JorgeGastelum421342 AlejandraDorantes1201880 MaximilianoSantanaRodrguezA00511887 EliseoVilledaAriasA00887607 PartialProject

Mission

Our mission is to revolve public education system not only in its quality but in the capacity of generating and stimulating creativity in our children. To achieve this goal we will work harder to reach the new roles this XXI world needs in our children and youth.

Vision

We have a clear vision that in ten years we will consolidate a valid, new and revolutionary public education system working in the city of Quertaro. By this time the city will have the first public education that includes math, music and cultural formation as the principal pillars of education

DescriptionoftheprocessyoufollowedtogenerateyourBusinessModel

A business model is simple to create, it serves to innovate or improve your business,workwithyourteamestablishingaprocessofquestionsandinsightsbasedona structure of 9 phases. The process is to answer each of the questions in each phase to delimitthebusinessmodel.Wegatherasteamandtalkofconsiderationsthatweshould

1. Customer Segments,istowhomourbusinessistargetedatspecifically.Theyaretheones whouseourproductorservice.Weofferourservicetopeopleinneed,communities where educationisnotveryaccessible. 2. ValueProposition, what are weoffering? whatare our customerlookingfor,andwhatcan we offer them, in a new way or unique way, to make it more likeable. In our case is education,makingitmoreaccessibleandofferingitanewway. 3. Channels, are the wayhow wewilldeliver or convey our value proposition. Throughwhich channels are we goingto reach our customers or clients. Throughcommunications,sales force, direct distribution? We thought we could do this by organizingcampaigns toraise

awarenessaboutwhatwearedoing. 4. Customer Relationship, is to define what kind of relationship we will offer toourclient or customer segments and know which relationship are they expecting to establish and maintain with us?From these,whichisthemostappropriatetoourmodel?Definetheway our business will be linked to its clients: personal assistance, selfservice, automated service, through a community, through a relationship of cocreation. We offer assistance andclassestopeoplewhoneedsit. 5. Revenue Streams, what our customers are willing to pay?, Where the income for our business will come from? Will it be a fee for the payment of a license orjustfromdirect sales of our product or service. Determine which is the best alternative to our business. Since we areoffering freeservices wethought we couldget incometosustaintheproject byrealizingfundraisers. 6. Key Resources, determinewhichresourceswe require to offer and deliver our productor service, will weneed people,machines,externalor internal services,financing? We need educationalmaterials,likepencils,books,notebooks,blackboards,etc. 7. Key Activities, are the activities or actions required to deliver our value proposition, Accordingly to the previous point, the activities focus on what you need to do with the resources described. Shouldwe make a salesstrategy, develop software, buildastudio? We thought wecould make like teachingcamps, wherepeoplecouldgetclassesfromour volunteers. 8. KeyPartnership is to investigatewhatarewelookingforstrategicpartnershipstoadvance our business? Identify the key players in the success of your company: suppliers, stakeholders, professionals who can work for us, related to your industry associations, NGOs, etc? Briefly, who will be helpful and without whom we cannot even think about jumpstart anything. Partners that could give us resources, for us this are mainly human resources,likeuniversities, they couldoffertheirstudents todelivertheirsocialservicesat ourteachingcamps. 9. Cost Structure is to make a detailed description of all costs that will be involved in the implementation ofour business.Definewhere toput the emphasisin terms ofinvestment.

Will we direct our search design to minimize costs or are we more concerned about increasing investment in the value of our product? Have costs fixed orvariable?Can we make economies of scale? Finally,how scalableis our model withoutincrementing costs exponentially? All costs pertainingto our business would bethe materialsforteaching,its thethingthatcoststhatweneed,sincehumanresourceswouldbevolunteers. Allthe answers, questionsanddescriptionsfromthepreviousphases,canbetranslatedintoa business modelcanvas.itisawaytovisuallyseethe operationofthebusinessanddetermine
thestrengthsandweaknessesofthecompany.

BusinessModelCanvas

 Descriptionofeachmodule KeyPartners: EnactusCapacitation,learntomakeaproject ITESMVolunteers,humanresources GovernmentMonetaryresources,sponsorship Keyactivities: CampaignsCampaignstoraiseawarenessabouttheproject TaxDiscountsTaxdiscountstocompaniesthathelpwiththesponsorshipandresources KeyResources:

Humanresources:people(volunteers)whowillgiveassistanceandclasses Teachingmaterials:materialsnecessaryforteachinglikeblackboards,pencils,pens,etc. Valuepropositions: Accessibility:makinglearningmoreaccessibletopeoplewhodonthavetheresourcesor possibilitiestogetamoreconventionallearning Artisticandculturalactivities:givingmoreimportancetoculturalandartisticactivitiestodevelop moreabilitiesandmakelearningmoreinteresting Customerrelationships: PresentationCeremonies:ceremoniestopresentwhatwedoandgivethechanceforpeopleto gettoknoweachother Classes:teachingclasses Assistance:personalassistanceforthosewhoneedit Channels: Publicitycampaigns:Campaignstomakeusknown Teacherstransportation:offeringfreetransportationtoourteachers(volunteers),andshowthe campaignontheautomobiles Customersegment: Diversifiedmarket:offermainlyaimedatlowresourcescommunitiesbutcouldalsobeusedby otherpeople Coststructure: Legalpapers:everythingweneedtobelegal Materials:thematerialsneeded(pens,books,chalk,etc.) RevenueStreams: Donations:donationsfromthegeneralpublictomaintainthecompany Fundraisers:fundraisertogetmorefunding Sponsorship

Validation 1.RyunosukeFuji.(Japan)Ifindverygoodthisnewmodelthatyouplan.Ithinkissomething thatwouldbegoodstillinourcountry.Althoughliteracyis100%converted,theeducationisnot thatgood.Wecantquestiontomuchthethingsinclass.Wecantdiscussthetextsthatwe readinclass.Ithinkthatamoreculturalandartisticeducationissomethingthatwewouldneed alottoimproveourcreativity

 Fig.1 TheinterviewwasmadebyFacebookbecauseheisnotinMexico.Itwasaskedtohimhowis thepubliceducationinhiscountryandwhatdidhethoughtaboutourbusinessmodelcanvas. 2.IgnacioVilleda,anexatecArchitectwithmasterinManagementandnowteacherof MesoamericanaUniversitysaidIthinkitdoesworkanditwouldbeimportanttoimprovethe situationofthecountry,butiftheyarelowincomecommunitiesyoumustthinkwhethermediais anoption,andcraftstoteachpeopletogeneratetheirownresources

fig2.DistanceInterviewviafacebook 3.JuanPabloOcampoFunes.ExatecofDigitalArtthinksItsagoodideaandIthinkit'sfeasible toaddgraphicsinadditiontotraditionalmaterials.Thiswouldalsohelpstandardizeeducationas publicschoolchildrensometimescreditedgradeswithouthavingtheactuallevelsrequiredfor theirage.

Fig3.Interviewmadeonskype,JuanPablodidntaccepttoberecordedonvideo 4.DiegoPachecoBravo.StudentofBiotechnology.(Expert)Hehasexperiencedusingthe businessmodelcanvasin:theStudentCouncilofPhilanthropy,NationalCongressof Leadership,Businesscanvasmodelworkshop,etc Itisnecessarytoaddavalueproposition,totheadults(includecreativityworkshopsfortheir localbusiness) Itisalsonecessarytoknowthespacesandcommoditiesinthecommunity:whereareyou goingtogivetheclasses? Youhavetoaddconcreteprices,becausethetimeyoupresentyourbusinessmodelcanvasto asponsor,hewillwanttoknowthepriceofyourproject(Costsstructure) Includelinkswiththeenterprise Inkeyactivitiesyoushouldaddananalysisofthecommunitytohaveabetterunderstandingto whatishappeningthere InvaluepropositionsyoushouldaddthatbeingvolunteercountsassocialserviceintheTec

Fig.4DiegoPachecoBravo 5.AdrianaMedrano YoucanincludecampaignsofRedondeotoearnmoremoney.Alsoconsiderhowyouwill convinceyourvolunteerstobeteachers Maybeifyougotheteachersschool:Normalyoucantakestudents,andtheycandothe volunteeringastheirPrcticas

Fig.5AdrianaMedrano 6.Lic.JessicaMontoyaHernandez,LicentiateinMarketing. Ithinkisveryviable,andithelpseducatethepopulation Itsupportsthedevelopmentofcommunitiesandhelpsstudentstocompletetheirsocial service

Fig.6Lic.JessicaMontoya 7.UrielBarboza Seekmoresponsorsthatcoulddonatecomputersandeducationalmaterial SpecifywhatcostsyoumeanbyMaterialcosts

Fig.7UrielBarboza

8.RosaIselaCornejoQuijano,kindergartenteacher. Ithinkitsareallycoolproject It'ssomethingthatweneednowadays Youcouldalsolookatescuelasdetiempocompletotoseethewaytheywork Wellthought

Fig.8RosaIselaCornejoQuijano

9.ClaraRamrez Changetheconceptstreetchildrentohomelesschildren Howwillyouconvincethevolunteerstobeteachers? Considerhowyouwillmanagetocarryresourcestothecommunityiftheydonthaveeven pavedstreets

10.Lic.AlonsoEstrada,andstudentofmasterinManagementandprofessorofAnimationand DigitalArtatITESM You

D IdeasGenerated(15foreachmember) MaxSantanasideas 1. CreateaStudentgroup 2. MakeaFacebookpage 3. PresenttheprojectinEnactus 4. Workourprojectanspecificschool 5. Proposeamoredynamicsyllabus 6. Volunteeringtopromoteanalternativepubliceducationsystem 7. Organizealecturewithsomeexpertstocreateconsciousnessamongthepeopleabout thetopic 8. Participateinpublicdebatestospreadthemessage 9. ParticipateonCongressestoshareourideas 10. CreateanONG 11. TalkwithSEPandpresentourproject 12. CreateourownSchool 13. Seekforallianceswithsomeuniversities 14. Lookforhighlydistinguishedprofessorstosupportourprojectandmakeinfluence 15. Findsponsorstospreadtheidea,whichisthemostimportant. Alejandrasideas 1. Doanadvertisingcampaigntopromoteotherformsofeducation. 2. Infographicstoexplaintopics 3. Regularizationclasses 4. Visualteachingmaterial 5. Partnerwithotherinstitutionswithsimilarmissions 6. Advertisingcampaigntoencourageparentalinvolvementintheeducationoftheirchildren 7. Promotesocialservicefocusedtothisarea 8. Touseothermethodslinkedtothenewmedia 9. makecampaignsthatshowthevalueofteachersandtheirpreparation 10.

Eliseosideas: 1. Fundraisers. 2. FacebookGroups. 3. TVSpots. 4. StreetSigns. 5. Chats. 6. AwarenessRaces. 7. Pamphlets. 8. Apps. 9. Magazines. 10. TalkingwithotherSchools. 11. Volunteersforteaching. 12. TeachingCamps. 13. OpenSchools. 14. SocialService. 15. MakeLearningFun.