1. Four of the following five are alike in a certain way and so form a group.

Which is the one that does not belong to the group ?
1. Marketing function includes—
(! "esigning new products
(#! dvertisements
($! %ublicity
("! fter sales service
(&! ll of these
ns ' (&!
(. )ead generation can be resorted to
by browsing—
(! *elephone directories
(#! +ellow pages
($! ,nternet sites
("! )ist of e-isting customers
(&! ll of these
ns ' (&!
.. &ffective selling skills depend on—
(! &ffective lead generation
(#! /ales $all %lanning
($! *erritory llocation
("! &ffective communication skills
(&! ll of these
ns ' (&!
0. Market ,nformation means—
(! 1nowledge level of marketing staff
(#! ,nformation about marketing staff
($! ,nformation regarding /hare market
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("! 1nowledge of related markets
(&! ll of these
ns ' ("!
2. Marketing channels mean—
(! "elivery period
(#! "elivery time
($! "elivery outlets
("! "elivery place
(&! ll of these
ns ' (&!
3. 4#uyer 5esistance6 means—
(! #uyer6s interest in the product being sold
(#! #uyer fighting with the seller
($! #uyer6s hesitation in buying the product
("! #uyer becoming a seller
(&! #uyer buying the product
ns ' ($!
7. Marketing is the function of—
(! /ales persons
(#! %roduction "epartment
($! %lanning "epartment
("! *eam leaders
(&! collective function of all staff
ns ' (&!
8. "/ means—
(! "irect /ervice gency
(#! "irect /elling gent
($! "ouble /elling gent
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("! "istribution gency
(&! 9one of these
ns ' (#!
:. /ervice Marketing is resorted to in—
(! ll manufacturing companies
(#! ll production houses
($! &-port units
("! ,nsurance companies and banks
(&! ll of these
ns ' ("!
1;. Marketing is—
(! skilled person6s <ob
(#! one day function
($! one time act
("! 5e=uired only when a new product is launched
(&! 9one of these
ns ' (!
11. Market share refers to—
(! /hare market prices
(#! %rice fluctuation in the market
($! /hare issue floated by the company
("! /hare of wallet
(&! /hare of business of the company
as compared to peers
ns ' (&!
1(. /ervice Marketing is the same as—
(! ,nternet marketing
(#! *elemarketing
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($! ,nternal Marketing
("! 5elationship Marketing
(&! ll of these
ns ' ("!
1.. $urrent ccounts can be freely opened by >>>> Find the incorrect answer.
(! ll 95,s
(#! ll businessmen
($! ?overnment departments
("! Firms and $ompanies
(&! @AFs
ns ' (&!
10. #uyer 5esistance can be overcome by—
(! $ordial relation between buyer and
seller
(#! ?ood negotiation
($! %ersuasive communication
("! ?ood after sales service
(&! ll of these
ns ' (!
12. $rossBselling is useful for canvassing—
(! $urrent ccounts
(#! Fi-ed "eposit ccounts
($! /tudent loans
("! $ar loans
(&! ll of these
ns ' (&!
13. Market segmentation helps to
determine—
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(! *arget groups
(#! /ale price
($! %rofit levels
("! %roduct life cycle
(&! ll of these
ns ' (!
17. *he target group for $ar loans is—
(! uto manufacturing companies
(#! $ar dealers
($! *a-i drivers
("! $ar purchasers
(&! ll of these
ns ' (&!
18. *he best promotional tool in any marketing is—
(! eBpromotion
(#! %ublic 5elations
($! Ciral marketing
("! Word of mouth publicity
(&! dvertisements
ns ' (&!
1:. $ustomisation results in—
(! $ustomer e-odus
(#! $ustomer retention
($! $ustomer complaints
("! ll of these
(&! 9one of these
ns ' (#!
(;. *he target group for &ducation )oans is—
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(! ll parents
(#! ll %rofessors
($! ll 5esearch /cholars
("! ll *utorial $olleges
(&! ll $ollege /tudents
ns ' (&!
(1. Find the correct sentence.
(! @igher the priceD higher are the sales
(#! More sales persons lead to more sales
($! Mission statement is part of a Market %lan
("! #etter sales incentives means better performance
(&! ll customers are profitable customers
ns ' ($!
((. ?ood marketing strategy envisages good and proper—
(! %roduct development
(#! %romotion and "istribution
($! %ricing
("! 5elationship management
(&! ll of these
ns ' (&!
(.. /avings ccounts can be opened by—
(! ll individuals fulfilling 1+$ norms
(#! ll individuals earning more than 5s. 1D;;D;;; per annum
($! ll individuals above the age of 18
("! ll salaried persons only
(&! ll students below the age of 18
ns ' ($!
(0. /ituation nalysis is useful for—
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(! /WE* nalysis
(#! nalysis of /ales person6s performances
($! nalysis of capital markets
("! ll of these
(&! 9one of these
ns ' (!
(2. ,nformation that comes from an e-ternal source and fed into computer software is called—
(! ,nput
(#! Eutput
($! *hroughput
("! 5eports
(&! 9one of these
ns ' (!
(3. With a $" you can—
(! 5ead
(#! Write
($! 9either 5ead nor Write
("! #oth 5ead and Write
(&! 9one of these
ns ' ("!
(7. &rrors in a computer program are referred to as—
(! bugs
(#! mistakes
($! item overlooked
("! blunders
(&! 9one of these
ns ' (!
(8. Which of the following are computers that can be carried around easily ?
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(! )aptops
(#! /upercomputers
($! %$s
("! Minicomputers
(&! 9one of these
ns ' (!
(:. What menu is selected to change font and style ?
(! *ools
(#! File
($! Format
("! &dit
(&! 9one of these
ns ' ($!
.;. Where is the disk put in a computer?
(! ,n the hard drive
(#! ,n the disk drive
($! ,nto the $%A
("! ,n the modem
(&! 9one of these
ns ' (#!
.1. computer6s hard disk is—
(! an arithmetic and logical unit
(#! computer software
($! operating system
("! computer hardware
(&! 9one of these
ns ' ("!
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.(. compiler is used to translate a program written in—
(! a low level language
(#! a high level language
($! assembly language
("! machine language
(&! 9one of these
ns ' (#!
... ,n programmingD you use the following keys—
(! rrow keys
(#! Function keys
($! lpha keys
("! page up and %age "own keys
(&! 9one of these
ns ' (!
.0. Which keys enable the input of numbers =uickly ?
(! Function keys
(#! *he numeric keypad
($! $trlD shift and alt
("! rrow keys
(&! 9one of these
ns ' (#!
.2. Files are organiFed by storing them in—
(! tables
(#! databases
($! folders
("! graphs
(&! 9one of these
ns ' ($!
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.3. *he secret code that restricts entry to some programs—
(! entryBcode
(#! passport
($! password
("! accessBcode
(&! 9one of these
ns ' ($!
.7. dvertisements are not re=uired in—
(! %ublic /ector banks
(#! %rivate /ector banks
($! ?overnment concerns
("! %rofit making companies
(&! 9one of these
ns ' ($!
.8. *he most common method of entering te-t and numerical data into a computer system is through the use of a—
(! plotter
(#! scanner
($! printer
("! keyboard
(&! 9one of these
ns ' ("!
.:. $omputer programs are also known as—
(! operating systems
(#! documents
($! peripherals
("! applications
(&! 9one of these
ns ' ("!
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0;. collection of unprocessed items is >>>
(! information
(#! data
($! memory
("! reports
(&! 9one of these
ns ' (#!
01. >>> is when the more powerhungry componentsD such as the monitor and the hard driveD are put in
idle.
(! @ibernation
(#! %ower down
($! /tandby mode
("! *he shutdown procedure
(&! 9one of these
ns ' ($!
0(. >>> is the process of dividing the disk into tracks and sectors.
(! *racking
(#! Formatting
($! $rashing
("! llotting
(&! 9one of these
ns ' (#!
0.. saved document is referred to as a >>>
(! file
(#! word
($! folder
("! pro<ect
(&! 9one of these
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ns ' (!
00. Which of the following is the largest unit of storage ?
(! ?#
(#! 1#
($! M#
("! *#
(&! 9one of these
ns ' ("!
02. *he operating system is the most common type of >>> software.
(! communication
(#! application
($! system
("! wordBprocessing
(&! 9one of these
ns ' (#!
03. >>> is appro-imately one billion bytes.
(! kilobyte
(#! bit
($! gigabyte
("! megabyte
(&! 9one of these
ns ' ($!
07. scanner scans—
(! %ictures
(#! *e-t
($! #oth %ictures and *e-t
("! 9either %ictures nor *e-t
(&! 9one of these
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ns ' ($!
08. "umb terminals have terminals and—
(! Mouse
(#! /peakers
($! 1eyboard
("! Mouse or /peakers
(&! 9one of these
ns ' ($!
0:. *he portion of the $%A that coordinates the activities of all the other computer components is the—
(! motherboard
(#! coordination board
($! control unit
("! arithmetic logic unit
(&! 9one of these
ns ' ($!
2;. repair for a known software bugD usually available at no charge on the ,nternetD is called a(n!—
(! version
(#! patch
($! tutorial
("! FG
(&! 9one of these
ns ' (#!
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