CLAIRE DEACON

cmdeacon@msn.com 07837792105
All the work currently in my portfolio is from midway through my third year, so is not at a finished level. However, I feel this is an insight into how I work and shows the potential of my finished work.

PORTFOLIO (BA) HONS GRAPHIC DESIGN FALMOUTH UNIVERSITY

SNAP DECISION SNAP DECISION

THE NAME AND LOGO

SNAP DECISION

SNAP DECISION
CLAIRE DEACON

SNAP DECISION
THE TOOL

SNAP DECISION

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The logo is expressive, inspired by snap and snapping fingers. Mock-up of the tool as an app.

CREATE A TOOL TO ENCOURAGE PEOPLE TO TRY MORE ACTIVITIES Branding and app

BACKGROUND There are many causes of depression, one being when people become stuck in a mundane routine, when a lack of change to their environment and social experiences causes the brain to lose simulation. Experiencing new environments and social situations can prevent this.

THE SOLUTION I created a tool that doesnt allow the user time to consider negative qualities of an activity. A feed displays options of activities, through the use of short video clips, in order of when they are happening and in relation to the users location. This forces the user to make a quick decision,

CLAIRE DEACON

THE NAME AND LOGO

THE TOOL

Name and logo for Just Givings sub-organisation.

The homepage is a feed of volunteering opportunities and the arrow displays a drop down menu.

The user can browse through a list of categories and edit their profile to show them opportunities they are interested in.

CREATE AND PROMOTE A TOOL THAT ENCOURAGES PEOPLE TO DONATE THEIR TIME TO GOOD CAUSES Branding, website and app

THE SOLUTION To create a tool that is trustworthy and easy to use, I adopted Just Givings system of finding charities to donate money to, but created a sub-organisation, allowing the user to donate their time. This was a simple solution, but allowed more concentration on promotion.

THE SOLUTION Just Giving Time website and app has the feature of finding volunteering opportunities with information about locations, times and what is asked of the volunteer. The user can create an account, so they only need to enter their information once, and can apply to volunteer quickly.

STORY BOARD FOR ADVERT

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CLAIRE DEACON
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The person begins by turning off their alarm.

The film quickly proceeds with the person having a shower, getting dressed and eating breakfast.

The shots are only of the persons hands and body, not putting a face to the character so there is a possibility the viewer can relate to this person. 0:19 0:26

They then grab their bag and leave. A stopwatch over the screen shows the (speeded up) time of the person. They end on quick but realistic time. 0:30

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The second person then begins by turning off their alarm. Initially you also only see their hands.

However, as they make it to the shower, the viewer realises they have a disability.

They struggle to complete every task, even putting on trousers. The timer is running but showing the time they take to complete each task is a lot longer than the first person. 0:38

They then make it to the stop of the stairs and you can hear their sigh as they start the task of walking down the stairs. 0:41

They hold onto the kitchen surfaces for support.

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share your time with someone who needs it

visit our website or download the app

They eat breakfast.

And then grab their bag to leave, supporting themselves with the arm of the sofa.

As the front door closes behind them, the timer flashes, showing how long it took them to complete the same routine as the first person.

Then the caption appears.

And the information about Just Giving Time follows.

CREATE AND PROMOTE A TOOL THAT ENCOURAGES PEOPLE TO DONATE THEIR TIME TO GOOD CAUSES Promotion

ADVERT The advert shows a flick through morning routine. The second part is the routine a disabled person, who finds it difficult to complete everyday tasks. The timer shows how long the person takes to get ready, causing the viewer to feel sympathy for the person.

Other possibilities for the adverts cover people who are lonely, have learning disabilities, are blind or have a hearing impediment. I also have considered running each story side-by-side so as one person is finished with what they are doing, the others story continues as they try and complete the same task.

STORY BOARD FOR ADVERT

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CLAIRE DEACON
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As an introduction to the National Trust, a car drives into a site, with the sign clearly visible. 0:21

Character 1 looks at there phone to see they have No Service.

Characters walk through wood, chatting. Char.1 looks grumpy, while Char.2 is enjoying themselves. 0:33

It begins to rain so they rush to shelter under a tree. Voice over: Now providing limited coverage. 0:40

0:27

Rain clears and characters continue. Char.2 runs their hand through a branch, it swings back hitting Char.1 in the face. Voice over: Touch sensitive 0:46

Characters come to a stream. Char.2 jumps over the stream, while Char.1 is still not paying attention, so consequently steps in the stream and gets wet. Voice over: Live Stream.

Weather becomes sunny as characters walk onto beach. Char.2 looks up, noticing beauty and forgetting about their phone. Voice over: Thousands of hotspots.

Char.1 sits on the beach and Char.2 approaches them with an ice cream. As Char.1 takes a huge bite of the ice cream, voice over: And loads of Megabytes.

End scene is of beautiful shot of beach. Logo and type appears, and voice over reads: The National Trust. Connecting you with nature.

Character 1: A person constantly checking their phone, and attached to technology. Character 2: A person who enjoys nature, and without being to keen, wants to show their friend the beauty of the outdoors. Voice over: A cheesy, fun voice which mimics that of Mobile Phone and Network Provider adverts. Scenery: Set at a National Trust site, with woodlands and ending at a beach.

CREATE AN ADVERTISING CAMPAIGN THAT RECONNECTS PEOPLE WITH NATURE Advertising campaign

ADVERT The 46 second story follows two adults taking a trip to a National Trust site. One is consumed with their phone and irritated with the lack of signal. The other is happy to be there, engaging with nature.

As they experience the outdoors a voice over, mimicking Mobile Phone adverts, uses phrases linked to technology, but in reference to nature. As this advert is aimed at people connected to technology, it would be played on TV or as a shorted version before Youtube videos.

CLAIRE DEACON

POSTERS

Mock-ups of poster designs

CREATE AN ADVERTISING CAMPAIGN THAT RECONNECTS PEOPLE WITH NATURE Posters for advertising campaign

The poster campaign would reciprocate the message of the advert, with a visual style familiar to Mobile Phone adverts; clear typography layered over photography, with a clean, bold look.

This campaign could potentially expand, using signage at the National Trust sites to locate No network zones or a place to Get more Megabytes. It could also become an app that disables the users phone for 30 minutes (except emergencies) so they can engage more with nature.