SUMMER INTERNSHIP PROGRAM AGRIGOLD HAAILAND REPORT ON INITIAL REPORT

By SAIMALA DASARI 12251034 A report submitted in partial fulfilment Of the requirements of The MBA Program (Class of 2014) KLU Business School
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CONTENTS
S.NO 1 2 PARTICULARS SIP DETAILS INTRODUCTION TO ENTERTAINMENT AND HOSPITALITY SECTOR 3 4 5 6 7 8 9 10 11 12 13 COMPANY PROFILE ORGANIZATION CHART FINANCE DEPARTMENT MARKETING DEPARTMENT HR DEPARTMENT ABOUT CUSTOMERS ABOUT COMPETITORS BUSINESS ENVIRONMENT TECHNOLOGY AWARDS COMPETITORS FOR COMPANY 14 15 16 17 SWOT ANALYSIS WHO IS WHO BUSINESS OBJECTIVES SIP ORIENTATION AT COMPANY 18 FINDINGS AND CONCLUSION 25 21 22 23 24 7 11 16 16 17 17 18 18 19 20 20 PAGE NO 4 5

Summer Internship Program

The MBA program (Class of 2014) INITIAL REPORT

(To be submitted by May 23, 2013)

Part A- SIP Details

SIP Location University ID No. Name of the Student Program Name of the Faculty Guide Name of the Company Address of the Company Pin: Name of the CEO Dr A V A S A R A O 5 2 2 0 3 3 G 1 . U 2 S A I N T 2 M A L U R 5 A 1 0 3 4

The MBA Program MR . M V A L N A R A S I M H A R A O

ARKA LEISURE AND ENTERTAINMENTS (P) LTD. AGRIGOLD HAAILAND NH 5,CHINA KAKANI, MANGALAGIRI MANDAL,GUNTURE DISTRICT

Phone (Off.) Address of the CEO Phone (Res.) Fax (Off.) Email Name of the Company Guide Designation of the Company Guide MR H R R A E J X E E S C H U T I V E

Contact details of the Company Guide

Phone (Off.) Phone (Res.) Fax (Off.) Email

rajpitam@gmail.com

Reporting Date

INTRODUCTION TO ENTERTAINMENT AND HOSPITALITY SECTOR:

Theme parks with entertainment sector involve specialized entertainment with a specific theme, offered at outdoor sites. Traditional theme parks feature a range of games, concerts, rides 4

and events organized around a theme such as movies, myths and legends, countries, and fairy tales. Theme parks are popular outings for family leisure activities and entertainment. The established markets where theme park visitor attendance has been stabilizing over recent years. Obstacles to market growth in this sector mainly originate in rivalry from other entertainment options, widening deficits, and unemployment. The hospitality industry sector is a broad category of fields within the service industry that includes lodging, restaurants, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. The hospitality industry is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. A hospitality unit such as a restaurant, hotel, or even an amusement park consists of multiple groups such as facility maintenance, direct operations (servers, housekeepers, porters, kitchen workers, bartenders, etc.), management, marketing, and human resources. The hospitality industry covers a wide range of organizations offering food service and accommodation. The industry is divided into sectors according to the skill-sets required for the work involved. Sectors include accommodation, food and beverage, meeting and events, gaming, entertainment and recreation, tourism services, and visitor information. Amusement park and theme park are terms for a group of entertainment attractions and rides and other events in a location for the enjoyment of large numbers of people. An amusement park is more elaborate than a simple city park or playground, usually providing attractions meant to cater to children, teenagers, and adults. Amusement parks evolved in Europe from fairs and pleasure gardens which were created for peoples recreation. The oldest amusement park in the world (opened 1583) is Bakken, at Klampenborg, north of Copenhagen, Denmark. In the United States, world's fairs and expositions were another influence on development of the amusement park industry. In common language, theme park is often used as a synonym for the term 'amusement park'. A 'theme park' is actually a distinct style of amusement park, for a theme park has landscaping, buildings, and attractions that are based on one or more specific or central themes. A plurality of themes is not required to be considered a 'Theme' park. Despite the long history of amusement parks, where many parks have traditionally incorporated themes into the evolving design and operation of the park, qualifying a park as a theme park, the first park built with the original intension of promoting a specific (or exclusive set of) theme(s), Santa Claus Land (currently known as Holiday World &Splashing' Safari) located in Santa Claus, Indiana, did not open until 1946. Disneyland, located in Anaheim, California, built around the concept of encapsulating multiple theme parks into a single sement park is often mistakenly noted as the first themed amusement park.

Thrill rides There is a core set of thrill rides which most amusement parks have, including the enterprise, tilt-a-whirl, the gravitron, chair swing, swinging inverter ship, twister, and the top spin. However, there is constant innovation, with new variations on ways to spin and throw passengers around appearing in an effort to keep attracting customers. Water rides Amusement parks with water resources generally feature a few water rides, such as the log flume, bumper boats, rapids and rowing boats. Such rides are usually gentler and shorter than roller coasters and many are suitable for all ages. Water rides are especially popular on hot days. Since the 1980s, the amusement park industry has become larger than ever before with everything from large, worldwide type theme parks such as Disneyworld and Universal Studios Hollywood to smaller and medium-sized theme parks such as the Six Flags parks and countless smaller ventures in many of the states of the U.S. and in countries around the world. Even simpler theme parks directly aimed at smaller children have emerged, including Lego land opened in 1999 in Carlsbad, California (the first Lego land opened in 1968 in Billund, Denmark). The only limit to future theme park ventures is one's imagination. Amusement parks in shopping malls began in the 1990s[blending traditional amusement park entertainments roller coasters, water parks, carousels, and live entertainmentwith hotels, movie theaters, and shopping facilities. Examples of giant mall parks are West Edmonton Mall, Alberta, Canada; Pier 39, San Francisco; Mall of America, Bloomington, Minnesota. Amusement park owners are also aware [of the need to satisfy their aging baby boomer customer base with more restaurants, landscaping, and gardens and live entertainment. Kenny wood has created in 1995 the "Lost Kenny wood" area with classic rides that recall the possibly more tranquil times of the early twentieth century[In 2001, Disney opened the Disneys which includes Paradise Pier, a recreation of the traditional seaside amusement park of yesteryear. Family fun parks starting as miniature golf courses have begun to grow to include batting cages, go-karts, bumper cars, bumper boats and water slides. Some of these parks have grown to include even roller coasters, and traditional amusement parks now also have these competition areas in addition to their thrill rides. The popularity of theme parks has led to the increase of theming -- "the use of an overarching theme, such as western, to create a holistic and integrated spatial organization of a consumer venue" -- in non-theme park venues. While theme restaurants, casinos, and other themed spaces lack the rides and other features of theme parks, they owe much to the legacy of the theme lands and spatial organization that became popular in theme parks.

COMPANY PROFILE:
FOUNDATION:
It is the group of agri gold business. it was laid foundation in 1995.

The Agri Gold

Group has developed core competencies in Power, Infrastructure, Agri Business and now also in Tourism. The Agri Gold Group and the Govt. of Andhra Pradesh through Tourism and Youth Advance Department entered an M.O.U. in the Year 2003 to establish 2 Tourism Projects, one at Yarada Vizag and the second one at Chinakakani Guntur dist.

ABOUT COMPANY:
Agri Gold Group in the last 15 years focused its industrious mission on generating opportunities and promoting prosperity in rural and semi urban areas. Creating earning opportunities at multi levels has been its business approach in the last 15 years. Power, Tourism, Infrastructure and Agri Business are the core segments of the Group. Thus the group is emerging as a conglomerate tower on a strong foundation of its principles and concepts. Thus the turnover of this company is 5000crores. The success dossier ''AGRI GOLD'' has added another leaf by unfolding the strategic diversification into Leisure and Entertainment Industries by establishing cultural and entertainment destinations. In these destinations, where Temple Tourism of India with Buddhism and Hinduism comes alive, culture and entertainment will have the central focus in the thrilling and natural environs. Architects from Australia, creating the theme, will adopt the Traditional Temples and Buddhism architecture to recreate the past glories that give you an insight into the rich legacy. Strategically these destinations of Culture, Entertainment, Spirituality and Traditional Healing and Rejuvenation will be developed closer to the heritage places. Agri Gold Group of Companies, since 1995 has been making impressive forays into different sectors with its visionary approach.Team drive and conceptualized business. The success of the group is based on its ability to build on Forward and Backward Integration. Having the focus on providing Aaharam (Food), Aarogyam (Health and Wellness), Aavasam (Housing) and Aanandam (Entertainment) to the consumers, customers at large.Agri Gold Group in the last 15 years focused its industrious mission on generating opportunities and promoting prosperity in rural and semi urban areas. Creating earning opportunities at multi levels has been its business approach in the last 15 year. Agrigold Group since 1995, has had its corporate mission as the guiding principle, for all its planning. In seven years the company has grown into a diversified conglomerate and is steadily expanding into green field areas with that objective of investing 7

into those sectors which promote ever green revolution in food, Nutrition and employment security.

The Group started its operations with the flagship company, AGRI GOLD FARMS LIMITED. Farming was the objective then but the activities expanded into every system of Agriculture, adopting scientific methods and the company gradually graduated into corporate cultivator. Agri Gold is a blend of traditional knowledge with the latest technology .Agri Gold opens up new avenues for multiple income generations. The Agri Gold group has its firm faith in agriculture and agribased industries, which play a pivotal role in furthering and strengthening the economy of India. With the objectives clearly envisioned and defined, the group has begun its activities to promote corporate cultivation. In the words of Sri. V. R. Rao Avvas, CMD who has taken up the corporate objective as a mission to be fulfilled, My team and I will build this company as a dynamic and diversified conglomerate, which shall be ever growing empire, to promote evergreen revolution, in sectors, that are the catalysts for economic growth, which have multiplier effect on employment generation and socio-economic development of the rural and Semi-urban areas, adopting environment friendly technologies Agrigold Group expanded the activities into every system of agriculture and industry which sustain on another. Everything gets recycled and becomes a Valuable Product Somewhere. The company with sustained growth as a strategic corporate plan diversified into businesses that keep up the Vibrancy of Expansion with credibility and quality as head and heart of the group. The hard work and dedication with which the Agri Gold Group operates in achieving its philosophy and values had made the group stand for the Trust. Agrigoldis now a common house hold name especially with almost all the product range that the group has to offer. From Magazines to Healthcare; Personal Hygiene to Clothing; Housing to Recreation etc., Agrigold is the favourite brand among these households. Agrigold Properties is the infrastructure vertical of the multi activity group spread across three major South Indian states of Andhra Pradesh, Karnataka, Orissa and Tamil Nadu. Agri Gold Group has diversified into several activities like Lifestyle and Health Care Consumer Products, Agriculture and related inputs like Seeds, Livestock and Milk, Food Processing, Real Estate and Construction. Agrigold Properties is established as part of the Agri Gold Group to carry out the Groups philosophy of bringing affordable housing and plots to the middle and low income groups, yet, at the same time maintain the quality that also attracts the high income groups. With this simple, but powerful, business plan, Agrigold Properties has become the best preferred real estate and infrastructure company in South India within a very short period of operation. making impressive forays into different sectors with its visionary approach. The success of the Agrigold group is based on its ability to build on Forward and Backward Integrations. CORE BUSINESS SEGMENTS OF AGRIGOLD Aaharam (Food), Aarogyam (Health and Wellness), Aavasam (Housing) and Aanandam (Entertainment)

VISION:
Agrigold promotes Ever Green Revolution in these Sectors, that are the catalysts for Economic Growth, by involving in these areas of Endeavor which have the multiplier effect on Employment Generation and Socio- Economic Development of the Rural and Semi urban Areas by Generating opportunities and promoting prosperity while adopting Environmental friendly Technologies. MISSION: Agri Gold Group's "Industrious Mission" is focused on Generating Opportunities and Promoting Prosperity in the Rural and Semi-Urban areas.Power, Tourism, Infrastructure and Agri business are the Core Segments of the Group. The Group is emerging as a 'Conglomerate Tower' on the Strong Foundation of achieving in Togetherness and celebrating the Success in Oneness. QUALITY POLICY: Agri Gold Group is committed to Generating Opportunities and Promoting Prosperity in Rural and Semi- Urban areas and adopting environment Friendly Technology. Agri Gold Group is focused towards Food, Shelter, Health and Employment Creation. Agri Gold Group strives to build up strong foundation of achieving in Togetherness and celebrating the Success in Oneness. Agri Gold Group is committed towards Growth, Quality, Research & Development, Health & Safety, Environment & Employment. AGRIGOLD SECTORS :
FINANCE INFRA &POWER HEALTH CAR AGRIBUSINESS : AWAS INFO TECH ,VIVAH BANDHAN : REAL ESTATES : HERBAL PRODUCTS,AYURSUKA,GYM : MILK & DAIRY PRODUCTS ,ORGANICS AND PESTICIDES

MEDIA &PUBLICATIONS : NADHI ,SWARNA SAD YAM MINING : GRANITES AND IRON ORE

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 EXPORTS AND SINGAPORE CHEMICALS TOURISM

: EXPORTS FOOD & HEALTH CARE PRODUCTS TO MALAYSIA

: R & D AT CHENNAI : HAAILAND,PARADISE,GANAPATHIVANAM,DREAMLAND

AGRIGOLD HAAILAND is the promotion of the Agri Gold Group. Haailand is an slice of South East Asia providing the perfect backdrop for a leisure getaway. Agrigold Haailand's settings from the BUDDHIST ARCHITECTURE creates the ideal destination for nonstop excitement and adventure. We can discover an endless combination of thrilling rides, water park, fantastic entertainment, delightful restaurants and fine dining outlets, authentic Ayurvedic wellness centre, exciting retail venues and shopping malls, enlightening cultural areas, superb banquet halls, luxurious resort facilities, convention centres and party halls of various sizes in the midst of the tranquillity and mystique of South East Asia. This Buddhist Theme Park is being brought up on an area of 42 acres and will be a Multi Theme, Multi Facility Expanse. HAAILAND, named with the Telugu word Haai meaning Pleasure, will also provide to its visitors, Physical and Spiritual happiness in the ambience of Buddhist Theme. Agri gold Haailand, a unique Buddhism theme park and resorts .Reason for selecting the Buddha theme is that there in and around 147 excavations of Buddha around the area where the park was constructed and buddha visted that area in 2200 years back .

The inauguration of Haailand is held on 9th of may, 2010.

Haailand was started by CHAIRMAN is MR AVVASRAO.(C.E.O)

It is very popular tourist destination and cultural center.

Its MD is A.VENKATESWARA RAO. ARKA LEISURE AND ENTERTAINMENT Pvt ltd associated with agri gold group

which gave 43accres of land to Haailand.

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 The total investment of Haailand was 250 crores. Turn over per year is 13 crores.
It was constructed by SANDAZANGROUPS of AUSTRALIA

VARIOUS DEPARTMENTS OF HAAILAND:

CIVIL ELECTRICAL MECHANICAL HUMAN RESOURCE MARKETING HOSPITALITY EVENTS INFORMATION TECHNOLOGY ACCOUNTING SECURITY

ORGANIZATION CHART OF HAAILAND:

ORGANIZATIONAL CHART OF RIDES DEPARTMENT

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ORGANIZATIONAL CHART OF EVENTS DEPARTMENT

ORGANIZATIONAL CHART OF ELECTRICAL DEPARTMENT

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ORGANIZATIONAL CHART OF CIVIL DEPARTMENT

ORGANIZATIONAL CHART OF ACCOUNTS DEPARTMENT 14

ORGANIZATIONAL CHART OF F & B CONTROL DEPARTMENT

ORGANIZATIONAL CHART OF F & B PRODUCTION DEPARTMENT

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ORGANIZATIONAL CHART OF H.R DEPARTMENT

ORGANIZATIONAL CHART OF IT DEPARTMENT

ORGANIZATIONAL CHART OF FACILITIES DEPARTMENT

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ORGANIZATIONAL OFFICE DEPARTMENT

CHART OF FRONT

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ORGANIZATIONAL CHART OF MARKETING DEPARTMENT

FINANCE DEPARTMENT: The financial analysis and the budget allocations and the funding procedures are taken care by this department who needs a very good forecasting about the future returns as we are spending now.. MARKETING DEPARTMENT: The department is having highly dedicated members who are successful in promoting the services in HAAILAND..The marketing team consists of 5 members who scan the 18

market continuously and catch the heartbeat of the market and approach the public easily. The main objective of this department. is to identify the potential and fill the gaps.Marketing is done through various channels:

Sales team Corporate Sales Marketing Advertising Team Members: 1. Kanta Rao Manager 2. SIVA PRASAD Asst.Manager 3. SAMABA SIVARAM Corpoate Sales

HUMAN RESOURCE DEPARTMENT: HRM dept have main object is to manage his employes & how to develop employees skills.The most responsible department having control on all kinds of operations in maintaining all the Human power in the Theme Park and Resort. The scope of the HR operations is well equipped to control the Human power in the Theme Park and Resort.

CUSTOMERS:
Customers are the KINGS of any organization. So they play a major role in success and improvement of the firm. Each and every individual is the customer to HAAILAND as they have different products with them to entertain people. Target customers of Haailand are all kind of age groups. Customers are mostly from different places mainly from Vijayawada, Guntur, and Tenali, Mangalgiri .

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Corporate people Business people Children Men and women Students Organization

COMPETITORS:
Haailand is theme park which does not have any competitors in AP. But it has competitors regard to the resorts. Competitors for resorts are: UMA HOLIDAY INN. MANASASAROVAR. BHAVANI ISLAND

BUSINESS ENVIRONMENT:
Every business is influenced by the environment surrounding it as it cannot be done in vacuum. The environment of any business can be divided into: Micro Environment Macro Environment

Business is an economic activity which includes organized efforts of enterprise in supply of goods & services to consumers for sake of profits for organization. It generates employment and improves the quality of life of people, society and contributes for economic development of country. Micro environment factors: Competitors Suppliers Customers Human Resources Macro environment factors: Political environment Legal environment Technological environment 20

International environment Socio cultural environment

Environmental factors influences the businesses of the haailand are

Geographical factors: The place where the park is located definitely influences the business. So park is established in an area of 100 acres land near chinnakakani and it is between Vijayawada and Guntur cities. Demographic factors:

The population in and around Vijayawada and Guntur are target customers for the haailand. POPULATION OF PEOPLE AROUND HAAILAND Vijayawada population:25lakhs Guntur population:15lakhs Tenali population: 5lakhs Mangalagiri population: 5lakhs So approximately 50lakhs people are the target customers.

TECHNOLOGY:
Technology plays a key role in any business. It cannot view that technology replaces man power but reduces the effort of humans and increases the productivity and efficiency. Due to many technological changes the impact of technology increased and it began to stand as the winning edge for the companies and gives competitive advantage to the company. This is been using a varied technology for the benefit of organization Technologies used: Walky talkies are been used by the internal staff and invoice employees for the fast communication. Soft ware used: In the accounts section they use Java soft . R.F.I.D. Wi-Max Barcode Scanners Digital Signatures Access Control & Biometrics 21

 Public Announcement Systems IP based Wireless Fire Detecting Technology

AWARDS:
1.Best Resort 2010-11: Government of Andhra Pradesh 2. Most Eco-friendly Tourism Project : Government of Andhra Pradesh 3. Best Resort and Theme Park - South India Hospitality Awards 2012 4. Best Theme and Entertainment park - 2nd Hospitality Awards (EPICURUS) 2012 5. Award of Excellence from NATA (North American Telugu Organization) for excellence in promoting Tourism

COMPETITORS OF COMPANY BUSINESS:

Birthday Celebration with friends, college party, a family outing, a romantic date with partner, a school picnic, meeting a new face book friend or simply to unwind, which is the place you think people of India visit for all these purposes. Amusement parks in India are the new hot spots where people like to spend all of whatever leisure time they have. These amusement parks take care of everything that a person can possibly desire for in his hours of luxury. Standing true to their name, these parks offer unlimited amusement and fun to people. A wide array of rides for children and adults, a plethora of eating options, numerous shopping outlets and foot tapping music qualifies them among one of the most sought after places of entertainment. The dose of entertainment also includes live concerts and shows in some of these parks. The overall ambiance of these places is such that they help in lifting low spirits many a time. The industry of amusement parks in India is growing at a rapid pace along with growing standard of living. These parks are serving the elite sections of the society since a long time but with bourgeois classes rising economically and willing to pay big bucks to have few light moments with their loved ones, their number is on an ever increasing high. These amusement parks are even serving as important centers of business meetings. They are proving to be instrumental tools to boost tourism in India with many of them making to travel advisories issued by the government of India.

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Essel World in Mumbai, Nicco Park in Kolkata, Adventure Island &Fun and Food Village in New Delhi are few of the well known amusement parks in the country. These parks have not only been successful in making a mark for themselves but they have also set an example for the others in the line. Top Ten Amusement Parks in India are: 1. Ocean Park, Hyderabad 2. Veegaland, Kochi 3. Essel World and Water Kingdom, Mumbai 4. Fun n Food Village, Gurgaon 5. Adventure Island, Delhi 6. Nicco Park, Kolkata 7. Entertainment City, Noida 8. Wonder La, Bangalore 9. MGM Dizzee World, Chennai 10. Ramoji Film City, Hyderabad

Other Popular Amusement Parks in India; 1. Gujarat Science City, Ahmedabad 2. Snow World, Hyderabad 3. Worlds of Wonder, Noida 4. Baywatch, Kanyakumari 5. Shanku Water Park, Ahmedabad

SWOT ANALYSIS OF HAAILAND:

STRENGTHS:

No competition Thrill rides Located in Midst of Guntur & Vijayawada Maintain relationship with old customers Hospitality 23

Australian architect Brand image Efficient sales strategies One and only theme and resort in costal AP Buddhas theme AP tourism support for development and maintenance Transport facilities Legal and political support

WEAKNESS: Water pollution No proper shades for relaxing High prices High price for food and shopping Maintenance of low hygienic conditions at some sections due to outsourcing The transportation facility was not so flexible No proper guidance No proper drinking water facility

OPPORTUNITIES: Expansion of business Future this can be used as a studio Adopt Enivinornmet friendly Technology Area for future expansion Can be an leading theme park in future as this was unique Expansion of huge area for marketing Health village Can modify the existing park

THREATS:
No safety in water rides Natural calamities Ground water pollution

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Threat from snakes. A new competitor may arise If the hygienic conditions are not maintained properly it may lead bad publicity in future Mouth publicity problems Monotone

WHOS WHO:
NAME MR. YAGAMA REDDY.K MR. SESHAGIRI RAO.G MR. DINAKAR.D MR. JAGANNADHA RAO MR. RAMA KRISHNA MR. KRISHNA MOHAN MR. RAVI KANT K.V.N MR. UMA MAHESWARA RAO .I MR VENKATESWARA RAO MR PRASANTH MR. ABDUL ATHALF SHAIK MR. SRINIVAS. D MR BHASKAR .N MR D.S RAJU MR. VISHVESHWAR RAO.G.K MR. RAVI KANT K.V.N MR. RAMAKRISHNA RAJU.V MR B.L. KANTA RAO DESIGNATION MANAGER SR.SUPERVISOR MAINT SUPERVISOR SR.SUPERVISOR SR.SUPERVISOR MANAGER GENERAL MANAGER ASST. ENGINEER D. GENERAL MANAGER CHIEF ACCOUNT OFFICER MANAGER EXECUTIVE CHIEF DEPARTMENT MECHANICAL RIDES MECHANICAL RIDES MECHANICAL RIDES MECHANICAL RIDES EVENT MANAGEMENT EVENT MANAGEMENT ELECTRICAL ELECTRICAL CIVIL DEPARTMENT ACCOUNTS F & B CONTROL F & B CONTROL F & B PRODUCTION

ASST. GENERAL MANAGER H.R MANAGER H.R

GENERAL MANAGER [TEC] IT SR. MANAGER GENERAL MANAGER FACILITIES DEPARTMENT MARKETING

BUSINESS OBJECTIVES:
The main business objective is to provide great entertainment to the entire family and corporate at economy prices. 25

 The ultimate goal of this project is to provide better entertainment to the customers and to create better employment for the talented people. Agri Gold Group's "Industrious Mission" is focused on Generating Opportunities . Promoting Prosperity in the Rural and Semi-Urban areas. Power, Tourism, Infrastructure and Agri business are the Core Segments of the Group.

The Group is emerging as a 'Conglomerate Tower' on the Strong Foundation of achieving in Togetherness and celebrating the Success in Oneness. Agri Gold's Vision is to Promote Ever Green Revolution in these Sectors. the catalysts for Economic Growth, by involving in these areas of endeavor which have the multiplier effect on Employment Generation and Socio- Economic Development of the Rural and Semi urban Areas . Generating opportunities and promoting prosperity while adopting Environmental friendly Technologies.

SIP ORIENTATION:
I saimala pursuing my summer internship program at agrigold group of industries .one of that group of company is agrigold haailand .we students of kl university management belonging to 2012 batch.on 02-05-2013. The klubs conducted summer internship program orientation to students with guidelines mentioned clearly with the aid of presentations by excellent faculty from morning 10.00 am to evening 3.00 pm. After that orientation session students are been issued the allotment letters of various internship locations to every individuals. These intership program consists of learning the perspectives of different companies and gain excellencency in practical knowledge. The internship program consists of academic credits. SIP is a unique opportunity provided to students to get exposed to corporate culture, professional experience and putting the theoretical concepts learnt in the classroom for developing managerial skills. The endeavor of the Intern during this period is to optimize lear ning and covert the SIP opportunity into placement opportunity through dedication, commitment and hard-work. Students are categorised into two groups that are marketing and human resource branches. agrigold haailand took students of those branch into internship program. we students reported to haailand on 08-05-2013.there the management conducted individual interview to the students those who came for internship program. later we have been waiting for letter of confirmation to pursue internship program. After some time students have been issued letter of confirmation with stated no provision of stipend and accommodation. later on students have been collectively made to gather to have an orientation of their company and mentioned about their rules and regulations to be maintained . Students had been issued temporary identity cards to continue on their stipulated work . It has been strictly mentioned that identity cards should not be misused. The introduction session had been conducted very well that students have indroduced 26

themselves to the management and management guided about their business profile in brief and made students to work in their company with happiness and joy. They made an friendly relationship with the students and treated as their employed employees. They gave information regarding company brochures , plam plates etc. From day after wards we students interacted with company guides frequently to clear our doubts and performing our stipulated work. I am working under department of Human Resource Management assigned work to perform quesstionnaire on Recruitment and Selection and with the approval of HOD and continue with further proceedings.

FINDINGS AND CONCLUSION:

The customers knew about Haailand through advertising. The customers felt water rides package is best in Haailand The customers felt mechanical rides is excellent The customers preferred rail chase ride The customers satisfied with the water rides in Haailand The customers preferred rain dance in water park The customers are felt Haailand restaurants are excellent The customers are felt food quality is high in Haailand restaurants The customers preferred saanchi restaurants in Haailand The customers not-satisfied with the prices of shopping

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 The customers felt shopping at Haailand displaying all kinds of varities The customers liked Thai zone The customers satisfied with the resorts in Haailand The customers preferred deluxe rooms The customers satisfied with the room tariffs in Haailand resort The customers felt the ambience of the Haailand to be pleasant The customers are satisfied with the events taken by the Haailand The customers opined they often television media to see Haailand advertisements The customers felt electronic media and print media to be the effective for promoting the Haailand The customers felt Haailand hoardings are attractive The total number of employees in HAAILAND are 545 apporximately. Every department has its own importance but marketing and facilities department plays the major role .Its total turn over in the last year was 50 crores. Some of the activities are given to outsourcesing. Service providing and customer satisfaction are the main thing that are taken care by HAAILAND . HAAILAND Assures the Best Excitement, Entertainment & Enrichment to all its Visitors for Ever. Haailand is a biggest resort and theme park in Andhra Pradesh. It is following so many marketing strategies to attract the customers. It is a unique park which is constructed based upon Buddhism and mystique of south East Asia. From the ambience to the architecture, to the facilities to the services, to the hospitality everything is in keeping with the same high standards. For an absolutely unforgettable experience for entire family haailand offers a neverbefore blend of thrilling rides, fantastic entertainment, delightful ,ayrvedic centre, exciting retail venues, enlightening cultural areas, superb banquet halls, luxurious resort facilities. 28

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