PAMANTASAN NG LUNGSOD NG MAYNILA

(University of the City of Manila)

Intramuros, Manila

PLM Business School

SERVICE PLAN FOR TIMEZONE

In Partial Fulfilment for the subject: Services Marketing

Bachelor of Science in Business Administration
Major in Marketing Management

Submitted by:

BSBS MM 3-3
Garcia, Hannah Sophia A.

Hanopol, Rikki Mae B.

Submitted to:

Prof. Anna Maria M. Miranda

 TABLE OF CONTENTS
2022

I. EXECUTIVE SUMMARY …………………………………………………….……. 3

II. CURRENT INDUSTRY SITUATION ANALYSIS …………………………………… 4

A. The Industry …………………………………………………….………… 4

B. The Service Business ……………………………………………………… 4

C. Competition ……………………………………………………….………. 8

III. SWOT ANALYSIS ……………………………………………………….…………… 13

IV. GOALS AND OBJECTIVES ……………………………………………………….… 19

V. TACTICS, STRATEGIES, AND PROGRAMS ……………………………………….. 19

A. Service Development Program ……………………………………………... 20

B. Sales and Distribution ……………………………………………………… 21

C. Advertising and Promotion …………………………………………………. 22

VI. INVESTMENT PLAN AND PROFITABILITY ESTIMATES ………………….…… 24

A. Investment Plan ……………………………………………………….…… 24

B. Estimates of Profitability …………………………………………………… 26

VII. EVALUATION AND MONITORING OF RESULTS ………………………………… 27

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I. EXECUTIVE SUMMARY

The first Timezone Family Entertainment Center was established in 1978 and inaugurated

by Leisure & Allied Industries in Perth, Western Australia (now LAI Games). Timezone was the

first family-friendly video amusement center, in contrast to the conventional pinball parlors and

pool halls of the time. The brand's primary focus is always on the family and friends bonding.

Timezone expanded internationally in 1995 as a result of its success in Australia. Currently,

Timezone has more than 200 sites where it is active, including those in Australia, India,

Indonesia, New Zealand, the Philippines, Singapore, and Vietnam.

Ayala Land Inc. and Timezone Australia collaborated on Timezone Philippines. With

more than 50 locations across the nation, it is currently the top family entertainment center in the

nation. The largest selection of simulator, redemption, park, and kiddie rides can be found at

Timezone. Timezone provides the young and the young-at-heart with many video arcade games

to play with friends and family. The activities in Timezone’s arcade game rooms will also keep

everyone entertained for hours on end. The brand strives to provide cutting-edge equipment that

will enhance the "Timezone" experience. Timezone's heart and soul are skillfully encapsulated in

the tagline TIME FOR FUN. This name stands for a fun entertainment spot where visitors can

travel to a different time zone or dimension. As a result, the name Timezone is quickly, if not

already, becoming synonymous with these entertainment establishments as a whole.

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II. CURRENT INDUSTRY SITUATION ANALYSIS

A. The Industry

Families, young adults, and teenagers are the three main market segments that Leisure

and Allied Industries (LAI) Philippines and its Timezone Family Entertainment Centers (FECs)

target. Each of these groups visits Timezone for a different reason.

The primary market for Timezone is represented by the word "Family" as it appears in the

acronym FEC. This is fueled by the family's revered position in Filipino culture, which includes,

but is not limited to, seeking out entertainment opportunities to foster family ties and build

lasting, joyful memories. Affluent, working young adults—social "yuppies" who appreciate

Timezone as a stress-relieving place to meet coworkers and personal friends alike—make up a

significant portion of the secondary market. Thirdly, Timezone is the pinnacle of secure gathering

places for teenagers, providing a healthy, vibrant, and competitive atmosphere for the forming of

new friendships and the reunion of old ones.

Finally, a significant part is played by the wildly popular phenomena of "malling" across

the country. Malls are where hordes of people go to dine, buy, and amuse themselves in a

seamless combination of toddlers, young children, teenagers, and older family members enjoying

leisure time together. As a result, by cunning planning, all 45 of Timezone's presences in the

nation are situated therein.

B. The Service Business

Leisure and Allied Industries, Pty. (LAI Australia) was established in 1958 and currently

manages approximately 175 FECs throughout Australia, New Zealand, Indonesia, Singapore, and

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 India under the trade name Timezone. Late in 1997, Ayala Land, Inc. formed a partnership with

LAI Australia to form Leisure and Allied Industries (LAI) Philippines, Inc.

At the Ayala Center in Cebu, the first Timezone for the Philippines debuted in January

1998. The Timezone flagship FEC in Glorietta 4, Ayala Center, came next swiftly. The latter is

Timezone's flagship because it has the largest and most modern selection of simulator games,

family and adult recreation activities, and child rides, and it is 909 square meters in size. Between

May 1999 and October 2004, there were a flurry of openings, and Timezone opened 14 additional

facilities in Metro Manila, Cebu, and Davao.

Ten additional centers were opened in 2005 at the following locations: Market, Greenhills

Promenade, Blue Wave at Marquinton, NCCC Tagum, Gateway Araneta, and Waltermart Makati.

Market! Timezone was formally established as the leading FEC in the country with the

inauguration of TZ Active, NCCC Magsaysay, Robinsons Metro East, and Ayala Center Cebu 3rd

Level.

Mission

Family Entertainment Industry designed to be exciting and relevant in today’s fast changing retail

environment. Our brands continue to evolve in line with changing consumer habits and a renewed

focus on customer experiences.

Vission

Invest in opportunities that leverage the growing demands for interactive entertainment

experiences globally and in particular to capitalize on the emerging consumer classes across Asia

with rapidly growing discretionary spending power.

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Services Offered

Timezone is constantly scouring the globe for the latest fun games and attractions for you and your family

to play. Timezone in TriNoma mall features a wide variety of Arcade Games, Music Zones for karaoke

fun and so much more. When you’re at Timezone, don’t forget to tap your Timezone Powercard to win

attractive prizes.

Arcade Games

- Timezone offers a wide variety of arcade games for everyone to enjoy. Enjoy a fun family

outing, romantic date, gathering with friends, or even just a little me-time as you play away

with a Powercard in hand. Some of the arcade game machines include Pearl Fishery, Wangan

Maxi Tune 6RR, Basketball, and the 9D VR Simulator Ride

Video Games

- A video game, also known as a computer game, is an electronic game that can be interacted

with using an input device, such as a controller, keyboard, or joystick. Video games can be

used for entertainment and relaxation, but they can also be used for competitions and for

computer learning.

Kids Activities

- These activities include physical or mental activities. They can be simple and complex mental

activities.

Karaoke Rooms

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 - There is also a Music Zone within the Timezone at TriNoma mall where you can sing and

groove to your favorite tunes all day long. You can choose whether to sing in a public space

or inside the provided rooms for karaoke.

Driving Games

- Timezone let you experience virtually driving of motorcycles or cars in a fun manner and

without causing any harm to yourselves and to others.

Air Hockey

- Air hockey is a Pong-like tabletop sport where two opposing players try to score goals against

each other on a low-friction table using two hand-held discs ("mallets") and a lightweight

plastic puck.

Ferris Wheel

- Timezone at Trinoma also offers the Ferris wheel consists of a rotating upright wheel with

lots of little pods or cars for fairground lovers to sit in.

Photobooth

- A photo booth is a vending machine or modern kiosk that contains an automated, usually

coin-operated, camera and film processor.

Sports Games: Billiards, Social Bowling, Basketball.

- Explore the newest sports games at Timezone, from billiards to social bowling and basketball

skills. Timezone ensures that you will get entertained inside the establishment.

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Owner of Timezone

The Indoor Amusement Games Company (later known as LAI Group) was started by

Malcolm Steinberg in Perth with a small number of pinball machines. In 1978, he created the first

Timezone on Murray Street, Western Australia in an effort to alter people's opinions of arcades.

And it was the beginning of the Family Entertainment Center.

In 1958, Malcolm established the Perth, Australia-based Leisure & Allied Industries

(LAI) group. He was the organization's CEO for 55 years, from 1950 to 2013, and is currently a

non-executive Director.

More than 200 family entertainment centers are now functioning throughout Australia,

New Zealand, Indonesia, the Philippines, India, Singapore, and Vietnam thanks to Malcolm's

leadership of the Timezone company. Malcolm Steinberg earned the American Amusement

Machine Association's Lifetime Achievement Award in 2009. (AAMA). It was the first and only

time a non-American received the prize.

C. Competition

A. World Of Fun

World of Fun or WOF is one of the amusement industries in the Philippines that operates

family entertainment centers throughout the country. The first-ever store of World of Fun was

established way back in December 1987 in SM City, North Edsa. It was then known as PACO

Amusement Center, which stands for Pan-Asia Amusement Company. World of Fun is known for

delivering wholesome entertainment for the entire family and friends where it offers game

machines that cater to kids, parents, or even grandparents. Today, World of Fun has expanded to

over 100 store locations at prominent shopping malls and commercial centers in the Philippines.

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World of Fun offers:

VIP membership card packages

- Customers can get token promos and packages for less price that can fit their

budget.

B. Quantum

Quantum is one of the leisure establishments in the Philippines that offers a wide range of

entertainment services, including classic arcade fighting games, ticket-redemption games,

shooting games, carnival games, driving games, and many more. Quantum is owned by the

Quantum Amusement Corporation and is engaged in entertainment and recreational activities via

video game machines. It was established in 1995 and has been in the industry for 27 years today.

The majority of its stores are exclusively located at well-known malls nationwide, such as SM

Malls.

Quantum offers:

Gift certificate winners

- Lucky customers can win a specific amount of Quantum gift certificate or an

item for every 1000 pcs tickets and above.

C. Tom’s World

Tom’s World is also known for its expanding amusement and recreational center in the

Philippines. Tom’s World offers a wide variety of video game machines, kiddie rides and other

amusement facilities. Its prime commitment is to provide enjoyment and entertainment for

children and all the members of a Filipino family. In addition, Tom’s World may also serve as a

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 venue for celebrations that provides rental services and allows clients to utilize the entire Tom’s

World store alone.

Tom’s World offers:

Fun Card Membership

- Customers can get Fun Cards by earning lots of tickets from the machine, and it

will automatically convert to rewards.

TIMEZONE WORLD OF FUN QUANTUM TOM’S WORLD

PRODUCT Arcade Games Arcade Games Arcade Games Arcade Games

Video Games Video Games Video Games Video Games

Kids Activities Kids Activities Kids Activities Kids Activities

Karaoke Rooms Karaoke Rooms Driving Games Driving Games

Driving Games Sports Games: Mini ticket-redemption

Bowling, games,
Air Hockey
Basketball.
Carnival Games
Ferris Wheel

Picture Booth

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 Sports Games:

Billiards, Social

Bowling,

Basketball.

PRICE A minimum of Affordable: Affordable: Affordable:

P100.00 load of P5.00 per Token Get 13 tokens for P5.00 each Token

card P50.00

PLACE 4th level, Trinoma 3rd level, SM City 3rd level, SM City 3rd level, The Block

Ayala Malls. North Edsa. North Edsa. SM City North Edsa.

PROMOTION Packages and Packages and Packages and Packages and

Bundles, Social Bundles, Social Bundles, Social Bundles, Social

Media, Online Media, Online Media, Online Media, Online

Advertisement. Advertisement. Advertisement. Advertisement.

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MARKET SHARE

According to the researcher's analysis of the market shares of different amusement

arcades facilities in the Philippines, including Timezone on the fourth floor of Trinoma, World of

Fun, Quantum, and Tom's World at SM North Edsa, Timezone in Trinoma has attained the largest

percentage of market share. Researchers went to every amusement arcade in SM North Edsa,

Trinoma, and Ayala Malls. We measured the market share based on the observation of the number

of people that visited the amusement arcade from weekdays to weekends. Although researchers

preferred the Timezone Trinoma, Ayala Malls Branch, we also conducted a study in the Timezone

SM North Edsa Branch. We found that there are more customers who were visiting the Timezone

rather than other amusement arcade facilities included in the analysis. And as for the market

share, it shows that 35% of the industry’s total revenue goes to Timezone. World of Fun also

attracted 30% of the industry, followed by Quantum who had 20%, and lastly the Tom’s World

who attained the lowest market share because Tom’s World has the least activities and game

machines offered.

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III. SWOT ANALYSIS

STRENGTHS WEAKNESS

- Provides a safe environment for people to

have fun. - Competitors offer similar service and

- Attracts all age groups product

- Strong Brand Identity - High Priced games compared to its

- Can be visited any day regardless of leading brands

weather conditions, etc.

- High barriers to entry

OPPORTUNITY THREATS

- Ability to develop new games. - Lack of innovation can decrease sales

- Use of other ongoing events on a specific - Breach in security and problems in

location to market rides and games electricity, etc.

- Provide promotional offers

- Market development

- Increase service offerings

- Continued expansion

Strengths

- Provides a safe environment for people to have fun.

The Amusement Arcade is a place for everyone, and it should have an atmosphere that is

welcoming and comfortable to all. Timezone assured and considered the cleanliness and safety of

their customers, specifically with kids, providing the best time for fun with their families and/or

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 friends in the amusement facility. Mostly, Timezones are located in safe prime areas of the malls

that are safe for children. Customers also get to play clean and well-maintained arcade games.

Providing a safe environment for its customers is the most important factor and top priority of

Timezone as part of excellent customer service. Based on the researchers' experience, the staff

are always friendly and very accommodating whenever you need assistance, which makes it a

great place to spend your free time and destress.

- Attracts all age groups

The Amusement Facility has a great range of ages in relation to the target customers and

it will only not attract children but also those who have previously played, experienced, and

enjoyed the Amusement Facility. Timezone was able to attract and serve a wide variety of market

categories including generation y, z, and alpha since it greatly provides entertainment to people.

Arcade amusements are considered to be popular with both children and adolescents who enjoy

Timezone as a stress-relieving setting to meet and bond with their families and friends.

- Strong Brand Identity

Among all the amusement facilities in the Philippines, Timezone has positioned itself as

one of the favorite arcade centers in the Philippines. A significant factor in considering the best

arcade game center to visit is if they have the latest in what the gaming industry has to offer. And

that was the factor that Timezone achieved. Timezone has new and latest game machines and

activities which allows the people to enjoy and experience quality entertainment which results to

the Timezone to have a strong brand awareness.

- Can be visited any day regardless of weather conditions.

Since the Timezone is an indoor amusement facility which is located inside the Trinoma,

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 Ayala Malls on the 4th floor, it can be visited any day regardless of the weather conditions. This

factor is considered to be a huge advantage for Timezone since they have the ability to cater and

serve their customers whether it rains or shines. It can operate regardless of weather conditions

and it can serve their customers no matter what circumstances.

- High barriers to entry

The Amusement Arcades industry is usually dominated by few operators due to the high

entry level of barriers. This is because developing an amusement arcade requires a major capital

investment since it will need quality and updated game machines. It is also essential for the

company to have monthly maintenance in all its game machines in order to preserve the quality

and lessen the problems that might arise. As a result of this, the competition is quite low because

not everyone has enough capital to enter and develop an amusement arcade facility.

Weaknesses

- Competitors offer similar service and product

World of Fun, Quantum, and Tom’s World are the leading competitor brands of Timezone

that provide similar services. Timezone and its three competitors offer almost identical

entertainment, which is in fact a negative factor because it makes it easy for the customers to

switch to another amusement facility. Timezone must show the point of difference that makes

them and their services incomparable and unique.

- High Priced compared to its leading brands

In terms of pricing, Timzeone’s services are considered to be relatively expensive and are

on the top of the scale compared to its leading brands such as World of Fun, Tom’s World, and

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 Quantum. The prices of Timezone’s game machines is a bit pricey than its rivals but they said that

you will be getting what you paid for. However this is still considered as a negative factor that

could affect the customers, specifically the price-sensitive market because pricing has a big

impact on the offerings, and as we all know, if all things are equal, people would go for the

cheapest. And if we base it on the prices, there's a possibility that customers will choose to play in

another amusement arcade facility.

Opportunities

- Ability to develop new games.

One of the opportunities of Timezone is to create and develop new and exciting games

for their customers to offer. In this way, it will attract attention to their new and existing

customers and they would be able to experience and play unique games. Moreover, in a creative

industry designing a game allows you to apply creative skills to the construction of the game, and

being able to provide a game that other arcades don’t have will engage customers to keep coming

back to Timezone.

- Use of other ongoing events on a specific location to market rides and games

Timezone has over 50 outlets nationwide and being able to have a variety of events from

different locations is an opportunity for Timezone to showcase what they can offer to the public.

Different kinds of ongoing events in a specific location because the environment is changing

based on the consumers' demand, we’d like to adapt to the new surroundings as in that way

Timezone can offer services that are suitable and effective to every target market.

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- Provide promotional offers

Providing promotional offers creates a communication opportunity to Timezone,

communication is an art, an art which creates formidable relationships with consumers that make

your brand unique. A brand needs to be different to survive, a sales promotion can be an

exemplary way to make a brand stand out from the crowd. It holds the potential to add unique

value to a customer through a competition or unique experience, creating a reason to choose your

services in a crowded market.

- Market development

A marketing development strategy is important to Timezone because it helps the arcade

to grow and reach new customers in a planned, structured way. Expanding their audience creates

the potential for more leads, more sales, and more revenue, but in-depth research is essential to

make sure there's value in targeting new customers. It also recognizes and enhances new sales

opportunities for the current range of services they offer in the market.

- Increase service offerings

Having multiple product lines and different revenue channels allows Timezone to grow

its business as well to diversify risk and capitalize on its already established reputation. Adding

multiple product or service offerings can also attract consumers with different needs, increase

their profits due to market segmentation, and even out seasonal sales patterns. Adding new lines

of revenue can also help Timezone to compete more strongly in the entertainment industry.

- Continued expansion

Expansion can also give an impression of greater financial viability of the business and

Timezone has an opportunity to expand its business and reach a wide range of customers.

Attracting new customers in new markets or with new products and services will help Timezone

17
 have a large and diverse customer base and also helps insulate their business against over-reliance

on a single client or on limited customers.

Threats

- Lack of innovation can decrease sales

Innovation can free you from the need to spend time putting out excessive costs of production,

allowing you to cut expenses and concentrate on longer-term objectives. There will always be

difficulties while creating a new product or service in Timezone, and even the best-laid ideas

occasionally fail. This is particularly the case with much larger, long-standing organizations

which can often be less dynamic in their pace of change. Sluggish processes where decisions

aren’t made swiftly are not conducive to effective innovation.

- Breach in security and problems in electricity, etc.

Timezone is operated by the use of different kinds of types of machinery and programs to operate

efficiently, however, if breach in security and problems with electricity may arise it would cost a

lot of damage to the business. The electric power delivery system that carries electricity from

large central generators of Timezone could be severely damaged by a small number of

well-informed attackers. The system is inherently vulnerable because transmission lines may span

hundreds of miles, and many key facilities are unguarded and if not given enough attention it can

easily be damaged.

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IV. GOALS AND OBJECTIVES

​Goals

● To increase customer satisfaction, convenience and to generate more sales.

● To increase customer satisfaction, generate more sales, and provide convenience and quality

service to customers.

Objectives

● To increase yearly sales by 10 percent

● Give convenience to customers by installing Kiosk Machines to lessen crowdedness in the store.

● Increase overall brand awareness

● Give convenience and quality service to customers by installing Kiosk Machines and

re-arrangement of the area to lessen the crowdedness of the place.

V. TACTICS, STRATEGIES, AND PROGRAMS

A. Service Development Program

Installment of Kiosk Loading Machine

Since most of the time, the cashier area which is connected and located to the entrance of the

Timezone is always crowded due to its number of customers who fall in line to purchase their

powercard load, the proposed service development for Timezone is to develop and install a

kiosk loading machine to lessen the crowdedness in the entrance. Timezone will put two Kiosk

Loading Machines beside the entrance of the game center. This will help the customers to

purchase their powercard load in the most convenient way. Timezone will install 2 Kiosk

loading Machines beside the entrance of the Timezone.

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Timezone Fun Rewards

As Timezone values and prioritizes their customers, Timezone will start to introduce the

‘Timezone Fun Rewards’. Timezone Fun Rewards is a loyalty program strategy which can be

availed when customers purchase a minimum amount of 200 pesos. The Timezone Fun Rewards

will contain 6 stars, wherein customers must spend a minimum amount of 200 pesos for six

times and all of the stars will be converted into a reward which is a 200 pesos powercard load on

their 7th visit in any Timezone branch nationwide. Timezone will issue a reward card that is

made of carton, together with the star stamp which will be redeemed every 200 pesos spent.

20
 Customers would have the chance to earn rewards for visiting the amusement facility. This will

be done at the moment that the customers purchase their powercard load in the cashier.

B. Sales and Distribution

For the Sales and Distribution of the proposed Service Development Program

First, the Kiosk Loading Machine is applicable to all branches of Timezone nationwide. It will

provide fast and convenient service to all its customers and branches as it will lessen the time

needed for them to wait in line to load their Timezone cards.

Second, the Timezone Fun Rewards is also applicable to all branches of Timezone nationwide.

All of their consumers will benefit to this strategy as the Fun Rewards offer free loads that

everyone can enjoy.

Overall, both The kiosk loading machine and the timezone fun rewards are beneficial to branches

of Timezone in the country.

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C. Advertising and Promotions

Timezone Fun Reward

As part of its advertisements and promotions, Timezone will also post promotional

displays inside the Timezone and also in the entrance of Trinoma, Ayala Malls which is located

near the MRT North Avenue Station. The Timezone Fun Rewards promotional display will be

posted inside the game center which could help Timezone to inform the customers that they have

a loyalty program. Timezone will also be posting a promotional display at the entrance of the mall

to give an awareness that there is a Timezone Branch in trinoma which is located at the 4th level

of the Mall. Additionally, Based on the Timezone’s employee, promotional posters doesn’t

include any rental fee, they just have to ask for a permit from the admin of the mall.

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Sample Social Media Boosting

The Timezone Fun Reward will be regularly posted in Timezone’s social media accounts

such as facebook and instagaram which could give an awareness regarding the promotion since

most of its target market are more inclined with different social media platforms nowadays.

Increasing the engagement in facebook and instagram, are one of the methods that Timezone will

apply to gain potential consumers. These two social media networking sites were chosen mainly

because they have a great number of users everyday. A regular postings and advertisements of the

Timezone Fun Reward can improve its brand recognition which could gain possible and/or

potential consumers.

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VI. INVESTMENT PLAN AND PROFITABILITY ESTIMATES

A. Investment Plan

Total Expenses for the Proposed Plans and Programs

Installment kiosk loading machines 110,000 php

Timezone Fun Rewards 151,300 php

Social Media Boosting 43,680 php

Promotional Displays in Timezone and Mall 5,600 php

Entrance

Total: 310,580 php

Breakdown of Expenses

ITEM UNIT COST TOTAL

Installment kiosk loading

machines 2 55,000 php 110,000 php

Timezone Fun Rewards

● Reward Cards

(Carton) 30,000 5 php 150,000 php

● Star Stamp

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ITEM UNIT COST TOTAL

● Ink 1 100 php 100 php

24 50 1,200 php
Advertisements

● Timezone Social

Media Boosting

- Facebook Post

Boost 1 year 1,040 php monthly 21,840

- Instagram Boost

1 year 1,040 php monthly 21,840

● Promotional

Displays in

Timezone

- 5x3 poster

- Poster Stand

2 1,500 php 3,000 php

● Promotional 2 600 php 600 php

Display in Mall

Entrance

- 6x4 poster

- Poster Stand

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 ITEM UNIT COST TOTAL

1 1,700 php 1,700 php

1 300 php 300 php

TOTAL 310,580 php

B. Estimates of Profitability

2022 2023 2024

Total Revenue 310,580 php 341,638 375,802

The development program and strategies of Timezone overall cost is ₱310,580. However, in 2023

Timezone expected to increase their profit by 10% with 341,638 annual sales. Continuing the strategies,

programs, and development will presumably increase profit by 10% in 2024.

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VII. EVALUATION AND MONITORING OF RESULTS

January 2023 - Arrange a meeting with the top management

team about the plans for the development of

Timezone.

- Coordinate with the marketing team about the

new strategies of advertising and promotions,

as well as its target market.

- Planning about the development of Timezone

Rewards and the Kiosk Machine.

- Meeting with the individuals needed for the

operations.

February 2023 - Finalizing the development plan for the

Timezone Rewards and the Kiosk Machine.

- Finalizing all the activities that will be

included in the all of the operations needed

for the service development programs

March – May 20223 - Execution of the development plans.

- Creation of the new application.

June – August 2023

- Monitoring and checking of the new

development.

- Communicating with advertising agencies

regarding the price of social media

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 advertisement, and mall advertisement banner

display.

September 2023
- Releasing of the new strategies and outlook of

the arcade.

- Launching of the Timezone reward cards and

the Kiosk Machines

- Releasing new advertisements and

promotions.

October – November 2023 - Conducting customer surveys to know their

insight about the new development plan.

- Evaluation of effectiveness of the new

strategies including the advertisement and

promotions

December 2023 - Evaluation of sales and revenues

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