SARANATHAN COLLEGE OF ENGINEERING Internal Assessment Test 2 3rd Semester 2012-13 BA9210 STRATEGIC MANAGEMENT Year: I Duration: 1 1 Branch

h : MBA Max Marks: 50

SARANATHAN COLLEGE OF ENGINEERING Internal Assessment Test 2 3rd Semester 2012-13 BA9210 STRATEGIC MANGEMENT Year: I Duration: 1 1 Branch : MBA Max Marks: 50

Hours

PART-A (Answer any 7) 7*2=14 1) What is a balance score card ? 2) What is concentric and conglomerate diversification? 3) What is capability,core competence and Distinctive competences? 4) Briefly explain the concept of ETOP? 5) What is TOWS matrix ? 6) What is vertical and Horizontal Integration. 7) Explain Ansoffs Product Market Matrix 8) What are the organizational capability factors? 9) What is strategic analysis? 10) what is gap analysis for focusing on strategic alternatives? PART-B (Answer any 3) 3*12=36

2 PART-A (Answer any 7) 7*2=14 1) What is a balance score card ? 2) What is concentric and conglomerate diversification? 3) What is capability,core competence and Distinctive competences? 4) Briefly explain the concept of ETOP? 5) What is TOWS matrix ? 6) What is Vertical and Horizontal Integration. 7) Explain Ansoffs Product Market Matrix 8) What are the organizational capability factors? 9) What is strategic analysis? 10) what is gap analysis for focusing on strategic alternatives?

Hours

PART-B (Answer any 3)

3*12=36

11. How organization structure organizational appraisal .Explain the concept of Organisational cabability profile and Strategic Advantages profile. 12. Explain the following concept : SWOT Analysis - GAP Analysis Mc Kinsey's 7s Framework with appropriate examples. 13. Explain the generic building blocks of Competitive advantage ? How companies avoid failures and sustain competive advantage. 14. Eloborate the component of corporate directional Strategies. 15. Explain the Concept and Application of Corporate Portfolio Analysis.

11. How organization structure organizational appraisal .Explain the concept of Organisational cabability profile and Strategic Advantages profile. 12. Explain the following concept : SWOT Analysis - GAP Analysis Mc Kinsey's 7s Framework with appropriate examples. 13. Explain the generic building blocks of Competitive advantage ? How companies avoid failures and sustain competive advantage. 14. Eloborate the component of corporate directional Strategies. 15. Explain the Concept BCG Matrix and GE nine cell matrix.

Name of the Faculty: Dr.S.ArunKumar.

Name of the Faculty: Dr.S.ArunKumar.