[WEEK-1] October 12, 2013

S.NO 1. 2. 3. ITEM REASON TO COMPANY PURCHASE NAME Unilever Dollar LOCATION Rahim Store TIME 6:00pm MODE OF PAYMENT Cash Rs. 180 Cash Rs. 50 Cash Rs. 160

Axe Body For good smell Spray High lighter Clear Shampoo For studying For washing

hair Unilever

Book shop, 4:00pm moon market Rahim Store 6:00pm

October 13, 2012

S.NO ITEM 01 02 03 Burger cock oil REASON TO COMPANY PURCHASE NAME Eliminate Hunger Thirst Refreshment For cocking Caf LOCATION TIME Caf of 11:10am university Caf of 11:10am university Rahim Store 5:30pm MODE OF PAYMENT Cash Rs. 40 Cash Rs 20 Cash Rs 180

& Coca Cola Habib oil

October 14, 2012

S.NO ITEM REASON TO COMPANY PURCHASE NAME LOCATION TIME MODE OF PAYMENT Cash Rs. 15 Cash Rs. 25 Cash Rs. 20

01 02 03

Cup of For refresh the Alkozay tea tea mind printing For Book shop assignment salt For cocking national

Caf book shop

11:10am 11:15am

Jahanzeb 5:00pm block, iqbal town

October 15, 2012

S.NO ITEM REASON TO COMPANY PURCHASE NAME For clothing For clothing Next Prada LOCATION TIME MODE OF PAYMENT Cash Rs. 450 Cash Rs. 850 Cash Rs. 250 Cash Rs. 75

01 02 03 04

T shirt jeans pizza Cock

Moon market Moon market Moon market Moon market

4:37pm 4:45 m 5:15pm 5:15pm

Lunch & Doce Hunger Thirst & Coca Cola Refreshment

October 19, 2012

S.NO ITEM REASON TO COMPANY PURCHASE NAME For breakfast LOCATION TIME MODE OF PAYMENT Cash Rs. 110

01

Halwa pori

02 03

juice Mobile Recharge Card joggers

Munir halwa Jahanzeb 10:15am pori wala block, iqbal town Thirst & refresher Highway 1:35pm Refreshment CNG pump To get Credit Moblink for calls & texts Servis Highway CNG pump pakpattan 1:35pm

Cash Rs. 55 Cash Rs. 100

04

11:45

Cash Rs. 1400

October 20, 2012

S.NO ITEM 01 02 03 04 eggs petrol Orange pulp burger REASON PURCHASE For breakfast Travel Refreshment, Eliminate hunger TO COMPANY LOCATION NAME Sofi karyana pakpattan store Shell pakpattan Pulpy orange Ahmed burger point Coca Cola pakpattan Kactchari road pakpattan Kactchari road pakpattan TIME 9:10am 2:15 pm 3:00pm 6:00pm MODE OF PAYMENT Cash Rs. 92 Cash Rs. 200 Cash Rs. 45 Cash Rs. 40

05

cock

For drinking

6:00pm

Cash Rs. 40

06

Mobile Recharge Card

To get Credit for Moblink calls & texts

Kactchari road pakpattan

11:25pm

Cash Rs. 100

TWO COMMON PURCHASES IN WEEK 01:

1. Cold Drink, Coca Cola 2. Balance charge, Mobile

Reason for These Products Over Alternatives:

As for Coca Cola it is my favourite cold drink, I love the taste & it freshens me up when I am exhausted by the sun. Its makes me refresh and cool. I used mobile recharge for making calls and my busy schedule its my necessity of life, for sending text, using internet on mobile.

Advantages & Disadvantages of These Products:

The greatest advantage for me having coca cola cold drink are that I feel charged & relieved by drinking it, it has a great taste & I feel satisfied that I dont have to buy other drinks, I loved it taste and quality. As for coca cola I like to drink it with my meals as I love the taste & it is easily available on all stores. The advantage of mobile balance charge is to facilitate myself; I easily call any where or any place which I want.

Satisfaction/Dissatisfaction with These Purchases:

I love to drink Coca cola because I like the taste & I am kind of addicted to it. I am satisfied with all these purchases & in future I will continue buying the same products am highly satisfied with the balance re charge because it facilitate me to communicate with others.

[WEEK-2] October 21, 2013 WEEK-2

S.NO ITEM

REASON COMPANY LOCATION TIME TO NAME PURCHASE For eating For eating For guest

MODE OF PAYMENT

01 02 03

apples Bananas Cold drinks

Aslam fruit Mindi bazaar 11:15am Cash shop pakpattan 200 Aslam fruit Mindi bazaar 11:15am Cash shop pakpattan 100 Gourmet Kactchari road pakpattan 3:30

Rs. Rs.

Cash Rs. 60

October 22, 2013

S.NO ITEM REASON TO COMPANY LOCATION TIME PURCHASE NAME For calls For Lahore making Moblink Al farid 3:00pm adda pakpattan Al farid 2:00pm adda pakpattan Retail shop, 3:00pm pakpattan MODE OF PAYMENT Cash 100 Cash 400 Rs.

01

02

04

Mobile Balance recharge Payments for tickets chips

going Local transport

Rs.

For Lays refreshment & joy

Cash Rs. 30

October 23, 2013

S.NO ITEM REASON TO COMPANY LOCATION TIME PURCHASE NAME MODE OF PAYMENT

01 02

Cold Drink Payments for tickets Payments for ticket

Refreshment

Coca Cola

Caf of 10:42am university Lahore 03:00pm

Cash Rs. 20 Cash Rs. 20

From riyaan to Local tohakar transport From tohakar to Local skeem mor transport

03

Lahore

3:45pm

Cash Rs. 10

October 24, 2013

S.NO ITEM 01 News paper REASON TO COMPANY LOCATION TIME PURCHASE NAME For read Jang national and international news Refreshment & Caf delicious taste For shaving Gilet Tohakar naiz baig 10:00am MODE OF PAYMENT Cash Rs. 10

02 03

samosa Gilet blue 3

University campus Rahim store

12:45pm 5:45pm

Cash Rs. 20 Cash Rs. 60

October 25, 2013

S.NO ITEM REASON TO COMPANY LOCATION TIME PURCHASE NAME Red chilli Jahanzeb 7:52pm block, iqbal town Jahanzeb 7:52pm block, iqbal town MODE OF PAYMENT Cash Rs. 50

01

Shawarma Hunger Platter Zinger Burger Hunger

02

Red chilli

Cash Rs. 100

October 26, 2013

S.NO ITEM REASON TO COMPANY LOCATION TIME PURCHASE NAME Jahanzeb 4:22pm block, iqbal town Jahanzeb 4:45pm block, iqbal town Jahanzeb 10:30 pm block, iqbal town MODE OF PAYMENT Cash Rs. 60

01

Strawberry Refreshment & Juice corner Shake energetic Peanuts Joy & time pass Super crisp during journey For Guests Coca Cola

02

Cash Rs. 20

03

Cold drink

Cash Rs. 75

October 27, 2013

S.NO ITEM REASON COMPANY LOCATION TIME TO NAME PURCHASE Purchase For studying Al hajar Urdu bazaar 2:15pm managerial publisher. book Purchase For using PTCL Rahim store 7:47pm internet internet card MODE OF PAYMENT Cash 450 Cash 100 Rs.

01

02

Rs.

TWO COMMON PURCHASES OF WEEK 02: 1. Payments of ticket 2. Cold drink REASONS FOR THESE PURCHASES OVER ALTERNATIVES: The reason of purchase of tickets because due to Eid i want to home to my flat in Lahore & home in pakpattan. As i have mentioned above cold drinks facilitate very much and provide freshness ADVANTAGES & DISADVANTAGES OF THESE PURCHASES: The greatest disadvantages of payments of ticks is to go from one place to another place. The transport which i use it is affordable and environment friendly. Cold drink is used commonly everywhere. Its advantage is that it give us a satisfaction. SATISFACTION/DISSATISFACTION OF THESE PRODUCTS: I am satisfied with transport service which i use because of their comfort travel. so I will prefer always this transport service. I am highly satisfied with cold drink it is now become the part of my life.

[WEEK-3] October 28, 2013

S.NO ITEM REASON COMPANY LOCATION TIME TO NAME PURCHASE Milan caf Superior university MODE OF PAYMENT

01

samosas For and cold refreshment drink and hunger

10:20am Cash Rs. 50

October 29, 2013

REASON TO PURCHASE COMPANY NAME LOCATION TIME MODE OF PAYMENT

S.NO ITEM

01

Sprite

Thirst & Coca Cola Refreshment Milan cafe Book shop

02 03

Chicken Lunch, Biryani Hunger Study Pack For study

Milan Cafe, 12:45pm Cash Rs. 35 University Campus Superior 12:45pm Cash Rs. 80 university University campus 2:30pm Cash 400 Rs.

October 30, 2013

S.NO ITEM REASON TO COMPANY LOCATION TIME PURCHASE NAME MODE OF PAYMENT

For Nokia Hafeez 8:02pm Cash Rs. communication Center 20700 Chicken Hunger Student Barket 9:35pm Cash Rs. 02 Biryani baryani market 110 Auto To go home CNG Barket 10:00pm Cash RS. 03 Rickshaw from bazaar Rickshaw market 70 rent S.NO ITEM REASON TO COMPANY LOCATION TIME MODE OF PURCHASE NAME PAYMENT 01 01 Axe For odour Body Srpray Markers For and ball examination pen unilever Rahim store 9:57pm Cash 200 Rs.

mobile

02

dollar

Apna kitab 11:07pm ghar

Cash Rs. 20

COMMON PURCHASES IN WEEK 03: 1. Cold drinks 2. Chicken biryani REASON FOR THESE PRODUCTS OVER ALTERNATIVES: I talk about chicken biryani is my favourite food. Therefore I ate it mostly for lunch because it has affordable prices. As for cold drinks of coco cola i love the taste, i feel pleased by drinking this coke & the reason I chose this product/brand over pepsi or every other alternative is because of its taste ADVANTAGES & DISADVANTAGES OF THESE PURCHASES: Advantages of coke for me are that I feel charged & relieved by drinking it, it has a great taste & i feel satisfied that I dont have to buy cheap drinks, Thank GOD. The main disadvantage for purchase chicken biryani because it is my favourite food. SATISFACTION/DISSATISFACTION OF THESE PURCHASES: Coke and baryani is one of my favourite drinks and food & I am satisfied with it. I am satisfied with all my purchases I made in this week in future I am going to continue buying the same products.

Conclusion
According to all this record & information of my purchases it is clear that I made such purchases because there was a specific goal in my mind; let us take the example of mobile balance recharge. As i early said my home town is Pakpattan thats why I used my balance to call or to in touch with my family. So this means that on average students like me, who are living in hostel, apartments or flats are using their mobile much more. Same is the case with rest of my frequent purchases pattern. One can judge easily that students who are living away from home do not want to spend excessive money on accommodation, plus they need some activity or product to eliminate the feeling of loneliness or to kill their time. So with the help of such purchasing patterns one can judge the buying behaviour of people around or targeted segments. Last but not the least this purchase pattern also shows that on average students living away from their homes is not switchers.