The art of being researcher I think being a doctor is like all little girls dream, like almost all

of little girls wants to be a princess living in a castle and has a good looking yet very rich prince. I dont know why being a doctor is like virus which affect all little girl. The-i-want-become-princess-virus is still making sense as when we were little; we used to read a tale which talked about princess and their prince i.e. Cinderella, snow white, little mermaid etc. But a doctor? Greys anatomy hadnt even started yet. So what is the source? Well, God knows where it is started. I used to be affected by this virus too. I started even imagining myself as a hotshot doctor who taking a sophisticated specialization and being the most wanted daughter in law. I studied really hard, put many medicine faculty pin on my pencil case, wallet bag, every place, wrote my name and pronounced dr. raisa for time to time. But, national selection had taken my dream away. Then, instead of taking medicine, I took business management for my major. Instead of being a doctor, I am marketing researcher, instead of go to jail by malpractice, I probably go to jail because of trading information. But this job has their own art. First, art of investigation. When I was kid, until now actually, I really like to analyze people behavior or in other another we usually call it gossiping. One of my job descriptions is to be able to dig many information and insights from customers in order to understand their behavior. I usually use 3 different techniques which are probing, prompting and laddering. I will always ask What? Why? How? Why again? So what? Until I understand the deepest reason why he or she does that. It helps me to be able to see from different perspective and be wiser. However, it starts to affect on my personal life. When I went out with my friends, sometimes I applied those kinds of techniques as people sometimes didnt realize that they are being investigated. So I could get more comprehensive gossip. But, its not always worked! My friend was angry with me when I asked why she likes rain. She told Raisa, please deh, you dont need to try that hard to create conversation!. I told her Hey no! I just want to know why you like rain, theres always a reason! Whether because of the soil smell, temperature or what! Thats my job to understand the reason behind! then she said Sometimes, theres no reason behind that. I like it just because I like it. End of story, stop being annoying and trying to analyze me!. Second, art of adaptive. My job is very dynamic and mobile. I had to be flexible and creative to get the insights. The flexibility sometimes applies for the vehicles. My flexibility towards vehicle has been tested for many times. I had to have 1 hour to travel from Mall Ambassador to get here, which

normally is only 15 minutes. You know what vehicle that I used? BAJAJ. Do you that bajaj still operate in Kuningan? Yeah me too, Ive never knew that bajaj is still exist in Kuningan! The jo urney was as random as the vehicle. We passed trough the crowded neighborhood that Ive never know that it is exist in Kuningan, faced the broken electrical wires and the bunch of Ondel-ondel!. To make it all perfect, I went trough this entire journey in one bajaj together with 2 colleagues who are as slim as me. When we passed trough the bumps, one of my colleagues has to get off from the bajaj. Thats so embarrassing! Third, art of body language. I really like to talk with the housewives segment as I dont have to always ask them each question. They can answer it by themselves. Even though they havent known what the question is. When 1 or 2 respondents became dominants, I usually use my body language to control them. Like waving my hand, turning my back, turning my head, this tricks usually success to control them. But, when I faced bunch spiritual housewives in Makassar, its not happening! I can only survived for the first 3 questions and the rest had been handle by my senior. The first question, I tried verbally wait a second ya bu, let ibu Tina speak her opinion, bzzzz (noise). The second question, I tried with my body language okay bu, I got your point, but let ibu Dini speak by herself. You already spoke your opinion kan bu? Hehehe bzzzz (noise getting louder). The third question, combine all body language trick with verbal. okay bu, okay, okay, you can said that after Ibu Laras told her opinion ya bzzzzzz (noise getting louder even more). Then, I whispred this to my senio okay mba, I give up, let you moderate this group. Then, she moderated this by standing for full 2 hours as the housewives were becoming out of control. Even one of respondents child taled to her mom that mama mama, my ear is so hurt, why they speak so loud. In short, Ive never imagine myself as marketing researcher. Its very random which brings me to many random experience. But, the art of this job was never stopping fascinating me. We ve never sure about tomorrow right? So just believe that everything happened for good reason and the dots will be connected in the future.