Redesign Plan

Product Name: PC Game Box Target Group: The game packaging itself must be approachable and appreciable by all audiences. Current and prospective PC Gamers. Product History: PC Games packaging has changed much over the years. In the early days of PC Gaming there was really no standard of packaging, and the boxes were enormous, typically because most publishers included extra goodies inside the packaging like physical maps, large manuals, or other bonus items. In May of 2007, Microsoft attempted to standardize the packaging and online functionality of games with a standard and service called Games for Windows LIVE. This was a major op, because it introduced poor packaging standards, initially implemented a payto-play online model (similar to console online services), and the service itself was poorly implemented. Several publishers passed on adhering to the standards and opted for their own packaging. This created even more confusion in packaging standards. This can be seen still at some retail outlets where the Microsoft Games for Windows LIVE shelf display is still visible. The service and standard have since been dropped but the PC remains a poor contender amongst better standardized and well designed console games packaging. Purpose: With physical PC Game sales declining, due in large part to digital distribution, a package redesign that aims itself towards non-PC gamers is desirable. The physical packaging that contains the disc will be smaller, in line with Blu-rays trend. Collectors Edition copies will come in boxes, whereas standard releases will simply come in the disc packaging. The PC logo stripe will display prominently across the top of the packaging, with a logo on the spine and standards of placement for ratings and publishers/developers logos.

Style Guide
Colors PC Red CMYK 20 100 100 13 RGB 179 0 0 Pantone 485 C Hex B30000 PC Light Grey CMYK 22 22 20 0 RGB 200 190 190 Pantone 434 C Hex C8BEBE PC Dark Grey CMYK 60 52 51 21 RGB 100 100 100 Pantone Cool Gray 10 C Hex 646464 PC Black CMYK 73 67 65 79 RGB 25 25 25 Pantone Process Black C Hex 191919 Helvetica Neue LT Pro 33 Thin Extended 33 Thin Extended Oblique 73 Bold Extended Helvetica Neue LT Pro should be used to compliment headers or titles and is required for body copy. Sizing is constrained in print to 12pt but may vary depending on medium, always retaining at least half the pt sizing of the title or header text.

Fonts Museo Slab Museo Slab 500

Museo Slab should be used only as title text and never as copy. Title and header text will vary depending on the medium, but titles must always be at least twice the height of the body copy.

Style Guide
Logos

PC Brand Logo The PC Brand Logo is displayed at the same height as the ratings board logo (varies based on region) and is placed to the right of the ratings board logo in the bottom left corner of the front cover of the box packaging.

PC Brand Label The PC Brand Label is displayed prominently in the top left corner of the box and is a xed height of 3/4 inch and width of 2 inches. It is displayed in this location and at this size on both the physical game box, and the game disc case.

Brand Design
DVD Box Slipcover
PC

PC

PC System Minimum Requirements OS: Windows Vista SP2 64-bit / Windows 7 SP1 64-bit / Windows 8 64-bit CPU: AMD Athlon X2 2.8GHz / Intel Core 2 Duo 2.4GHz RAM: At least 4 GB HARD DRIVE: At least 50 GB of free space VIDEO: AMD Radeon HD 4770 with 512MB RAM or better / Nvidia GeForce 8800GT with 512MB RAM or better DirectX: DirectX 11 INPUT: Keyboard and mouse, Microsoft Gamepad ONLINE CONNECTION REQUIREMENTS: 512kbps down and 384kbps up or faster Internet connection

14633

73031