AYYAPPARAJA 19MBA0037

PRITHIVIRAJ G 19MBA0094

SHOPPING
MALL
Retail Sector in
India
Retailing according Oxford, is the ‘sale of goods to
the public for use or consumption rather than for
resale’. Retailing is derived from the French word
'retailer' meaning ’breaking bulk' and breaking bulk
quantities into smaller sellable units.

The retail sector has helped in giving strong impetus

to overall economic growth as a significant driver of
the growth of service sector, which contributes as
mush as 54 per cent of GDP.
Types of retailing
● Store Retailing:
● Non-store Retailing
● Direct marketing
● Direct selling
● Automatic vending
● Buying service
● Corporate Retailing
COMPONENTS OF RETAIL
SECTOR

Clothing
Food and Delivery
Footwear
Furniture
Catering Services
Jewellery and Watches
Books, Musics and gifts
Others
Shopping
malls
Shopping malls are an emerging trend in the global
arena. The first thing that comes in our mind about the
shopping malls is that it is a big enclosed building
housing a variety of shops or products

The inclusion of amenities like restaurants,

multiplexes, and car parks attract more and more
crowds to shopping malls that are considered family
hangout zones.
 HISTORY
Originally the first of the shopping malls was opened in Paris.

1916
The first official shopping mall called
The Market Square opened for business
in Chicago, IL. The facility was
comprised of 28 stores, apartments, and
offices located in Lake Forest suburb
USA
1990’s
Modern malls made their entry into
India Across the metropolitan cities like
Mumbai, Delhi and Chennai. According
to market estimates, close to 12 million
sq. ft. of mall space is being developed
across several cities
 SWOT Analysis of Shopping
Mall
strength weakness

• Plenty of free car parking • Lack of ambience

• Good location at the junction of two main roads • Limited landscaping
• Friendly, welcoming, and relaxed atmosphere • Lack of takeaway food outlets, café/restaurants
• Good range of convenience retailing outlets and other retail
meeting basic shopping needs • Lack of another major anchor
• Well-established Business Association • Lack of sheltered spaces for people to
• Centre Manager congregate
opputrtunities threats

• Ongoing improvements in businesses in the mall. • Increase in use of online shopping

• Expansion of the mall through redevelopment at • Risk of retailers collapsing due to
the rear of the car park uncertainty in economy
• Greater range of convenience retailing facilities • Increase in tax rates
through this expansion
Types of shopping
malls
● Fashion/Specialty Centers
● Community Centers
● Lifestyle Centers
● Outlet Centers
● Regional Centers
● Super Regional Centers
● Theme/Festival Centers
 COMPONENTS OF
SHOPPING MALL
DEPARTMENTAL PLAY/FUN ZONE FOOD COURT
STORE

KIOSKS GROSS LEASABLE COMMUNITY ROOMS

CATERGORY KILLER AREA
STORE (GLA)
 LARGEST MALLS IN INDIA

1st 2nd 3rd

Phoenix Market city  The Great India Place South City Mall
Mumbai Noida Kolkata
1,140,000 sq ft (106,000 1,000,000 sq ft (93,000 1,000,000 sq ft (93,000
m2) m2) m2)
IMPROVING CUSTOMER EXPERIENCES THROUGH CONSISTENT INNOVATION
PHOENIX MARKET CITY -
CHENNAI
One of the largest malls in the city and it is revolutionizing the retail & entertainment experience in the
city. It is strategically located in Velachery and spread over 1 million square feet. It was opened in
January 2013 and is the largest mall in the city. It was the fourth largest mall in India in 2a joint venture
of Phoenix Mills Ltd & Crest Ventures Pvt Ltd.

PHOENIX MARKET CITY – CHENNAI a joint venture of Phoenix Mills Ltd & Crest Ventures Pvt Ltd.

The firm is located in Mumbai, Pune, Bangalore and Chennai. They are constructing five more shopping,
whooping totally 9 operational malls in India.

The mall consists of product mix, flagship stores of renowned brands, cafes and fine dining restaurants,
food court with all major international and national brands, unmatched entertainment and leisure options
with large well designed multiplex and Family Entertainment Center
Highlights
● Location: City centre, Velachery
● Built up area: 7.34 acres
● No. of stores and services - 263+
● No. of anchor tenants - 4
● No. of floors - 4 floor & 1 basement shopping floor

Parking:
Mall consists of basement & MLCP. The MLCP consist of
11 floors and attached to the mall for easy access.

Transport modes:

● Escalators – 4 per floor, info desk placed near, popular mode

● Lifts – Placed at the centre, 2 lifts with capacity of 18 persons
● Stairs
● Fire exit: 6 per floor
Entertainment
● IMAX - Phoenix mall features an 11-screen multiplex capable
of dealing out 40 shows every single day in 6 languages. It is
also Chennai's first IMAX screen. Approximately with an
expected capacity of 15,000 people were visiting the multiplex
every day.
● FUN CITY- It is located near the food court and isolated from
rest of the retail area. It has games for both children and adult.
(Ground, 1st , 2nd ,3rd floor)
Express avenue-
CHENNAI
● Express Avenue – The Destination Mall South India's second largest mall, is designed keeping in
mind the 'shoppertainment' concept and this green building developed on 11 acres of land has
many architecture splendor and has been designed by ace designer - Mohit Gujral.

● It has 4 floors of retail space including corporate offices and a hotel. The 9,00,000 sq. ft. of retail
space houses 210 premium national and international brands. The mall has plenty of drive-in space
and ample car park that extends to 5,00,000 sq.ft. There are three basement parking lots that can
easily accommodate 2000 vehicles. Built at a cost of 750 crore, the mall houses a classy food court
and a multiplex.
Highlights
● Shopping: Stationery/ Toys / Games / Gifts / Electronics / Home & Lifestyle
● Fashion: Footwear / Handbags / Jewellery / Watches / Lingerie / Luggage / Leather Products / Watches /
Lingerie / Luggage / Optics and Sunglasses / Health & Beauty / Fitness / Cosmetics / Perfumes /
Sportswear & Goods
● Dining: Vegetarian Fine Dining / Non-Vegetarian Fine Dining / Café / Cakes / Chocolates / Confectionery /
Ice Cream / Fast Food
● Entertainment: Movies / Kids Play Zone / 5D Cinema / Game Shop
● Parking: The three-level basement parking is equipped to handle about 2,000 vehicles.
● Showrooms: Express Avenue has also have an exclusive showrooms for BMW and Volvo.

Business chamber:
The business chamber is the first such marketing space to be built inside a mall in India. The area of this
zone is over 200,000 sq ft of office space at prices intended to compete with special economic zones and IT
parks elsewhere in the city.
Food court:
The 50,000 square ft court, also called EA Garden, has 25 counters with several food and beverage options
including Oriental, North Indian, South Indian, American and Italian.
Entertainment
Entertainment and leisure: The Escape
Cinemas, the second branch of SPI
Cinemas, consists of an 08-screens
multiplex with a capacity of 1,600 seats
covering 50,000 square feet (4,600 m2),
which is the city's largest cineplex.

Funcity and Craash: Fun City, a prominent

attraction of the mall, is a play area for
children. Fun never stops in Fun City. Play!
Funcity’s entertainment include activities
designed to encourage imaginative play,
social and pretend play opportunities and
role-play along with fine-motor skill
development and other open-ended play
opportunities, including those found in a
great indoor playground.
 Future of Shopping
malls
Shopping centers are traditional destinations for families.

While movie theaters and malls have been pairing up for years, today shopping
center operators are increasingly shifting focus to entertainment options,
particularly in the last few years.

The new and modern strategies they are formulating to keep up with changing
consumer dynamics with changing shopping habits and online buying options
growing more easier than ever, consumers are shifting to spending on
experiences.

• Community malls

• Family Entertainment Centers (FECs).

Adoptions of Family Entertainment Centers to the future:

• The concept of FECs first grew outside the mall in India. These were either
amusements parks or water with idea of adding entertainment mix in malls only gained
rapid popularity over the last few years. Several new malls have been constructed
around the country, with substantial square footage allocated to FECs. Malls like DLF
Mall of India, Pacific Mall, The Great India Place and The Grand Venice Mall have
allocated huge spaces to create entire entertainment cities including multiplexes and
food courts.

Play box
Kid Zania
Smaaash
FUTURISTIC MALLS
Surviving the digital
age
Three Steps in surviving the digital age:

● Differentiating the consumer offering, with a

focus on experience and convenience
● Transforming the mall experience by leveraging
technology and multichannel strategies
● Exploration of new formats and commercial real
estate opportunities
THANK
YOU