Cele mai influente sloganuri din istoria publicităţii

14 Iulie 2008

Apreciat, imitat sau parodiat, atâta timp cât oamenii îşi aduc aminte de el,
sloganul şi-a îndeplinit scopul. Repetat destul de des, el devine parte din
conversaţiile noastre obişnuite şi din conştiinţa colectivă.

Conform unui sondaj realizat de către TaglineGuru.com, sloganul cu cea mai mare
influenţă asupra oamenilor este “Got milk?” (“Ai lapte?”), realizat în 1993 de agenţia
Goodby, Silverstein & Partners, pentru compania California Milk Processor Board.
La sondaj au participat o sută dintre cele mai mari agenţii de publicitate la nivel
mondial, care au ales cele mai influente 100 de sloganuri din 300, după cum
urmează:

1. Got milk? (1993)

Calif ornia Milk Processor Board

2.Don’t leave home without it. (1975)

American Express

3. Just do it. (1988)

Nike

4. Where’s the beef ? (1984)

Wendy’s

5. You ’re in good hands with Allstat e. (1956)

Allstate Insurance

6. Thi nk diff erent. (1998)

Apple Computer

7. We try harder. (1962)

Avis

8. Tastes great , less filling. (1974)

Miller Lite

9. Melts in your mout h, not in your hands. (1954)

M&M Candies

10. Takes a licking and keeps on ticking. (1956)

Timex

11. When it abs olutely, positivel y has to be there overni ght. (1982)
FedEx

12. Reach out and touch someone. (1979)

AT&T

13. A di amond is f orever. (1948)

DeBeers

14. Finger-lickin’ good! (1952)

Ken tucky Fried Chicken

15. The uncola. (1973)

7-Up

16. Let your f ingers do t he walking. (1964)

Yellow Pages

17. There are some t hings that money can’t buy. For everyt hing else there’s MasterCar d. (1997)

MasterCard

18. What happens here, stays here. (2002)

Las Vegas

19. You’ve come a long way, baby. (1968)

Virginia Slims Cigarettes

20. We bring good things to lif e. (1981)

General Electric

21. Pl ease don’t squeeze the Charmin. (1964)

Charm in

22. Does she or does n’t she? (1964)

Clairol

23. Have it your way. (1973)

Burger King

24. I can’t believe I ate the whole thing. (1966)

Alka- Seltzer

25. Come alive! You ’re in the Pepsi generation. (1964)

Pepsi

26. The ultimate driving machi ne. (1975)

BMW

27. The quicker picker-upper. (1991)

Bounty

28. Look, Ma, no cavities! (1958)

Crest

29. Pork. The ot her white meat. (1986)

National Pork Board

30. Par don me, do you have any Grey Poupon? (1980)

Grey Poupon

31. Friends don’t let friends drive drunk. (1992)

U.S . Dept. of Transpor tation

32. Have a coke and smile. (1979)

Coca- Cola

33. I love New York. (1977)

NY State Dept. of Econ. Development

34. Bet cha can’t eat just one. (1981)

Lay’s Potato Chips

35. Thi nk outside the bun. (1998)

Taco Bell

36. The mind is a terrible thing to waste. (1972)

United Negro College Fund

37. It keeps going, and going, and goi ng... (1989)

Energizer Batteries

38. Hey, Mikey... he likes it ! (1972)

Lif e Cer eal

39. This is your brain. This is your brai n on drugs. Any questions? (1987)
Partnership f or a Drug-Free America

40. They’re gr-r-r-eat! (1950s)

Kellogg’s Frosted Flakes

41. The happiest place on earth. (1960s)

Disneyland

42. Beef . It’s what’s for di nner. (late 1980s)

National Cattlemen’s Beef Assn .

43. With a name like Smucker ’s, it has to be good. (1962)

Smucker ’s

44. Nothi ng comes between me and my Cal vins. (1979)

Calvin Klein Jeans

45. Is it live or is it Memorex? (1970s)

Memorex

46. Because I’m worth it. (1967)

L’Oréal

47. The f ew, the proud, the Marines. (1991)

U.S . Marines

48. Our repairmen are the loneliest gu ys in tow n. (1967)

Maytag Appliances

49. Put a tiger in your tank. (1964)

Esso (Exxon)

50. You quiero Taco Bell. (mid- 1990s)

Taco Bell

51. How do you spell relief ? R- O-L-A-I- D-S. (1970s)

Rolaids

52. This Bud’s f or you. (1970s)

Budweiser

53. When EF Hutt on talks, people listen. (mi d-1980s)

EF Hutton

54. It ’s everywhere you want to be. (1988)

VISA

55. I’ve fallen and I can’t get up. (1990)

Lif eCall

56. We make the money the ol d-f ashi oned way - we earn it. (1980s)

Smith Barney

57. Intel Inside. (early 1990s)

Intel

58. Don’t get mad. Get GLAD. (early 1980s)

GLAD

59. Like a rock. (1990)

Chevy Trucks

60. It takes a tough man to make a tender chicken. (1972)

Perdue Chicken

61. We will sell no wine bef ore its time. (1970s)

Paul Masson

62. Fly t he friendl y skies. (1966)

United Airlines

63. Lifts and separates. (1960s)

Playtex Cross-Your-Hear t Br a

64. Thank you for your support. (1985)

Bartles & Jaymes

65. Try it , you ’ll like it. (1970s)

Alka- Seltzer

66. Think small. (1962)

Volkswagen

67. We answer to a higher authority. (1975)

Hebr ew National

68. Get a piece of the rock. (1970s)

Prudential

69. The world’s f avourite airline. (1983)

Br itish Airways

70. Nothi ng runs like a Deere. (1972)

John Deere

71. Leave the drivi ng t o us. (1950s)

Greyhound

72. The world’s online marketplace. (late 1990s)

eBay

73. Quality is job one. (1979)

Ford

74. Drivers wanted. (1995)

Volkswagen

75. Think outsi de the box. (1990s)

Apple Computer

76. Bayer works wonders. (1960s)

Bayer Aspirin

77. The relentless pursuit of perf ection. (1990s)

Lexus

78. The king of beers. (1950s)

Budweiser

79. Hertz puts you in the driver ’s seat. (1961)

Hertz

80. Cott on. The f abric of our lives. (1989)

Cotton Incor porated

81. I want my Maypo. (1956)

Maypo

82. RAID kills bugs dead. (1966)

RAID

83. Fost ers - Australian f or beer. (1990s)

Foster s Australian Beer

84. Catch our smile. (1970s)

Pacif ic Southwest Airlines (PSA)

85. Pepp eridge Farm remembers. (1970s)

Pepperidge Farm

86. Solutions f or a small planet. (mid-1990s)

IBM

87. For those who think you ng. (1961)

Pepsi

88. My wif e, I thi nk I’ll keep her. (1971)

Ger itol

89. Never let ‘em see you sweat. (1980s)

Gillette

90. I’d rat her f ight than switch. (1960s)

Tareyton Cigarettes

91. For f ast, f ast, f ast relief . (1950s)

Anacin

92. A silly millimeter longer. (1970s)

Chesterf ield Cigarettes

93. Take it all of f. (1960s)

Noxzem a

94. The spirit of ’76. (1960s)

Unocal

95. It’s not a job. It’s an adventure. (1980s)

U.S . Navy

96. Did somebody say McDonald’s? (1997)

McDonald’s

97. Ring around the collar. (1968)

Wisk Laundry Deter gent

98. It’s not your father ’s Oldsmobile... (1980s)

Oldsmobile

99. The tou ghest job you’ll ever love. (1970s)

U.S . Peace Cor ps

100. S hare moments. Share lif e. (1990s)

Kod ak