleb Galperin clinching the
mens10-metre platform.
Nootherdiverinthehistoryof the
world championships has managed
towinfour titles inthe same event.
Guo, the photogenic 25-year-old
reigning Olympic champion, scored
381.75 points, opening with a near-
perfect backwards 212 somersault in
pike position to signal who was boss
fromthe outset.
Wu Minxia, Guos customary
strongest rival for the goldmedal, re-
covered froma poor qualifying ses-
Guo in class of her own
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SWIMMING
Martin Parry in Melbourne
Guo Jingjing
Park stuns
Hackett
C19
Racing
All-clear at Sha Tin
Security sweeps of ShaTin
racecourse yesterday came up
empty andthe11-race cardwent
aheadwithout ahitch. Jockey Club
director of security StephenChandler describedit
as business as usual after anincident-free first
meetingfollowingWednesdays sabotage attempt
at Happy Valley, where remote-controlled
projectiles were buriedinthe turf. There has
beennonochange inthe number or nature of
patrols, he said. Its beenall about maintaining
standardoperatingprocedures withour twomain
goals inmind safety andintegrity. Murray Bell
Moore in
business
C16
Rossi back inthe limelight
Five-time worldchampionValentinoRossi ended
his barrenspell of formwhenhe blewaway his
rivals toclaimadominant victory inthe Spanish
MotoGPrace at Jerez yesterday. The Italian
notchedupthe 85thwinof his career, and
seventhinall classes at the southernSpanish
circuit, withanauthoritative display that sawhim
cross the line comfortably aheadof Hondas
home favourite Dani Pedrosa. It was Rossis first
victory since MalaysiainSeptember last year,
endingaspell of five races without awin, his
worst runsince his debut triumphat Donington
Parkin2000. Reuters
Motorcycling
SOUTH CHINA MORNING POST MONDAY, MARCH 26, 2007 C
Hit themwhere it hurts:
commissioner declares war
on outlaw players C15
NFL
When is a draw not a draw?
When it feels like a loss,
says Gerrard C14
Soccer
www.scmp.com
NBA, GOLF C15 RACING C16-17 SWIMMING, RUGBY, BASEBALL C19
Sharks v Brumbies
10-21
Super 14 rugby
Cricket
Australia right on track
after Hayden-inspired rout
of Proteas C18
Rogge shrugs off criticism
IOCpresident Jacques Rogge has shruggedoff
increasingcriticismof Beijings dire pollution
levels fromwithinhis organisationby claiming
next years games pose nomore of athreat to
healththanseveral other recent host cities.
Speakingexclusively tothe SouthChinaMorning
Post aheadof tomorrows 500Days ToGo
celebrations, Rogge brushedaside concerns
raisedby vice-president GunillaLindberg, who
twoweeks agosaidlivinginBeijingwas badfor
your health. Environmental challenges are not
newtothe Games, saidRogge. His interviewwill
be publishedinfull tomorrow. Peter Simpson
Olympics
tain] andhewasverygood, but Serevi
issomethingspecial,saidRobBuck-
ley, chairman of Football Clubs
mini-rugby section.
Fiji will definitely be the crowds
second favourite teamafter Hong
Kongnext weekend.
Serevi said: The secret of life is to
enjoy what you do. Not to just do
what you do. Imhere today not for
the parents or the sponsors, but to
support youkids.
I wish you all the best and good
luck in your careers. Just remember,
nothing is impossible. At 38, he is
still enjoying his rugby so much he
will make his 16th appearance in
HongKongsincemakinghisdebut in
1989.
I might retirethisyear,jokedSe-
revi. Despite having handedover the
captaincy to giant forward Semisi
Naevo who towered over the gath-
ering yesterday Serevi continues to
call the shots as player-coach.
We are just thinking of the 30
points on offer in Hong Kong. Our
aimistowinagainhereandretainthe
IRB Sevens title which we won last
year. This is averyimportant tourna-
ment, not only because it offers the
most points, but also because win-
ningHongKongisveryimportant for
the people back home inFiji, Serevi
said. Fiji have not won the Hong
KongSevens since1999but captured
the WorldCuphere in2005
Pointing to his protg Ryder, Se-
revi said he would be the player to
watch when the Sevens gets under
way onFriday. Youwill see a lot of
himthis weekend. He will score six
tries inone game, promisedSerevi.
And cheering himand the rest of
his teamwill be a bunchof newfans,
who will remember the day when
theyrubbedshoulders withalegend.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
HKwomen keen C19
Fiji begantheircampaigntowinback
the Cathay Pacific/Credit Suisse
Hong Kong Sevens by winning the
heartsandmindsof hundredsof new
and young fans at the Hong Kong
Football Clubyesterday.
Overawedchildrenfromasyoung
as four were happily surprised when
Fijian legend Waisale Serevi and a
number of his team, including Sere-
vis heir, WilliamRyder, turned up at
Sports Road for the Football Clubs
season-ending presentationfor their
mini-rugby section.
The fortunate and outstanding
fewgot their trophies andcertificates
fromthe famous Fijians, but Serevi
had consoling words for those left
empty-handed: For those of you,
whodont get awards, just remember
that in rugby we are all winners, be-
cause rugby is ateamsport.
Inspirational words which will
surelyremaininthemindsofthe400-
strong mini-rugby section, all of
whomwill never forget the day they
shook hands or stood for photo-
graphswiththemanwhoiswidelyre-
garded as the greatest sevens player
of all time.
Last year wehadMartinJohnson
[Englands World Cup-winning cap-
Legendary Fijian Waisale Serevi gives a masterclass for mini rugby players at the Hong Kong Football Club yesterday. Photo: SCMP
Serevi inspires new generation
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
RUGBY SEVENS
Alvin Sallay
The secret of life
is to enjoy what
you do. Just
remember, nothing
is impossible
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Waisale Serevi
Fiji player-coach
Reeling from the murder of their
coachBobWoolmer, Pakistans play-
ers flew home fromthe World Cup
yesterdayafter Jamaicanpoliceinter-
viewedthreeteammembersforasec-
ondtime.
The teamexpressed relief to be
leavingJamaica, whereWoolmer was
strangled inhis hotel roomjust a day
aftertheteamcrashedout of thetour-
nament with a shock loss to Ireland
onMarch17.
They clarified a number of
points, Jamaicas deputy commis-
sioner of police Mark Shields said
after captainInzamam-ul-Haq, care-
taker coach Mushtaq Ahmed and
manager Talat Ali were questioned
beforethePakistanteamdeparted.
Thereisnothingtosuggest anyof
them is a suspect at this stage,
Shields said.
It was nothing, just onequestion,
nothing special, the 37-year-old In-
zamamtoldSkyNews television.
All team members were inter-
viewedby police andgave DNAsam-
ples andfingerprints. Shields saidthe
teamhadcooperatedfully.
They were never under deten-
tion, said Zahid Hafeez Chaudhri,
thefirst secretaryat thePakistani em-
bassy in Washington, who flew to
Kingstonwithanother diplomat tobe
briefedabout theinvestigations.
Speaking on Saturday at a joint
newsconferencewithShields, hesaid
theteamwerestill traumatisedbythe
deathof their 58-year-oldcoach.
The players are relieved nowto
be going home, teamspokesman
Pervez Mir told Sky News before the
players departed for Islamabad via
London.
Inzamamsaid be-
fore his departure he
just wanted to forget
the traumatic cam-
paign. Itsbeenatour-
nament whichI andmillions of Paki-
stan supporters would like to forget,
but it wont be as easy as it looks, he
said.
We failed to reach the second
round and lost a great mentor who
was alsoaninspirational figure inthe
dressing room. I feel Bobs loss much
morethanour elimination.
My heart goes out to his family
andIwanttoassurethemonbehalf of
theteamandentirenationthatweare
right behindthem. I will leavetheCa-
ribbean for the last time [as a player]
withaveryheavyheart.
Inzamamsaid the teamwere in a
goodframe of mindwhenthey came
totheCaribbeandespiteapoorbuild-
up during which they lost key fast
bowlers Shoaib Akhtar and Moham-
madAsif duetofitness problems.
When I landed here, I had high
hopes but things changed and be-
came so tragic that we are still strug-
gling to cope with them. Most of the
guys are still in a state of shock and
when I try to talk to them, I can see
their blankfaces.
They are physically with me but
not mentally. I still believe my team
wasgoodenoughbutwejustcouldnt
click. I amdisappointedthat wefailed
to live up to our supporters expecta-
tions and also for Bob who gave his
heart and soul throughout his three
years as coach, hoping we couldfulfil
hisdreamof winningtheWorldCup.
Authorities in Jamaica said the
body wouldremainontheislandun-
til the conclusion of a coroners in-
quest tobeheldas soonas possible.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Main figures grilled for a second time
before team are allowed to go home
Police question
Pakistan squad
members again
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CRICKET
Patrick Moser in Kingston
Zhusaidherealisedfanswereup-
set but pointed to a spirited second-
half revival, led by Manchester Uni-
teds Dong Fangzhuo, as cause for
optimism. The fans didnt want
China to lose this match, thats why
they saidthose things, Zhusaid. In
the second half some players played
verywell, but theyjust werent strong
enough, sothecrowdreacted. Myjob
is totrymybest, tofight for mycoun-
tryandmakeour football teammuch
better inAsia.
China made an abominable start
as Australia, orchestratedby a spark-
ling Mark Viduka, cut through them
twice inthe opening 30 minutes and
threatenedtohumiliateZhusmenin
China coach Zhu Guanghu faced
down growing calls to quit after the
tame defeat to second-string Austra-
lia which raised early doubts about
their AsianCupchances.
Sections of the crowdchantedfor
Zhu to step down as the home side
lost 2-0 against a visiting Australian
teammissing many of their first-
choice players.
The match was played days after
the coachs car was attacked by doz-
ens of angryfans as heleft amatchin
the southeasterncity of Xiamen.
front of their homefans.
But Dong, 22, made an
instant impact whenhe
came on late in the first
half and proved a con-
stant threat down the
right flank.
Dong was very use-
ful in this match and Ill use him
much more in the future, Zhu said,
also praising Energie Cottbus mid-
fielder Shao Jiayi and Charltons
Zheng Zhi. Blending our overseas
andhome-basedplayersinoneteam
is the key to making our teammuch
better, he said.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Zhu remains defiant despite loss
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SOCCER
Talek Harris in Guangzhou
Zhu
Guanghu
NewZealand arrived last night missing
inspirational captain Tafai Iaosa, who was
a late withdrawal after injuring his knee
in a four-day training camp last week.
Iaosa has been a standout figure in coach
Gordon Tietjens campaigns in recent
years.
Aucklands D.J. Forbes will take over
the captaincy and Otagos Adam
Thomson, the only newface in the squad,
will replace Iaosa. Tietjens said Thomson
deserved his selection. Adamis a very
skilful player with a big, athletic frame
and he offers us additional height.
NewZealand and Fiji are joint leaders
in the IRBSevens, on 60points. The Kiwis
won the George leg last December. They
also finished runners-up in Dubai and
made semi-final appearances in
Wellington and San Diego. Alvin Sallay
New Zealand arrive
minus skipper Iaosa
Life as a lookalike of an Indian cricket
star can have its perks, but lately its
had a nasty downside, with some
hiding fromirate fans after Indias loss
to Sri Lanka.
The lookalikes of Sachin
Tendulkar, Virender Sehwag and
Mohinder Dhoni have been watching
their backs.
When Sehwag plays well, I am
treated well. But when he scores
badly, even the lives of my wife and
child are in jeopardy as people
threaten to beat me up for Sehwags
bad performance, The Times Of India
quoted Yogendra Shah as saying. AP
Lookalikes in hiding
Timely
break
C18
The players have been very
scared. When something like this
happens its indeed a very scary
thing, Mir said, as rumours contin-
ued to circulate that the death may
havebeenlinkedtomatch-fixing.
Generous odds of up to 8-1 were
offeredfor anIrishwin.
Of course its one of our lines of
inquiry, Shields said of the specula-
tion.
Shields separately told the Lon-
don-based Observer newspaper:
Oneaspect is, what weretheoddson
Ireland if Ireland won? I understand
that they were extremely good if you
bet onIreland.
Shields said he was keeping an
openmind, andstressedthat investi-
gators had not yet identified any
clear suspects or madeanyarrests.
Jamaican police believe Woolmer
may have known his killer or killers.
Its fair toacknowledgethat because
it was in his hotel room, it may be an
associate, saidShields.
ThesquadTomasi Cama
(Manawatu), Edwin
Cocker (Auckland),
D.J. Forbes (Auckland,
captain), Nigel Hunt
(Wellington), SolomonKing (Bay of
Plenty), Zar Lawrence (NorthHarbour),
Afeleke Pelenise (Tasman), Lote Raikabula
(Hawkes Bay), Willie Rickards (Southland),
AdamThomson(Otago), Nick Thomson
(Canterbury), StevenYates (Canterbury)
Figure 13 (cont.) Front of the Business section. Figure 13 Front of the City section.
Figure 13 (cont.)
Front of the Sport section.
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Donald Tsang Yam-kuen yesterday
pledged a government of consensus
in his second termafter securing an
expected victory in the chief execu-
tive poll with649votes.
As the result was announced, Mr
Tsang, 62, choked back tears, while
supporters cheered and opponents
chanted slogans calling for universal
suffrage.
Mr Tsang received eight votes
more than the nominations he re-
ceived fromthe 795-member Elec-
tionCommittee. His challenger, Alan
Leong Kah-kit of the Civic Party, re-
ceived123 votes, nine fewer thanthe
nominations he receivedtoforce the
first contested chief executive elec-
tionsince the handover and first to
have apan-democrat challenger.
The third SAR government, un-
der my leadership, will be a govern-
ment that represents all social strata
andonethat strivestobalancethein-
terests of all sectors, Mr Tsangsaid.
My government will have con-
sensus-building as its governance
style. Officials will deepen their con-
tactwithsocietyandlistentothepeo-
ple. Policy formulation will take a
bottom-upapproach.
MrTsangpledgedtostriveforuni-
versal suffrage and to adopt a prag-
maticandproactive approachinre-
solving differences over the issue.
Other commitments included mak-
ing the city Asias premier financial
centre and tackling poverty with in-
novative ideas.
Yesterdays election, lasting
barely three hours, brought together
tycoons, professionals, unionistsand
lawmakers at the AsiaWorld-Expo at
Chek LapKok toreturnHong Kongs
leader for the 2007-12term.
Most of Mr Tsangs support came
fromgovernment supporters and
Beijing loyalists. His victory was a
foregone conclusionbut the11blank
votescastwastakenasabarometerof
dissatisfaction with the ex-civil ser-
vant. Another five votes were invalid
andone was unused. The number of
blankballots fell withintheestimates
of Mr Tsangs campaignteam.
Mr Tsang described the voting
outcome as not bad.
Hesaidhis campaignwas toforge
social consensus rather than fuel
class struggle. Let us resolve to put
aside our differences and work to-
gether for our tomorrow, he said.
Mr Leong also claimed success,
saying the election had brought
about a fundamental change that
couldnot be undone.
Vowing to run again in 2012, Mr
Leongsaidhedidnot knowwhynine
of those who had nominated him
chose not to vote for himbut said it
would be unrealistic and meaning-
less to focus on the number of votes
securedinasmall-circle poll.
Intheafternoon, MrTsangunder-
took a victory parade to thank the
public, most of whomdidnot have a
vote, for their support. The trip,
aboard an open-topped double-
decker bus, took himto Tsuen Wan,
Tsim Sha Tsui, Mong Kok, Kwun
TongandCauseway Bay.
The central governments liaison
office, the Office of the Foreign Min-
istry Commissioner andthe Peoples
Liberation Army in Hong Kong
issued separate congratulations to
Mr Tsang. His re-electionfullydem-
onstratestherecognitionfromdiffer-
ent sectors of his service, the liaison
office statement said.
Congratulating Mr Tsang, former
chief secretaryAnsonChanFangOn-
sang saidthe electionmarkedanim-
portant milestoneontheroadtouni-
versal suffrage.
She said Mr Tsang must provide
leadershipthat was representative of
theaspirationsof peoplefromall sec-
tors andsustainthe confidence vest-
edinhimtogovernintheir interests.
Democratic Party chairman Al-
bert HoChun-yanurgedMr Tsangto
improve the accountability of politi-
cal appointees andto openupstatu-
tory bodies tomembers of the oppo-
sitioncamp.
He said it was hard for the public
to tell whether Mr Tsang had prom-
ised anything in exchange for the
support he received during his cam-
paign fromallies in the Democratic
Alliance for the Betterment and Pro-
gressof HongKong, theLiberal Party,
the Federation of Trade Unions and
The Alliance.
DAB vice-chairman Tam Yiu-
chungsaidthe party wouldwelcome
more involvement inthe policymak-
ing process, although that had not
beenaconditionfor itssupport of Mr
Tsang.
Mr Tam said he hoped to see
more interactionwiththe chief exec-
utiveonpartypolitical affairs, suchas
in the upcoming district council
elections.
Tsang promises
to govern for all
Chief executive secures better-than-expected vote; pledges to strive for universal suffrage
DonaldTsang, withhis wife Selina, takes a victory ride across Hong Kong to thank the public for their support even
thoughthose he is waving to didnt get to vote inyesterdays chief executive election. Photo: Martin Chan
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Jimmy Cheung and Denise Hung
Behind the News A18 Sport C20
Wrecking or renovating?
Battle lines are drawn over HKs
pace of urban renewal

Chinas Guo Jingjing pulls off
a record fourth title in a row
Diving Queen
Monday, March 26, 2007 B
HK $7.00 see live updates at www.scmp.com
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NEWS SECTION A BUSINESS SECTION B CITY. LIFE. SPORT SECTION C
scmp.com today Inside Contact us
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National
NewTianjinparty chief confirmed
The Communist Party has formally announced
the appointment of ex-Shenzhenparty chief
ZhangGaoli as party secretary of Tianjin
, one of anumber of key appointments. Mr
Zhang, 61, party secretary of Shandongprovince
, has spent most of his career inGuangdong.
His appointment toTianjin, the boomtownon
the rimof Bohai, is beingseenas asignthat the
central government will provide more support
for the regional hub. He is expectedtobecome a
Politburomember later this year. Full report A6
National
Role for HKinmissionto Mars
Amajor component for aRussianmissionto
explore the MartianmoonPhobos is tobe
developedby aHongKongteam. Anagreement
betweenthe ChinaNational Space
Administrationandthe RussianSpace Agency for
the project is includedamongUS$4billionworth
of deals tobe signedduringPresident HuJintaos
visit toRussiabeginningtoday. The Hong
Kongteam, basedat Polytechnic University, will
developaretrieval systemtogrindandfilter soil
andpebbles onPhobos. Full report A9
City
Alert over jewellery shoplights
Thousands of jewellery shopworkers couldbe
sufferingdamage totheir healthdue tothe
intense display lights usedtomake the gems
sparkle. Amongfive shops examinedby the South
ChinaMorning Post, the
lightingintensity was upto
twice the level recommended
by the labour watchdog. The
findings have promptedcalls
for actionfromeye specialists
andunionists. Full report C1
Inside
News & analysis A2-A4
Alan Leong eyes 2012;
Tsang seeks place in history
Comment A16, A17
Editorial; Harrys view;
Andrew Wells Tsang
should stay out of the way
To Our Readers,
Today you will see that your
newspaper has a new look. We have
done nothing drastic, weve simply
adopted a sleeker, clearer design
aimed at making your reading
experience more engaging and
enjoyable.
In this increasingly visual age,
weve revisited everything fromour
typefaces and layout to graphics and
photography to ensure you can get the
information you want more quickly
and easily whether youre dipping
into the paper for five minutes over a
coffee or settling in for a longer, more
leisurely read. Weve improved the
layout of pages so that you can see
quickly and easily what are the most
important stories. Weve adopted two
elegant new typefaces that will allow
us to get more words into each line,
making our headlines, picture captions
and introductions more explicit. Weve
updated our infographics, and added
more, to better show you key facts
and figures. And weve developed a
more varied colour palette to give
each section of the paper a distinct
personality.
These are all part of ongoing
changes to give you more choice in
how you get your information from
the SCMP. Whether through our
newspaper, our website, scmp.com, or
our other digital offerings podcasts,
vidcasts, headlines to your mobile
phone by RSS or SMS were
committed to giving you more ways to
access our content and to get involved.
So why not take the opportunity to tell
us what you think of our new look.
Write to us at 16/F, Somerset House,
979 Kings Road, Quarry Bay, Hong
Kong, or e-mail feedback@scmp.com.
We want to hear your views.
Change is nothing new for the
SCMP weve been leading rather than
following since our first issue in 1903.
But rest assured, some things will
never change, such as our
commitment to independent,
authoritative, high-quality journalism
and our promise to produce the best
possible daily read for you, our valued
readers.
Mark Clifford, editor-in-chief
The SCMP is taking a fresh look at the news
Weve evolved continually since 1903.
Figure 13 (cont.) The first edition of the new look. Note the integrated graphic in the
lead story, and of course the self-reference to the new design. Editors want to show
readers that design change is part of continuous development for their newspaper.
play a big part in our perception of chaos and order too. The way a reader
views and understands Chinese characters is very different to our western
top-down, left-to-right sequence. So this was an issue in the makeover of the
South China MorningPost as well. After all, more than half the readers have
Chinese as a first language. It is no longer only read by expatriates. But the
research showed an important cultural/ psychological factor, that the local
Chinese themselves did not want it to look like a Chinese newspaper. They felt
that a more austere, restrained, western format would be more prestigious.
Designers are, or should be, cultural interpreters. Many young
designers take too long to understand this. They design for themselves and
their own sub-culture. But designers have to understand the audiences they
are designing for, and create visual expressions that work for these audiences
and that are appealing to these audiences. That can become quite challenging
when you work in different cultural contexts and, for instance, encounter the
idea that design should be chaotic, and not prioritize left to right, which goes
against the grain of western design teaching and design practice.
NEWSPAPER DESI GN I S AN EXERCI SE I N
CULT URAL CHANGE
There is of course also the matter of workplace culture and the lack of
importance many columnists and journalists attach to visual communi-
cation, still thinking of design and graphics as a kind of Christmas sprinkling
that trivializes what they do. This is a big issue for newspaper designers.
Some designers who work in newspapers are their own worst enemy,
relentlessly avoiding reading and overall editorial thinking, and behaving as
artistes and Mac virtuosos at the expense of accurate communication.
The changing of the editorial/communication culture has been by far
the hardest nut to crack in our newspaper design experience. Designing a
newspaper is as much an exercise in cultural change as an exercise in
changing typography and layout. Changing a culture requires a courageous
and clever business team. We have to pay attention, for example, to the
geography of the newsroom and to the sequence of events in a day that turns
the news from vague ideas to finished pages. Newspapers usually structure
themselves around two daily general conferences. There is a morning con-
ference about general story lists and direction and an afternoon conference
in which the structure of the paper is decided which stories will be
included, what the page one lead will be, and so on. Quite often, newspapers
do not begin to consider the visual until that second conference so that there
is only a very small window of time to put stories together visually. This is a
cause of constant stress for the graphics and photographic departments. If
the whole planning process incorporated the visual as a necessary and
advantageous news device, then there would be far more time for internal
team work, and for achieving the best possible results that make the
newspaper irresistibly good.
Recently, British, European and American newspapers have begun to
experiment with newsroom structures, bringing the visual people and also
the web people right into the core. The rise of the web has driven much of
this change; the internet folks are no longer somewhere in a darkened room
where they take a second edit of the news stories to put together their
website. Web stories are now published first, and then the big interpretation
of the story may follow in the print edition. This is a big conceptual change
for newspapers. And it is also important for the two to be complementary.
Web stories and print stories should not try to do the same thing. Readers are
quite capable of consuming both. And complementarity is the only way
newspapers are going to bring in younger readers.
These are the issues: promoting visual communication in newspaper
design from the profound heart of the organization, and changing the very
meaning of newspapers as society and technology change. Unfortunately
many newspapers are foolishly conservative when it comes to addressing
these issues. It may be that by the time they are ready, their audiences will
have moved on.
REF ERENCES
Buchanan, R. (1992) Wicked Problems in Design Thinking, Design Issues
VIII(2).
Gladwell, M. (2005) Blink: The Power of Thinking without Thinking. New
York: Little, Brown and Company.
BI OGRAPHI CAL NOT E
JAMES DE VRIES graduated from Sydney College of the Arts with the
Academic Prize in 1984. He started de Luxe & Associates in 1993 and has
developed an international specialty in editorial communication. James has
created and redesigned many of the regions major newspapers and
magazines. Clients include all of the Fairfax Newspapers and magazines,
Time Inc, West Australian Newspapers, Vogue Living Australia, Federal
Publishing (Courier Group) Newspapers, The Hong Kong Standard,
AsiaMoney, East Asia Foundation and the South China MorningPost. James
contributes to journals and magazines and he continues to guest-lecture at
universities and speak at conferences.
Address: de Luxe & Associates, 7 Ivy Lane, Darlington NSW 2008, Australia.

التصميم الصحفي كثقافة

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التصميم الصحفي كثقافة

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