FOR IMMEDIATE RELEASE May 14, 2013

Contact: Nate Johnson (708)-408-9379 Nathaniel.Johnson@USC.edu

NIKE, INC. LIGHTS THE WAY WITH NEW KYNETIC SHOE LINE
New shoes use revolutionary system to generate light for safer night runs
BEAVERTON, Ore., May 14, 2013 NIKE, Inc. (NYSE: NKE) today unveiled its new line of Kynetic training shoes, featuring groundbreaking technology that will turn a runners every step into bright beams of light for safer training after dark. Representing a major breakthrough in athletic science, the shoes harness the kinetic energy generated by running strides to power two 100 Lumen LEDs housed in the tip of each shoe. With a 240 degree beam spread and a projection distance of five meters, Kynetics will ensure that runners can see every crack and break in the sidewalk. The shoes are designed to keep runners safe from hazards such as uneven pathways, potholes, and inattentive drivers, allowing them to run with confidence even after the sun has set. For the road warriors who work nine to five every day, we understand how hard it is to squeeze runs in before the sun goes down, said NIKE, Inc. CEO Mark Parker. We wanted to create a shoe that would remove the dangers associated with night-time running, allowing athletes to be athletes 24 hours a day. The shoes are not for nighttime use only, however a simple button built into the left side of each shoe will toggle the LEDs on and off, meaning runners will need just one pair of shoes for all of their training needs. In the case that the shoes are accidently left on after a run, the shoes will turn themselves off upon losing the supply of kinetic energy generated by running. The LEDs are built to run for 30,000 hours of active light, ensuring that the shoes will last until theyve reached their mileage ceiling . The shoes themselves utilize an innovative upper shell, constructed entirely of tightly woven polyester yarn that varies in density: more open in targeted areas that need greater flexibility or ventilation and tighter in areas that demand support. Highlighted by their lightweight foam composition, minimal seams and state-of-the-art deep flex grooves, Kynetics are incredibly breathable and provide a more natural, comfortable and secure run than ever before. -More-

With more than 80,000 injuries occurring every year as a result of running at night, we wanted to make an extremely lightweight, form-fitting shoe that made night safety more comfortable and attractive, Parker said. 56% of runners active after sundown wont use headlamps or reflector vests because they ruin the liberating feeling of running. We wanted to provide them with a sleek and comfortable alternative. The shoe will be available for purchase in two color schemes, Seafoam/Azure and Charcoal/Lime, starting May 21, 2013 in NIKE stores worldwide. About NIKE, Inc. NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, Nikes earnings releases and other financial information are available on the Internet athttp://investors.nikeinc.com and individuals can follow @Nike.
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FOR IMMEDIATE RELEASE May 12, 2013

Contact: Nate Johnson (708)-408-9379 Nathaniel.Johnson@USC.edu

NIKE, INC. TO LIGHT THE WAY WITH NEW KYNETIC SHOE LINE
New shoes will use revolutionary system to generate light for safer night runs
BEAVERTON, Ore. NIKE, INC. CEO Philip H Knight is set to unveil its new line of Kynetics training shoes at a press conference on Tuesday, May14 at 10:00 PM in front of Nikes Beaverton,Ore. Headquarters at One Bowerman Drive; Beaverton, OR 97005. The shoes feature groundbreaking technology that will turn a runners every step into bright beams of light for safer training after dark. Nike is introducing the product in hopes of reducing the 80,000 injuries that result from running at night every year. For the road warriors who work nine to five every day, we understand how hard it is to squeeze runs in before the sun goes down, said NIKE, Inc. CEO Mark Parker. We wanted to create a shoe that would remove the dangers associated with night-time running, allowing athletes to be athletes 24 hours a day.

WHO:

Mark Parker, NIKE, Inc. CEO Philip H Knight, Chairman of the Board of Directors
WHAT

The introduction of Nikes new Kynetic light-generating shoe line

WHEN

Tuesday, May14 at 10:00 PM

WHERE

Beaverton,Ore. Headquarters at One Bowerman Drive; Beaverton, OR 97005 VISUAL The press conference will be held at night, lit exclusively by a series of Nikes new Kynetics Shoes
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Executive Biography
Nathaniel Johnson, Senior Vice President of Public Relations
As VP of Public Relations for NIKE, INC., Johnson is charged with developing and executing a global media relations program with the goal of publicizing NIKE as a premiere shoe company. Responsibilities include providing strategic oversight of global Public Relations agencies and Nike communications staff who execute press outreach, media events, media calls, collateral, crisis communications support and press material development; creating PR programs that positively position Nike and align closely with marketing campaigns, using communications tools and practices, to reinforce the Nike message; and providing communications counsel to senior management. Johnson also helps to enhance the company's success by applying proactive and reactive communications strategy, including crisis communications. He serves as an official spokesperson for Nike. Johnson attended University of Southern Californias Annenberg School for Communication and Journalism, where he earned a bachelors degree in Public Relations. The school stands as a major leader in Communications and Public Relations research, and serves as a top center for discussion among scholars and professionals in journalism, communication, public policy, media, and education. Prior to joining NIKE INC., Johnson worked as an associate for premier international Public Relations firm Rogers & Cowan. Johnson was a member of the firms convergence department, where he brainstormed PR campaign tactics for a wide range of clients, completed extensive analytical research and response analysis to help shape clients campaigns and compiled coverage reports and media lists for clients. Before his time at Rogers & Cowan, Johnson served as the Executive of Public Relations and local start up DormBikes.com. While there, Johnson led a team of six PR students in outlining and executing a series of intricate, semester-long marketing plans, integrating guerilla tactics and social media with traditional promotional strategies. He also directed an overhaul of the companys image by helping redesign its website, logo and promotional materials with the target audience in mind. Outside of his work, Johnson is an active member of the Association of Integrated Marketing, where he helps connect local businesses in need of marketing assistance with students in need of a way to apply their marketing knowledge. He also serves as the co-president on the board of marketing for his fraternity, Zeta Beta Tau. Today, Johnson lives in Upland, California with his wife and two children.

NIKE, INC. COMPANY FACT SHEET

FOUNDED
The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1978.

CORPORATE PROFILE
Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment. The brand alone is valued at $10.7 billion making it the most valuable brand among sports businesses. Total Revenue (2012): $24.128 billion Employees: 44,000 Market Served: Worldwide Industry Position: Number one in athletic footwear, with 33% of the global market

HEADQUARTERS
Nike is headquartered near Beaverton, Oregon, in the Portland metropolitan area, and is one of only two Fortune 500companies headquartered in Oregon.

OUR MISSION
To bring inspiration and innovation to every athlete in the world and if you have a body, you are an athlete.

THE NIKE NAME

Nike, Inc. takes its name from Nike, the Greek goddess of victory.

SUBSIDIARIES
Converse: Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through more than 50 company-owned retail locations. Converse realized $1.1 billion in reported revenue in fiscal 2011. Hurley: Hurley International LLC designs and distributes a line of action sports apparel for surfing, skateboarding and youth lifestyle apparel and footwear under the Hurley brand name. Hurley realized $252 million in reported revenue in fiscal 2011.

COMPANY GOALS
As a leading company in its division, Nike maintains a number of company goals to ensure continued success, including:

Provide an environment which develops people to

maximize their contribution to Nike

Identify focused consumer segment opportunities Provide quality and innovative services and products
internally and externally

THE NIKE FOUNDATION

Nike believes in the power of unleashing human potential on the field, on the court, and in life. At the Nike Foundation, we take the power of potential to a new playing field to combat one of the most pressing issues of our time: global poverty. When the Nike Foundation started in 2004, we sought the best investment with the highest returns. We traced the symptoms of poverty, and it led us to an unexpected catalyst for change: adolescent girls. Investing in a girl stops poverty before it starts. When a girl in the developing world realizes her potential, she isnt the only one who escapes povertyshe brings her family, community, and country with her. Its a leverage strategy that cant be beat.

Establish and nurture relevant emotional ties with

consumer segments

PRODUCTS
Athletic Footwear: with its roots in track running shoes, Nike has developed its offering to include shoes for athletes in soccer, basketball, running, combat sports, tennis, American football, golf, skateboarding, baseball, cycling, volleyball, wrestling, and cheerleading. Athletic Apparel: from sweatshirts to compression shorts, Nike offers almost every type of athletic clothing imaginable for every type of athlete imaginable. Nike+: Nike recently teamed up with Apple Inc. to produce the Nike+ product that monitors a runner's performance via a radio device in the shoe that links to Apples iPhone and iPod products. Nike Fuelband: Nikes latest performance monitoring device comes in the form of a wristband which tracks your daily activity including running, walking, basketball, dancing and dozens of everyday activities. It tracks each step taken and calorie burned. It also tells the time of day.

DIVERSITY&INCLUSION
Without diversity of opinion, diversity of background, diversity of perspective, ideas grows fallow. Or worse, they vanishes altogether. Our mission is to harness diversity and inclusion to inspire ideas and ignite innovation. And if there is no Idea, there is no Nike. To accomplish this mission, the D&I team: Shares the fundamentals of diversity and inclusion to build awareness and understanding Uses diversity and inclusion to inspire new ideas Encourages connections between unlikely players

Company Fact Sheet 2013 NIKE, INC. All Rights Reserved

EXECUTIVES
PHILIP H KNIGHT CHAIRMAN OF THE BOARD OF DIRECTORS Before there was Nike, there was Blue Ribbon Sports, Inc., a partnership founded by Phil Knight and his former track coach at the University of Oregon, Bill Bowerman. A certified public accountant, Knight started by selling shoes out of the back of a car at track meets. One thing led to another, and Blue Ribbon Sports grew to become Nike As Chairman of Nike, Knights job is to listen to ideas, combine them with his own, and make decisions based on whats good for shareholders and the overall company MARK PARKER President & CEO, NIKE, Inc. For more than 30 years, hes brought innovative concepts and engineering expertise into such vital roles as Vice President of Consumer Product Marketing, Vice President of Global Footwear and Co-President of the Nike Brand. Hes led the way for Nike Air and a multitude of industry-breakthroughs in product design. In addition to helping lead the continued growth of the Nike brand , Parker is responsible for the growth of NIKE, Inc.'s global business portfolio, which includes Converse Inc. and Hurley International LLC. CHARLIE DENSON President, NIKE Brand As President of the Nike Brand, Charlie Denson is responsible for leading the strategy of the worlds most distinctive, authentic and connected brand in sports, including oversight of the companys major, global categories: Action Sports, Basketball, Football (Soccer), Mens Training, Running, Sportswear, and Womens Training, as well as the Jordan Brand and Nike Golf. After more than three decades, Denson has developed a deep expertise of the athletic consumer products industry and been instrumental in growing Nike to become one of the worlds biggest brands. In his career, Denson ran the companys U.S. and European operations and pioneered Nikes expansion into China, India and Brazil. Hes been a constant innovator in developing sales and distribution strategies and driving global growth as Nike expanded into approximately 190 countries.

SELECT AWARDS & RECOGNITION

CLIMATE COUNTS (2012)

For the sixth straight year, NIKE, Inc. earned the No. 1 ranking in the Apparel/Accessories sector in the Climate Counts performance rankings
HUMAN RIGHTS CAMPAIGN (2011)

For the ninth consecutive year, the Human Rights Campaign (HRC) has named Nike one of the best American companies for gay, lesbian, bisexual and transgender workers.
CORPORATE RESPONSIBILITY MAGAZINE (2011)

March 3, 2011 -- The magazine unveiled the 12th annual 100 Best Corporate Citizens List, featuring Nike at number 10 on the list.
FORTUNE'S MOST ADMIRED COMPANIES (2008)

For the third consecutive year, Nike was ranked as the Most Admired Company in America in the Apparel industry. Nike also topped the industry in social responsibility, financial soundness and long-term investment.

FOR MORE INFORMATION, CONTACT: Nate Johnson at (415)555-5555, Or visit us online at http://www.Nike.com

Company Fact Sheet 2013 NIKE, INC. All Rights Reserved

NIKE

REVOLUTIONARY SHOE
Representing a major breakthrough in athletic science, the shoes harness the kinetic energy generated by running strides to power two 100 Lumen LEDs housed in the tip of each shoe. With a 240 degree beam spread and a projection distance of five meters, Kynetics will ensure that runners can see every crack and break in the sidewalk.

KYNETICS

INNOVATIVE LIGHT SYSTEM

NIKES Kynetic Lights are designed to last for up to 30,000 hours (3.4 years) of active light, meaning the shoes will likely reach their mileage ceiling before youve warn them all the way through. The lights can be toggled on and off using a small button built into the left side of the shoe. The button also cycles through three different light settings before turning off: 40 lumens, for running along streets with street lights, 60 lumens, for running in poorly lit conditions, and 100 lumens, for running in heavily forested areas with no light at all. The ligthts are some of the most eco-friendly available, emitting almost no light pollution and working at the height of effeciency. If the lights on your shoes burn out before youre finished with them, we will send you a brand new pair free of charge.

OUR INSPIRATION
The shoes are designed to keep runners safe from hazards such as uneven pathways, potholes, and inattentive drivers, allowing them to run with confidence even after the sun has set. Over 80,000 runners are injured running at night per year due to accidents such as these. Nike wants athletes to be able to be athletes 24 hours a day, without having to worry about potential injuries. In addition to lighting the way, Kynetics will make runners visible for up to 100 yards, allowing unaware motorists to see you from afar. Never wear a clunky reflector vest or headlamp again.

LIGHT

THE WAY

SUPERIOR CONSTRUCTION
The shoes themselves utilize an innovative upper shell, constructed entirely of tightly woven polyester yarn that varies in density: more open in targeted areas that need greater flexibility or ventilation and tighter in areas that demand support. Highlighted by their lightweight foam composition, minimal seams and state-of-the-art deep flex grooves, Kynetics are incredibly breathable and provide a more natural, comfortable and secure run than ever before.

NIKE+ COMPATIBLE
The shoes are compatible with the most current version of NIKE+, allowing runners to track their running statistics and information from their NIKE+ compatible Apple iPhone or iPod device. Trackable information includes number of miles run, number of calories burned, average heart rate per mile and many, many more. You dont have to let running at night get in the way of staying on top of your running habits.

LOW PRICING
Because we believe that saftey should be the number one priority of athletes everywhere, we refuse to charge a premium for our Kynetics lighting system. As a result, the shoes will debut at $90.

CONVENIENT RELEASE DATE

The shoes are set to release May 22, 2013. Our data has shown that the majority of injurys due to night runs are most prevelant during summer months when the weather is warmer. That is why, In order to keep athletes as safe as possible, we have decided to release the shoe at the very beginning of the summer night running season.

GREEN MATERIALS
In line with our latest green initiative, our shoes are made from only the most eco-friendly materials. Run guilt free knowning that your shoes are made of a fully recyclable, enviromentally safe foam composite. This includes: --46% Bio-based extra-durable polyuretane foam --14% Organic Cotton --11%R Recycled Poleyester --29% Environmentally Preferred Rubber --9% PVC

WATER RESISTANT
If you run in an area plagued by rain and poor weather conditions and are wary of having electronics in your shoe, fear not. The shoe is completely water resistant, meaning that running through puddles and wet grass or dirt is no concern when running in Nike Kynetics. However, the shoes are not water proof, and wed advise against wearing these shoes while swimming or spending an extended amount of time in deep bodies of water.

AVAILABILITY
Because athlete saftey is our number one priority, weve decided to release the shoe as widely as possible. The shoe will be available immediately in all of our stores worldwide, as well as online and in major retailers across the globe.

John Jacobs Mens Health Editor-in-Chief Dear John, We wanted to let you know you that if you were planning on investing in carrots this summer, well, I wouldnt bother because Nikes new Kynetic technology is about to make them obsolete. Living as a desk-jockey by day and a road warrior by night, we know how hard it is to squeeze runs in before the sun goes down. Running after dark isnt easy either, and we wanted to help you fight the real nighttime street crimes uneven sidewalks, potholes, and oblivious drivers. Thats why weve developed the new Kynetics shoe line: you wont have binge on Bugs Bunnys favorite vegetable just to have night vision. Representing a major break-through in athletic science, the shoes will harness the kinetic energy generated by each of your strides to power two 100 Lumen LEDs housed in the tip of each shoe. With a 240 degree beam spread and a projection distance of 5 meters, the Kynetics will make sure you see every crack in the sidewalk. You wont have to worry about embarrassing trips or pot-hole induced injuries, so you can ditch your tentative night stride and train just as hard on weeknights as you do on weekend mornings. Even when the sun is out, Kynetics still represent the highest-quality running shoe Nike has to offer. Lightweight engineered foam with minimal seams provides breathabilit y, and state-of-the-art deep flex grooves make your run more natural, comfortable and secure. A simple button built into the left side of the shoe will toggle the LEDs power on and off, meaning youll need just one pair of shoes for all of your runs. If youre worried about durability, dont be. We know its a pain to replace your running shoes more than every two years, which is why weve ensured that youll have to wear the soles all the way through long before these 30,000 hour bulbs have burnt out. The shoe will be released on May 21 in two color schemes Seafoam/Azure, and Persimmon/Sky. Theyll be just as easy on the wallet as they are on the eyes, too, priced at just $90. I will be in touch shortly to discuss a possible interview, and to offer any assistance on a story. I look forward to speaking with you. Best regards, Nate Johnson Public Relations Director
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