Fast Food Cheeseburger Feasibility Report

By: James Bailiff, Guadalupe Mendez, Martin Garcia, Vanessa Vaquiz

Table of Contents

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Table of Contents
Executive Summary ...................................................................................... v Introduction .................................................................................................. 1 Methods for Evaluating Fast Food Cheeseburgers ....................................... 2 Results ........................................................................................................... 3 Speed .......................................................................................................... 3 Overall Presentation ..................................................................................... 3 Condiment Variety ....................................................................................... 3 Taste ........................................................................................................... 3 Price ............................................................................................................ 3 Final Scores ................................................................................................. 3 Conclusions ................................................................................................... 5 Recommendations......................................................................................... 5

Executive Summary

Executive Summary
We have evaluated four different cheeseburgers from four different fast food restaurants, which include McDonalds, Wendys, Sonic, and Jack in the Box. All of these restaurants are located on University Dr. and are of easy access to the students from UNT. Because Wendys had the most presentable cheeseburger, the most condiment variety, and had the faster service we concluded that Wendys is the best option for a good cheeseburger lunch. We recommend students to go to Wendys for a nearby, cheap but satisfying, cheeseburger.

Introduction

Introduction
Students who attend a college or university are often trying to find ways to get the most out of their money, especially when they are looking for a cheap but good meal to eat. When buying a meal, one must consider the many qualities of it including its overall presentation, size, taste, and price. For this study we chose to evaluate a popular product that each of the four different fast food restaurants had in common: a cheeseburger. To help the students of UNT make a decision as to which place could get them the most out of their money while a receiving a good quality cheeseburger, we evaluated four different fast food restaurants located on University Dr.: McDonalds Wendys Sonic Jack in The box

In this report we show our evaluation results of each of these restaurants and recommend the one we believe had the best cheeseburger

Methods

Methods for Evaluating Fast Food Cheeseburgers

In order to compare the cheeseburgers, a basis for comparison needed to be established. The following parameters have been chosen for evaluation: Overall Presentation Condiment Variety Speed of Service Taste Price

We will ask each fast food restaurant for the same thing, a regular cheeseburger. We will leave it up to each restaurant to determine what they consider to be a regular cheeseburger. For this reason, we assume that prices will vary, which will be taken into consideration. The time from making the order to receiving the cheeseburger will be our first measurement for each restaurant, with faster service being rewarded with a higher score. The score for speed will be rated on a scale from one to five, with five being an exceptional rating. The overall presentation and variety of condiments for each cheeseburger will then be evaluated on a scale from one to five, again with five being an exceptional rating. Lastly, and more importantly, the taste will be evaluated. The ratings of each burger would be added together to give an overall score. The price and size of each cheeseburger will be evaluated in the form of a ratio of price per unit ounce. Price will not be scored, but will be deducted from each cheeseburgers overall score by using the following equation: Corrected Score = Overall Score*(1-PPO) Where PPO is the price per unit ounce Each of the four team members involved in this report will have their own individual ratings for each cheeseburger. The ratings for each cheeseburger from each team member will be added together and divided by four to yield an average overall score. These averages will be the overall scores used to determine the best cheeseburger

Results

Results
McDonalds Speed Overall Presentation Condiment Variety Taste Price 2 2 3 2 $0.32/ounce Wendys 5 5 5 3 $0.40/ounce Jack in the Box 3 3 2 2 $0.30/ounce Sonic 4 3 4 4 $0.39/ounce

Speed
Wendys is the fastest. Our cheeseburger was ready and handed to us by the time we had finished paying. Sonic was the second fastest.

Overall Presentation
Wendys had the most presentable cheeseburger. The buns looked fresh and the cheeseburger, overall, was appealing. Jack in the Box and Sonic tied for the second most presentable.

Condiment Variety
Wendys had the most condiment variety. The second most condiment variety was at Sonic.

Taste
Sonic received the best rating for taste. Wendys was the second best.

Price
Jack in the Box had the cheapest cheeseburger. Jack in the Box had the second cheapest.

Final Scores
The final corrected scores are as follows: 1. 2. 3. 4. Wendys, 10.8 points Sonic, 9.15 points Jack in the Box, 7 points McDonalds, 6.12 points

Conclusions/Recommendations

Conclusions
Each of the fast food cheeseburgers tested had their own strengths and weaknesses. Mcdonald's received the worst rating out of the four. Mcdonalds has more condiment variety than Jack in the Box but Jack in the Box received better scores in every other department. Wendy's had the best overall presentation rating, the most condiments, and it was fastest restaurant but the price per ounce for the burger was the most expensive out of the four. Sonic had the better ratings in taste and price, but Wendys had the the highest ratings in all the other categories excluding price. Jack in the Box was the cheapest but it did not make it the best fast food cheeseburger.

Recommendations
Wendy's has the most condiment variety, best taste and best presentation. Therefore, we recommend visiting a Wendy's location for a quick cheeseburger meal.