The Schram Academy

Business Studies
Project
2020-2021

Name: - Varshini Kumar

Class: - 11-C
Roll Number:-
Visit to Mall
Contents:-
1. Introduction
2. VR Mall, Chennai
3. About
4. Number of floors and shops
5. Ownership status
6. H&M
7. Manyavar
8. Apple
9. Samsung
10. Starbucks
11. Taco bell
12. Bath and body works
13. Daniel Wellington
14. Most visited shops
15. Special attraction
16. Innovative facilities
17. Parking facilities
18. Bibliography
Introduction:-

 A shopping mall is a North American term

for a large indoor shopping center.

 It is a collection of independent retail

stores, restaurants, theatres and a parking
area conceived and maintained by a
management firm as a unit.

 The term "mall" originally meant a

pedestrian promenade with shops along it.
VR MALL
About:-
Virtuous Retail redefines the retail experience in
the city of Chennai with its latest flagship offering,
VR Chennai. Located in the up-market
neighbourhood of Anna Nagar, the Centre offers 2
million sq. ft. of high quality retail, a PVR ten
screen cinema including a large screen format
PX[L] and a plethora of F&B options.
Ownership status of the
mall:-
The VR mall, Chennai is owned by Virtuous
Retail.Virtuous Retail is an institutionally
owned developer and operator of shopping
centres. Established in 2007, Virtuous Retail
is a joint venture between Singapore-based
Xander Group and the Dutch institutional
investor APG. It is a privately held company.
All the shops in the mall are rented.
Number of floors and shops:-
 There are totally four floors excluding the
parking lot
 The mall has 240 retail stores over an area
of 50,000 square feet co-working space,
Madras House, a multiple dining facility, a
10-screen multiplex theater and an event
space; an open-air amphitheater, a boutique
hotel, and serviced residences.
 215 shops are occupied and 15 shops are
not.
 There are 166 shops foe shopping, 46
shops for dine in and 3 shops for
entertainment.
H&M:-
 This shop is known for its fashionable clothing.
 The first store by H&M was opened in 1947.
 Founded by Erling Persson, the brand was listed
on the stock exchange, transferring it from a
private company to a public one. This allows
people to invest in the company.
 H&M is a Swedish multinational clothing-retail
company serving fast-fashion clothing to men,
women, teenagers and children.
 H&M has rented a store on the first floor of the
mall to expand its business.
 The company uses video advertisements, print
advertisements and the concept of e-marketing
as promotion and communication strategies
which tend to reach the consumers form
different walks of life.
Manyavar:-
 This private company founded by
entrepreneur Ravi Modi in 1999 under his
company Vedant Fashions is well known for
Indian traditional clothes.
 Their collections include exquisite
Sherwanis, fine Indo Westerns, royal Band
Galas, Jackets, Kurtas and matching
accessories for life’s celebrations.
 They can be found in a rented store on the
second floor of the mall.
 They hire prominent figures from the film
industries and sport industries to promote
their brand name, some of them being Virat
Kohli, the captain of the Indian cricket team;
Ranveer Singh and Kartik Aaryan, two very
popular names in the Bollywood and many
more.
Apple:-
 The company is involved in designing, developing
and selling consumer electronics and computer
software.
 It is a private limited company founded by Steve
Jobs, Steve Wozniak and Ronald Wayne in a
garage.
 It is an American multinational technology
company headquartered in Cupertino and
California.
 Their products are iPhone, iPad, Mac, iPod,
Apple Watch, Apple TV, a portfolio of consumer
and professional software
applications, iPhone OS (iOS), OS X and watch
OS operating systems, iCloud, Apple Pay and a
range of accessories.
 This company has rented a shop on the ground
floor of the mall with aptromix.
 They promotes their products through
commercials and print ads, focusing on how
their products are different from their
competitors. Commercial ads run when a
product is first launched and print ads will run
throughout the product's life.
Samsung:-
 Samsung is involved in electronics, including
appliances, digital media devices, semiconductors,
memory chips, and integrated systems.
 It is a publicly traded company founded by Lee
Byung-chu. The Samsung Group is a South Korean
multinational conglomerate headquartered in
Samsung Town, Seoul.
 They produce electronics such as TVs, tablets,
smartwatches, virtual reality headsets, home theater
and audio, desktop computers, laptops, monitors,
printers, memory devices, home appliances and
security/monitoring systems, etc.
 They have rented a place on the second floor to sell
their products to the consumers.
 Samsung has collaborated with BTS, a famous kpop
band known worldwide. Samsung has been featured
in many of their videos as well, which increases the
brand’s outreach to a large population.
 The variety of models and diversity of gadgets
provided by the brand is definitely a plus point for
their marketing and profits.
Starbucks:-
 Starbucks provides its consumers with handcrafted
beverages.
 It was a private company in 1971 but in 1992 it
became a public company.
 An American
multinational chain of coffeehouses headquartered
in Seattle, Washington serve Handcrafted Beverages
like Fresh-brewed coffee, hot and iced espresso
beverages, Iced Coffee, Cold Brew, Nitro,
Frappuccino coffee and non-coffee blended
beverages, Starbucks Refreshers and Teavana teas.
They also trade in merchandise: Coffee- and tea-
brewing equipments, mugs and accessories,
packaged goods, etc.
 They have set up a cosy store on the ground floor of
the mall for which they pay rent to the mall’s owner.
Starbucks uses a large variety of channels to market
their product from social media to TV spots and ads.
It's their mix of marketing media that makes their
brand recognizable. It's the consistent message of
how tasty and refreshing their drinks are that comes
across every time which makes them stand out.
Taco Bell:-
 This fast food place was opened as a private
company in 1962 but became a public company in
1978.
 It is an American chain of fast food restaurants based
out of Irvine, California which provide crave-able
Mexican-Inspired menu, along with our standards
on food safety and product quality.
 Their rented outlet can be found on the first floor
of the mall.
 Taco Bell launched the ‘Win the Cup, Win the Taco’
campaign to cheer for India’s win during the World
Cup 2019.
 “Across the globe, consumers will find Taco Bell at
the forefront of cultural moments most relevant to
our fans.
 This cricket season, not only will we be rooting for
our team to win the finals, we’ll also be rooting for
free tacos for all of India,” Ankush Tuli, managing
director, Taco Bell Asia Pacific said.
 Cricket being a buzz among the people of India, Taco
Bell’s idea of campaigning for the country’s win
during the world cup sure did win Indian’s hearts.
Bath and body works:-
 This brand deals with skin care cosmetic.
 It is a public limited company owned by L
Brands company. It is an American retailer
under the L Brands umbrella, along with
Victoria's Secret.
 They offer a breadth of exclusive fragrances for
the body & home, including the no.1 selling
collections for body lotion and body cream,
body wash, hand soap and fine fragrance mist.
 They have rented a place on the ground floor to
display their collection.
 Bath & Body Works uses several media channels
to promote its brands. Mostly it promotes with
digital ads and discount offers. Through their
own e-commerce retail, they allow their users
to send their products as gifts to their near and
dear ones. Currently, it experiences a stiff
competition from brands like Sephora and
hence indulges in aggressive promotion for their
products.
Daniel Wellington:-
 Daniel Wellington, also known as DW, is popular
for its luxury yet minimalistic and simple design
watches.
 Their watches are celebrated for their flexible
usage in casual as well as formal occasions with
the option of interchangeable straps.
 Founded by Filip Tysander in 2011, this Swedish
company gained success in the “watch world”
by using minimalist designs and social
marketing to sell watches to a younger
generation of consumers.
 This company has gained success through its
digital strategy in social networking sites like
Instagram, Facebook etc.
 Headquartered in central Stockholm, Sweden,
the company has different networks in over 25
countries with one outlet rented on the ground
floor of the mall.
Most visited shops:-
 The most visited shops in VR mall are the
food court, game center and PVR.
 The food court has 29 shops which provides
people with a variety of options to choose
from.
 The hygiene, maintenance and cleanliness
is like cherry on the cake.
 The sitting agreement is quite spacious
allowing more and more people to spend
time there.
 There are many interesting activities in the
fun city (play station) appealing the young
bright minds.
 The movie theatres are immensely popular
among the cinephile for the quality and
dimensions of the screens and the luxurious
sitting arrangement.
Special attraction:-
The entrance of the mall sports a multi-
coloured design based on the South-Indian
temple tower inspired by Madras checks.
The exterior walls manifests symbolic
carvings meant as cultural homage to the
various dynasties from the Kadamba to
the Vijayanagara.
The central portion consists of motifs themed
on the Dashavatara, the ten avatars of Lord
Vishnu in the form of murals and installations.
A 400-kg bell has been installed at a height of
10 feet inside the entrance is a feast to the
eye.
They keep organising many
Innovative attraction:-
VR mall is a place where both gen-z and
millennials like to visit. It has brands like H&M,
Mango, etc which is preferred by gen-z.
Meena bazaar, W, etc favoured by millennials.
Having so many shops under the same roof is
definitely a bonus for VR mall as it caters to
the needs of both gen-z and millennials.
VR mall have a lush green area outside the
mall which is picturesque attracting the
photographic crowd. When uploaded on social
media, these photos along with the location
tag help in spreading a word about the mall
thus increasing the crowd and the customers.
Parking facilities:-
In today’s modern world, people prefer to
travel by their own vehicle rather than
travelling in public transport as it more
convenient and comfortable thus parking is
very essential for any mall. People don’t
prefer to visit places, where parking facilities
are not provided even if the place is pleasant.
Well in VR mall this is definitely not an issue
as there is a proper parking facility with a
capacity of 100+ car in one floor. Thus VR
mall has a lot customer inflow every day.
Conclusion
Consumers can find all kind of products under one roof
and there are many variety to choose from. Price might
vary a bit compared to other place but the comfortable
of shopping won’t be provided. It is beneficial for the
produces as there are many consumer to buy their
product, the consumer will benefit by getting all the
product under one roof and the government will also
be beneficial by collect entertainment tax. A mall is a
nice place to collect a survey or to release a new
product because the consumer visit in mall is higher
compared to other place and they will get many people
point of view.