Press release March 2014 Product Launch Analytics Innovation of the Week: A heart-healthy vegeta le that takes things

literally
!"inach is one of the #ost nutritious vegeta les in e$istence% naturally rich in calciu# and vita#in &% the latter aiding cardiovascular and one health' !"inach #akes the heart-healthy connection even stronger (ith )rosta *eart !ha"ed !"inach+ a fro,en s"inach "roduct (here s"inach is divided into heart-sha"ed ricks can e "re"ared one% t(o or #ore at a ti#e' -e( in Poland% this "roduct is the .ata#onitor /onsu#er Product Launch Analytics innovation of the (eek' Spinach is great for your heart, but it may not be the most portion-friendly vegetable on the planet. Spinach pieces often stick together when frozen, leaving the consumer to guess when it comes to portion sizes. But that was before the launch of Frosta Heart Shaped Spinach, which consists of gently chopped spinach frozen immediately after harvest. ew in !oland, each bag of spinach contains "# to "$ heart-shaped bricks of spinach that melt when cooked. %he consumer decides &ust how much spinach they want to prepare by selecting one, two or more bricks at a time. %om 'ierhile, (nnovation (nsights )irector for )atamonitor *onsumer says that +the frozen vegetable sector tends to be one of the least innovative packaged goods sectors, so this entry has the potential to stand out., He goes on to add that +portion control is an increasingly important feature for consumers as the number of single-person households e-pands. %he heart-shaped bricks for this frozen spinach appear to be ideal for the needs of these smaller households and a great way to reduce waste., 0-.!

-otes for editors For more information about Frosta Heart Shaped Spinach, contact. /anufacturer. F0oS%1 Sp. z o.o. /anufacturer2s 1ddress. ul. 3itebska 45, 67-886 Bydgoszcz, !oland /anufacturer2s 3ebsite. www.frosta.pl !ackage %ype and !rice. 9##g plastic bag : 5.;; !< !hotos courtesy of F0oS%1 Sp. z o.o. !roduct <aunch 1nalytics from )atamonitor *onsumer =datamonitorconsumer.com> is the most comprehensive and detailed source of information for newly launched consumer packaged goods from around the world. )atamonitor *onsumer is part of (nforma plc. %om 'ierhile, (nnovation (nsights )irector for )atamonitor *onsumer, is available for comment. %o arrange an interview with %om 'ierhile, please contact ?irstin Stocker in )atamonitor *onsumer2s press office at @99 =#> "965 6$7449 or e-mail ?irstin at kirstin.stockerAinforma.com. For more information on !roduct <aunch 1nalytics, please contact *lient Services at customerservicesAdatamonitor.com or @99 $# 877" ;$#". A1234 .A4AM2-I425 !art of (nforma plc., the )atamonitor Broup =www.datamonitor.com> is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the 1utomotive, *onsumer /arkets, Cnergy D Etilities, Financial Services, !harmaceutical D Healthcare, and 0etail industries. *ombining our industry knowledge and e-perience, we assist more than 4,### of the world2s leading companies in making better strategic and operational decisions.