DISTRIBUTION STRATEGY Geetanjali services and products will be dispensed from its centrally located store.

Product Strategy:

1.

Increase Quality of Service Discuss with customers & identify what they need e.g.-: What kind of trends & fashions they like.

Read & use new fashion magazines to get better understand about new fashions, trends & other beauty cultural things. e.g.-: new haircuts, new cosmetics, and new fashionable dresses

2.

Flexibility for New Services Introduce new beauty cultural services. Read books regarding to beauty cultural field. Get experience to provide these services. Enhance knowledge regarding how to use technical instruments.

Communicate special benefits & other important facts to customers which related with the new services & existing services. Using verbal communication Leaflets.

Always try to get customer ideas about new services before introduce it. Maintain good communication system to get knowledge about changes in Business environment. e.g.-: Business to customer, customer to customer, business to business.

3.

Use New Electronic Instrument. Get good knowledge about how to use new technological instruments. Before using instruments, employees are required to ensure those instruments are suitable for customer. Use high quality, branded cosmetics.

4.

Introduce New Services. Go customer place to facilitate bridal dressing. e.g.-: At customers house or work place. According to development of wedding culture they can introduce lot of new services. They can introduce bridle packages Level of family background [High, Middle & lower families] The way they like to dress [Kandian, Indian, western] What type of services they need. [Dressing only, dressing with/saris, jewelry /bouquets]

They can introduce special treatments for brides.

Pimples treatments Facials [2000/= to 2500/=] Food planning program.

Introduce NAIL Art service to the salon. In order to introduce this service they have to appoint an employee to this job who has good knowledge & education about nail art.

Introduce family packages. Provide beauty cultural services for males. [Because now males are considering more about their beauty] e.g.-: haircuts, hair coloring, facials and skin treatments

Introduce new package to middle age ladies. Like haircuts & dying, eyebrows threading, Manicure, Pedicure.

Introduce services for older population. Higher demand for INDIAN fashions Get better knowledge about Indian dress, fashions , hair styles

Salon can provide services for all types of cultural/religious occasions. Therefore salon employees must learn & get training of Beauty Cultural uses for every type of cultural occasions. e.g.-: brides-: Sinhala, Tamil, and Muslim

Increase demand for Auyrvedic treatments. So salon GEETANJALI can introduce following services; Provide services using herbal cosmetics. Get experience about How to do treatments.

Price Strategy: geetanjali pricing will be based on a competitive pricing model with other similar service providers. They can use following price strategies to their salon. 1. Attractive prices. University student packages.(lower price) -Dressing [450/= to 500/=] -Eye brows [80/= to 100/=] -Haircuts [300/= to 350/=] -Facials [1000/= to1200/=] Office workers packages. -Eye brows [100/= to 110/=] -Haircuts [400/= to 450/=] -Facials [1300/= to 1600/=] Before & after the seasonal situation salon doesnt have higher demand. so at that time they can introduce some kind of service for lower price within some period of time.[like week or two weeks]

e.g.-: Special Facials [750/= to 1000/=] Haircuts [250/=]

2. Discounts. Give some discount to loyal customers. Specially Dressing 5% Haircuts 3% Facials 3%

3. Competitors lower prices. Always try to get awareness about the competitors prices & do adjustment for their prices to be competitive. Set lower prices than competitive prices. Make discount than their discounts.

Place Strategy: 1. Can open another salon in other urban city to enhance & spread their businesses. 2. Arrange car parking facilities. There is no car parking facility. It will be more convenient for customers & it will lead to attract more customers who have high status of living condition.

Process strategy: 1. Handling Telephone Calls. Get separate & appropriate employees as a telephone operators. Talk very friendly & polite manner with customers.

2. Use a book keeping system to salon. They can appoint a book keeper or use an accounting package to record transactions.

 Accounting packages -: ACCpac, Myob, etc.

3. Customer complaint handling. Use suggestion/ complaint handling box or book to get the customers feedbacks.

Marketing Research During the initial phases of the marketing plan construction, several focus groups were held to gain insight into the buying patterns of prospective customers. The focus groups drew a wide range of people from women to men to mothers. The participants were asked what type of service they typically use and why. They were also asked how their current service could be improved and what it would take to get them to switch to a new salon. They were given a bit of information regarding geetanjali offerings and they evaluated this. The focus groups provided invaluable information and feedback. While some of the information gathered was already known to geetanjali, other information were things that made perfect sense but had not been thought of.