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person, place, situation, plan, etc; it is addressed to one's superior/colleagues, members of a -committee, etc, and is written in response to a request or instructjon:

A report is an informative formal piece of writing concerning a par.ticular

There are various Vpes of reports, such as: a) assessment reports which present and evaluate the positive and/or negative features of a per:son, place, plan, etc; they also inctude your opinion and/or
-: .,,..'.:.;' '..1..:. .::..::

h)

: ": j j' recommgndatiof] ', : informative reports which present information concerning a meeting that has
a: From:

c) d)

taken place, progress made on a project, etc;

survey reports which present and analyse information gathered from doortoand suggestions or recommendations proposal reports which present plans, decisions or suggestions concerning possible future courses of ction for approvl by one;! superiliat wrk,'a bank manager, members of a committee, etc.
I

Subject:
Date:
I e ,, r.r *a ..*l nr i:* S : ;;-; ,jii61j"t iii6lti[ili>i)e'i;,

a sucssfut repftishould Cnsist of:

a)

an introdutory paragraph which clearly states the purpose and content of the

bl c)
.

rport;

a rnain body in which the relevant information is pres.ented.in, ds1sl; suitabl subheadings; anC
,

r.a.t

', j
:

, Panagraph I
state the purpose and content of ycur repon
8r +E i9 3C

: ion and/or suggestion/recommendation

a conclusion which summarises the inforr,nation given, and may include an opinbeTore you start writing your report you should give information indicating

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. Faragraphs

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ilte tnat

who ihe report is written to (name/position/ company, etc), who the rgport is written

, I , I
'

prsent each aspect of the

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by(name/position),thesubjectofthereport,andthedatej:
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negatiire points of each aspect are presented in

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Reports should be written in a formal'style (complex sentences, non-colloquial

nglish, frequent use of the passive, linking words/phrases). Before you write your report you should think of who the report is being written by and who the report is addressed to. Give your report an appropriate subiect title, then carefully plan the information vou will preseni. Think 0T suitable subheadrngs, lhen decide 0n the infr,"nation you will include under each subheading. Use linking words to join your iCeas.

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': ': ' Finaf, Fanagreph general essessrnent cpinicn andlcr su g gestion/ recorn rn enitl

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ihe speciiic insiructions

'each repart fask

for

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s rec;uested, thrs is a repcrt ccnterning/regarclin This report, tc coniainsicutlineslexamines/assesses

t$

... ...

To end reports: To concir-ldeiT sLrni up/lit cniusion/tn tiie

vv'l-,1t,... ...

Cn the basis of the points mentioned above,, it would seem that It is (therefore) Teltlbelievediapparent/obvious (that) l/We conclude/recommend/would suggest (that)

il/ylOur recommendation is that ... shculd be

...

, Look at the begirurnings and endings fnonm vrir{rs reports, introductions rvitfu the conclusion and say:
o 0

kfacEs

tae

who each of these reBorts are written by. who the reports are written for" what fhe purpse of eacte report is. what each of, them concludes and/or rectllrnmen

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'; 1 |. r]t$ ts '' ,'ffi ot ;'ii'dffi suitiiii '+toa*Flnil-].*^r{'a|'e:]nn,oirinnrn,oci.*,.i*qtf{ah.l.*o."no'i.a exprt ut *pnt' uiu"in*J u! 'ri ie-taJ'nJ uxannineO weie r gcr:ousiy iestec Re*i dinclb Boin *odets wd;;E;*fry 4O ihs: ,, ;:*rins' the h. data The res-earch r*r' consultants., osunts.' and utomtive rfiedhniCs u*a, ..'beenconso|'i]'datbd.'.no.tne'r:e|evntlnror,mtion.p.Bars below "r,u'' been onSotiOtbO nO ttre ielevant lntormtlon'bpais ',' '

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of m b e r u' is,requirc; itre proposed siie:, nu*Uer su tii,aniat support nse finanbial nie i l: :T : i: : :Ti lll: *i, i ir,o$s an tent nComt,***nn**n**'ti***

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s requested by th toard of pesi$ners, this repoffi examines,-'' 'nniiim r!' tt,.,tt*ftiie t :f,: ||ltL,lrr., * gathered lllJll,l trt.l' oU'ie*iins macie obser information llllt-,tlIlldtlulI athereo ucttlltilLJ ,from iiasaweii and Adrian Banks spring collectian shows viewed in

4 The purpose of this report s to anafyi* the fesu ts of a sur'*U

:.

ccnducted at the request of Family Foods plc, to g?uge ,publil to the comFan.Y's proposed Rew rang,-":l:^T}ugry, l**ponse Toods, The report summarises replies to questionnaires com?l:]:d by 4 farnilies, classified according tc incoffi, who sampld the

recommended that Ace Taxis inc. supplement its fiet with Starcars.

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Yi;u will he',rr lyo busintss people di:liuisiilg an emplriyee who the.r lll:r-t Icomrnrnd for pro:nrtion. Look aT t1lt iable be,it.iv,.then list'en To lhe cassette and frll ln the missing information" Flnaliy, use th'e nr:tes to Talli about the trnployee's
strengths and wealm
esses.

f,i

Purpose cf report
Assessrnent

* to evcluate sr.litabititg

tf

Suivia Wetis

MCnCger fOf pfOmOtiOn tO pOSitiOn Of ...a,r........... POSITIY F'EATL.!REs

NEGTIVE FEATURES

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clnd

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Suctities
Customer/Stqff *, Retstions
Achievernents
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'

potite t'friend[U,
wins or..a.r..r,.r.....,,r. trust

q tittte too cornPetitive : on occosions '-;.'

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top sslesperson

for tqst'..-,.;.... $ofs

tost cn irnportont once '., .,.. ,, .. ,. ,,',1 sCtesocdoufit' Ii

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recCIrnmended

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not recornmended

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presenting and An assessment report is a formal piece of writing written on request, plan, etc. lt can evaluating the positive and/or negative features of a person, place, include y"ou, proporuls/suggestions as well as your general assessment' opinion and/or rcommendation' An assessment report should consist of: your report; an introduction in which you state the purpose and content of

a) b)

Frcm: Sub;ecf;
Date:

tttitt

in detail, a main body in which you present positive and/or negative aspects paragraph' PosiTive of each the topic show which under suitable sub-neadings, in the same presented be should aspect same and negative features of the , paragrapn, using linking words/phrases showing contrst (however,.although' desprte, but, white, even though, etc); and

r#ffienei

Faragraph 1 i state the Purpose and r tent of your report

X*i.*ii=
ii-=,.ii;",

ttlr-T-

c)afina|paragraphinwhichyousummarisetheinformationpresentedinthe

main body and state your opinion and/or recommendation' can also be Present tenses are normally used in assessment reports. Past tenses camp' summer a about report a past e.g. events. used for reports related to

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, Faragraphs

2-g-4'*

Useful Language

To begin reports: The purpcse/1iT@$fii9" of this repoft is to examine/assess/ performance cf '^', evaluate the suitabiliiy of ... fr .../th ad.?isability of (+ inglithe
of '.., This As requested, this is report concerning/regarding the matter/subject the asseisment of ... which you requested/asked for, This repoft report contains outlines the advantages and disadvantages of

i I '

present each aspect of the

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, ilbut t fe PfgSgnTeC !-\

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ql riiab!g rhiant rLllrnr{r L'\ir(( lr-itvr sub-headings (Positivel negative Points of each
(:r

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To end reports: Summarising: To concludeflo sum up/ln conclusion"'' that on the basis of the points mentioned above/on the whole, it would seem

, Final Faragraph
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Theon|y/obviousconc|usiontobedrawnfromthesefactsisthat...
Eecommending:itis(therefore)felt/believed/apparenVcbvloYiltrra4...wou|dbe to ..., ideal for ..., lt would (not) be advisable/advantageous/practical/wise

general assessment ancjlct opi n ion/recorn m endation

* ,

The exact nufflber and divisinrt of paraEraphs will de7end ffi

l(strongly)recommend/wouldsuggest(tha0"',My/Ourrecommendationisthat"'

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each re7ort fas/r'

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that the best course of action would be

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A lacal sports team in your tawn needs nw fecilitles where they will train for natianai competiticns. As assistant coach ct the iearn,you have been asked to visit a new sports eentre and to write a report assessing the suitability of the centre" Write your report.

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coach

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TbffRODUCTTON ,

of *lt catf' s Pos;h. purposenf #*&-;;i'I' s"it#iriW. Lriniqs' '{;- ioi tnu ,b*ttleY S,ible' futuTe
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rH the other hand, hut,

im coretrast)"

performance' a) This car is cheaper than others of the same size and. b) service is slow and the menu is noi very irnaginative.
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l *rut Rlat ions 'i '' i--*ii,J.n1;.ln *,,,',t;;'.;r.,,*.,,i';*'.n":*"'i;ri:r:;:i'ir,

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is poor' d) Service and spare parts are expensive, and its fuel ecOncrny e) It is only open to the public in the evenings. q Commercial breaks can cause people to switch channels. are very pleasant and extremely polite' s) The waiters at this restaurant shows' h) Commercial Tv channels usually choose popular, entertaining
g"g,

It

is by far the best spcrts centre in the area.

{Jsimg the information

coneaplete

in the tabl*,

the followimg briefl report

assessing the work-related conditloras

at

tee

facory" You s*roufld aHso wn"i*e a

fTnal paragraph drawing conclusioaas and/on rnaking your recomrnendati+n.

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: a) - postve d) this cnn

naegave

R:ryose

Atfihueg&r

is cheaper thn othens of the s'/.ne size anr} perf otvn1nce, se?"pCIOi'. vice and sprre poris re expennve, snd its fuei enarmy !s
Manager
o

ff":-"ose

o,

.,rys _reporr

is ro

4 a The Personnel

at the factory where You work

has

rr"*;r:r""laints
ties

received

example' workers have made and tist them in the table, as in the

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er have

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As s-perriscr ci a childrsn's suffimer camp, ytu have been asked by the managing director tc wriie an assessment of one of the group leaders whc is beilE ccnsldered fcr prcmcilnn tn group ncnrdinatmr" Vliritc volir i'epor"t,
describing the employee and saying whether you \ruould recommend himlher for the position.

Look a{ tlae following writing fask instructions and tlaen anslryer the
questi+ns helow. ?Tre qmestl$ffis pply to botli tasks"

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To: John Wood, Managing Director From: Amanda Hall, Camp Supervisor
Subject:

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Fdys. &Wrde rpr fe Yweer ssFB* p*,yr dscrdfuf,rng ssscfu f&*mgs * f&9

Date:

Assessment of Victoria Collins 14th August 1997

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As requested, this report is an assessment of the suitability of Victoria Collins for promotion to group coordinator. The report summarises her personal qualiher suitability depends.
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Victoria is a very enthusiastic member of staff who is always pleasant and considerate and whose punctuality record is commendable. She has proved herseif to be reliable and helpful with a positive attitude towards all aspects of her work. For thts she is admired and respected by her colleagues. {1} Isr addiion/As wel! as she has a wonderful rapport with children {2} l{evertheless/Despite the fact t[rat she has a tendency towards timidity, this does not seem to have affected the quality of her work.
t. .. r. r r r ! r . r.. r . r. r r ! | r. r r r I r r. r r c r r r r r t r r r Jr r r r r r r r

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fem sE $se fls?pss;r.

.

What information- wouid You giVe before stating the PurPose of the
report?

{3} Sesldes this/Although Victoria has only been emnloyed here for a short time, she has already demonstrated good leadership qualities (4) In spie
o/fWoreover her shyness, she has {5} despEtelnonetheless shown that she pos-

What is the purpose of each rePort? What infcrrnation woutrd yoll include'

sesses the abiiity to assert herseif over her group in a constructive way whenev-

er ihe need arises. Her organisational skills are outstanding; {G! to

the desired results quickly and efficiently, even under pressurr.
.. =, .rr.!, ,rrr,..!r.rr

sunft

in the report?
In what order would you present this

uplfurtherrntrg, she is able to work in a calnr and rneThodical rnanner to achieve

information, and under lvhich subheadines?

ver the course of this suinmer, Victoria has voluntarily taken rn many extra rnqnncihilitiqs involving The piannlng anci organisation of new entenainment. {7} For imslancehereore, she recently helped to plan a series of new activities which proved extremely successful and also vsry popular with the children {$}
, ""rvr.vlvrrr!r\

What wor-ild
be?

yttli

rec{)tTlrnend"ation

Fon sxample/fV|sr*0vsr, rnany of her lnnovati're ideas have been added to our existint prrgrarnrne, {9} despte/tlrus providing grup leaders and camp guests rniith a much wider vai'iety af actirrlty cpT!*ns ta choose fr'*rm"
Fr .. ' '.. r. r ! r ! ! 6 r., rr r r r I r....r r r trtr r r ir E. ! r r I

could You What usefr-rl expressions I use in the introductory and final
paragraphs?
ry t
r-1r^ ^ ^ ^ ^ flh,TEr ^ +L', *Aqfuq q-u{tqrb vv t q''{d$i pt{'\rsnv \-tr I il uc- q,-{i "rr*iiiirq,q-r

above, and

write a *omPlete Pra'

3S words.

{1fi) Additinnaif,y/lm csnclusiom, I strcngiy rctcrnmnd that Victcria should be pramoTeC to tlle position of Eroup cocrdinattr. lfeel she is an'extellent candidate
for the jcb and wCIuld be a valuable adCiticn
To

grapr plan with n*sS" Tlasn qryrite the

ihe team.

report in abou*

1?5

t. .a

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jr i.
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t1

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a.

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iii

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i

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T ,,. Yoir rvii; her"u lvo teleheis lvl:o ';rt organising a school tt*. litil"t:iing ihe
Finally, expiain in your own words what progress has been rnade lvith ti;e ariange' rnents and what has not yei been done.

pro,jress repr:ri they nre .,vriting on tl:e ilangtlnents which ittnt alrmd.-t been maile.Lstkat the tahtre below, then listen to ihe cassette and tiek the correct box.

ftecson for writinE

ctivities

t request c'f,

-lecdmtster

r uttining crrsngernents snd ptns fcr schoo[ fte

t'

ntertainrnent

Venue tt Catring Advertising

,:.t::'...:j.,.,t,r,,,, .,

n u

sparts comPetitions

sideshows

tstent contest
oumnosium sandwich statts

il

mogicion
sprts fietd teo',tent
roclio, onnouneement
.t, .l:,'lit.+i:.li.:iiiij::ail ,r'i: ,.,,.t,.,.:;.:.,r l l,;:at:.1r;;
,

t'

Prizes

tl

.;11;1,,t'

..'' 0o* tokni'

;,: :1;';:: 1-..-'.:: n:': I I ;:'- :,,:l :.,
.

posters

-''.-;,:r'..r:

n n n '

r...,,',..

:r:,:,r,,r,.,

'don'otions ffclm' EhoPs

oneoci of schecjuie

behind schedute

colleagues ot' Kn informative report is a forml piece of writing, usually to one's superiors, progress which has members of a committee. lt presents information concerning the have been been made on a proiect, a meeling that has taken place or decisions which made concerning future action. An informative report strould consist of:

tu.
From:

Subiect:
I-'ln*r.' tJa.Lw
"

nd content a)anintroductioninwhichyoustatethepurpoSeL..-

of Your rePort;

b)

subject under suitable suba, main body in which you present various aspects of the headings; and
before. a f!na! paragraph in which you summarise all points mentioned

llltfiiiilil

ifi'ui

c)

Paragrapf,t i state the Purpose and con+'ny1+ lr I!:=l

n{ rrnl rr ronnr*
\r! w\"t-r! JI , vMV.

Useful language

ioi

To begin rePorts: the meeting held The purpose/aim/intention of this report is to outline/present/discuss on .../the progress o{.../the decision of the committee "' oi '.. As requested, this is a report concerning/regarding the matter/subject of/concerning "' which you This report contains ihe (reievant) information/details
rn(.*ari r'acLr:i^{ fr1r j\ri i:ivfirzv ""rr-.r a VLliJLvv/
"'

i!!,i,i 1ii+

,li.;; ri i1 .l* ;ii,;s .r,-r

:,1

:ji; .s

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Faragraphs 2'3-4 {5}*

n4 &1,-^ . ,. .. _ _*_t* * _^ ^l* ^ ^.$ qri Lr r*"; I abpE{./L presgriL eeul
JL,l

c.n

r!"riant
irJi\/\.ri' t

r rnrlon {-{l a\/ii\-7r

uvr

ql lit*h!
3

Lu'

r ---

subheadjngs
1,,r

;j il:

'' .' 1 '1',

and This report outlines recent investments in .../changes made to club rules in procedures/the company's achievements "' /concerning "' took place "' which the events summarises below information The

"

:; l: '. -

f: *- - q 4--i.,-.,r+.*t ry.1 on.+,a rFu i i-J,i P'FJ Firi i; ;;;; E *;rn!{*545q*q ;l tfld{-i

general assessrnent/su rnary of points

m-

To end reports:
that To conclude,iTo sum up/ln conclusion, the current state of affairs is
On the whoie, ii woulci be fair to conclude that

"'

"'

are progressing I am pleased, etc to announce/inforrn members (that) rrangements schedule ." of than anticipated... /ahead to schedulefiaster smoothly/acccrding of difficullies have Unfortunately, progress has not been as fast as expected/a number been encouniered/the issue has not been resolved "'

The exat numbcr anci ciivi' sion of ParagraPhs will depend an the sPecific instructions for each rePort
fask

{ a{a

t/#

.i:-,,'I: 'l
.;;i:t:il

:.r:.i

;1.:*

a)

ii:* ins i i;:s lriieiiil-r ;;ni1 i.he n:rrr"iri i;cl,i.,:;v, ltii i,ti-tiii;r iii * f i:ctt lf' r:ich *iitraph the* iili jn the f*l,lDiving sr:ii-hr-iiili:n::i i:: f,ne pp{i"
R

rr;iil

.1"t-r.i oa f ,3 q 1j r-r

Ut"irjtU 5iiil{J5"
r'r r,

Fe
v6{-"

rfcrrn i n g Artistsifi *'llu ps Caierins anC Ticket Sales

"."b *"

Cc.ncS,Lrgrqlnt

Purpose

Venue/ Fcilities and Fq*Spnrer:l Pro;ected Costs

Ycu ere crganisinrg a ilusic eCIRt1"'t, oR behalf of a iocai elial"ity vvhleh is going to take place in three weeks. Write a progress report for the next meting of The charity committee, explaining what arrangernents have been made and what remains to be done.

To: The chairperson, crowtree care Group From: Charlotte Morris, Events Organiser
Subject: Summer Concent Date: July 29th 1997

1, _ Thepo,pouoo'ut|inetheprogressofarran8ements funds for the

-_

to raise for the concert tc be held on sunday llthAugust Terminal lllness Research Funci'

2. _, Audition,

- elect local performers' In addi-

in the concert tion, two professional groups have agreed to appear hoped would had free of charge. unfortJnately, ancthr band *e Music, lts Foxe, is appear is uriavailable. However, our Director of and states confident that the standard will be more than satisfactory,
that rehearsals are progressing srnoothly.
Fark, which is The concert will b* lrutC i., tn" *i*rea of Crowtree transpor"t and has good easily accessible both by private and public a local companl, and from hired be will purblic toilet facilities. s*ting , . , - r^ ^ ^-^-*^-t in^ r-Lo has alreadV v' the nark. \-t-r tLr v nf r\- rontr l- ----.' ' a c13vered 5ra8e/ LU uc cl ULLELI rr i Lt wilson' Mr of supervision the under been coirstrued by vorunteers
4.

Look 't, the follorving writing task

instrycfioys and thdn anslver the

q{xestions below.'

rt

&

,'

,wmretr'ry
r &o

po**grryFuy

e$ce&, srrfe

sc&*$/*ff$ry* fg #fue c.E r*prf #ff

3..

f&e

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trBsss#$ sse#effsreg:"
t

' H#ffi

s&w$C rrff $fls sffifu sm#ffers P"

eerra&*mwe$p" spry$$ prqf*cm' sd' dfurdmg' ffi* psf y"4 #pd

ffi*s
:

w&f &s $re@

q'4 *^-"4 gge. ydE

Mee

pncag$ed

fstr

"

Wfrt information would you give

before stating the purpose of the report?

nefreshments wii! be Provided bY local restaunants, NAr Wilson's their own arrangernents regarding stalls ancl vendors. [-.lall, as Town the at tickets group of volunteei"s have agreed to sell the clLlning tir-lret !nsnect!orr \-l well as u ndertal<i ng crovvct conii'ol ctt^tl
-,,
| Ll\-i\{,f .. rvf, -v l)

who will make

What is thp nrirrtose of the renort?

Y T 1LU{L aL,-, t^.*^l/ vvv v^ !^.v 4 f

fA/L^s

v v r Lcl L

11.

i-f^**^!i^-

T^r^ttIl LtL-rl. .Li tcl Ll\.rI r vv L/ LrIr.

-y

tt^"t * r.i i*,r-l"to t\-lL{L.r\\.,

,r*;:

:-i'

concert itseif .

ft),.

G" '-' permission

the
parl<

T:

in the report? in whet crcier irrrJlll,: y*tt presetri gi:is information, and under which subh^.r,-iivr *;?: I tctL,rtr tY.J

agreed to a reduced free of charge, ancl l--larrison Rentals have xcluding the cost of printing tickpnice of f1 00 for the hire of chairs. will be approxir-nately f550" ets and posters, the cost of the concert

h*

n*"n graniecl by the council authorities

icrustou'

'#j,,

W:.

i;
.1,
,!l

tn
"rd:
7#.

c What useful expressions could yol-l use in the introductorY and finai
paragraphs?

6'lamdeiignmtheCcm*ittu"thatarrangemen|shavepro-wr to be of a than anticipaiecf, and the concert pronnises

ceeclecl faster

e
%'

4.{**n: i:*r*''lll: :sT:":**Hfffi to*j"jffffi***r,**o*,*7ff?.*ry*x*.*ry**n***]l!t of rnatter now a

r!;

hlow vrite a cornpe*e pragraph plan, with "ntes' for the fask above' Tlaen write the rePont in about 3# wtrds.
, ^ r! r !

in$, r,vhiJh is

r??

. a':'.

i ii.';i.f i-i n-]*i1,e | r:J*ah cr) il,j:"1-i ;i il i : i.j:,uil1{i }g iir* j-i''ili.ii ili;tiii ali**l i1",e l"'esulls iif ti s.nryev, L,i;*r;,i i-lf {.ht pie c;nrf., ti:eii iisten f* tir cnsseiie. nnii ,frll rn ihe rniss,

-'i,',.,

liii

ll

{}

i:rg nni-itrfiiTi{}.
TVlant
,wi:,,i

$h* saryvry aboaa*?

?Ylea* ref)ramendffiioxa does *ine asnsffiltam$ mnke?

':

A survey report is a formal piece of writing presenting and analysing

the results/findings of research concerning reactions to a product,

plan, etc, including general assessment, conclusions andlor recommendation (s).

A survey report consists of: a) an introduction in which you state the purpose and, content of your report; b) a main body in which all information collected on the topic is presented in detail under suitable subheadings; c) a final paragraph in which you summarise the points mentioned before,

and

adding

,,;i..!::,,.]!, \'
To:

'

Points to eonsider

From:

C t
O

The information presented may have been gathered in a surveylopinion poll or compiled from official statistical data, and may re{lect the opinions/preferences, etc of the general public, a particular group of people, a random sample of the population, etc. The information may be presented in the form of facts (numbe, percenhges and proportions) , or generalisations flhrs indrbates/ suggesfs/ Jrnptr'es that ...). e..g. f iftyfive per cent of young people go to the cinema at /east twice a month. (fact) This indicates that the cinemais s'// qurTe a popular form of entertainment among young pe o p I e. (ge n e ral i s ati o n) Use xpressions such as: one in ten, two out of five, twenty per cent of the people quesiioned, a iarge proportion, eic. as weii as verbs such as: agree, claim, state Present tenses are normally used to present generalisations.

Subiecf;
Date:

jiiii'i
'B

,i:;j;;li:;1i

Paa'agraph state the purpose and crntpnt nf rrnr rr rpnnrt

svr iL vH .y -*5 i vr.r'v\,rr i: 'l " '..:.,',,r ' i :'' :.r: :n';:a. :::t:i4
1i ):'a ...ri.:)'': ; i.i 11 ' : j J,]:rj _.fl

Panagraphs 2-3-4*
^r rnar!#rrrrlaa i)|Jl i il I ig'l l nrt^L^^h^^* tig.wl i c.y(t?\-,(
(i ^.4

l.lseful Language
To begin reports: The purposelaim/intention of this report is to examine/assess/evaluate the results oT a su!'vey in r,rvhich ... people/residents/viewers were asked abouVwhether/what ... TL:' -"4 ^"rri-'^ 'le i'esuits cf a :urvey conducteCicarried oui to deieiminei " -' "- -

the survey uncier separaig Eubbeacngs

.f.;ri "-'ii,'i
:

''

q6:.*

" ",uli,.iilI',Ji"iionlpoputarity/atritud"v".i""i

As requested, this survey report contains information compiled from ... The data included in this report was gathered/obtained by means of a

-.

-''-

f,

fl^t

-n

__ E gr';a fi'ffin

q'q

ra nfl't
"ni^^ |

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ucr ird! uur iuiubruf, i/ ^^;^;:^^i^\ r rJ! ,L tut iq_Iat!us !\5//

+h^:r^l ^^.^^1.

questionnaire/a telephone survey/door-to-door interviews ... The information below summarises statistics compiled by ...

suggesticns

*
oT

To end reports: To concludeffo sum upiln conclusion, the survey clearly shows ..., On the basis these findings, it would seem that ..., The results oT this survey suggest/indicate/ demonstrate/reveal that ..., etc.

The exaci nLtmbtr and divisicn of paragraphs wilt depend Dri

the specitic instructions fcr

n.rn *anlz c.tu, I tlJwl t t(3Jr\" FmAr*

?fi

;
i,

"*iLld-.-y.:4n*.*,

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il .h !! -t.

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I 11

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mri be us,*ti

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,r,

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i*

A ryianufactuT!n **nrpny has ttrr]ffiissicneci y*u t* *cnduct suni#y Cetsrffiin# #r$l$l;rfi#r awar*n#ss nd pinian cane#rnlng stre of its prrdurts" L**k et hc dtaEnam bsic"iv out!nnE ihe results f tnis suruey, and wrlte a rsport *n the flndings, including the conclusions which may be drawn fr*r* thrn,

NOV1:

TC:

J tsarnes, Marketing Director, MIacRae Casmetics Ltd Jane Simmcns, ExcaTibur Consumer Research

lwa*u*aug

s-s syY,

SUBIECT: Cansumer Suwey: "l$ealthy Shine" Products DATE: 14th Octaber 1997 Purpose
The-aim of this report is tqpLqgeOI the findings of a survey carried out to determine consumer awareness and opinion of the "Healthy

tons{lrrrer Sqlrveg

ffiesu

lts

Do you know cny {one or

ConsuElter Awaremess of Froduct Range Gf the 1,50 respcndents surveyed, forty per cent rcEarted that

from the "Heolthy

Shine" rcnge?

they knew of one or more of the products in the range.. Of these,

sixty-five per cent had seen the products advertised on television or in magazines and twenty-five per cent had seen the products displayecT in stores. The remaining ten per cent of those surveyed were unaware of the product range. The fac. that consumer awareness is less than a half suggests that teievision and rnagazine advertising has failed to attract the Cesired level of consumer attention. Fackagimg A large niri"nber of those aware of the products were cf the cpinion
of-^-' .r^- .- ^-1 ,^-,^* i- ,,^^+*..n,-.i.i.,n LIIdL U:C PdE_ltd5ll16 l:) ult{lrl!#LUvE. L:.-l-l;r-l-+.-rj Ti-:. ;. ! !!!r rr !l!6!l!16,rtL.L, l'r', f,l:'r* ('r(rr tk* r.,,/ *ha trrL. rr\-L lJr.rlra I lrviYv \/^l
/"" I

Where hcve you seen the produci{si

cdvertised?

fifty-eight per Cent (alrnost 3 out of 5 customers) stated that they had not sampled the product line, preferring instead to purchase competltors' products with more attradive packaging.

YES

scmpleci cny

product{s! in the

Quaiity and Frice

tf

the-fcn{ry-fno per cent cf consunners who had samplgd at least one product in tlle range, anly fifteen per cent reported that ih*y
ha,ci

PCgl-EM: Packaging!
!

r
*
Y

rcnge?

not repurchased ihe product

ancJ

l*r

aurthased o_ther Brociucts

ct-rnsuffilers

in the range. This incjicaies thai eighty-iive per cent oi

ai'e satisfieri wrth cualifv anC price. Comciusiom
nasis of the

!-^.-., '---.\a{ ' -----; 1vl ----- "'':::,:,

OUhe

fin

qualify and retail pricet tive, u lurgu pencentage r:f consumers are nol aware of .the product range. Fuithermore, rnany.cf those who are aware of the range do noinci the packaging srrfficientiy aiti-aciive to indi;ce th.em to p.ut'chase any cf the pr"oCucts. Our recrnffiendation, therefcre, is that yur cmpany launch a new advertising carnpaign to increase consurner u*u1"*n*ss, in additicn to alterlng the packaging of the entire range s as tc make the products rnore appealing t consumers.

gs above, it wouir.i see$ that although the qf "Healthy Shine" products are comp.eti-

After scmpling, have you made nny furTher

*-,
rvr

-r NC

....

---F

,".h.,*o{* 1 .'$ vr rvvvlv, vl prcduct{s}?

our

1?#

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' P
lasked
...

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Lt

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a1 ! i t '\ I i ;r: -\1Li ,*.1 :

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-{ .\ll tl:e ssnfi.il'fs ii: [:r, i sll:fi i:],ri:1"

Generiilisafir;ns ilie slil tellleltts
preceris 0r r$me
ryh

To express facts and proportions:

jrir

0f the 460 pecpleistudentslworkers who, etc, vrrere q uesticnedlinterviewed

Ten/fifty-six, etc, per cent lof peopleiconsumers, etc 1 were of the opinion ... The majorityiminority lof lfetVbetieved that ... A significant percentage those who responded (dis)approval of lof I expressed A large/small proportion people replied/reported that ...

help clrrriff the li:cts"'fhr:1'cnn eiill*r

viewers/etc

Over one

third/half

lof

surveyed

...

lof those

interviewed

I
I

li'ter ihe lircis. R.u*ii the tacts nnd the griltrrilli,sil:{}T}s Iisted beloly. and deeide lvhich seijtences g0 together'. Finnll.v, Iink thern
using ne of the tlyo 1vys mrntillned

chose/preferred ...

To express generalisations:
On the whole/Mainly/ln general terms/Generally speaking, ...

in the theory box n p. 13t).

I

Most consumers prefer ... , which is shown/illustrated I It is generally felt that ... as proved/demonstrated by tne fact that ... I I Few people approve of ... , I as confirmed/emphasised

acts
cllrestit)nctJ

About one quarte r of those

expressed inte rest
greg n.
a, t

This fact suggests/implies/indicates that the average person chooses ...

in having a bou,'ling

Depending on their position, facts and generalisations can be linked by using verbs either in their active or passive form as in the examples: e.g.

Bv far thc lergest number of thosc surveved responded positivclv

Qnl

fifteen

per cent of ttose surueyed said that they would purchase a fur

t0 the icicl

coat, which showslindicateslillusttateslimplies that mostpeop/e are agarhst fhe pnctice of killing animals lor their skins. OR Most pple ae against the pnctice ct killing animals far their skins, whlch r.s shownlindicatedlillust-atedfimpliad by ke k& hat only fifteen p6r cent of t rose

of having a swimminu porll installeci. small minorit,rl 0f those qlrestioned thoueht that an arts ancl crfis centre

A property developer is building a retirement complex. There is some extra spce, s0 they have suryeJ"ed prospective residents as to lvhich facili{v they would like included. Look at the results of the sun'e"v, then fll in the sentences belolv yith the vocabulary provided.

Trvcnt,v-iour pcr cent rlf rcspondcnts wanted a l:tllvling green and ninetn
per cent requested a librarl.

5 A small
nd
ae

proportion of the people askecl did lvant the developcr ftl huilci il gr,il1
robics studio.

Ceneralisations
Some

of the prospective

rcsidents

cirr

enjoy taking strenuous exe rcise.

b Sociable teani-sports appcal.
c

There are very

fer,v

pensioners who enjtlv

creative activities
p()tten.
m1)n{l I.A \Ill\.rll 1r-rnq-'irr71 ,-rrr' PLtl.)t\,/lr\?l,).
.- . *,, ii-.

iikc piiiniing and

1',r1,',.rinrt i r-rcl,\trt.
. f'
I

,\/'rr,r f rr' trLl\:cr.Lrv

tt-b.t, -tjttityf-t

ffi .t*;ffi;-.---

JPUI

,.a.r

+|

(r ()l ln .-^\ v

-.. Lt\-t lLtl L) ctlU gUllUl.ctllv pl lr tn ;t txi rT1

^ $ b t .r^.

1Thg .......,...,............. 2 A very small .,...o................,........e.... of the people suneved wgrg intergstgd

oilcloor ac;;ities and rcurlins are qurLd

popular pastimes.

in having an arts and crafts centre. A reasonably small ................................. of those who respondcd rvanted bowling sreen or library. to have a sym incirjed in the faciiitres.

1 Twglve .............,.............. oi thg pe0plg r,vho respOndgd

to the suivev rvishgd

5
130

Nearly
installed.

of those questioned wanred a bowling green

--td.

1l

\ lt ll t{ lli
'.r

t i

,.: j i

F in v

Lr:ok rrt the results oT i:n opiniun pr,rll b,el{)1y, itnd fhe pi}rilgi.rph enfitled ",Services" tiom the suryey reprtrt. Circle the stl:tistirs belorv. rvhich have been included in tire erlract. sit,v whether erch phrase underlined

$ Coniplete tire spnces in ii:e pi:rugrtph

belorv entitled ".\Jlenitis", Ti:,n, using information from the sut-yey results lnd expressions lim t jle
o'useful Lnnguage" bllx, write a further

in the report exprssses n tlrct 0r il generiltrislrtion. then repiirce the underlined phrases lvith synonynous phrases tiom the ,.tlseful
Language" box on p. 13.

paragraph
-|E

with the sub-heading

a

"Council Efficiency". Finally, lrrite

r
fl

ffi *fl

rfi

rl WN Liar mr t0 )r'n hc br sr v rl o\ ntco unc )il 0 PIN IN N l( 0 )f N 5 ;U R\ VE:Y RE5 5iu LT

;.

suitable introductory pragraph and a conclusion for the report.

s
..: '. .

..

l0 ra 1,00c ratepi rep rparyers;CO compl cmpl rlet da aq rlures tio ted )nna narr{ ire :toin tr tn rdicate their o rpini opl ltol ln of the performance of' ( lnc Larnl: bshr horne )rn( ne Tow ,rn r Cour :il a acc :CO or( dir rgrto tl the categSories s hCIwn:tbe refol v.Ar oy \wride variety of,cornle ca ment: tsw ere relrecol'rde ded; ed; c rly the onl o t m 10I ;tc mm com mon )n rermarks (lby ?6) r re rbh holvr \vn, n
att I
r

..' :'

:
:

..n".:j_.ir*

a'..a{-'e\i*i*,rv;.elri'i..

-,,

*trr,*

AMENITIES

COOD

FAIR

POOR
i r':

l! is generally felt

thar public facilities

1 i

SERVICES

Refuse Collection Recycllng Facilities

::: :: : :T: ::::::iI: :: ::::: :I :]

12% 16%
2e% 2B%

se%
s6% 1s%

Furthermore, sixtyeight per cen t, b)

;!taintenance of Public Buildings 191'" 3 69/" SggLqd(S: Toa much litter ln sfree b Hgi/") Beautiful restoration of old Corn Exchan e buildin (51',:/;)

......... . Thg fact

ts gave a negative response concerning

A&r[NtTtts
Public Parks
Sports/Recreational Faci I ities
13%
16o,,o

11% 16%

public parks indicates that ratepayers

are mainly c)

73%

11')',,

Toilets, Bus Shelters, Street Lighting

Sggnf{rq

37% ZSoto 3S% ttvtaplegrove tlousing esfafe needs more sfreef /rghfs (32i1)

Opinion was mixed regarding other

New sporls cenfre excellent (6Bi/")

COUNCIT ITFICITNCY

' Cost efficienry of services

Helpfulness, Response to complaints
Rgmalke

tafr Eniciency

1zo,b
2Bo,/o

23% 51i/,
1n-O/ -rv /o

6s%

I {

amenities, with an almost equal number of "Cood" and "poor" assessments. ln particu[ar, thirty-two per cent of those surveyed mentioned d) ........,.....

'

21o,1o

26%

a'to/ J-t /<)

council has too man employees far work done (61%) Lower rafes preferable to more services (36y")

7
i
i 0llhg-y,,hole, the rato'rzo, c a$ tioit ,,.J', wrtn tne rhe services service;::fr;:::*:horne provided
centage feit

{
expressed

neither refuse collection

by rhe

i'r.*.

iff?ii^?rryb- 1 i nine per centar those suestioneiJi:i: i#-lhi:iJ:fiffi; turrher emphasised / by fhe fac ;h"r 'on on the rsfnr:finn # ,i restorailom
--'-'o' ^.1 -vr '
.

ffi

* #-m:o;,1*fi::"y-;ir.on',nJin ?., thar rcr harr or rhoqp q

ur

counilifffj::'ff ] no recycring faciritfes are

dissatisfac_ _

in Ex. 3 and the information given in Exs. 3 and 1. first write a prasraph plan. then your repr3if far tiie rjeveioper oi the retirenien t cornplex in about 300
{Jsing the diagram
words. Include your recommendation.

i
131

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*)
b)

lYhnt is the p{irp{)${i

r>f

lhe prnp*sal?

IYhrrl nre the sub-hcadings

*f the report?

c)

IYhich location do they suggest?

d) lYho drl they rec$mniend should be ernpfur;ved as staffl e) lYhat do they suggest about prices?

tl IYhat further suggestion(s) do they nlake concerning sales? g) lVhy clo the,v f'eel the Students'T;nin shoulci give their prgposal seritlus cnsideration?

A proposal reporl is a formal, informative piece of writing which outlines plans and/or suggestions for a future course of action, and is submitted for approval by a bank manager, superiors at work, a business customer, relevant authorities. etc.
A good proposal report should consist of:

To:

From: Sublect.
Date:

a) an introduction in which you state the purpose and content of your report; b) a main body in which each aspect should be presented under seoarate
subheadings; and

c) a conclusion

in which you summarise all points mentioned above and, if

necessary, express your own opinion.

Useful Language

Paragraph 1 staie rhe p{Jrpcsa anc content oT ycur prcpcsai

rpnn rt
. vlv gr l

To begin a proposal report: The purpose/aimiintention of this report is to outline/presenvdiscuss the future plans/the intended course of action... This report is submitted in support of our request for approval at ...1 lor permrssron to ...lIor a loan to allow us to ... This report contains the (relevant) information/details oflconcerning v.tf,ich y cr: r zquesied I asl< e d. l c r
...

,:: ,
-*f

Paragraphs 2-;-+ t5) *

ssl lL gd,ut I d)pgLL llnrJr q":.zrzia c:rhha:.^l
l"Jf
-^,.l^ *-rqreliv vr&
..

i;-lr-''rq
r:,v

This report contains details oflouflines our plans/intentions concerning ...

To end a proposal report: To conclude/To sum up/ln conclusion, our intention is to ... The advantage(s) of the approach proposed would be that ...
I feel certainibelieve that the course of action proposed above wiil achie're .../rneet vrith success/ansi/er the needs of the company. I hopeitrust that the planischeme outlined/presented in this report meets with your pproval/will receirre your serious consideration

Fi,tai Faragra oir Een erai assess rn en ilcon clusianlapinion

:( -t

ne e:(ect ntJrnber and

'

r:li't!

tut t tt t ltrll
^l

ctrj I r1,l.,rt tj

."-

-. t.-.,

,/v

lll

:tl

Cepend on the specif ic instnicttons for each recr:r:

ta:; k.

t2

fu
t,

'..1

i?

i'{ '
""1

ii c i;r

pil i'J'l irt

prl"1 :+'i

lh
ii.j

th
g

nppri)ilii::i,' verb ilunr

sp'er:ifi*"'

lh'J T:rlr*s {)n

il:t

iiqh t, i,t;tkin'i ;\ Lt,i'i f ,r n | 'i I)il

:-

the rr:rreet tenselir)rr. Thcn.,

ruti

thc::rntlel nguin antl idcnt:

ti the

pir;,Eos;lis wnich ihe lvriler nl::li*s.

You represent the 'Players' drama cornpany and have subnnitied a request tc the counc!! asking tn rcnt an old disused theatre. Write a propcsel report in silpport of your request, outlining what you intend to do. You could include the following points: lack of and need for a theatre in the town dD plans to renovate the interior and/or extericr of the building e the theatre's proposed programme for the season o projected profits and suggested terrns of payrnent

To:

Fro m:

f'f r Edwin Hobbes, Choirmon, Lansborough own Council Sarch Hinds, Direcior, Plagers D rorna Componu

u0tct:

Date:

th Morch, 1 997

Asl)

Purpqse

.......,

1U
6) .

oJormal proposal

3)

the

poss ib te

Foleg Theatre building bg the Ptogers Dromo Compong. Ihis proposat . . the buitding. ptans ond intentions, and our reosonsJor wanting Sl ... , .

4).............

use of the the componu 's

c0 nce

rn ' 0 utline - re nt request - submlt

Need Jor theatre ...... ..fLve gears ogo, Lansborough 7) ............,.,.............. a Since the Foleg Theatre to make the theotre ovoitabte to theotrLsuLtobte venueJor dro.ma productions. We 8) colgroups in ihe oi"ea, oJwhich there cre c greot nurnber and vorietg, in oddition to staging perJormonces ......... by our compong

...........

close - intend

9l .,

.lack

- produce

Renovcticn of th.e Euildin.c

fourrequestisl0)....................,weC0n0t11)....................tooltertheexteriorinonqwagother fhon to repoir ond paint it. The interior, on the other hond, would 1n .. ......... .,..... Jrom extensive renovotion. Vtie olso plan to instolt odditionot seoiing cnd crecte o Jurther exit in order to l-?)
with recentlq 14)

beneJlt - comptu grcnt

..

. .......... saJetg regulotions.

fnii'cCuc 2 - ProPose

Prcpcsed Prcgrcmne Should the Plag ers re-open the Fc[eg Iheaf re, the ,rrnpanies. As we[[ os the Plouers' b,) a rengp. .2j oj man g atijerent iypes wouici be i ) k.een in ierest in o ur venture. Prnff< nn{ Pntmonl

p ro duciio ns .- -..r^ PVI)Ulrf {.LUrr-cr

e:{Drolr

in.l,,)^ - r,L\-(qtr.C -L^-:;,jrJ

J

We-18)........-......... the theatre to moke oprofit within the Jirstgeor. Since theArts Council 19) to give our group o sizeoble grant, subject to our 20) ..................]..... suitable premises,
sulJicientJunds ore ovailobte 21)
ConcIusion ln conclusion, we

ogree - co ver expect

...........

running costs ond pog a monthtg rent.

.
be[teve

Jind

... the Foley Theotre would thot our proposed ptansJor 2il .,.... 2il number of benefits to Lansborough. ltlot ontg r,'rould the buitding be restored and 24) ......:.,..........,but the reguhritgond varietg oipufornancis.woutd Zil ................ the theatre"goingpub'

brinq

.........

..

deltgnt

imprav

- rent

tic ond moke o voluabte contrlbution to the cutturoLLile oJthe town.

133

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'lr

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l"Tiii

;# !i:t,i$ii f; ir:;iii
.._*.\--

rht ilrsk inslrur:lilrns belulr. th*n e:pi:nd lhe nr:les given und*r errh sub-herrding into I ii:ll pnrngrul:h,
RenC
i

you need the loan and what you intend to do with

You have decided to expand your company and neecj a loan frorn ycur bank. Vtlrite a proposal in supporl of your request for the loan. Culine details af

*h;

it.

Look at the foll*rving writing t*sks and identify the Lvpe of report each asla for. Suggest a subject title ilnd
sub-headings for each, then list the points you will mention in each ser-

Mrs D McLchlan suBJECr: Loan lw the expc,nsion af ,,vegqres and stqff,, DAIE: June 1Oth, l gg7
RURPSJ . in suppo rt oJ.requestJor toan ro ouowJor expcnsion oJ

FR0M:

O;

The Mana ger

tion. Finally choose gUE of the lvriting tlsks belorv and lvrite yo$r report in about 300 ryords.

"vegges ond StulJ" vegetarion catering

compang

rci/,#,'ffi:f;:r::;r:i;#;;";
ban motor velricJes rrom your area. Write a report to the local authori-

' . ' ' . '

REAsoNs FoR currentlg home-bosed buslness caterlngJor smotl

EXpANsroN
recnt requests

private

n'Wi,i",#'Hf:ri:
peAestin*eAea.
or city. Write a repart in support of your for permisson to ':!ryg.request ti uru it *" building, outlinin! y_our plans for the prip"rty

hor. had to furn down

Junctions (inadequate working spocelequipment, insuJjicfent ctnffl -'-rr' ^--,.-t..-,..-| no other exclusivelg vegetartan caterlng componies in the oreo, thereJore go'p in market

t"

NEW

PREMISES

and indkating how your proje may be of benefrt to the community.

' c

vEHrcLEs
portction of

currenf premises not adequateJor catering for largeJunctions {50,000 will be spent on down pagmentjr purcior" oJ old bakerg and new kitchen equipmeni

d *

'ir!';iiffi#:H:iiWy.
severol function -' -''- transJor r
d)
you have for improvements.
yay.like to include
PHONE !eOSt6, etc. some

the srekcy of a chariry organiyau haveeen as*ed to write a report on kcitities for the disabled
saon

compong.presenttg has onlg one cer, resulting in journegs having to be mode to deol with one L40,000 wi[[ cover cost oJ two refrLdgerated vons --.--

present situation and any proiosals

You

food

Iowing: RAMPT CONW;KIED

of

the folEIJSES, TEL-

ADAPTED PUSL|C TOILETS,

STAFF
' '
staf {.rom 2 to 5 and deLwerg staff from 1 to 2 {1 5,000 witl cover wages oJ new staff until comp anLJ starts making a profLt
need ro increase kitchen

On behalf of your co{lege ou have tnducted a suft-e tn the s#jq,. fra,bts of stwdenfu. Wrife a report {r
tlae colege authorittes, rnentioninE serc,b facfors s where sfi,rden,*s study, what tirnes thuy cfioose to

coNCLUSIOi{ ' hope plans outlind clre cl,edr dnd meet with approval. ' accountant agrees that companU shoutd have made a pralLt

Jutg '98 at latest

T34

kve bg Januo,rLJ '98 and be able to start repa1Lng Ljon'bg

ot*er ^fadcrs Ttu consider

tludy, wh*ther th*y study dln,e, their rrse o{ comp,utets, 'and any
retreyant.,