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  • Positioning Statement of G-Shock: Brand Management Bmt6140 (A2+Ta2)

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    Prithivi Raj
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    G-Shock targets urban, upper middle class youth who enjoy sports. It positions itself as the only brand that offers watches that are sporty, rugged, durable, and able to withstand wear and tear, compared to rivals like Tissot, Hubolt, Citizen, and Fast Track - Titan. G-Shock further positions itself through its unique style, good value for money, excellent quality, and technologically advanced watches.

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    Brandmgmt 19MBA0094

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    G-Shock targets urban, upper middle class youth who enjoy sports. It positions itself as the only brand that offers watches that are sporty, rugged, durable, and able to withstand wear and tear, compared to rivals like Tissot, Hubolt, Citizen, and Fast Track - Titan. G-Shock further positions itself through its unique style, good value for money, excellent quality, and technologically advanced watches.

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    12 views1 page

    Positioning Statement of G-Shock: Brand Management Bmt6140 (A2+Ta2)

    Uploaded by

    Prithivi Raj
    G-Shock targets urban, upper middle class youth who enjoy sports. It positions itself as the only brand that offers watches that are sporty, rugged, durable, and able to withstand wear and tear, compared to rivals like Tissot, Hubolt, Citizen, and Fast Track - Titan. G-Shock further positions itself through its unique style, good value for money, excellent quality, and technologically advanced watches.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    BRAND MANAGEMENT BMT6140 (A2+TA2) 

    POSITIONING STATEMENT OF G-SHOCK

    G-Shock stands for Gravitational shock, a product of Casio electronics for the urban
    upper middle class youth (UNISEX) who are sport enthusiastic. G-Shock is the only brand
    presenting products that are kind of sport, rugged, wear and tear among the rivalries Tissot,
    Hubolt, Citizen, Fast Track - Titan. Also because G-Shock watches have uniqueness in style,
    value for money with excellent quality and overall it makes position, watches that are
    technologically advanced.

    PRITHIVIRAJ G - 19MBA0094

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