APB 001 P.

1 Audi - Brand & Product Audi Tradition

The "Audi Tradition" team, in conjunction with traditional companies Auto Union GmbH and NSU GmbH, maintains and presents the extensive and wide-branching history of Audi. We put the exciting history of the six Audi predecessor brands into context with today's brand. By highlighting the fascination of our classic and vintage cars we help to emotionalise the Audi brand and strengthen customer relations. We participate in many classic and vintage car rallies and historic races, in addition to organising shows and issuing publications, and we also have technical responsibility for the new Audi museum ("museum mobile") in Ingolstadt

APB 001 P.1 Audi - Brand & Product The four rings

1873
NSU

1885
Wanderer

1899 1907
Horch DKW

1909
Audi

1960 NSU Motorenwerke AG

1932 AUTO UNION AG 1949 AUTO UNION GmbH

The brands Wanderer, Horch, DKW and Audi amalgamated in 1932 to form Auto Union AG. In 1969, Auto Union GmbH and NSU Motorenwerke AG became AUDI NSU Auto UNION GmbH, being renamed AUDI AG in 1985. In 1909, company founder August Horch parted company with the Horch works which he founded. In 1909, he established the Audi works. Audi is the Latin translation of the name Horch.

1969 AUDI NSU AUTO UNION AG

5

1985 AUDI AG