Summer project

Wheat Supply Chain- A Comprehensive Study

Submitted To: Mr. Roy P.

eor!e

G. M., Business Development & Operations. Agro Tech Foods Limited, Secundera ad

Submitted "y: #amaljit Sin!h Chahal

Summer Trainee

Indian Institute of Foreign Trade, New Delhi

Indian Institute of Foreign Trade, New Delhi

AC#$%W&'( 'M'$T
M! sincere regards to m! Project uide and Mentor) Mr. Roy P. eor!e)

General Manager, Business development and Operations) Agro Tech Foods Ltd., Secundera ad, under "hose a le guidance, # have een a le to accomplish the summer training and the pro$ect success%ull!. &is constant support and e'perience has led me to have a great insight into various intricacies o% "heat sourcing and trading. A ove all this he has helped me in ecoming %amiliar to the corporate "orld, its culture and has given direction to m! e%%orts %rom time to time. At this $uncture, # "ould li(e to Than(s, Ms Ruchira "hatia )M.T, Agro Tech Foods Ltd.*, "ho gave me all the support & help to complete the pro$ect. # am also inde ted to numerous people, "ho during m! %ield visits spared their valua le time and gave precious in%ormation a out the usiness. Last ut not the least, # am ver! than(%ul to all the sta%% mem ers o% Agro Tech Foods Ltd., +e" Delhi, "ho e'tended their (eenest cooperation, and made me %eel at home in the compan!.

TA"&' %* C%$T'$TS
O $ective
Indian Institute of Foreign Trade, New Delhi

,.-

Methodolog! Mapping o% "heat producing areas Mapping o% &ar!ana Mapping o% 0a$asthan Mapping o% 2ttar 3radesh 6heat suppl! chain 8ost Structure o% 6heat 8ost structure in &ar!ana 8ost structure in 0a$asthan 8ost structure in 2ttar 3radesh 8onclusion Anne'ure94 +ames & adds o% ma$or suppliers o% &ar!ana +ames & adds o% ma$or suppliers o% 0a$asthan +ames & adds o% ma$or suppliers o% 2ttar 3radesh Anne'ure97 3arameters measured in mandi=s o% &ar!ana 3arameters measured in mandi=s o% 0a$asthan 3arameters measured in mandi=s o% 2ttar 3radesh

,... ,./ ,../ ,..1 ,45 ,47 ,4,.4/ ,.41 ,.75 ,.74 ,7,7,7: ,;; ,;< ,;< ,-4 ,-;

Indian Institute of Foreign Trade, New Delhi

%"+'CT,-'
The o $ective o% the pro$ect is to carr! out the comprehensive stud! a out the >6heat Suppl! 8hain?. The ma$or "heat producing regions "hich "ere covered and visited %or the stud! as under are @ 9 Southern and Aastern &ar!ana +orthern and South9Aastern 0a$asthan 6estern and Aastern 2ttar 3radesh #n the a ove listed regions the "heat mandi !ards "here the arrivals are in high Buantities "ere visited to get the in9depth in%ormation a out the %ollo"ing ma$or components @ 9 4. Mapping o% mandi !ards. 8ommand area, Arrivals patterns in the mandi=s, Carieties arriving in the mandi, Duantities, and 3rices etc. 7. Suppl! chain elements 3rocurement Transportation Storage 8ost elements Trade channels Trade norms, and Logistic innovations.

M'T.%(%&% /

Indian Institute of Foreign Trade, New Delhi

As this is a comprehensive stud!. First the secondar! data "as collected and ne't, ! visiting the mandi=s in di%%erent states, primar! data "as collected. The sources %or secondar! data are as under@ 9 4. Traders 7. Directorate o% Mar(eting and #nspection ;. #nternet From the traders in and around Delhi the in%ormation a out the Ma$or 6heat mar(ets o% the &ar!ana, 0a$asthan, and 2ttar 3radesh "as ta(en, "hich "as later con%irmed %rom the Directorate o% Mar(eting and #nspection )D.M.#*, Farida ad )2ttar 3radesh*. A comprehensive list o% all the regulated mandi=s in the states o% &ar!ana, 0a$asthan, and 2ttar 3radesh "as arranged %rom D.M.#. Some in%ormation "as also gathered %rom 6e 9sites on the #nternet. +e't, A%ter having short listed the mandi=s, the travel plan "as chal(ed out %or the %ield visits in the mandi=s o% 6estern and Southern &ar!ana, +orthern and Aastern 0a$asthan and 6estern and Aastern 2ttar 3radesh. During the visits to the mandi=s the in%ormal tal(s "ith the traders )Aadhati=s* "ere arranged to the get the %irst hand in%ormation a out the %unctioning o% the "heat mandi=s. Also the data a out the mandi concerned "as collected. The data collected %rom the mandi=s can e classi%ied as under@ 9 Total 6heat arrivals in the mandi Dualit! o% "heat Ma$or varieties Sources o% "heat arrivals Destination o% 6heat supplies 8ost structure o% "heat Local %lour mills

Last ut, not the least, data anal!sis "as done to derive on the conclusions.

MAPP,$

%* W.'AT PR%(0C,$

AR'AS

As per the scope o% the pro$ect, the areas to e covered are mainl! %rom the parts o% +orthern 0a$asthan, Southern and Aastern &ar!ana, and 6estern and Aastern 2ttar 3radesh. The ma$or "heat mandi=s o% the a ove said regions "ere identi%ied and the %ield visits "ere made.
Indian Institute of Foreign Trade, New Delhi .

.AR/A$A
First o% all the visit to the mandi=s o% &ar!ana "ere planned. The areas "here the arrival o% "heat is ma'imum "ere targeted. Most o% the mandi=s in &ar!ana are getting large volumes o% "heat in the harvesting season o% Ma! and Eune. &ar!ana is a second ma$or contri utor to the central pool a%ter 3un$a .

MA !"O#ING A$%A! &O'%$%D IN "A$(ANA

The mandi=s covered in &ar!ana, district9"ise "ere@ 9 4. Gurgaon9 3al"al, &odal 7. Farida ad9Sohna, Tauru, 3ataudi, FeroFpur Ehir(a, and 3unhana ;. 0e"ari9 0e"ari -. Mahendergarh9 +arnaul, Ganina, and Mahendergarh .. 0ohta(9 Meham /. Sonepat9 Gohana, Gannaur, and Sonepat <. 3anipat9 Madlauda, Samal(ha, and 3anipat 1. Garnal9 #ndri, +ilo(heri, Taraori, Assandh, Gharaunda, and +issang :. Fateha ad9 Tohana The Bualit! o% "heat produced in &ar!ana is generall! o% mill9grade, e'cept the parts o% 0e"ari district "here the Bualit! is comparativel! etter. The ma$or "heat varieties gro"n in &ar!ana are as under@ 9 3B69;-; &D97;7: 6&9.-7 7;;1 7/1<
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All the a ove listed varieties are high !ield varieties, ut, the Bualit! is poor )Dhada Dualit!*. &D97;7: is the Durum 6heat variet! and is pre%erred %or read ma(ing. The "heat crop this !ear is rain a%%ected this !ear, as there "ere rains during the maturing stages o% the crop. The rain a%%ected crop commands %e"er prices in the mar(et ecause the moisture content is high, and also the percentage o% discolored grains is more. Moreover, the storage li%e o% grains is also greatl! a%%ected. As the traders and %armers had urnt their %ingers last !ear %rom the slump in the "heat prices, this !ear their are hardl! an! stoc(s either "ith traders or %armers in &ar!ana.

RA+AST.A$
+e't, the mandi=s o% 0a$asthan "ere visited. The mandi=s covered in 0a$asthan "ere those "hich are producing good Bualit! "heat. #n the +orthern 0a$asthan "heat elt o% Sri9 Ganganagar9&anumangarh Districts, this !ear the Bualit! o% "heat is not as good as it used to e, mainl! ecause o% the irrigation "ater shortage in earl! gro"th period o% the crop, and also, their "ere rain%alls during the maturit! stage o% the crop. Both the %actors resulted in the "ea( grains, and increased discolored grain percentage 6hereas, the other ma$or "heat9gro"ing elt o% Aastern9Southern 0a$asthan i.e. Sri9 Ganganagar9Baran9&indaun9Lalsot "as not a%%ected ! rains this !ear. #n %act this elt is the onl! region "hich is not rain a%%ected in the 0a$asthan State. The areas covered "ere mainl! o% the +orthern, Aastern, and Southern parts o% 0a$asthan.
Indian Institute of Foreign Trade, New Delhi <

MA OF $A)A!T"AN D% I&TING T"% DI!T$I&T! 'I!IT%D

The district9"ise list o% the mandi=s visited is as under@ 9 4. Sri Ganganagar9 Sri ganganagar,0aisinghnagar, 3adampur, Geshrisinghpur, and Garanpur 7. &anumangarh9 Sadulshahr ;. Gota9 (ota -. Baran9 Baran .. Sa"ai Madhopur9 Sa"ai Madhopur, and Gangapur 8it! /. Garauli9 &indaun <. Dausa9 Lalsot, and Dausa 1. Al"ar9 Gherli Mostl! the high Bualit! "heat is gro"n in the "heat elts o% Sri9Ganganagar, Gota, and Lalsot. The ma$or "heat varieties gro"n in these areas are@ 9 LOG94 4-17 ;5<< 0AESAAD9;</. &AA0A9MALAC0AE )2sed %or Su$i, Maida, Cermicelli onl!* 3D974. )2sed %or Su$i, Maida, Cermicelli onl!*

All the a ove listed varieties are high Bualit! "heat varieties, "ith shin! golden color, and "ell developed health! grain o% medium siFe )e'cept LOG94*. &ence the! are
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priced "ell a ove "heat varieties in the other parts o% countr! li(e 3un$a , &ar!ana, and 2ttar 3radesh.

0TTAR PRA('S.
Last, ut, not the least, the 6estern and Aastern parts o% 2ttar 3radesh "ere covered. The Districts visited "ere those "hich "ere producing the large volumes o% "heat in the state. 3erhaps, 2ttar 3radesh is the onl! state, "hich is having stoc(s o% "heat "ith the traders and %armers. Dualit! o% "heat in this state is not ver! good, generall! it is Dhada Bualit!. #n the "heat elt o% 3ili hit, and &ardoi9Sitapur, good Bualit! is "heat also availa le, ut the regular supplies are not possi le, as the volumes are not ver! signi%icant. #n these areas the good Bualit! "heat is sold at a premium o% 0s. 7.9 0s. ;5. The "heat is not cleaned e%ore selling in the mandi=s o% 2ttar 3radesh.

MA OF *TTA$ $AD%!" !"O#ING A$%A! &O'%$%D

Indian Institute of Foreign Trade, New Delhi

The district9"ise list o% the mandi=s visited is as under@ 9 4. Atah9 Atah, and Gasgan$ 7. Bulandshahr9 Bulandshahr Eehangira ad ;. Bareill!9 Bareill! -. Badaun9 Badaun, 2$hani .. 3ili hit9 3ili hit /. Shah$ahanpur9 Shah$ahanpur <. Mathura9 Mathura, and Gosi9Galan 1. Ganpur9 Ganpur :. Bara9Ban(i9 Bara9Ban(i 45. Luc(no"9 Luc(no" 44. Sitapur9 Sitapur 47. &ardoi9 &ardoi As, # mentioned earlier, the Dhada Bualit! "heat ma(es the most o% the volumes in 2ttar 3radesh. Small poc(ets o% good Bualit! "heat can e %ound in the districts o% 3ili hit, Shah$anpur, &ardoi, and Sitapur, ut the volumes are insigni%icant %or the commercial purposes. The ma$or varieties o% the "heat gro"n in 2ttar 3radesh are as under@ 00974
Indian Institute of Foreign Trade, New Delhi 45

3usa )Fine Dualit!* 4..; 4./7 ;51 ;7/ 7;1

All the varieties listed a ove e'cept are the Dhada Bualit! "heat varieties. Onl! the variet! >3usa? is the %ine Bualit! variet!, and it commands a premium o% 0s. 7.9 0s. ;5 over other "heat varieties.

W.'AT S0PP&/ C.A,$

*ARM'R A%ter the harvesting o% crop %armer carries the produce ! the tractor and trolle!s to the near9 ! mandi=s. Be%ore the harvesting season starts the Government o% #ndia announces the Minimum Support 3rices )MS3* %or the crop, "hich is applica le all over #ndia. On the ehal% o% F8#, the various state agencies "hich procures "heat %rom mandi=s are @ 9 St ate "arehousing 8orporation, 8e ntral "arehousing 8orporation, Di stt. Food & Supplies Department and St ate 8o9operatives These agencies procure the 6heat %rom the mandi=s at the MS3 announced ! the Govt. #n the more agriculturall! developed states li(e 3un$a & &ar!ana the Govt. u!s most o% the "heat
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rought to the mandi=s. But, in other "heat producing states li(e 2ttar 3radesh, 0a$asthan and M.3., the Govt. procures ver! less amount o% "heat, and hence, the "heat is sold in mandi to the Aadhati=s, "hich is %urther supplied to the Flour Millers or other ul( u!ers.

T+pi,al #heat !uppl+ &hain Model

S.TH mandi %eesH la or

*armer1s

To mandi

#uccha Aadhati

Sells to

Pucca Aadhati *lour Mill1s %r Traders

8ommissio n

H DamiIcommission

#0CC.A AA(.AT, The %armer hands over the produce to the Guccha Aadhati in the mandi. The $o o% the Guccha Aadhati includes @ 9 To get the "heat cleaned, and Arrange %or the sale o% the "heat. #t ma! e the sale to the govt. agencies directl! ) #n 3un$a the Guccha Aadhati sells directl! to the govt. agencies li(e F8# or DF&S8 )Distt. Food and Supplies Dept.**, "hile in all the other states the Guccha Aadhati sells the "heat to the 3ucca Aadhati. #n most o% the places the auction ta(es place in the mar(et and the agent o% the 3ucca Aadhati places his id %or the produce, and "hosoever places the highest id, gets to u! the produce. The Guccha Aadhati ma(es the sale ill in %avor o% 3ucca Aadhati "ith the %ollo"ing heads@ Total price o% the "heat StateIcentral Sale ta' Mandi %ees 8ommission La or charges )"eighingI%illingIcleaningIloading* A%ter ma(ing the sale ill and delivering the "heat to the 3ucca Aadhati, the Guccha Aadhati usuall! gets the pa!ment %or the sold goods on the same da!. But, it ma! also e paid %or later, a%ter some speci%ied num er o% da!s, and "hich ma! var! according to the norms prevalent in that mandi. A%ter getting the pa!ment %rom the 3ucca Aadhati, the Guccha Aadhati pa!s to the %armer a%ter deducting his commission and la or charges. P0CCA AA(.AT, The 3ucca Aadhati a%ter u!ing the "heat %rom the Guccha Aadhati, arranges %or the %urther sale, a%ter adding his commissionImargin. The modus operandi o% the 3ucca aadhati=s are o% t"o t!pes, namel! @9

Indian Institute of Foreign Trade, New Delhi

47

To sell directly(FOR Basis) #n this case a%ter u!ing the "heat %rom the Guccha Aadhati the 3ucca Aadhati sells the goods to the u!ers in the mar(et, "hich ma! e a %lour mill o"ner. #n this case he Buotes his selling price to the u!er, "hich is the landed cost at the premises o% the u!er, 3ucca Aadhati himsel% arranges %or the transportation o% the cargo to the u!ers premises. #% the u!er accepts the Buoted price the deliver! is made to the u!er at his premises To sell at commission #n this case the 3ucca Aadhati u!s the "heat %rom the Guccha Aadhati on some od! else=s ehal% on the commission asis. 3ucca Aadhati u!s the "heat %rom the mar(et according to the reBuirement o% the u!er ) third part!*. The responsi ilit! o% 3ucca Aadhati is to u! and deliver the goods at the mandi itsel%, the u!er himsel% arranges %or the transportation, #n short, the 3ucca aadhati=s responsi ilit! %inishes a%ter the deliver! is made to the u!er in the mandi.

C%ST STR0CT0R' %* W.'AT

The cost structure o% "heat consists o% the %ollo"ing elements@ 9 Actual price o% "heat 8ommission o% Guccha Aadhati or Dami State sale ta'I8entral sale ta' Mar(et %ees 8ommission o% 3ucca Aadhati La or costs Bardana or 3ac(ing material Freight Most o% these costs elements var! according to the state, %or e'ample@9 the mandi %ees is 4./J in 0a$asthan, "hereas in &ar!ana it is -J )7J mandi %ees & 7J cess*. Li(e"ise the Dami is 7..J in &ar!ana and 7J in 0a$asthan.

M,$,M0M S0PP%RT PR,C'S

#n #ndia the union government announces the minimum support price o% the "heat e%ore the harvesting o% crop. The open mar(et price o% "heat is greatl! in%luenced ! the government policies later on also, ecause the price o% "heat in %ree mar(et depends on the government prices, "hich it sets %rom time to time. But, the price o% premium Bualit! "heat is governed ! the mar(et d!namics mainl! and has the minimal e%%ect o% government policies. The MS3=s o% last . !ears is sho"n elo".

Indian Institute of Foreign Trade, New Delhi

4;

Minimum Support prices o2 3heat accordin! to croppin! year.

Croppin 4556-57 4557-58 ! year MS3 -<. .45 As on 7-.5-.7554 0s. 3er Duintal 4558-55 ..5 4555-9::: .15 9:::-:4 /45

Minimu m Su p p ort 3rice <55 /55 .55 -55 ;55 755 455 5 4::/9:< 4::<9:1 4::19:: 4:::97555 8rop p ing Kear 7555954

0upeesIDuintal

MS3

The government has announced the price o% "heat %or open mar(et sale, the prices according to di%%erent regions are as under@ For +orth region 0s. /.5 For South region 0s. <75 For 6estern region 0s. /:. For Aastern region 0s. <5. The premium Bualit! "heat is e'pected to rise %urther in the coming months. Alread! the prices are sho"ing a constant trend, o% rise in the last %e" "ee(s. This trend o% rise in premium Bualit! "heat prices in e'pected to continue, it ma! increase %rom present levels o% 0s. <;59 .5IBuintal )Lalsot* to 0s. 1.59<.IBuintal )LalsotI0a$asthan* in the coming months.

Indian Institute of Foreign Trade, New Delhi

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C%ST STR0CT0R' %* W.'AT ,$ .AR/A$A -Intra.!tate/

C%ST CAR( %* W.'AT
C%ST '&'M'$TS
Base price o% 6heat Guccha Aadhati commission L 7.. J o% ase price State sale ta' L -J o% ase price Mar(etImandi %ees & cess L - J o% ase price Filling & "eighing Li%ting on purchase da! Se"ing Loading 8ost o% la or Li%ting later 0eloading 3rice to 3ucca Aadhati 8ommission o% 3ucca Aadhati on cost price L 4J 8ost price to u!er 8ost o% ardana )0s. 4< to 7-* Freight Total cost to buyer
+OTA @ La or cost ma! var! "ith mandi.

AM%0$T ;Rs.<
455 7..5 -.55 -.55 4.:5 .;5 4.55 4.55 44-.<5 4.444=.8> 75 As applica le 4?=.8> -.75

Let=s ta(e the ase price o% "heat as 0s. 455IBuintal 8leaning is "heat is ta(en care ! the seller himsel% i.e. %armer "ill pa! %or the cleaning to the la or. The Guccha Aadhati "ill ta(e Dami)Aadhati* o% 7..J i.e. 0s 7..5 The state sale ta' o% -J is levied on ase price i.e. 0s -.55. +e't, the mar(et %ees and cess o% -J is levied on ase price i.e. 0s. -.55. The cost o% the la or "ill e added to this i.e. )la or di%%ers in di%%erent mandi=s*. ,2 loaded directly 2rom the mandi on the day o2 purchase
9 0s 4.:5 %or %illing and "eighing 9 0s .;5 %or se"ing the ag 9 0s 4.55 %or loading the ag 6hich amounts to 0s. ;.75IBuintal

,2 loaded later i.e. a2ter the day o2 purchase

9 0s ;.75 H 0s 4.55 %or loading

6hich comes to 0s. -.75IBuintal., %or convenience, "e "ill consider this amount o% la or charges %or the calculation purposes.

Indian Institute of Foreign Trade, New Delhi

4.

The total cost price o% "heat to 3ucca Aadhati "ill amount to@ 9 0s 455H7..5H-.55H-.55H-.75M0s. 44-.<5 On this amount o% 0s. 44-.<5 the 3ucca Aadhati "ill ta(e the commission o% 4J. 6hich comes out to e 0s 4.4-IBuintal. 6hich means that the "heat price to the u!er "ill amount to 0s. 44..1-IBuintal. The 0s 44..1- IBuintal is the price o% loose "heat in the mar(et. So, "e have to add the cost o% Bardana )0s. 4< to 0s 7-*, and also the %reight charges accordingl!, and the %igure thus arrived "ill e the cost price to the u!er o% one Buintal.

C%ST STR0CT0R' %* W.'AT ,$ RA+AST.A$ -Intra.!tate/ C%ST CAR( %* W.'AT ,$ RA+AST.A$

C%ST '&'M'$TS AM%0$T ;Rs.<
4/ Indian Institute of Foreign Trade, New Delhi

Base price o% 6heat Guccha Aadhati commission L 7 J o% ase price State sale ta' L -J o% ase price Mar(etImandi %ees & cess L 4./ J o% ase price Li%ting on purchase da! 8ost o% La or Li%ting later Dalali in mandi L 4. paisaI0s. 455 3rice to 3ucca Aadhati 8ommission o% 3ucca Aadhati on cost price L 4.. J 8ost price to u!er 8ost o% ardana )0s. 4< to 7-* Freight Total cost to buyer
+OTA @ La or cost ma! var! "ith mandi.

455 7.55 -.55 4./5 -.55 ;.55 <.55 .4. 44-.<. 4.<7 446.>7 75 As applica le 4?6.>7

Let=s ta(e the ase price o% "heat at 0s. 455IBuintal. 8leaning is ta(en care ! the seller himsel% i.e. %armer "ill pa! %or the cleaning to the la or. The Guccha Aadhati charges the commission)Dami* o% 7J on ase price i.e. 0s. 7.55 The state sale ta' o% -J is levied on the ase price i.e. 0s -.55 The mar(et %ees o% 4./J is charged on the ase price i.e. 0s 4./5 The cost o% the la or "ill e added to this i.e. )la or di%%ers in di%%erent mandi=s*. ,2 loaded directly 2rom the mandi on the day o2 purchase
9 The la or charges are 0s. -.55IBuintal

,2 loaded later i.e. a2ter the day o2 purchase

9 Then it comes to 0s. -.55 H 0s. ;.55 %or reloading %rom the "arehouse

6hich comes to 0s. <.55IBuintal %or the la or charges, %or convenience, "e "ill consider this amount o% la or charges %or the calculation purposes. The dalal in the mandi "ho u!s the "heat ta(es 4. paisaI0s. 455.

The total cost price o% "heat to 3ucca Aadhati "ill amount to@ 9 0s.455H 7.55H-.55H4./5H<.55H.4.M0s. 44-.<.IBuintal. On the amount o% 0s 44-.<. the 3ucca Aadhati "ill charge the commission o% 4..J, "hich amounts to e 0s. 4.<7, "hich means that "heat price to the u!er "ill e 0s. 44-.<.H 0s. 4.<7M44/.-<IBuintal. Again the 0s. 44/.-< is the price o% the loose "heat in the mar(et. So, "e have to add the costs o% Bardana )0s. 4< to 0s. 7-*, and also the %reight charges accordingl!, and the %igure thus arrived "ill e the cost price to the u!er o% one Buintal "heat.

Indian Institute of Foreign Trade, New Delhi

4<

C%ST STR0CT0R' %* W.'AT ,$ 0TTAR PRA('S. -Intra. !tate/

C%ST CAR( %* W.'AT ,$ 0TTAR PRA('S.
C%ST '&'M'$TS
Base price o% 6heat Guccha Aadhati commission L 4.. J o% ase price State sale ta' L 7 J o% ase price Mar(etImandi %ees & cess L 7.. J o% ase price 8ost o% La or Li%ting on purchase da!

AM%0$T ;Rs.<
455 4..5 7.55 7..5 ;.55 ..55
41

Indian Institute of Foreign Trade, New Delhi

Li%ting later Dalali in mandi L 0s. 4..5IDuintal 3rice to 3ucca Aadhati 8ommission o% 3ucca Aadhati on cost price L 4.. J 8ost price to u!er 8ost o% ardana )0s. 4< to 7-* Freight Total cost to buyer
+OTA @ La or cost ma! var! "ith mandi.

7.55 4..5 447..5 4./1 44-.41 75 As applica le 4?>.48

Let=s ta(e the ase price o% "heat at 0s. 455IBuintal. 8leaning o% "heat is not done in most o% the mandi=s, so the u!er himsel% has to arrange %or the cleaning part. The Guccha Aadhati charges the commission )Dami* o% 4..J on the ase price i.e. 0s. 4..5. The state sale ta' o% 7J is levied on the ase price o% "heat, i.e. 0s. 7.55. The mar(et %eesImandi %ee o% 7..J is levied on the ase price i.e. 0s. 7..5. The cost o% the la or "ill e added to this i.e. )la or di%%ers in di%%erent mandi=s*. ,2 loaded directly 2rom the mandi on the day o2 purchase
9 The la or charges are 0s. ;.55IBuintal

,2 loaded later i.e. a2ter the day o2 purchase

9 Then it comes to 0s. ;.55 H 0s. 7.55 %or reloading %rom the "arehouse

6hich comes to 0s. ..55IBuintal %or the la or charges, %or convenience, "e "ill consider this amount o% la or charges %or the calculation purposes. The dalal in the mandi "ho u!s the "heat on the 3ucca Aadhati=s ehal% ta(es 0s. 4..5IDuintal. The total cost price o% "heat to 3ucca Aadhati "ill amount to@ 9 0s. 455H 0s. 4..5H 0s. 7.55H 0s. 7..5H 0s. ..55H 0s. 4..5 M 0s. 447..5IDuintal. On the amount o% 0s. 447..5, the 3ucca Aadhati "ill charge commission o% 4..J, "hich amounts to 0s. 4./1, "hich means that the price to the u!er "ill e 0s. 447..5H 0s. 4./1M 0s. 44-.41IDuintal, Again the 0s. 44-.41 is the price o% the loose "heat in the mar(et. So, "e have to add the costs o% Bardana )0s. 4< to 0s. 7-*, and also the %reight charges accordingl!, and the %igure thus arrived "ill e the cost price to the u!er o% one Buintal "heat.

Indian Institute of Foreign Trade, New Delhi

4:

C%$C&0S,%$S
$0M'R%0S ,$T'RM'(,AR,'S
Among the ine%%iciencies o% an! compan! present in the %ood Grains usiness, the procurement s!stem and the num er o% intermediaries it supports stand out.. #n #ndia it is common to have up to %our to %ive intermediaries in this sector. Aven so, intermediaries are important ecause the! are a su stitute %or in%rastructure@ the! per%orm the distri ution %unction that in other place "ould e carried out ! transport companies, commodit! processors, and cooperatives. But although each intermediar! ma! add relativel! little to the cost, collectivel! the! add a great deal, do not add su%%icient value, and, on occasion, even destro! value. As a result, average prices o% grains increase signi%icantl! et"een the %arm gate and the customer. An! 8ompan! "ith the right vision and resources can integrate across the %ood chain. Some companies have alread! recogniFed this %act that@ to manu%acture high9Bualit! Atta at lo" cost, the! needs to integrate ac("ard into the suppl! chain.

ST'PS R'C%MM'$('( : 8ompan! can stud! "heat mandi=s and uilt a data ase o% the Bualit! and Buantit! o% "heat arrivals in order to develop a sound (no"ledge ase.

Indian Institute of Foreign Trade, New Delhi

75

 #t can esta lish a net"or( o% commission agents at the mandi=s "ho are trained in choosing the right grains at right price %rom the mandi=s. This should help reduce procurement costs ! a great e'tent. 8ompan! can set up grain silos at its %lour mills to help it oth reduce "aste and procure grains in glut season in ample amount, so that, it can e used later on "hen the need arises. 6hich also "ill e reducing "heat costs ! a signi%icant measure. #t can integrate ac( into production, "or(ing "ith %armers ! adopting villages to improve "heat Bualit! ! providing them the (no"9ho" a out the ne" and improved techniBues o% %arming and thus, #ncrease the suppl! o% the etter varieties at the mandi=s. !entually, A 8ompan! can uild greater scale, ena ling it to reduce "astage. This "ill reduce the mar(up %rom the %arm gate to the mill considera l! %rom the current levels.

As, Agro Tech Foods Limited, "ants to e'pand the Branded Atta usiness in the +orth and Aastern #ndia, and thus, "ould surel! need to set up %lourmills in the northern parts o% countr!, pre%era l! in the state o% 2ttar 3radesh. A%ter the thorough stud! done a out the "heat suppl! chain and cost structure o% "heat. # can sa%el! sa! that, the most suita le place to set up a %lourmill in the northern #ndia is, either in Ganpur or Luc(no". The reasons %or m! recommendation are as under@ 9 A0undan,e of #heat The suppl! o% "heat is regular and assured in these areas. The supplies are coming %rom the rich 6heat elts o% &ardoi9Sitapur9La(himpur9(heri9Bara9Ban(i. The point can e supported ! the %act that these t"o places are having a total o% 4/ ig %lourmills. 0ecentl!, &LL & Godre$ 3ills ur! had also set up their %lourmills in the Ganpur 8it!. Aven 8argill is planning to set up a %lourmill in either Ganpur or Caranasi. !trategi,all+ lo,ated Luc(no" or Ganpur could prove to e a good strategic location %or the compan!, as the compan! is planning to e'pand its Branded Atta usiness in Aastern #ndia. Both these places are centrall! located %ar as +orthern and Aastern #ndia in concerned. So, it can help to reduce the transportation and logistics costs considera l!. &ost effe,tive The state o% 2ttar 3radesh is most e%%ective as %ar as the cheap sourcing o% "heat is concerned either %or trading or %or randed Atta usiness. O% all the areas surve!ed 0a$asthan is costliest, then comes &ar!ana, and the cheapest is 2ttar 3radesh . The various cost constituents li(e mandi %ees, Dami, and La or are less as compared to 0a$asthan and &ar!ana. Moreover, even the good Bualit! "heat is sold at a premium o% 0s. 7.9;5 onl!, than that o% Dhada Bualit!. Transportation fa,ilities The places li(e Luc(no" and Ganpur are one o% he most "ell connected places in the countr! oth ! road and rail"a!s net"or(. The transportation o% the ra" material and the processed %ood "on=t e an! pro lem in these t"o places.

Indian Institute of Foreign Trade, New Delhi

74

A$$'@0R'-4
$AM' A$( A((R'SS'S %* T.' MA+%R S0PP&,'RS
"A$(ANA
$AM' %* (,STT. FA0#DABAD $AM' %* MA$(, &odal MA+%R S0PP&,' RS MIs 0a(esh & Bros. MIs Eai Am e Trading compan! MIs 0am Grishan & Sons. MIs &arda!al Mal, 8hhida Mal MIs Eain Trading 8o. MIs Bha$an Lal, Si!a9 0am MIs Gaddar Mal, Giasi 0am MIs 0a$esh Gr. , 2mesh Gr. MIs Deen Da!al, C%$TACT P'RS%$AS +eresh 8hand 0am Gopal )Sirsa9"ale* Satish Gumar Bhag"ad9 S"arup Surender Gr Sunil Gr Eagdish 8hand P.%$' $0M"'RS A((R'SS +e" Ana$ Mandi +e" Ana$ Mandi +e" Ana$ mandi Shop N 7: +e" Ana$ mandi Shop N 1; +e" Ana$ mandi Shop N .. +e" Ana$ mandi +e" Ana$ mandi +e" Ana$ mandi Shop N <1 +e" Ana$ %**,C' 547<.9 ;77-< ;//-. 547<.9 ;.1;: ;.-<7 547<.9 ;./47 ;.:15 ;7;77 ;7441 ;7.:7 ;-.:;7-;1 ;4;:< 547-9 /;/777< 547-9 /;/77<7 547/<9 <77-: 547-9 /;/;./; /;/;/7. /;/777< /;/;1-; 547/<9 <77:.
77

R'S,. 547<.9 ;//-; :1444<-9 1/7

3al"al

;777: ;-14/ ;4;4/

G20GAO+

Sohna

Mahesh Gr. 0a$esh Gr, Mahavir 3rasad Cipin Gr.

Tauru

Indian Institute of Foreign Trade, New Delhi

D"ar(a 3rasad MIs 8hiran$i Lal, Ba u 0am $AM' %* (,STT. G20GAO + $AM' %* MA$(, 3ataudi )&ail!9 mandi* MA+%R S0PP&,'RS MIs 0atan Lal, &ari 0am MIs Bansi Dhar, &ira Lal MIs Gishori Lal, Om 3ra(ash Eain MIs Mool 8hand, Bhag"an Das MIs 8hotte Lala, Budhhi Lal MIs &ridha! 0am, Dev(i9 +andan Eain MIs &ari 8hand, Lal 8hand MIs Mangat 0am, San$a! Gumar MIs Bala$i Traders MIs Sumit Traders MIs E"ala 3rasad, 0a$esh Gumar MIs Mittal Trading 8o.

mandi Serender Gr. Mahender Gr. Shop N 11 +e" Ana$ mandi 547/<9 <7-7:

<7/:.

C%$TACT P'RS%$AS 8himan Lal Eindal Cinod Gr. &em 8hand Manish 8hand 0a(esh 8hand Amit Singhal 0adhe!9 Sha!am Dev(i +andan Gopi 8hand Da!anand, Grishan Gr. Mangat 0am )3radhan* 0a$inder, Cinod, Manish +arottam O Mangla, Gopal Mangla Anil Aggar"al 0a$esh Aggar"al S.G. Mittal

P.%$' $0M"'RS A((R'SS Ana$ mandi Ana$ mandi %**,C' 547-9 /;<-7;; /;<-1-; 547-9 /;<-;<. /;4:7-547-9 /;<-5-/ 547-9 /;<-5;; 547/19 <<7.1 547/19 <<7;. <<447 547/19 <<74/ 547/19 <7;-1 <75.4 547/19 <7/5. 547/19 <7;:7 547<-9 7;/;7 547<-9 7-4/4 :1455-59 45; 547-9 /;4:444 547/19 <<;75 547/19 <<7;. <<;;5 547/19 <</<; <<45; 547/19 <77-4 547/19 <7-.; 547/19 <7;;. 547<-9 ./415 547<-9 7--41 R'S,.

Ana$ mandi

Ana$ mandi FeroFpur9 Ehir(a FeroFpur9 Ehir(a FeroFpur9 Ehir(a Shop N 47, +e" Ana$ Mandi Shop N 4, +e" Ana$ Mandi Shop N 75, +e" Ana$ Mandi :1, +ai Ana$ Mandi <:, +ai Ana$ Mandi

FeroFpur9 Ehir(a

3unhana

0A6A0#

0e"ari

Indian Institute of Foreign Trade, New Delhi

7;

$AM' %* (,STT. MO&#+DA09 GA0&

$AM' %* MA$(, +arnaul

Mohinder9 garh

Ganina

GA0+AL

#ndri

+ilo(heri Taraori

MA+%R S0PP&,'RS MIs 2mrao Singh, &ar 3rasad MIs 8h. &ar 3rasad & Sons. MIs Mahavir 3rasad, 0am +i"as MIs Go!al Trading 8o. MIs Devi Saha!, Om 3ra(ash MIs Devi Saha!, 0atan Lal MIs Mata Din, Mishri Lal MIs 0am S"arup, 0atan Lal MIs 0.D Go!al & Sons. MIs Leela 0am, Cinad Gumar MIs Cipul Anterprises MIs Darshan Lal & Sons. MIs Sidh 0am, Shri Grishan

C%$TACT P'RS%$AS Eai93ra(ash 8houdhar! Som Dutt Dev(i Saha! A hishe( Deepa( Su hash La$pat 0ai Gho$i 0am 0atan Lal 0am Saran 0atan lal Sniv Bansal 0.D Go!al Bhagat 0am, Cinod Gumar 3arveen Gumar )Monu* Darshan Lal Mohit Lal, 3urshhotam Das

A((R'SS +ai Mandi +ai Mandi Ana$ Mandi Ana$ Mandi Ganina Mandi Ganina Mandi Ganina Mandi -, +e" Ana$ Mandi ;4, +e" Ana$ Mandi ., +e" Ana$ Mandi Ana$ Mandi :;, +e" Ana$ Mandi .<, +e" Ana$ Mandi

P.%$' $0M"'RS %**,C' R'S,. 547179 547179 .47/1 .47-.5/-: .7-.1 547179 547179 .51-.445. .45;5471.9 74775471.9 751<4 5471.9 ;.47; 5471.9 ;.7;1 5471.9 ;.4<4 541-9 ;17;.5 ;17;.7 541-9 ;177;4 54<-.9 -/575 54<-.9 -7<7. -;175 54<-.9 -75;1 54<-:9 <1.;7 54<-.9 -777. 541-9 ;17.:. ;174;4 5471.9 ;.7;;.4-5

Assandh

54<-:9 <1/:/

$AM' %* (,STT. GA0+AL

$AM' %* MA$(, Garnal

MA+%R S0PP&,'RS MIs 0a$iv &

C%$TACT P'RS%$AS Om 3ra(ash

A((R'SS M(t.

P.%$' $0M"'RS %**,C' R'S,. 541-9 541-9

7-

Indian Institute of Foreign Trade, New Delhi

8o. MIs Amrit Lal & Sons. MIs Banarasi Dass, 0a(esh Gr. MIs #ndra$ Mal, 0am +i"as MIs Garg Anterprises MIs Gashmiri Lal, Suresh Gr. MIs 0am Gopal & Sons. MIs 0am Gumar, Suresh Gumar MIs Bihari Lal, Sat 3al MIs 3anipat Overseas Ltd. Madlauda MIs 0am 3al, Asho( Gr. Eain MIs Gundan lal Eimal MA+%R S0PP&,'RS MIs Da!a +and, Shri Grishan MIs Grishan Gr., 0a$esh Gumar Amrit Lal 0a(esh Singla Mu(esh Singla 0am +i"as O.3 Garg, Ballu 0adhe! Sh!am, +aresh Gr. 0am Gopal, 0aghu +ath 0am +i"as

8ommittee 0d., Ana$ Mandi -<, Eanta Grain M(t. /:, Eanta Grain M(t. -59A, Eanta Mandi 77, +e" Ana$ Mandi 41;, +e" Ana$ Mandi 455, +e" Grain Mar(et +e" Ana$ Mandi 477, +e" Ana$ Mandi 74, Gaushala Mandi .<, +e" Grain Mar(et +e" Grain M(t.

7.7-/. 7.<-/. 541-9 7.;<75 7<;<-: 541-9 7.55:4 541-9 7..<-5 54<-19 .7.;54<-19 .7;// 54<-19 .75/< 54//;9 ;;:55 ;;5:5 54<-79 //51. 54<-79 //</; //./7 54<-79 1-7<7 54<-79 1-;41

7..-;; 7..<;; 541-9 7<-<-: 541-9 717::5 541-9 7..<;54</19 .7;/< 54<-19 .75// .71// 54<-19 .7//< 54//;9 ;;-5< 54<-79 ;-.7; 54<-79 /-<75 /<475 54<-79 1--;. 54<-79 1-77-

Gharaun9da

0O&TAG

Meham

3A+#3AT

3anipat

Asho( Ci$ Lal 8hand Asho( Eain 3a"an Garg

$AM' %* (,STT. 3A+#3AT

$AM' %* MA$(, Samal(ha

C%$TACT P'RS%$AS Shri Grishan Balli Bansal, A$a! Bansal

A((R'SS 47, +e" Ana$ Mandi -, +e" Grain Mar(et

P.%$' $0M"'RS %**,C' R'S,. 54<-79 54<-79 <545< <445< <745< 54<-79 54<-79 <551. <471< <5.1.

Indian Institute of Foreign Trade, New Delhi

7.

SO+A3AT

Sonepat

Gannaur

Gohana

MIs Durga 3rasad, Gan"al Singh )Saanple9 6ale* MIs #ndra$ Mal, Mai Dhan MIs Deep 8hand, Sat9 +arain MIs 0am9 3rasad, Shiv Dhan Mal MIs 0amesh"ar Das, +aveen Gr. MIs GundanLal, Sushil Gr. Eain MIs 8handan Lal, 3anna Lal MIs Gedar +ath, 0am Dhari MIs 3rithvi 8hand, Bri$ Lal MIs Basant lal, #sh"ar 8hand MA+%R S0PP&,'RS MIs Ganga Bishan 3edi"al & Sons. MIs Munda"ala Trading 8o. MIs 8hog Mal, +agar Mal MIs 0ohin

3a"an Gr. Gupta

;-, Ana$ Mandi

547/-9 -4171 -<<71 547/-9 -<-:. 547/-9 /55.547/-9 /551/ 547/-9 /544/ 547/;9 .745/ .-<17 547/;9 .7451 .7551 547/;9 .7544 54/:79 ;5<;< ;4-/7 54/:79 ;5.4< 547/;9 .7544 54/:79 ;4;-< 54/:79 ;4-// 547/-9 /545547/;9 .;7:4 547/-9 /51.-

Cina! Gr. &ari 3ra(ash Cirender Mittal Suresh 8hand Mittal Shree Eeet 0am, Sushil Eain Eagdish Goel, Ba u Lal Goel 0am Bharos, 0am Dhari 0a$ Gumar Garg Ba$rang, 0am +i"as C%$TACT P'RS%$AS Mahesh 3edi"al Sushil Gumar, D"ar(a Das Cinod Gumar 3arveen

:, Ana$ Mandi Ana$ Mandi Ana$ Mandi

Ana$ Mandi

44., +e" Ana$ Mandi Old Ana$ Mandi Old Ana$ Mandi <5, +e" Ana$ Mandi 1;, +e" Ana$ Mandi

FATA&ABAD

Tohana

$A)A!T"AN
$AM' %* (,STT. S0# GA+GA9 +AGA0 $AM' %* MA$(, Sri Ganga9 nagar A((R'SS ::, +e" Mandi Kard 4;5, +e" Mandi Kard 471, +e" Mandi Kard 1, +e" Ana$ P.%$' $0M"'RS %**,C' R'S,. 54.-9 -/54-1 -/57/1 54.-9 -7777. -774:4 54.-9 -741/4 -77.;4 54.5<9 54.-9 -75;1/ -75/<54.-9 -74.</ -755/. 54.-9 -755-4 -7.5-4 54.5<9
7/

0aisingh9

Indian Institute of Foreign Trade, New Delhi

+agar

3adampur

Sri9 Garanpur

Trading 8o. MIS Ban"ari Lal, Mohan Lal MIs Leela Dhar, Mohan Lal MIs Attar 8hand, Devender Gr. MIs Dhingra Trading 8o. MIs Sri Gopal, 0a$ender 3rasad MIs Gailash 8hander, 3ramod Gr. MIs +anu 0am, Bhani 0am MIs Go!al Bros. MIs Baggu Mal, La(hmi 8hand

Gumar 3a"an Gupta, Sohan Lal Om(ar 3rasad, Gishan Lal Eitender Gumar 0a(esh Dhingra 0a$ender 3rasad 3ramod Gumar 0a$ Gumar Su hash 8hand Go!al Brig Mohan Go!al

Mandi -7, +e" Dhan Mandi -5, +e" Dhan Mandi .7, +e" Dhan Mandi :<, +e" Dhan Mandi Dhan Mandi

7545/ 54.5<9 755/5 75//5 54.5<9 75;;. 754<; 54.5.9 77;57;;554.5.9 7;.1/ 54.549 755-54.549 7544: 54.549 7555; 75744 54.549 ;741; ;71-; 54.549 ;74;5

757;/ 54.5<9 75;<5 74;<5 54.5<9 757<4 54.5.9 774.77:<1

54.549 754<54.549 757-: 54.549 751;5 7555; 54.549 ;74;4 ;7.:54.549 ;7-;4

Dhan Mandi Dhan Mandi Dhan Mandi Dhan Mandi

Geshri9 Singhpur

$AM' %* (,STT. &A+2MA+9 GA0&

$AM' %* MA$(, Sadul9 shahr

MA+%R S0PP&,'RS MIs Sant Lal, Mano$ Gumar MIs Mussadi Lal, &u(am 8hand MIs 3ardeep Trading 8o.

C%$TACT P'RS%$AS Gopal Bhushan Mano$ Gumar &u(am 8hand, Cinod Gumar Su hash Sati$a 0adhe!9 Sh!am Go!al 0adhe! Sh!am 0.8 Go!al

A((R'SS +e" Ana$ Mandi 3urani Dhan Mandi 759A, +e" Dhan Mandi 8I1, +e" Grain Mandi 8I47, +e" Grain Mar(et AI4/, +e"

P.%$' $0M"'RS %**,C' R'S,. 54.5;9 77745 54.5;9 777:: 77.-7 54.5;9 775:/ 774:/ 5<-.;9 ;577: 5<-.;9 ;4:-. ;-575<-.;9 54.5;9 774.; 7;5;/

BA0A+

Baran

MIs 0amesh"ar9 3rasad, &emra$ MIs Mano$ Traders MIs San$a! Gr.,

5<-.;9 ;5.44 5<-.;9 ;.:75<-.;9

7<

Indian Institute of Foreign Trade, New Delhi

Satinder Gr. GOTA Gota MIs Bald"a Trading 8o. MIs Bhag 8hand Eain &Sons. MIs Ean(ilal, 3a"an Gumar SA6A#9 MAD&O320 Sa"ai9 Madho9 pur MIs 0ams"arup, Eagdishprasad MIs Lo(esh Gr., Dev(i +andan 3urushottam Asho( Eain &ari 3rasad Lo(esh (r. 0am 3rasad, Girira$ 3rasad

Dhan Mandi 8I4:4, Bhamashah Grishi Mandi 8I414, Bhamashah Grishi Mandi 8I74/, Bhamashah Grishi Mandi A944, +e" Grain Mar(et B9.., +e" Grain Mar(et

;5.:/ 5<--9 -:5547 -:55<; 5<--9 -:5.7:1 5<--9 -:5/.4 5<-/79 ;;/57 ;-;/1 5<-/79 ;-:1<

;7.5< 5<--9 -;</44 -;1/44

5<--9 .57:.4 .541.4 5<-/79 75-15 ;;4.. 5<-/79 ;;14;

$AM' %* (,STT.

$AM' %* MA$(, Gangapur 8it!

MA+%R S0PP&,'RS MIs Ehalani Trading 8o. MIs Gal!an Ba(sh, Gailash 8hand MIs 0atan lal, Mitha lal

C%$TACT P'RS%$AS 0amesh 8hand, Gedar Gailash, Mul 8hand Mahesh 8hand +aresh Gr., Avdesh Gr. Anand Gr., Ghasi Lal &arish Gr. Om 3ra(ash, 0am Ba u Girira$ 3rasad 0am Avtar,

A((R'SS A9-1, +e" Grain Mar(et A9;;, +e" Grain Mar(et A9;:, +e" Grain Mar(et +e" Mandi +e" Mandi +e" Mandi A9/, +avin Mandi A945, +avin Mandi A94-, +avin

P.%$' $0M"'RS %**,C' R'S,. 5<-/;9 5<-/;9 ;7;./ ;74./ ;7/./ ;7;<5 5<-/;9 ;74-4 ;47-4 5<-/;9 ;7/-/ ;7/:: 5<-/:9 ;557: ;45-. 5<-/:9 ;-<.. ;55-; 5<-/:9 ;5547 54-;49 7755/ 7755: 54-;49 774;7 54-;49 5<-/;9 ;7;-4 ;75/5<-/;9 ;-5:: ;-5-/ 5<-/:9 ;5775 5<-/:9 ;7/4< 5<-/:9 ;5/.54-;49 774.< 777454-;49 7754< 77-:5 54-;49
71

GA0A2L#

&indaun 8it!

MIs Grishna Trading 8o. MIs Anand Trading 8o. MIs 3anna Lal, &u(am 8hand MIs &arsaha!, 0a$ender Gr. MIs Girira$ 3rasad, Cishnu Gumar MIs Shiv

DA2SA

Lalsot

Indian Institute of Foreign Trade, New Delhi

Dausa

Saha!, 0am Avtar MIs Girra$ 3rasad, Suresh 8hand MIs Eagdish +arain, Sat!a 3rasad

Govind 3rasad Gailash, Suresh La(shmi9 +ara!an, Sat!a9 +ara!an

Mandi A91., +e" Mandi A9., +ai Mandi

775<: 77-;5 54-7<9 ;54-; ;5;-: 54-7<9 74-71 ;5774

7;5/1 54-7<9 ;5;.4 754/. 54-7<9 ;54:1

$AM' %* (,STT. AL6A0

$AM' %* MA$(, Gherli

MA+%R S0PP&,'RS MIs Shri Om Trading 8orp. MIs Mahesh 8hand, Mahendra Gumar MIs Shree Eain Trading 8o.

C%$TACT P'RS%$AS 3rem 8hand, San$a! Gr. Mahesh Gr., Mahender Gr. Si(ar 8hand Eain

A((R'SS 445, Ana$ Mandi 4<, Ana$ Mandi 1-, Ana$ Mandi

P.%$' $0M"'RS %**,C R'S,. ' 54-:79 757.7 54-:79 74;7: 7544/ 54-:79 755<4 751-4 54-:79 75/1: 54-:79 75</5 54-:79 757<4 74--4

Indian Institute of Foreign Trade, New Delhi

7:

*TTA$ $AD%!"
$AM' %* (,STT. BA0A#LLK $AM' %* MA$(, Bareill! MA+%R S0PP&,'RS Agar"al Trading 8o. MIs Ci$a! Gumar & 8o. MIs S. 3. Anterprises ATA& Atah MIs Shri Shan(ar Trading 8o. MIs +arender Gr. Gupta MIs &ar9 3rasad, Mahesh 8handra MIs Banshidhar, Gapoor 8hand Eain MIs Lahoti Trading 8o. 3#L#B&#T 3ili hit MIs Mool 8hander, 0adharaman MIs Maha La'mi Trading 8o. C%$TACT P'RS%$AS Sh!am Sunder, San$a! Gr. Ci$a! Gr. Sat!a 3ra(ash Dinesh Gr., Bra$esh Gr. +arender Gr. Mahesh 8handra Gupta Cina! Gr. Eain Mano$ Gr., Gamal Gr. Sarvesh Gr. +ilesh Gr., Anurag Gr. A((R'SS 4;/, Gali Bari 4/-, Madho ari, Shahdana 0oad :-9B, Aadarsh Mandi Sthal, 3ili hit 0oad 4;, +avin Mandi Sthal +avin Mandi Sthal 7;, +avin Mandi Samiti P.%$' $0M"'RS %**,C' R'S,. 5.149 5.149 .<5./7 .-<;<7 .<</11 ..57/. 5.149 .-7475 .-17/1 ..54:/ 5.149 5.149 .<7547 -./;7; .</41; 5.<-79 5.<-79 ;;75: ;--5/ ;-4-: 5.<-79 ;-;;/ 5.<-79 ;4.<1 5.<--9 --<.5 -7:;4 5.<--9 ---:< --.;: 5.1779 -7574 5.1779 -7/47 5.1779 -7/15.<-79 ;-:7; 5.<--9 --77-7:;7 5.<--9 -./:; -./1:

Gasgan$

La(shmigan$

La(shmigan$ <9A, +aveen Mandi Sthal -9A, +aveen Mandi Sthal

Indian Institute of Foreign Trade, New Delhi

;5

$AM' %* (,STT. B2LA+DS&9 A&0

$AM' %* MA$(, Buland9 shahr

Eehangira9 ad

S&A&9 EA&A+320

Shah9 $ahanpur

MA+%R S0PP&,'RS MIs Sudhir Trading 8o. MIs Basudev 3rasad, 0a$endra Gumar MIs Shiv Dutt, Sat!a Bhushan MIs Bansal & 8o. MIs Sura$ Bhan, Eai 3ra(ash MIs 3ardeep Gr. Gupta MIs Am e Trading 8o. MIs Gishore Trading 8o. MIs 8hander Sen, 0a(esh Gr. MIs 0adhe! Sh!am, 0a$ Gr. MIs &ari 0am, Gaushal Gishore

C%$TACT P'RS%$AS Sudhir Gr. Mu(ut Lal

A((R'SS 4.98, +e" Mandi ;9B, +aveen Mandi Sthal B91, +aveen Mandi Sthal B94;, +e" Mandi B97, +e" Mandi Mandi Samiti, 0o$a Gandhigan$ ./, Mandi Sthal, 0o$a B947, +aveen Mandi Sthal 3urani Mandi 3urani Mandi

P.%$' $0M"'RS %**,C' R'S,. 5.<;79 5.<;79 .4;:4 ..1<< 5.<;79 .511/ 5.<;79 ..4<533 5.<;-9 ;;7-4 5.<;-9 ;;7</ ;-454 5.1-79 ;.-.5.1-79 7;;;. 77//5.1-79 ;./:/ 7/;/4 5.1;79 /.71/ /-7<7 5.1;79 /-5;. /-7;. 5.1;79 /75;1 5.1;79 /--;1 5.<;79 ..-.7 5.<;79 .7;7. 5.<;-9 ;;47: 5.<;-9 ;;747 ;;14: 5.1-79 7-4:5.1-79 77144 7:::5 5.1-79 71751

Shiv Dutt Me"a 0am, 0a$esh Gr. Sura$ Bhan, Eai 3ra(ash 3ardeep Gr. Sh!am9 Mohan, Bholu 0a$ Gumar, +avdesh Gr. 0a(esh Gr. 0a$ Gumar, A hishe( Gaushal9 Gishore

BADA2+

Badaun 2$hani

Indian Institute of Foreign Trade, New Delhi

;4

$AM' %* (,STT. MAT&20A

$AM' %* MA$(, Mathura

MA+%R S0PP&,'RS MIs Brinda an Das Aggar"al MIs Geshodeo, 0adharaman Mahesh"ari

C%$TACT P'RS%$AS Cinod Gr. Bhag"ati Ba u Sh!am 3ra(ash Eai 3ra(ash 3rahlad9 Gishore Gopi +ath, Sunil Gr. La'mi Shan(ar Gupta Ci$a! Gr. 0a$an Gr. &arish Shah, Sandeep Shah 0am +arain Shiv +arain Asho( Gr.

A((R'SS B97, +ai Ana$ Mandi B94;, +ai Ana$ Mandi 4.98, +e" Ana$ Mandi 79A, +e" Ana$ Mandi /9A, +ai Ana$ Mandi Gur Mandi, 8ollectorgan$ Dhan(utti <;I74, 8ollectorgan$, 0ail"a! 0oad Santosh Mar(et, FaiFa ad 0d. Munshi Om(ar Mar(et, FaiFa ad 0d. Galla Mandi, &aidergarh 0oad

P.%$' $0M"'RS %**,C R'S,. ' 5./.9 5./.9 -74;/-7575: -74;<5 -757:< 5./.9 -74-;4 -74-;7 5.//79 ;7;4. ;71-. 5.//79 ;771/ ;7/-. 5.//79 ;7..5 5.479 ;.7-.5 5.479 /;./<: 5.479 ;55/75 ;.7741 5.7-19 7.1/7 5.7-19 77-/. 5.7-19 71:/4 5.479 7</-;4 7<;5;7 5.7-19 74-;. 5.7-19 7;71/ 5./.9 -5<:;7 -5<.;7 5.//79 ;71-5.//79 ;7/-; ;;1-; 5.//79 ;75-<

Gosi9 Galan

MIs La'mi Trading 8o. MIs 3rahlad Gishore, Eai 3ra(ash MIs Shri 0am, Gopi +ath MIs La'mi Shan(ar, Asho( Gumar MIs Bai(unthnath Ba$pa!ee MIs &arish Gr. Shah

GA+320

Ganpur

BA0A9 BA+G#

Bara9 Ban(i

MIs Eais"al 8anvassers MIs Ganesh 8anvassers MIs Ba$rang Traders

$AM' %* (,STT. L28G+O6

$AM' %* MA$(, Luc(no"

MA+%R S0PP&,'RS MIs Mahavir 3rasad, 3ahlad 0ai MIs Mahadev, Suresh 8hander

C%$TACT P'RS%$AS 3ahlad, Mahavir Suresh 8hander 3ande!

A((R'SS /, +aveen Galla Mandi, Sitapur 0oad 4.9A, +aveen Galla Mandi, Sitapur 0oad

P.%$' $0M"'RS %**,C' R'S,. 5.779 5.779 ;<7/4< ;<7<7. 5.779 <.14<5.779 <.:7;<
;7

Indian Institute of Foreign Trade, New Delhi

MIs 3urushottam 8anvassors S#TA320 Sitapur MIs +aimesh Oil Mill MIs Bhartia Traders &A0DO# &ardoi MIs Siddhesh"ar Bhandar MIs 0am Sahai, 0a(esh Gr. MIs Mange! 0am, &ari 3ra(ash

Ba u Singh +aresh Gr., Aashish Gr. Dheera$ Bhartia Te$ +arain Grishan Gr. 0am Sahai &ari 3ra(ash, Ced 3ra(ash

+ear Gur Mandi, Daligan$ +aveen Mandi Sthal, &ardoi 0oad B977, +aveen Mandi Samiti ., +aveen Mandi Sthal 79A, +aveen Mandi Sthal 459A, +aveen Mandi Sthal

5.779 <1<<-/ ;;5711 -;54/ -.-14 -.5-/ -.5-1 5.1.79 75571 5.1.79 7557< 755;. 5.1.79 74-;1 755;;

5.779 ;/<71<

-7.5< --/<4 5.1.79 ;.41. 5.1.79 ;-/<5.1.79 ;-44-

Indian Institute of Foreign Trade, New Delhi

;;

A$$'@0R'-9
PARAM'T'RS M'AS0R'( ,$ T.' MA$(,1S
"A$(ANA
Parameters Measured
T!pe o% Mandi Total aadhati=s Ma$or suppliers Main varieties9 Dualit! Total "heat arrivalsIannumLBui ntal 8ommand AreaI(m=s Ma$or destinations o% supplies La or 8harges )0s.* Storage %acilities 8redit norms Local %lour mills Other remar(s

*aridabad
.odal
6hole !ear 15 / 69-<, 755:, 7;7: Dhada 7;97. la(hs 7.9;5 Delhi, Maharashtra & Gu$arat ;.75 3ersonal 8onditional +il Ta' evasion

ur!aon
Pal3al Sohna
Seasonal 4< ; 7;7:,755: Dhada ;.. la(hs 4. (ms Delhi, &ar!ana ;.75 3ersonal 1 da!s +il +il

Tauru
Seasonal -5 7;7:,755: Avg. - la(hs 75 (ms Delhi, &ar!ana ;..5 3ersonal / da!s +il +il

Pataudi
Seasonal ;. ; 7;7:,755:, 4.:; Avg. -.. la(hs 75 (ms Delhi, &ar!ana ;...5 Govt. < da!s +il Asia=s iggest Barle! mandi

*eroBpur +hir Ca
Seasonal 7. 69-<, 7;7:, .-5 Medium - la(hs 4. (ms Delhi,Mahar ashtra, Gu$arat 3ersonal 1 da!s +il +il

Punhana
Seasonal 4. 7 ;-;, 755:, 7;7:,4..; Avg. ; la(hs 75 (ms Delhi, Maharashtra, ;.7. Govt. 1 da!s +il +il

6hole !ear /5 755:, 7;7:,4.:; Dhada 7.97< la(hs ;5 &ar!ana, Delhi & Maharashtra ;..5 3ersonal 1945 Da!s +il Ta' evasion

Indian Institute of Foreign Trade, New Delhi

Parameters Measure d
T!pe o% Mandi Total aadhati=s Ma$or suppliers Main varieties9 Dualit! Total "heat arrivalsIannumLBui ntal 8ommand AreaI(m=s Ma$or destinations o% supplies La or 8harges )0s.* Storage %acilities 8redit norms Local %lour mills Other remar(s

Re3ari
Re3ari
6hole season 4.5 1 ;-;, 71;, 7;7:;<<4 Good 7797- la(hs 15 (ms Delhi, &ar!ana, 0a$asthan ;.;. Govt. 45 da!s +il +il

RohtaC
Meham
Seasonal -. +il ;-;,7;7:,7/1<,. -7, 694-< Dhada -.. la(hs 7. (ms +o selling to non9govt. agencies ; 3ersonal < da!s +il Famous %or 3add!

*atehabad
Tohana
Seasonal 4.5 / ;-;, 7;7:, .-7 Dhada / la(hs 75 (ms Delhi 7..5 Govt. < da!s +il Famous %or 3add! & 8otton

Mahender!arh
Mahender!arh
Seasonal 4/ 7 ;-;, 69-<,.-7 Avg. ;.1 la(hs ;5 Delhi ;.7. Govt. < da!s +il +il

$arnaul
Seasonal 4.5 < ;-;,7;7:,.-7 Avg. - la(hs 7. (ms Delhi, Eammu, 0a$asthan ; 3ersonal < da!s +il +il

#anina
Seasonal -5 ; ;-;,694-< Dhada 7 la(hs 75 (ms Delhi ; 3ersonal 1 da!s +il +il

Indian Institute of Foreign Trade, New Delhi

;.

Parameters Measured
T!pe o% Mandi Total aadhati=s Ma$or suppliers Main varieties9 Dualit! Total "heat arrivalsIannumLB uintal 8ommand AreaI(m=s Ma$or destinations o% supplies Storage %acilities La or charges )0s.* 8redit norms Local %lour mills Other remar(s

#arnal
,ndri
Seasonal 4.5 . .-7,;-;, 7/1< Dhada / la(hs 7. (ms 8handi9 garh,Delhi ;.7. 1 da!s Govt. +il +il

haraunda
seasonal 4.5 1 .-7,;-;, 7/1< Dhada 1 la(hs ;. (ms Delhi, &ar!ana ;.;. < da!s Govt. +il +il

$iloCheri
Seasonal -. ; ;-;,7;7:,7;;1 Dhada -.. la(hs 41 (ms 8handi9 garh,Delhi ;..5 < da!s Govt. +il +il

Taraori
Seasonal ;75 < ;-;,7;7:, 7/1< Dhada / la(hs 75 (ms Delhi, &ar!ana 8handigarh ;..5 < da!s Govt. +il +il

$issan!
Seasonal 755 / ;-;,7;7:,7/1< Dhada 1.. la(hs 7. (ms 8handi9garh, Delhi, &ar!ana ;..5 1 da!s Govt. +il +il

Assandh
Seasonal 4.5 1 ;-;,7;7:,.-7 Dhada 1 la(hs 7. (ms 8handig9 arh,Delhi,&ar!an a ;.7. 45 da!s Govt. +il +il

#arnal
6hole !ear ;7. 45 ;-;,7;7:,7/1< Dhada 75 la(hs -5 (ms Delhi, &ar!ana 8handigarh ; 45 da!s Govt. 0a(e loading availa le

Parameters Measured

Panipat
Panipat Madlauda SamalCha Sonepat

Sonepat
ohana annaur
;/

Indian Institute of Foreign Trade, New Delhi

T!pe o% Mandi Total aadhati=s Ma$or suppliers Main varieties9 Dualit! Total "heat arrivalsIannumLB uintal 8ommand AreaI(m=s Ma$or destinations o% supplies Storage %acilities La or charges )0s.* 8redit norms Local %lour mills Other remar(s

Seasonal /5 ; ;-;,7;7:,.-7 Dhada . la(hs ;5 (ms Delhi ; Govt. / da!s +il 0a(e loading availa le

Seasonal :. ;-; Dhada ... la(hs 7. (ms Delhi, &ar!ana ;.7. Govt. < da!s +il +il

Seasonal 4.5 < ;-;,7;7:,.-7 Dhada -.. la(hs 75 (ms Delhi, 8handigarh ; Govt. / da!s +il +il

Seasonal /5 . ;-;,7;7:,.-7 Dhada ; la(hs 7. (ms Delhi ; Govt. . da!s +il 0a(e loading availa le

Seasonal 47. ;-;. 7;7: Dhada 45 la(hs 75 (ms Delhi, Gu$arat ; Govt. . da!s +il Famous For 3add!

Seasonal -. ; ;-;, 7;7: Dhada / la(hs 7. (ms Delhi ; Govt. . da!s +il +il

$A)A!T"AN
Parameters Measured
T!pe o% Mandi

(ausa
(ausa
Seasonal

Al3ar
&alsot
6hole Kear

.anuman!arh
Sadulshahr
Seasonal

#otah
#otah
6hole Kear

"aran
"aran
6hole Kear ;<

#herli
6hole Kear

Indian Institute of Foreign Trade, New Delhi

Total aadhati=s Ma$or suppliers Main varieties9 Dualit! Total "heat arrivalsIannumLB uintal 8ommand AreaI(m=s Ma$or destinations o% supplies Storage %acilities La or charges )0s.* 8redit norms Local %lour mills Other remar(s

.. . 4-17, Lo(94, 0a$seed9;</. Good . la(hs ;5 (ms Gu$arat, Delhi, Maharashtra ..4. Govt. . da!s +il +il

15 < 4-17, Lo(94, 0a$seed9;</., Cer! Good /.. la(hs -5 (ms Gu$arat, Maharashtra ..75S 3ersonal 1 da!s +il Cer! Famous %or Fine Dualit! 6heat

47. 45 4-17, Lo(94 Cer! Good < la(hs -5 (ms Bihar, 6est9 Bengal, Gu$arat < 3ersonal 1 da!s +il +o Facilit! o% 0a(e loading

4/5 . 4-17, ;-;, ;;/., ;5<< Good ... la(hs ;5 (ms Gu$arat, Maharashtra,, 0a$asthan ;.7. Govt. < Da!s +il 8rop #s rain damaged

;7. 45 Lo(94, ;5<<, 0a$seed9;</., 3D9 74., Malavra$ Cer! Good 71 La(hs /5 Gms Gu$arat, Maharashtra, Tamil9+adu, Garnata(a < Govt. : Da!s 4 Famous %or Fine Bualit! 6heat, 0a(e loading availa le

4<5 Lo(94, ;5<<, 694-< Cer! Good 45 La(hs -. Gu$arat, Maharashtra, Tamil9+adu, Garnata(a 47 Govt. 45 Da!s +il Famous %or Fine Bualit! 6heat, 0a(e loading availa le

Parameters Measured
T!pe o% Mandi Total aadhati=s Ma$or suppliers Main varieties9 Dualit! Total "heat arrivalsIann9

Sa3ai Madhopur
Sa3ai Madh opur
6hole Kear <7 4-17, Lo(94 Good ; la(hs

Sri- an!ana!ar
an!apur City Srian!a nar
6hole Kear -.5 47 4-17, ;5<<, 694-< Cer! Good 47 La(hs

.indaun
6hole Kear /5 . 4-17, 0a$seed9 ;</., Lo(94 Cer! Good . La(hs

Sri#aran pur
6hole Kear 455 . 4-17,;-; Good - La(hs

#eshrisin!hp ur
6hole Kear /5 4-17,;-; Cer! Good ; La(hs

Raisin!hna!ar
6hole Kear 755 . 4-17, ;5<<,755: Good . La(hs

Padampur
Seasonal 445 4-17, ;-; Good - La(hs

6hole Season 7.5 < 4-17, Lo(9 4,0a$seed9 ;</. Good ... La(hs

Indian Institute of Foreign Trade, New Delhi

;1

umLBuintal 8ommand AreaI(m=s Ma$or destinations o% supplies Storage %acilities La or charges )0s.* 8redit norms Local %lour mills Other remar(s

7. Gms Tamil +adu, Gu$arat, Garnata(a ..7. 3ersonal < da!s +il 0a(e loading availa le

;5 Gms

;5 Gms Tamil +adu, Gu$arat, 0a$asthan ...5 3ersonal < Da!s +il 0a(e loading availa le

;. Gms Gu$arat, Maharash9tra, Bihar, 6.B Govt. - Da!s ; 8rop is rain damaged, 0a(e loading availa le

7. Gms

;5 Gms

7. Gms

75 Gms

Tamil +adu, Garnata(a /..5 3ersonal 1 da!s +il 0a(e loading availa le

Gu$arat, Maharash9tra ;..5 Govt. . Da!s +il 8rop is rain damaged

Gu$arat, Maharashtra ;..5 3ersonal < Da!s +il 8rop is rain damaged

Gu$arat, Maharas9htra 3ersonal < Da!s +il 8rop is rain damaged

Gu$arat, Maharash9tra ;..5 3ersonal / Da!s +il 8rop is rain damaged

*TTA$ $AD%!"
Parameters Measured
T!pe o% Mandi Total aadhati=s Ma$or suppliers Main varieties9 Dualit! Total "heat arrivalsIannumLB uintal 8ommand AreaI(m=s

"ulandshahr
"ulandshahr
6hole Kear 15 / 00974, ;51 Dhada < La(hs -5 Gms

'tah
'tah
6hole Kear 77. < 00974, ;51 Dhada 47 La(hs -. Gms

"areilly
#as!anj
6hole Kear 47. . 00974, ;51 Dhada : La(hs -5 Gms

+ehan!irabad
6hole Kear <5 . 00974, ;51 Dhada ; La(hs ;5 Gms

"areilly
6hole Kear -5 / 00974, ;51 Dhada 44 La(hs /5 Gms

Indian Institute of Foreign Trade, New Delhi

;:

Ma$or destinations o% supplies Storage %acilities La or charges )0s.* 8redit norms Local %lour mills Other remar(s

Delhi, 2ttar 3radesh ; Govt. 1 Da!s ; +o cleaning o% "heat

Delhi, 2ttar 3radesh ; Govt. < Da!s +il +o cleaning o% "heat

Delhi, Tamil +adu, Garnata(a Govt. ;.<. < Da!s +il +o 8leaning o% "heat

Delhi, Gu$arat, Tamil +adu, Garnata(a Govt. ;.7. 4- Da!s ; +o 8leaning o% "heat

Delhi, Assam, Bihar, &.3, , 8handigarh 3ersonal ; < Da!s ; +o 8leaning o% "heat, 0a(e loading availa le

Parameters Measured
T!pe o% Mandi Total aadhati=s Ma$or suppliers Main varieties9 Dualit! Total "heat arrivalsIannumLB uintal 8ommand AreaI(m=s Ma$or destinations

Pilibhit
Pilibhit
6hole Kear /5 00974,;7/, 7;1 Good < La(hs -. Gms Assam, 8handigarh,

Shahjahanpur
Shahjahanpur
6hole Kear 7.5 / 4..;, 4./7, 3usa Avg. 75 La(hs .5 Gms Tamil +adu,

.ardoi
.ardoi
Seasonal ;55 < 3usa, 00974 Avg. : La(hs /5 Gms Gerela, Tamil +adu,

"ara-"anCi
"ara-"anCi
6hole Kear 4.5 / 00974, ;51, 3usa Avg. 1 La(hs .5 Gms Maharashtra, A.3.,

"adaun
"adaun
6hole Kear 7. ; 4..;, 4./7, 3usa Dhada . La(hs -5 Gms Tamil +adu,

0jhani
6hole Kear .5 4..;, 4./7, 3usa Dhada / La(hs ;. Gms Tamil +adu, -5

Indian Institute of Foreign Trade, New Delhi

E.G., Maharashtra o% suppliesMeasured Parameters

Storage %acilities La or charges )0s.* 8redit norms Local %lour mills Other remar(s

3ersonal -

Gerela, &.3., E.G. Mathura 3ersonal ; < Da!s . 0a(e loading availa le

Orissa, Garnata(a #anpur Garnata(a 3ersonal 3ersonal ;..5 . Da!s Fine Bualit! 6heat less volumes ;.7. 1 Da!s ; Fine Bualit! 6heat less volumes

Garnata(a &ucCno3 3ersonal . < Da!s +il +o 8leaning o% "heat

Gerela, Garnata(a Sitapur 3ersonal ; / Da!s +il +il

/ Da!s 7 +o 0a(e loading %acilit!

Mathura T!pe o% Mandi Total aadhati=s Ma$or suppliers Main varieties9 Dualit! Total "heat arrivalsIannumLBuintal 8ommand AreaI(m=s Ma$or destinations o% supplies Storage %acilities La or charges )0s.* 8redit norms Local %lour mills
6hole Kear 45. / 00974, ;51 Avg. : La(hs -5 Gms Delhi, Maharashtra, Gu$arat, T.+. Govt. ;.<. < Da!s 4

#osi-#alan
6hole Kear /5 00974, ;51, 4..; Avg. <.. La(hs ;. Gms Delhi, Gu$arat, Maharashtra, T.+. 3ersonal ;..5 / Da!s +il

#anpur
6hole Kear 7.5 : 00974, ;51, 4..; Dhada 45.. La(hs <5 Gms Maharashtra, A.3., T.+., Orissa Govt. ; 45 Da!s 45

&ucCno3
6hole Kear -5 . 00974, ;51, 3usa Avg. 47 La(hs /5 Gms Garnata(a, T.+., Orissa Govt. < Da!s <

Sitapur
6hole Kear /5 00974, ;51, 3usa Good 45 La(hs :5 Gms Garnata(a, T.+., Gerela, A.3. 3ersonal ; 1 Da!s 1 -4

Indian Institute of Foreign Trade, New Delhi

Other remar(s

+o 8leaning o% "heat

Fine Bualit! 6heat less volumes

&LL & Godre$ has %lour mills in Ganpur

0a(e loading availa le

0a(e loading availa le

Indian Institute of Foreign Trade, New Delhi

-7

Indian Institute of Foreign Trade, New Delhi