City of Miami Beach, 1700 Convention Center Drive, Miami Beach, FL 33139, www.miamibeachfl.

gov

OFFICE OF COMMUNICATIONS, Nannette Rodriguez PRESS RELEASE

Tel: 305.673.7010, Fax: 305.673.7229, E-mail: nrodriguez@miamibeachfl.gov

FOR IMMEDIATE RELEASE

November 2, 2009

RED BULL ART OF CAN JOINS SLEEPLESS NIGHT SPONSOR SLATE

Miami Beach, FL -- The City of Miami Beach Department of Tourism and Cultural
Development is very pleased to announce that Red Bull Art of Can has signed on as the
Shuttle Bus Sponsor for SLEEPLESS NIGHT 2009, the free, 13-hour, dusk-til-dawn,
citywide celebration of the arts.

“We thought Miami Beach’s largest cultural event would provide the perfect setting to
announce the Red Bull Art of Can Exhibition opening on Ocean Drive March 2, 2010,”
said Ivan Hernandez, South Florida Field Marketing Manager for Red Bull. On
Sleepless Night students of Miami International University of Art & Design will construct
the iconic Vince Lombardi Super Bowl Trophy (originally hadcrafted by Tiffany & Co.) as
a larger-than-life piece made of Red Bull cans. The installation will take place in front of
the Lincoln Theatre on Lincoln Road beginning at 8:00 p.m.

The completed piece will travel through Art Basel Miami Beach and Super Bowl XLIV
before its return to South Beach for the Red Bull Art of Can Exhibition March 2 – 14,
2010. The Miami Beach exhibition will mark the ninth Red Bull Art of Can to take place
in the United States, and is open to artists, students, grandparents and everyone in
between who craft original pieces of work created from or inspired by Red Bull cans.

Red Bull Art of Can joins Audi of America, Inc., the John L. and James S. Knight
Foundation, the National Endowment for the Arts, the State of Florida, Department of
State, Division of Cultural Affairs and Florida Arts Council, the Ocean Drive Association,
the Greater Miami Convention and Visitors Bureau and Classical South Florida 89.7 FM,
Comcast, Whole Foods Market, Miami Beach Visitors and Convention Authority,
Catalina Hotel and Beach Club, Grey Goose Vodka and Café Bustelo, among others, to
provide the sponsorship necessary to produce this free,13-hour long event.

Sleepless Night, which arrives at 6:00 p.m. on November 7, 2009, is a sundown-to-

sunrise, free arts celebration. It is produced by the City of Miami Beach Department of
Tourism and Cultural Development and Cultural Arts Council in collaboration with every
cultural organization in the city, together with private businesses and individuals. It offers
free museum admissions, indoor and outdoor art installations and performances,
architectural tours, dance (and dancing,) theater, music, film, slam poetry, fashion
shows, acrobatics, comedy and other cultural offerings, all presented without admission
charge at over 80 different venues spread throughout the city and the 13-hour night.
Free Red Bull Art of Can shuttle buses with onboard arts programming connect the
various zones of activity and remote parking for the duration of the event.

We are committed to providing excellent public service and safety to all who live, work and play in our vibrant,
tropical, historic community.
The last Sleepless Night (2007) presented more than 130 arts and entertainment events
to over 100,000 residents and visitors of all ages. “It was the best multi-genre arts event
I’ve ever enjoyed here in South Florida – in over three decades!” said Ed Bell, producer
and host of WLRN 91.3FM’s “South Florida Arts Beat.” “Sleepless Night will prove to be
South Florida’s premiere annual arts extravaganza.”

Visit redbullartofcan.com to register to participate in the Miami Beach exhibition; the art
submission deadline is December 11, 2009. For Red Bull Art of Can media inquiries and
credential information, please contact Lisa Beachy at 404-434-5636 or at
lisa.beachy@us.redbull.com. For complete information on Sleepless Night, visit
www.sleeplessnight.org.

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We are committed to providing excellent public service and safety to all who live, work and play in our vibrant,
tropical, historic community.