Resource Guide in Cruise Management

INTRODUCTION
This resource guide provides a comprehensive and essential guide to texts, journals, websites and other resources for the Cruise Industry. The Cruise Industry is an area that is, in general, under-researched and in need of careful study. From a tourism perspective, the cruise product has developed to the extent that the breadth of options and choices available to consumers is considerable. From mega cruise ships that resemble floating resort cities, to smaller extreme luxury vessels, by way of budget brands, activity oriented cruisers and other niche markets, the days of cruising as an elite and somewhat exclusive pastime have changed. It is an industry that is truly global the world provides the setting and the nations of the world are impacted upon in varying ways by cruise ships as: transport media; employers; customers; business partners; and international visitors. Cruise ships operate in many different circumstances; some ply the oceans, drawing on years of traditional experiences by emulating the era of liner voyages, others confine their business to well recognised cruising sectors such as the Caribbean, but, for sea going vessels, their maritime context is a significant point of differentiation from other tourism activities.

DEFINITION, SCOPE AND CHARACTERISTICS

The Cruise Industry is complicated by its relative uniqueness of scale (some of the largest ships carry almost 6,000 passengers and crew and even larger vessels are currently under construction), setting (many cruise ships achieve very high guest satisfaction rates and loyalty by ensuring their guests receive what they want in terms of products, service and levels of quality) and context (a cruise ship is a highly sophisticated and technical machine often operating internationally at sea and subject to strict health, safety and security regimes) and this guide helps lecturers and teachers to identify key sources for researching or teaching purposes. The Industry is complex because the operational nuances are tied up within the aforementioned realities of working at sea. This means that while there may well be apparent similarity with a range of tourism or hospitality subjects, those parallel points soon dissolve when considering the logistical realities, the implications of operating in international waters and negotiating cross border protocols, the working environment and the social and professional infrastructures onboard.

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Resource Guide in Cruise Management

The Cruise Industry is currently growing at an average of 8.2% per year (Cruise Line Industry Association (CLIA), 2007), twice the average annual rate for Tourism in general. Shipbuilders order books are full and, for the next 10 years the prognosis suggests increased capacity and even higher growth rates. There is increasing interest in this area as a subject for learning in the UK with three bespoke Foundation degrees and one undergraduate degree in place as at the beginning of the teaching year in 2007. Evidence from recent research conducted with placement and graduate students suggests that this occupation area is highly regarded as an alternative to more traditional career paths.

ANNOTATED BIBLIOGRAPHY
GENERIC CRUISE TEXTBOOKS Dervaes, C. (2003). Selling Cruises (2nd ed.). New York: Thomson Selling Cruises provides background information to give readers a good understanding of cruise travel: from freighters through to luxury cruising. Dickinson, R., & Vladimir, A. (1997). Selling the Sea. New York: Wiley Selling the Sea offers a complete picture of the cruise line industry along with stepby-step coverage of how businesses aim to market the cruising experience effectively. Douglas, N., & Douglas, N. (2004). The Cruise Experience: Global and Regional Issues in Cruising. Frenchs Forest, Australia: Pearson Education This book examines the cruise industry from various perspectives, paying particular attention to developments in the Asia-Pacific region. Dowling, R. (Ed.). (2006). Cruise Ship Tourism. Wallingford: CABI Cruise Ship Tourism explores the theory, issues, impacts and management considerations surrounding cruise tourism. It begins by giving an overview of the cruise industry, followed by chapters focusing on the increasing demand for cruising. Gibson, P. (2006). Cruise Operations Management. Burlington: Butterworth Heinemann Cruise Operations Management provides a comprehensive and contextualised overview of operational and hospitality services for the cruise industry. The book provides a background to the cruise industry, considers cruise tourism from a planning and process point of view and looks deeper into the contextualised management issues thus providing a practical learning guide for students and professionals. Cartwright, R., & Baird, C. (1999). The Development and Growth of the Cruise Industry. Oxford: Butterworth Heinemann This textbook charts the history and development of cruises in the latter part of the 20th century and provides useful support information for researching the industry. Mancini, M. (2000). Cruising a Guide to the Cruise line Industry. Albany NY: Delmar This guide presents comprehensive profiles of two dozen cruise lines, provides a study of cruises by their geographic itineraries, and considers an insiders view of cruise sales, marketing, and operations.

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Resource Guide in Cruise Management

Ward, D. (2007). Complete Guide to cruising and Cruise Ships 2007. London: Berlitz publishing This leading product-related textbook provides up to date and relevant data on cruise brands and cruise ships.

CRUISE TOURISM AND PRODUCTS Cartwright, R., & Harvey, C. (2004). Cruise Britannia: The Story of the British Cruise Ship. Stroud: Tempus This book describes the evolution of cruising with a particularly British focus. The author has collected data to collate the first complete history of the British cruise ship, from the dawn of cruising through the glamorous thirties and beyond to the current fleets of dedicated cruise ships Dawson, P. (1999). Cruise Ships. London: Brasseys Conway Maritime This book provides an examination and explanation about the evolution of cruise ship design. Lloyd, H. (2001). Voyages: The Romance of Cruising. New York: Dorling Kindersley This guide provides an entertaining overview relating to ports of call and cruise ships. CRUISE EMPLOYMENT Bow, S. (2002). Working on Cruise Ships. Oxford: Vacation work publishing Practical advice and guidance for those who want to find out more about working at sea and securing work onboard cruise ships is provided in this easy to read book. Klein, R. A. (2002). Cruise ship blues. Gabriola Island: New Society Publishers. Ross Klein presents a hard hitting expos relating to his view of the cruise industry. The book has a predominantly negative viewpoint in relation to contextualised social, political and environmental factors. CRUISE GEOGRAPHY AND ITINERARY PLANNING Boniface, B., & Cooper, C. (2005). Worldwide Destinations (4th ed.). Oxford: Butterworth Heinemann An easy to use compendium to world destinations. MANAGING CRUISE SERVICES Berger, A. A. (2004). Ocean Travel and Cruising: A Cultural Analysis. New York: Haworth Hospitality Press A consideration of the experiences of cruise passengers from an informed observers perspective. HEALTH, SAFETY AND SECURITY Branch, A. E. (1996). Elements of Shipping (7th ed.). Cheltenham: Nelson Thornes This book on shipping addresses all the components of this subject, embracing the economic, political, commercial technical and operating aspects. Particular emphasis is placed on current and future practices and trends within an efficient environment.

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Resource Guide in Cruise Management

Branch, A. E. (1994). Economics of Shipping Practice and Management 4th edition. Chapman and Hall This book explains in simple terms the practical economic considerations involved in modern shipping management in changing legal and logistical environments. Maclachlan, M. (2000). Shipmasters Business Companion. London: Nautical Institute An authoritative practical guide on maritime laws affecting ship operations. Parritt, B. A. H. (1991). Security at Sea. London: Nautical Institute Security at Sea is a practical guide intended for both sea and shore staff. The chapters cover many security concerns such as terrorism on passenger ships, antidrug smuggling protection measures, security in hostile war zones, and piracy and consider protective measures, official guidelines and legislation and contingency planning. Parritt, B. A. H. (1994). Crime at Sea. London: Nautical Institute A Nautical Institute publication intended to help ships masters deal with, in a sensible and practical manner, any criminal problems that arise at sea and their subsequent consequences, including the minimisation of risk, time loss and costs.

ANNOTATED GUIDE TO JOURNALS

As was stated in the introduction, the cruise industry is an under-researched subject, and therefore, it follows that there is a scarcity of published research articles relating to this area. The articles that appear in the following list are not inclusive and the reader could also consider searching tourism, hospitality or travel journals such as: the Annals of Tourism; the International Journal of Hospitality Management; Tourism in Marine Environments; the Journal of Travel & Tourism Marketing; and the Journal of Travel Research and marine and maritime journals such as: Maritime Policy & Management; and Maritime Economics & Logistics. CRUISE MARKETS AND ECONOMICS Chase, G. L., & McKee, D. L. (2003). The Economic Impact of Cruise Tourism on Jamaica. Journal of Tourism Studies, 14(2), 16-22 Duman, T., & Mattila, A. S. (2005). The Role of Affective Factors on Perceived Cruise Vacation Value. Tourism Management, 26(3), 311-323 Dwyer, L., Ngaire D. & Zelko L. (2004). Estimating the Economic Contribution of a Cruise Ship Visit. Tourism in Marine Environments, 1(1), 5-16 Forsyth, P & Dwyer, L. (1998). Economic Significance of Cruise Tourism. Annals of Tourism Research, 25(2), 393-415 Hall, J. A., & Braithwaite, R. (1990). Caribbean Cruise Tourism: A Business of Transnational Partnerships. Tourism Management, 11(4), 339-347 Henthorne, T. L. (2000). An Analysis of Expenditures by Cruise Ship Passengers in Jamaica. Journal of Travel Research, 38(3), 246-250 Ikeda, Y., & Jaswar. (2002). A Prediction Method of Travel Demand of Cruise Ships in Japan. Journal- Kansai Society of Naval Architects Japan(238), 215-224

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Resource Guide in Cruise Management

Kester, J. (2003). Cruise Tourism. Tourism Market Trends: World Overview and Tourism Topic, (Madrid: WTO), pp. 165-176 Lois, P., Wang, J., Wall, A., & Ruxton, T. (2001). Fundamental Considerations of Competition at Sea and the Application of CostBenefit Analysis. Tourism Today (1), 89-102 Marti, B. E. (2005). Cruise Line Logo Recognition. Journal of Travel and Tourism Marketing, 2005, 18:1, 25-31 Petrick, J. F. (2003). Measuring Cruise Passengers' Perceived Value. Tourism Analysis, 7, 251-258 Petrick, J. F. & Sirakaya, E. (2004). Segmenting Cruisers by Loyalty. Annals of Tourism Research, 31(2), 472-475 Seidl, A., Guiliano, F., & Pratt, L. (2006). Cruise Tourism and Community Economic Development in Central America and the Caribean: The Case of Costa Rica. Revista de Tourism y Patrimonio Cultural, 4(2), 213-224 Swain, R. A., & Barth, J. E. (2002). An Analysis of Cruise Ship Rating Guides. International Journal of Hospitality and Tourism Administration, 3(4), 43-60 Teye, V. B., & Leclerc, D. (1998). Product and Service Delivery Satisfaction Among North American Cruise Passengers. Tourism Management, 19(2), 153-160

CRUISE SOCIAL IMPACTS Gibson, P., & Bentley, M. (2007). A Study of Impacts-Cruise Tourism and the South West of England. Journal of Travel & Tourism Marketing, 20(34), 63-77 Jaakson, R. (2004). Beyond the Tourism Bubble? Cruiseship Passengers in Port. Annals of Tourism Research, 31(1), 44-60 Morrison, A. M., Yang, C. H., O Leary, J. T., & Nadkarni, N. (2003). Comparative Profiles of Travellers on Cruises and Land-Based Resort Vacations. Journal of Tourism Studies, 14(1), 99-111 Shaw, G., & Williams, A. M. (2004). Tourism and Tourism Spaces. London: Sage Weatherby, L. (2003). Cruise Ship Blues: The Underside of the Cruise Industry. Library Journal, 128(2), 108-108 Weaver, A. (2005). Spaces of Containment and Revenue Capture: Super-Sized Cruise Ships as Mobile Tourism Enclaves. Tourism Geographies, 7(2), 165-184 Weaver, A. (2005). The McDonaldization Thesis and Cruise Tourism. Annals of Tourism Research, 32(2) (April), 346-366 Weaver, A. (2005). Interactive Service Work and Performative Metaphors: The Case of the Cruise Industry. Tourist Studies, 5(1), 5 Yarnal, C., & Kerstetter, D. (2005). Casting Off. Journal of Travel Research, 43(4), 368-379

CRUISE HUMAN RESOURCES Gibson, P. (2008). Cruising in the 21st Century: Who Works While Others Play? International Journal of Hospitality Management, 27(1), 4252 Lee-Ross, D. (2004). Organisational Culture and Cruise Tourism - A 'Short Life' Occupational Community. Hospitality Review, 2004, 6(4), 4653

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Resource Guide in Cruise Management

Pizam, A., Mok, C., & Shin, J. Y. (1997). Nationality vs Industry Cultures: Which has a Greater Effect on Managerial Behaviour? International Journal of Hospitality Management, 16(2), 127-145 Raub, S., & Streit, E. (2006). Realistic Recruitment: An Empirical Study of the Cruise Industry. International Journal of Contemporary Hospitality Management, 18(4), 278-289 Testa, M. R. (2002). Leadership Dyads in the Cruise Industry: The Impact of Cultural Congruency. International Journal of Hospitality Management, 21(4), 425-441 Testa, M., Williams, J., & Pietrzak, D. (1998). The Development of the Cruise Line Job Satisfaction Questionnaire. Journal of Travel Research, 36(3), 13 Thompson, E. A. (2004). An Orderly Mess: The Use of Mess Areas in Identity Shaping of Cruise Ship Workers. Sociological Imagination, 40(1), 15-29 Thompson, E. A. (2002). Engineered Corporate Culture on a Cruise Ship. Sociological Focus, 35(4) (Nov), 331-344

CRUISE ENVIRONMENTAL ISSUES Johnson, D. (2002). Environmentally Sustainable Cruise Tourism: A Reality Check. Marine Policy, 26(4), 261-270 Lester, J. & Weeden, C. (2004). Stakeholders, the Natural Environment and the Future of Caribbean Cruise Tourism. International Journal of Tourism Research, 6(1), 39 50 Stewart, E., Kirby, V., & Steel, G. (2006). Perceptions of Antarctic Tourism: A Question of Tolerance. Landscape Research, 31(3), 193-214 Thomas, S. (2004). State Regulation of Cruise Ship Pollution: Alaska's Commercial Passenger Vessel Compliance Program as a Model for Florida. Journal of Transnational Law and Policy, 13, 533-558

CRUISE BUSINESS (GENERAL) Dev, C. (2006). Carnival Cruise Lines: Charting a New Brand Course. Cornell Hotel and Restaurant Administration Quarterly, 47(3), 301 Kwortnik Jr, R., & Lynn, W. (2006). Seeking Ship-Shape Service: The Effects of Tipping Policies on Service Levels among Cruise Lines Kwortnik Jr, R. (2006). Carnival Cruise Lines: Burnishing the Brand. Cornell Hotel and Restaurant Administration Quarterly, 47(3), 286 McCalla, R. J. (1998). An Investigation into Site and Situation: Cruise Ship Ports. Journal of Economic and Social Geography, 89(1), 44-55 Peisley, T. (1995). The Cruise Ship Industry to the 21st Century. Travel & Tourism Analyst, No. 2, 4-25 Perry Hobson, J. S. (1993). Analysis of the US Cruise Line Industry. Tourism Management, 14(6), 453-462 Wood, Robert E. (2000). Caribbean Cruise Tourism: Globalization at Sea. Annals of Tourism Research, 27(2) (April), 345-370 Wie, B.-W. (2005). A Dynamic Game Model of Strategic Capacity Investment in the Cruise Line Industry. Tourism Management, 26(2), 203217

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Resource Guide in Cruise Management

CRUISE HEALTH Cramer, E. H., Gu, D. X., & Durbin, R. E. (2003). Diarrheal Disease on Cruise Ships, 1990-2000. American Journal of Preventive Medicine, 24(3), 227-233 Ramilo, P. B., Augenbraun, M., & Hammerschlag, M. R. (2004). Recent Outbreaks on Cruise Ships. Infections in Medicine, 21(1), 14-17 Sternstein, A. (2003). How Good is Health Care on Those Big Cruise Lines? Forbes, 171(8), 249-251

ANNOTATED GUIDE TO INTERNET RESOURCES

http://www.british-shipping.org/index.htm Information on shipping regulations, environmental matters, webcams for all Princess cruise ships, links to International Maritime Organisations (IMO) website. http://www.caribbeanshipping.org/archway/commentary/06-04-commentary-mike.htm Jarrett, M. (2006) produced this document reporting that the Caribbean needs to study implications of bigger cruise ships. http://www.cdc.gov/nceh/vsp/ Information on Vessel Sanitation Program (VSP), copies of ship reports and articles on shipboard health. http://www.coltoncompany.com/shipbldg/worldsbldg/cruise.htm Provides information on the construction of cruise ships that is continuously updated. http://www.cruise.co.uk Information on the history of cruising (from 1970s), destinations, news, trends, life aboard, reviews, cruise ship overviews. http://www.cruisebarbados.com Information on Barbados as a cruise destination and facilities offered at cruise terminal plus a list of cruise lines visiting island nb many cruise destinations produce this type of resource. http://www.cruise-community.com Free subscription site which provides daily information on the cruise industry and information on cruise lines and ports. http://www.cruisedeckplans.com/www.02cruise.com/ http://www.cruisingholidays.co.uk/river/deckplans/deckplan.htm Deck plans (some interactive) and cabin layouts of most major cruise lines (seagoing and river cruises). http://www.cruiseindustrynews.com News about the industry, statistics and articles from their newsletters.

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Resource Guide in Cruise Management

http://www.cruisejunkie.com Controversial site that aims to reveal critical issues concerning cruising. http://www.cruiselinesjobs.com/ Job descriptions, conditions, life on board, requirements from a recruitment website nb there are many examples of these. http://www.cruiseresearch.com (International Centre for Cruise Research ICCR is a virtual centre whose purpose is to be a resource to researchers (academic, non-academic, and students of all ages), journalists, and people with an interest in the cruise industry. Topics include: research, trade organisations, annual reports, environmental issues, abstracts from dissertations, links to other cruise related websites. http://www.CruiseUK.org Umbrella tourism group part of Visit Britain - Cruise UK website http://www.cruising.org (CLIA Cruise Lines International Association) Cruise Lines International Association is the worlds largest cruise association and is dedicated to the promotion and growth of the cruise industry. The International Council of Cruise Line (ICCL) is also part of the CLIA. http://www.cruising.org.au/ The International Cruise Council Australasia is an association of leading cruise lines dedicated to the expansion of awareness of cruising worldwide. http://www.cybercruises.com Cruise news, links to cruise jobs and useful websites. http://www.destinationsouthwest.co.uk Website contains information on south west Englands ports, harbours and suggested excursions, and cruise ship calls to region. http://www.discover-cruises.co.uk/ UK passenger shipping association website http://www.europeancruisecouncil.com/ Representing the leading cruise companies operating in Europe. http://www.f-cca.com (Florida Caribbean Cruise Association - FCCA). The FCCA is a not-for-profit trade organization composed of 12 member cruise lines operating more than 100 vessels in Floridian, Caribbean and Mexican waters. Created in 1972, the FCCAs mandate is to provide a forum for discussion on legislation, tourism development, ports, safety,

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Resource Guide in Cruise Management

security and other cruise industry issues. Downloadable magazine. Some research statistics available. http://www.hardingbrothers.co.uk The Harding Brothers group of companies was founded over sixty years ago and has traditionally offered a range of goods and services to the Shipping Industry. Areas of activity: The operation of on board tax- and duty-free retail concessions and the provision of on-board health and beauty spa services. http://www.imo.org Website of International Maritime Organisation whose main task is to develop and maintain a comprehensive regulatory framework for shipping and its remit today includes safety, environmental concerns, legal matters, technical co-operation, maritime security and the efficiency of shipping. http://www.hum.au.dk/ckulturf/pages/publications/aj/specialized_spaces.pdf Paper by Jansson, A. (2006) considering Specialized Spaces http://www.lighthouse-foundation.org/ Article by Robertson, G. (2004) on Cruise ship tourism. http://www.marisec.org Information on safety and regulation at sea including: Safety of life at Sea (SOLAS), marine pollution (MARPOL), International Ship and Port Facilities Security (ISPS). Environmental information and shipping stats. http://www.maritimematters.com/shipnews Current news and ocean liner history http://www.mcga.gov.uk The Maritime and Coastguard Agency is responsible throughout the UK for implementing the Governments maritime safety policy, which includes co-ordinating search and rescue at sea through the Coastguard, and checking that ships meet UK and international safety rules. http://www.nichecruise.com The Niche Cruising Marketing Alliance (NCMA) is a collection of cruise lines that provide some of the finest travel experiences available in the travel industry today. Their purpose is to increase awareness about the concept of niche cruises. Links to specialist cruise lines. http://www.nwcruiseship.org North West Cruise Ship Association (NWCA) represents member lines throughout the Pacific Northwest - including Alaska, British Columbia, Washington State and Hawaii.

Hospitality, Leisure, Sport and Tourism Network, January 2006

Resource Guide in Cruise Management

http://www.porthole.com Porthole Cruise Magazine, is a one-stop connection to the cruising industry. Info on cruise news, jobs, links to cruise lines. http://www.portsidetours.com/ http://wwwshoretrips.com/ http://www.portpromotions.com Shore excursion companies that allow cruise passengers to book their shore excursions in advance. Worldwide. http://www.psapsara.org/ The Association of Cruise Experts (ACE), is the UK & Eire learning and development body - taking agents from cruise novice to cruise expert with unbiased guidance, advice & services. http://www.the-psa.co.uk/ The Passenger Shipping Association, representing the leading cruise and ferry companies operating in the UK. http://www.rollingpincruise.com Links to cruise industry news http://www.shore-excursions.co.uk Excursions Ltd is an inbound tour operator specialising in top end touring throughout the UK and enjoy the custom of many of the worlds leading cruise lines. http://www.stjohns.ca/business/pdfs/CruiseShipImpacts-2003.pdf Report on impact of cruise tourism on city of St Johns, Canada including passenger and crew spending ashore, port fees and shore excursion impacts. http://www.travelmole.com Travel Mole is the largest global online community for the Travel and Tourism Industry with over 50,000 registered travel and tourism professionals worldwide. Individuals can register for daily/weekly updates on their areas of interest. http://www.worldsleadingcruises.co.uk Links to major cruise lines and cruise areas in which they operate. Aimed at cruise passengers. http://www.wttc.org The World Travel & Tourism Council (WTTC) is the forum for business leaders in the Travel & Tourism industry. Research documents and search facility.

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Resource Guide in Cruise Management

MAJOR CRUISE CORPORATIONS AND COMPANIES http://www.carnivalcorp.com http://www.aida.de/ http://www.carnival.com/ http://www.costacrociere.it/ http://www.cunard.com/ http://www.hollandamerica.com/ http://www.oceanvillageholidays.co.uk/ http://www.pocruises.com/pocruising/ http://www.pocruises.com.au/html/ http://www.princess.com/ http://www.seabourn.com/ Carnival Corporation: largest cruise corporation and owner of the following major brands: Carnival Cruise Lines, Holland America Line, Princess Cruises and Seabourn Cruise Line in North America; P&O Cruises, Cunard Line and Ocean Village in the United Kingdom; AIDA in Germany; Costa Cruises in southern Europe; and P&O Cruises in Australia. http://www.royalcaribbean.com/ http://www.azamaracruises.com http://www.celebritycruises.com/ http://www.pullmanturcruises.com/ http://www.royalcaribbean.com/ Royal Caribbean Cruises Ltd. is the second largest cruise company, operating the Royal Caribbean International, Celebrity Cruises, Azamara and Pullmantur brands http://www.genting.com/ http://www.ncl.com/nclweb/home.html http://www.orientlines.com/ http://www.starcruises.com/ The Malaysian Genting group, owner of Star Cruises, Orient Lines and NCL http://www.msccruises.co.uk/ MSC Cruises is the largest all-Italian financed cruise company. http://www.americancruiselines.com/ http://www.crystalcruises.com/ http://disneycruise.disney.go.com http://www.easycruise.com/ http://www.fredolsen.co.uk/ http://www.hlkf.de/ http://www.louiscruises.com/ http://www.oceaniacruises.com http://www.sagacruises.com/ http://www.silversea.com/ http://www.thomson.co.uk/cruise/cruise.html

SUGGESTED DELIVERY EXAMPLE

The following is an example curriculum for a module that introduces cruise management. It should be noted that the subjects implied in this example are capable of being examined in considerable depth and it is not intended that such a

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Resource Guide in Cruise Management

curriculum would go further than introducing important theory. More advanced curricula could be designed to focus on key elements such as cruise tourism, revenue management, product development, work dynamics, and ethics of cruising. Contemporary cruise operations Selling cruises and cruise products Maritime issues History of cruising, the image of cruising, competition and evolution of cruise brands. The cruise market, cruise operators, travel agents and selling agents, marketing actions, loyalty and brand values. The shipping industry, marine pollution, safety of life at sea, sanitation and cleanliness, marine security, financial responsibilities and maritime organisations. Primary and secondary cruise regions, key destinations and key attractions. Features of a cruise destinations, port of call, cruise tourist motivations, shore excursions, logistics, positioning and planning. Roles and responsibilities, identifying all departments onboard, management of hotel services, shipboard culture, practical considerations of working at sea, recruitment practices. Establishing standards, maintaining quality, quality initiatives, providing service quality onboard. Supplies and services, food production and service delivery, organising people, products, processes, premises and plant, customer needs, operational capabilities and control actions onboard. Revenue management, administering and managing accommodation and passenger services. Vessel sanitation program (US Centers for Disease Control), dealing with Norovirus, safety and security regime and risk assessment. Identifying contemporary issues that relate to the cruise industry in the 21st Century.

Cruise geography Itinerary planning

Working onboard

Customer services on cruise ships Managing food and drink

Managing facilities

Health, safety and security onboard

Cruise tourism

ABOUT THE AUTHOR

Dr Philip Gibson is course manager for the BSc (Hons) Cruise Management at the University of Plymouth and has been a lecturer and manager in academic institutions for 20 years. Prior to this he was employed as a manager in a number of hospitality and tourism businesses and was self-employed as a publican. He was formerly employed by P&O Cruises in the pursers department onboard the ss Oriana and then subsequently by P&O Ferries as a Supplies and Services Manager. He has authored a textbook for the cruise industry, has had a number of research papers and guides published and has presented cruise industry related research papers at various conferences internationally. He is a guest lecturer on the subject of cruise

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Resource Guide in Cruise Management

management at the University of Applied Sciences in Bremerhaven in Germany and he teaches a module on Cruise Tourism for the MSc in Tourism Management at the University of West Indies in Barbados. He acts as an advisor to the Diploma in Cruise Tourism at Genting INTI College in Kuala Lumpur, Malaysia.

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