The Music Maven

S o m e N e w O M L F a

DECEMBER ISSUE

An OnMobile Live Newsletter Publication

Carl Stone - Delivery Engineer Carl previously comes to us from Livewire Mobile where he did Systems Engineer installing/supporting and delivering training for our RIngback Tone platform worldwide. Carls new role is responsible for qualifying deployed software prior to going live on the customer network. He also creates user acceptance test plans in cooperation with our customers by running integration and feature tests to share with the Delivery Manager and clients. Carl has been working on testing the Campaign Notification Service Feature. Paul Mailman - Principal Android Developer Paul Mailman joined the OnMobile Live software development team in October as Principal Android Developer. Paul has been developing application software for mobile devices since 2006, most recently media-related applications for PacketVideo and Deluxe Digital Distribution. Paul recently completed a credit card top up feature for Boost Mobile and VMU, and is now working on adding a push notification feature to our Android apps. Jean Chadwick - Sr. Director of Content N.A. Jean Chadwick has come to us from an array of noteworthy music backgrounds. With content and mobile music industry experience at Muve Music, Napster, and Universal, Jean is a great resource to OML. Her role with us will include being responsible for driving revenue and profit by transforming our processes with content providers, labels, artists, and management. We are looking forward to building relationships with labels and getting valuable content and investments. Alejandro Mendoza - Regional Account Manager Alejandro Mendoza joined the OnMobile Live North American team in September as Senior Accounts Manager for the Canadian territory. Previously, he was part of the LATAM team since 2010 when we launched services with Telefonica across 14 countries in the region, covering different roles during that time, ranging from Regional Content Manager to sales and business development. His most recent projects with OML are to revive the Bell Canada account and to manage the relationship with Public Mobile, our marquee customer for unlimited music. Additionally, with the rest of the North American team, are working into incorporating new customers to the portfolio, as well new services to our existing customers in the region. Je! Luther - Account Director Jeff Luther represents OML to the people over at Sprint, Boost and Virgin Mobile. He comes to us with over 20 years of experience in the mobile industry, most notably with Sprint. In his role, he will work to improve those carriers customer experiences and revenue positions through the use of the OM services. Currently we are using the music services and are reinvigorating that area with new clients, superior merchandising, exclusive content and service management. We are very excited to have Jeff onboard and know he will bring great things for OML!

Montreal Updates
The original OnMobile Canada team has moved into our offices. They're a great addition to our team and we're very happy to have them here with us. Gary and Ann came up to give our office a refresh and prepare for some growth. The development team has completed any and all changes required to launch Sprint and had those changes deployed on Production. They're currently working on supporting the merchandising team by adding some features and fixing bugs. They've also prepped the DDEX ingestors to handle UMG and Believe Digital.

A Message from David Fondots:

Corporate News OnMobile Ties Up with Airtel Africa for Powering Football Services
OnMobile has tied up with Airtel Africa to power a service called Airtel Football across the continent. As part of this engagement, OnMobile has partnered with Goal.com, who holds the rights for live match alerts for English Premier League matches in Africa. Airtel subscribers will benefit from updates on their favorite football clubs and live match alerts. For more details, please follow this link: www.onmobile.com/news_coverage_pr_56.html

LATAM Updates
LATAM created an amazing marketing campaign for Music Day in Argentina. They provided a list of songs by popular artists one week prior to the event and had Facebook fans of Moviestar vote on which song they wanted to have for FREE. There were more than 500 likes and 20 shares on Facebook, along with over 1,000 votes online. One week after, Moviestar promoted a special phone number with the 5 winning songs which was FREE for both subscribers and non-subscribers. In two hours they received more than 80 telephone calls.

Sales Updates
We just launched a couple new features for the Sprint/Boost/VMU users. They now have a try and buy feature where customers can get a free month of RBT service and free content to use during that month. We also launched an auto-renew capability so that content will automatically be renewed for another 6 month license unless the customer specifically selects to opt-out from renewing. Both features are geared toward increasing users, usage and revenue. For the RBT Free Trial, we have secured some of the top name artists for free. Warner was the first label to join and gave us huge name artists like Blake Shelton and Sheryl Crow. Sony is a key player providing top seller content including Beyonce, Adele, J. Cole, One Direction, Miguel, Juicy J, Jake Owen,

MOBILE INNOVATIONS
Siren Music is in the process of integrating Believe Digital into their catalog. Believe Digital is known for their French content which we are hoping will appeal to our Quebec market

The Try & Buy program is coupled with the deployment of Auto Renew for both the subscription and content at the end of their respective free trial periods. ! Expectations are high this will lead to a significant uptick in the number of Ciara, Brad Paisley, John Legend, and many subscribers to the OML RBT music service through these Sprint brands more.

Merchandising Updates
Sony released exclusive ringtones to our U.S. carriers from top name artists off the soundtrack from the movie The Best Man Holiday which is currently in theaters. These exclusives were placed on the storefronts, social media, and in mobile ads. MetroMUSIC had Have Yourself A Merry Little Christmas by Monica, Sprint had Christmas Ill Be Steppin by R. Kelly, Boost had What Christmas Means to Me by Fantasia, and VMU had Christmas Time to Me by Jordin Sparks.

Boost, VMU, Metro, and Sprint all took part in a Black Friday Sale provided by Universal and Warner. Albums were marked down to $7.99 and included some of the best new releases from artists like Eminem, Lady Gaga, Drake, Blake Shelton, and Bruno Mars. Plus we offered sale pricing for a full week! Metro and Sprint secured both exclusive ringtones and ringback tones off of Jake Owens new album Days of Gold releasing on December 3rd. Metro will be promoting the ringback and ringtone Good Timin and Sprint will be promoting the ringtone and ringback tone Drivin All Night. These will be featured on storefronts, MyExtras Ad campaigns and in Sprint Entertain Me

Merchandising Continued ...

To help keep things fresh and entice some last minute shopping, Boost, VMU, Metro, and Sprint swapped out their Black Friday Banners for Cyber Monday

To put a new spin on holiday content and get a better understanding of our purchases our carriers are promoting classic vs. modern holiday music

With December here, all of our carriers are heavily pushing holiday ringback tones. We have classics, modern, sound effects, Latin, French, and many genres of holiday ringback tones for all likings

Sprint ran a promotion for Duck Dynastys holiday album A Robertson Family Christmas and received an exclusive ringback tone. In this promotion Sprint sold a total of 54 albums, 20 Ringtones, and 165 Ringback tones.

Product Updates
During the week of November 18 the global product team came together to finalize the global product strategy for the music and ringback products. Through independent research and perspective that spans the global regions, the team shared data on consumer profiles and demand for music, competitive analysis against services such as Hungama, Anghami, Spotify, and Rdio, as well as visions for compelling user experiences. For ringback, the team investigated the challenges that some markets still have in adopting ringback and looked at ways in which the offering can be reinvented to a whole new generation of consumers. General consensus trended towards offering content that extends beyond the realm of music like status updates, weather reports, and sports scores, as well as features which provide more value and interaction for subscribers of the service. The final view of the roadmap has been agreed upon amongst the team with input from the CFUs. Following engineering review, a fully-baked 2014 roadmap with feature timelines will be forthcoming by end of year along with new collateral that speaks to the visions of both

This Month in the Mobile Music Industry ...

MTV LAUNCHES MOBILE MUSIC APP |
MTV released a mobile music app last month called MTV artists. This app is interactive and carries the same technology as the popular app Shazam by identifying music being played around the person. Once the song is identied on the MTV app, the user will then be directed to lyrics to that song, top songs by the artist, artist bios, archived videos, and suggested music. MTVs app also includes exclusive content, connection to the artists social media sites, and purchasing of music content and concert tickets. (sources: http:// www.chicagotribune.com/entertainment/chi-mtv-mobile-music-app-20131031,0,2232909.story)

EMPLOYEE SPOTLIGHT
Name: Gary Cupido Department: Deployment, IT, Technical Support, Operations Title: Director of Operations Favorite Genre of Music: Classic Rock Hobbies: Gambling, Chocolate, Movies, and a good libation Favorite part of working at Onmobile: On Site Deployments A Goal Your Working Towards: Customer Satisfaction Years with company: 12

GUST PAY CREATES MOBILE WRISTBAND PAYMENT APP FOR FESTIVAL |

Gust Pay, a South African startup company recently created an app for the Rocking the Daisies Music Festival. This app allowed people to prepay and load money onto wristbands for the festival so that they would not run out of money and force the money to be used at the festival. All you have to do is swipe your wristband for payment. The app includes maps and directions for vendors tables as well which directs the wristband users to go to their tents and spend money. Here is a link to a video about the app: http:// w w w. y o u t u b e . c o m / w a t ch ? v = h V W 5 m u g - W 2 U (sources:http:// www.mobilepaymentstoday.com/article/221813/Startup-rocks-mobile-payments-wristband-atmusic-festival)

GOOGLE PLAY MUSIC DEBUTS IN APPLE APP STORE |

Google just launched its Google Play Music App. This unlimited music service differs from Spotify and Pandora in that there are no skip limits. Users can stream millions of songs in addition to adding up to 20,000 from their own personal libraries through Google Cloud. Additionally Google Play Music allows you to mix their music with your own in playlists so that you dont have to go digging for music you like that you already own on other devices. And of course it offers custom radio stations. This free app is currently offering up a 30 day free trial. After the trial the service is $10 per month. From reading reviews it looks like its denitely jumping ahead of the game beating out Spotify. (source:http://news.cnet.com/8301-1035_3-57612564-94/google-play-music-makes-itsdebut-in-apples-app-store/ )

HOSTED OPS & DELIVERY TEAM UPDATES

Working together, OML Delivery and Engineering teams developed and delivered a demo version of its Can-Can Android client and storefront to present the UI and service to AirTel as a comprehensive music solution. This involved the creation of a selfcontained backend, storefront, catalogue, and Android client package that was capable of presenting AirTel with an operational simulation of the feel, form, and function of the complete music platform. The storefront-in-a-box solution was designed, built, and delivered in little over two weeks resulting in an effective and well received presentation of OnMobile product and capabilities and the invitation by AirTel to continue with development of a product they may implement.

Upcoming Album Priorities

December
B.o.B - Underground Luxury Sevyn Streeter - Call Me Crazy, But... Britney Spears - Britney Jean Krystal Keith - Whiskey & Lace Jake Owen - Days of Gold Chris Brown - X Karmin - Pulses

1. 2. 3. 4. 5. 6. 7. 8. 9. 9.

Ou r Top T M o nt h ly e n OM L A r tists
August A Tamar B raxton Drake Rich Hom ie Quan Robin Th icke Future Lorde Rich Gan g YG Eminem lsina

January
Switchfoot - Fading West Jennifer Nettles - That Girl Young the Giant - Mind Over Matter

2014
2014 is upon us soon! Does your team have any great ideas, plans on their roadmap, or marketing initiatives? Let us know so we can share your great ideas so that we can make OnMobile a successful company worldwide.

Ou r Top T R i n g ba c k e n OM L To n e s 1. F
h*t 3. Tamar Braxton - A ll The Way H ome 4. Em
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Drake - Pou Miley Cyrus -

inem - Mon

Lorde - Roy W

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recking Ball 8. Rich H omie Quan - Type of W ay 9. The R o

10.

uck The Ha lls K. Michelle - V.S.O.P.

bertsons - D

TRIVIA QUESTION: Who is the worlds top paid musician of 2013, raking in $125 Million? Answer to last months trivia question: What Did The Fox Say - Ylvis

Have any ideas for our next monthly newsletter? Have questions? Send an email to keri.sawyer@onmobile.com

Motiv