School of Management

Module Handbook http://kshanahan.com/kShanahan_610_Final.pdf

Under raduate !ro ramme "01"/1#

i

INTEGRATED MARKETING COMMUNICATIONS (IMC)

Module $eader: M%&'() H%$*+

, Uni-ersit. of /radford School of Mana ement

Table of Contents
University of Bradford School of Management...................................................................ii Overview of Module and Module Descriptor..........................................................................1 Subject-Specific Skills:.......................................................................................................... 2 Personal Transferable Skills:................................................................................................. 2 2.Teaching Methods...............................................................................................................4 Assessments Criteria and Marking Guidelines...................................................................... 5 Schedule of Work/Topics..................................................................................................... 11 DATE....................................................................................................................................11 LECTURE TOPIC................................................................................................................ 11 Reading List......................................................................................................................... 12 Feedback from External Examiners and Previous Students About the Module..................13 Developing Good Academic Practice.................................................................................. 15 Ground Rules for Learning and Teaching............................................................................16 Communications.................................................................................................................. 17 PLANNING YOUR WORK................................................................................................... 19

Overview of Module and Module Descriptor

Integrated Marketing Communications are not only the most visible expression of Marketing in practice but also the most controversial and fascinating. We are all exposed to countless marketing communications messages daily, all organizations from governments and huge multi-national companies to tiny community groups need to communicate ith a variety of stakeholders.

!he development of exciting ne communication technologies, have provided organisations ith even more opportunities to attract our attention. Mean hile, more than ever before, managers are under pressure to demonstrate that their communications are both effective and cost efficient. !his fast changing environment has undermined many of the old precepts about marketing communications and led to the development of interest in a more strategic and "integrated" approach to communications.

!his course is concerned ith managing the day-to-day realities of integrated marketing communications. It examines the role of a variety of marketing communication tools from the oldest #personal selling$ to the latest developments in %igital media. It explores ho organizations decide ho , here and hen to spend their limited budgets to achieve the greatest impact. &nd it looks at the sometimes uneasy relationship bet een the Marketing Communication industry, 'overnments, industry regulators and the broader community.

Module Descriptor
Module !itle( Integrated Marketing Communications Module Credit( )* Module Code( M&+*,*,M &cademic -ear( .*)./0 !eaching 1eriod( 2emester . Module 3ccurrence( & Module 4evel( . #5ndergraduate$ Module !ype( 2tandard module 1rovider( 2chool of Management 6elated %epartment/2ub7ect &rea( 2chool of Management 1rincipal Co-ordinator( Mr Martin 8aley &dditional !utor#s$( 1rere9uisite#s$( M&+*,)0M Core9uisite#s$( +one &ims( !o understand the role and tools of integrated marketing communications ithin the marketing strategy, the characteristics of the varied communication tools, the issues affecting their selection and application, and the importance of integrating them through structured planning.4earning !eaching : &ssessment 2trategy( & series of lectures to provide inputs on concepts and theoretical frame orks, supported by tutorials, group ork and presentations. 3ral feedback given during tutorials, ritten feedback of group ork. 2tudy 8ours( 4ectures( )..** %irected 2tudy( ;).** 2eminars/!utorials( <.** 3ther( *.** 4aboratory/1ractical( *.** =ormal >xams( ).** !otal( )**.** 4earning 3utcomes(

1.

Knowledge & Understanding

3n successful completion of this module you ill be able to... have an a areness and understanding of the role and importance of integrated marketing communications in contemporary commercial and consumer markets

Subject-Specific Skills:
3n successful completion of this module you ill be able to... develop an integrated marketing communications strategy, recognising strengths and limitations of the various methods

Personal Transferable Skills:

3n successful completion of this module you ill be able to... have further developed presentation, analytical, creative and interpersonal skills. Mode of &ssessment( **). &ssessment !ype %uration 1ercentage >xamination - closed book ).** ?*@ %escription >xamination 002. &ssessment !ype %uration 1ercentage Course ork ?*@

%escription 'roup assignment of up to 0*** ords or e9uivalent A**. &ssessment !ype %uration 1ercentage >xamination - closed book ).** ?*@ %escription 2upplementary examination A*). &ssessment !ype %uration 1ercentage Course ork ?*@ %escription 2upplementary( Individual assignment of up to .*** ords or e9uivalent 3utline 2yllabus( 0-er-ie1 of inte rated marketin communications. %d-ertisin mana ement. !ersonal sellin . Sales promotion. 2irect marketin . !ublic relations and sponsorship. /randin and desi n. Marketin communications industr.. 3ersion )o: 4;

2. Teaching Methods
!he primary teaching ob7ective is to facilitate studentBs understanding of the role of integrated marketing communications ithin the marketing strategy, the characteristics of the varied communication tools, the issues affecting their selection and applications, and the importance of integrating them through structured planning. 3n successful completion of the module, students should( C 8ave an a areness and understanding of the role and importance of integrated marketing communications in contemporary commercial and consumer markets. C De able to develop an integrated marketing communications strategy, recognising strengths and limitations of the various methods C 8ave further developed presentation, analytical, creative and interpersonal skills.

!eaching Method/4earning 1rocess !his ill be done( #a$ Dy familiarising you ith marketing communication theory and techni9ues

#b$ !hrough a variety of teaching/learning situations, including lectures, tutorials, presentations and pro7ect ork &s tutors, e are facilitators of your learning process. !he ultimate responsibility for the 9uality of your learning and your performance on the course rests ith you, and e are here to do all e can to help. !he Course runs during 2emester . starting on Wednesday the .0th Eanuary .*)0. !here ill be t elve eekly lectures and six tutorial sessions for each tutorial stream timetabled for case studies, discussion and presentations. 3ther tutorial time is given over for your pro7ect ork and a surgery session for each stream is scheduled for ,th and ).th March, hen each group ill meet ith their track tutor to discuss their pro7ect and its progress. Dlackboard 1lease note that this course is using Dlackboard. &ll information about the course and its content ill only be available via the Dlackboard system. >ach eekBs lecture notes and tutorial ork ill be posted on the system, together ith any updates, messages, ne s etc. It is up to you to make use of this, as a primary communication method, and as a teaching aid. -ou must log on to it regularly.

Week 2 tutorials are for the whole cohort to attend to facilitate briefing of the Coursework assignment and group organisation

PLEASE N !E !"A! # $ %$S! ALL CA!E&*

NL# A!!EN& A! !"E !'%E # $ "A(E )EEN

't is e+tremel, important that all students prepare for and attend tutorials as well as lectures* Students failing to attend will be e+pected to pro-ide an e+planation to their course tutor*
If you are keen to pass the marketing course, you ill attend/ participate in lectures and attend, prepare for and participate in tutorials.

Assessments Criteria and Marking Guidelines

!he course is assessed by both Course ork and >xamination and assessment is as follo s( eighting

./

Closed book e+amination of . hour duration 0 123 of the marks

2/ 4222 word 5roup pro6ect report based on an '%C campaign for the case 0 123 of the marks

S'U2*)' SU!!0&' F0& %SS*SSM*)'

2tudents can see the module leader ithout an appointment bet een 0pm and Fpm on !uesdays or bet een .pm and 0pm on Wednesdays in &iredale Duilding 6oom ).)*. 3utside this time the module leader can be contacted by email #m.haley)Gbradford.ac.uk$. !ime ill be made available during tutorials and lectures #as appropriate$ to ask 9uestions about assessment. & revision lecture and tutorial ill be held to ards the end of the course #see schedule above$.

*5%M()%'(0) !he examination ill be a closed book examination of ) hour duration Hdate to be advised. It ill test students understanding of Integrated Marketing Communication and ill cover the hole syllabus, including material covered in tutorials and readings. 2tudents are advised to prepare for this and one lecture and tutorial is allocated a revision session. 5

6&0U! !&07*8' -ou are re9uired to ork in groups of F to < members and perceive yourselves as an integrated marketing communication agency. It is permitted for group members not to be in the same tutorial but it is advisable for them to be as the tutorial activities ill aid the team development and group understanding.

!he group task is to rite an integrated marketing communication campaign for the CW case study #available on blackboard$. -ou should use the tools discussed in the course, previous marketing related modules and apply them, taking a customer focus at all times #this needs to be explicit ithin your report$. -ou ill be asked to self select into groups of 9 to 6 students in tutorial 1 for notification to the module leader b. 1eek # :a form is a-ailable at the end of the manual and on blackboard;. It is up to you to ensure that each group member contributes e9ually. -ou ill have opportunities to discuss the pro7ect ith the course tutor during the course and a tutorial to ards the end of the module is allocated for this purpose. If any group believes that a member is not contributing fully, please bring it to the attention of the course tutor immediately. %o not ait until the end of the course. !here is little that can be done then. Ho1 to optimise .our marks on the pro<ect 5se appropriate selection of tools used in the sessions 5se a customer-focused orientation and define the market carefully %rive the report by marketing ob7ectives %o a thorough audit Consider the organisationBs assets and its ability to deliver value !hink and analyse. &pply managerial creativity and 7udgement to fill kno ledge gaps Make strong actionable recommendation 5se a clear structure for the report Hit s suggested that you use 2mith and !aylorBs 232!&C frame ork.

M%5(MUM $*)6'H: #000 1ords= e>cludin e>ecuti-e summar.= tables= dia rams= co-er pa e and biblio raph.. %ppendices are permitted and outside the 1ord count but care must be taken not to put essential 1ork into an appendices as these should not need to be read to understand .our report= the. are for additional clarification if .ou deem it necessar. and are restricted to ? pa es. 'here are strict penalties for e>ceedin the 1ord limit. +ou should also familiarise .ourself 1ith Uni-ersit. re ulations on pla iarism. 'H* 2*%2$()* F0& SU/M(SS(0) 0F 'H* @&(''*) &*!0&' (S "# rd %!&($ "01# %' #.00 !M

25DMI22I3+ I2 II& !8> &116316I&!> D3J &! !8> >MM 4&+>, !8> 2C8334 3= M&+&'>M>+! C&M152. IMPORTANT: YOU MUST LIST ALL GROUP MEMBERS UoB No ON THE ENVELOPE AS WELL AS COMPLETE A FEEDBACK FORM AVAILABLE AT THE END OF THIS MANUAL AND IN BLACKBOARD AND ATTACH THIS FORM TO YOUR COURSEWORK DOCUMENT &44 M>MD>62 3= !8> '6351 28354% C3+!6ID5!> >K5&44- !3 !8> W36L I+I34I>%. Where a member #or members$ of a group does not make an ade9uate contribution to the ork involved then peer assessment ill be applied. 2uch instances must be referred to the Course 4eader D>=36> .*!8 M&6C8 .*)0 and all members ill be asked to fill in a peer assessment form hich is then to be attached to the Course ork document inside your envelope. !ime has been allocated in the tutorial programme for briefing and revie progress on the pro7ect. 'H* @0&2 $(M(' F0& +0U& 6&0U! &*!0&' (S #=000 @0&2S. -ou are encouraged to form your o n groups and start orking on your pro7ect as soon as possible. 'roups should be no larger than < members and no fe er than F. It is important to identify the skills of the individual members of the group and use them to advantage, as ell as making sure hen scheduling meetings that all can attend and allocate tasks evenly among the group members. It is in your o n interest to learn to ork together and to make an e9ual contribution to the hole pro7ect. In addition this mirrors the industrial context for the group pro7ect and many integrated marketing communications campaigns are developed on a ork group basis, the difference here is you select you ork colleagues. !o assist in this real orld experience, the 'roup Marketing Workplan document #available in the module blackboard site$ is structured on the basis of a set of meeting minutes hich should be completed as you progress on the pro7ect to record anything hich has been agreed, ho is responsible, ho attended the meeting and brought to your CW orkshop scheduled in March to evidence you ork. If any group is experiencing difficulty ith their group ork, please ill they make contact ith their tutor, ho ill illingly help resolve any problems, rather than see the group run the risk of losing marks. of your

!he group pro7ect ill be evaluated on the follo ing basisM more detailed information be given to you in the first tutorial session.

ill

). .. 0. F. ?. <. ,.

2ituation analysis 3b7ectives 2trategy !actics &ctions Control 1ro7ect management

In the report, you should include the follo ing items.

)Contents page : executive summary #outside ord count$ .Main body of report #Inside ord count$ 0'roup Marketing Workplan document that briefly descriptions of the roles and tasks undertaken by group members #see end of manual and also outside ord count$ 'raphs, charts and other materials can be included in your pro7ect and are not normally included in your ord count. & total ord count for this course ork is no more than 0*** ords. -ou may put additional materials #visuals, creative ork etc.,$ in the appendices, hich are not included in the ord count. -ou should not, ho ever, use appendices as a method of avoiding a tight ord count. &ppendices are for additional supporting information and so should be discussed in the body of the report H a report sub heading follo ed by "see &ppendix NB ill have the effect of bringing the ord count for the mentioned appendix into the report ord count and any ord count excess ill be treated ithin 5niversity regulations ith a proportional grade reduction i.e. a )**@ increase #<***O ords$ ould re9uire a grade reduction of )**@ -all negative grades ill be a arded zero. Make your riting concise and to the pointP -ou are expected to provide references for any source materials you 9uote or refer to in your report #utilize the 8arvard 6eferencing 2ystem$.

+ou should include a 1ord count 1hen .ou submit .our pro<ect and .ou 1ill be penaliAed for e>ceedin the limit allo1ed accordin to the standard Uni-ersit. re ulations. 'H*&* (S )0 10B '0$*&%)8*.

'eneral points about pro7ect ork

When you use information, hich is originally generated by another source, riter or organisation #e.g. Leynotes, or other textbooks$, the source must al ays be attributed.

If you 9uote something from a ne spaper, magazine, 7ournal or source.

ebsite, give the

1lagiarism is dealt ith very severely. 14>&2> +3!> any student#s$ found to have copied another studentBs ork, or allo ed theirs to be copied runs the risk of losing all marks, in accordance ith the 5niversityBs guidelines on plagiarism. 5sing material from another source, hich is not ackno ledged, is also plagiarism and ill be dealt ith in the same ay.. No e+tensions will be granted e+cept in cases of pro-en ill health7 or serious personal or famil, circumstances* &octor8s certificates should be made a-ailable to support ,our case*

8@ Feedback 2tandard feedback forms ill be returned after the module is completed ith the usually comments on. It is +3! intended that this feedback ill be ith you before the exam. &eassessment &s you can see earlier in the manual, should you fail to achieve a pass grade and need to be reassessed in this module, you ill need to make good the element that you have failed #this might mean both elements here you have a fail grade in both$. 2hould you need to discuss your past performance then please make an appointment ith the Module leader to seek guidance #should demand for such appointments be high, then this may take the form of a group meeting$. >J&MI+&!I3+ >4>M>+!

!his ill be by ay of a closed book examination of ) hour duration Hdate to be advised but ithin the supplementary assessment period. It ill test students understanding of Integrated Marketing Communications and ill cover the hole syllabus, including material covered in tutorials and readings. 2tudents are advised to prepare for this exam by revising the lecture and core reading. C3562>W36L >4>M>+! !his element of the module ill be reassessed by an individual assignment, title of hich ill be advised via blackboard under the "&ssignmentB button and ill constitute .*** ord assignment. &rrangement for submission ill be advised via notification from the 5ndergraduate office ith the module results S$PP 9! A99AN5E%EN!S 0 S$PPLE%EN!A9# ASSESS%EN! 2upplementary assessment details, if needed, ill be posted on Dlackboard at the start of the supplementary assessment period #&ugust .*)0$. 2tudents can contact the module leader via email over the supplementary assessment period to ask specific 9uestions about re-assessment, as appropriate.

10

Schedule of Work/Topics
WEEK DATE ) . .0 Ean 0* Ean LECTURE TOPIC Introduction to the course Communications planning Communication theory and agency relationships Chapters 0 : 5nderstanding Media READING IN COURSE TEXT 1)-.< 1,A -)F< : 1.,.-0*) 1.,-,; TUTORIAL

+o tutorial 6egistration 1ro7ect 'roup briefing7 W" LE C " 9! to attend Case 2tudy stream &

<=eb

)0 =eb

1.)*-.0?

Case 2tudy stream D

.. =eb

&dvertising

1);<-.*A

Case 2tudy stream &

< , ; A

., =eb ?March

> - Marketing 2elling and 2ales 1romotion

1.0<-.,) 10*.-0.) 10F;-0,F 10..-0F,

Case 2tudy stream D 1ro7ect 2urgery 2tream & or D 1ro7ect 2urgery 2tream & or D Case 2tudy stream &

).March %irect Marketing )AMarch 16 , 1ublicity : 2ponsorship >&2!>6

)* )) ).

)* &pril ),&pril .F &pril

&gency 3perations >valuating Marketing Communications 6evie and 6evision

10,?-0A) 1)F,-);? 2ee blackboard

Case 2tudy stream D >xam Kuestion 6evie 2tream & >xam Kuestion 6evie 2tream D

11

!uesday H .0rd &pril .*)0 2ubmit 'roup 1ro7ects

Reading List
!he recommended course texts are(

"Marketing CommunicationsB 0rd edition compiled by Martin 8aley. 1ublished by 1earson >ducation 4imited .*). I2D+ A,;-)-,;)0F-.0A-; 9EC %%EN&E& : $9NALS 8arvard Dusiness 6evie Eournal of 2ervices Marketing Eournal of Dusiness 6esearch ;urther suggested reading* ">ssentials of Marketing CommunicationsB by Chris =ill. 1ublished by 1earson >ducation 4imited, .*)). I2D+-)0( A,;-*-.,0-,0;FF-. "Marketing Communications( Interactivity, Communities and ContentB by Chris =ill. 1ublished by 1earson >ducation 4imited, .**<, ?th >dition. I2D+ A,;-*-.,0-,),..-? "Marketing Communication( &n Intergrated &pproachB by 1.6. 2mith and E.!aylor. 1ublished by Logan 1age, 4ondon, .**F. "=oundations of Marketing Communications H & >uropean 1erspectiveB by 1 %e 1elsmacker, M 'euens and E Ian den Dergh 1ublished by 1rentice 8all, .**?. I2D+ *.,0-,*0,<-.. #=irst edition$ 2himp ! #.***$ &dvertising and 1romotion( integrated marketing communications in. ,th edition, 8arcourt College 1ublishers. Classic Practitioner te+ts< %avid 3gilvy #)A;0$ 3gilvy on &dvertising. 1an Dooks Iance 1ackard #)A?,,)A;)$ !he 8idden 1ersuaders. 1enguin Dooks !orin %ouglas #)A;?$ !he Complete 'uide to &dvertising. K>% 6eading around the sub7ect is useful and you are advised to read at least one 9uality ne spaper and to bro se Marketing, or Marketing Week, hich are key publications devoted to marketing issues, #and 7obs for those of you thinking of a career in marketingP$. 12

Campaign and &dvertising &ge are also very relevant to the study of marketing communications. Many other useful publications are available in the >mm 4ane library as ell as on the Internet. !utorial sessions ill also be invaluable for exchanging information on all topics. +3!>( &dditional reading ill be advised for each lecture session -ou should aim to read the prescribed chapters/sections before the appropriate lectures as ell as for revision purposes. &s some of the readings are 9uite long, IBd suggest you use a smart reading strategy of reading the aims and ob7ectives follo ed by reading the chapter revie and then speed reading the chapter content. If there is an area you did not understand then a slo read of that section is re9uired. &part from the core textbook, you should regularly read marketing articles in both consumer and commercial media. +ational and international ne spapers, current affairs !I programmes #DDC, C++$ and ne spapers/magazines such as Marketing, Marketing Week, !he >conomist, the =inancial !imes, Wall 2treet Eournal and 8arvard Dusiness 6evie all provide a ealth of up to date information on marketing issues. !he Internet is also full of business information and, again, both DDC and C++ provide useful sources of data. &lso the online book resource can help. Dy the time you have finished the course, you ill hopefully be able to recognise ma !"#$%& $''("' in media coverage that does not necessarily mention the ord ma !"#$%&.

Feedback from External Examiners and Previous Students About the Module
External examiners feedback:- None available Module Questionnaire Institution-wide questions

'he learnin ob<ecti-es and markin criteria of this module 1ere made clear to me. 'he module 1as 1ell or anised and ran smoothl.. ( found the class sessions or learnin acti-ities intellectuall. stimulatin . 'he lecturer/tutor 1as responsi-e to m. needs. %cademic support facilities :e. . librar.= ('= audio/-isual; 1ere adeCuate. 'he module helped me to understand sustainabilit. issues rele-ant to the sub<ect.

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13

Final module question

? 0-erall= this module 1as 1orth1hile to me.

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F.)

#i$

1ositive comments !he module as 9uiet I+!>62!I+' !3 4>&6+ &+% !8> !5!36I&42 2>22I3+2 W>6> I>6- 52>=54 !3 M> !he group assignment allo ed us to understand the module independently

good lectures

4ectures ere good and the po er-point slides ere also very helpful in learning the key topics of IMC. Martin didnQt 7ust read from the slides in lectures, but explained everything ell.

&mazing support for the course ork. In addition the tutorials ere al ays 9uite interesting and relevant to hat e are studying and the real orld. It as a good ay of stimulating us to think of ho e ould act if e ere facing this problem. !he guest speaker from 1uddle as very useful as it should the application of the theories in a very practical ay. good teaching

Marketing communication ho prospective.

to break through to customer existing and

'ood use of practical examples #ii$ Issues identified and actions taken to address these. 14

None identified

Developing Good Academic Practice

You need to participate in lectures and prepare for tutorials both the test on the previous weeks lecture and associated readings as well as prepare your groups decisions ahead of your tutorial to gain most from it. As in all things in life, you get out what you put in so work hard and you will be rewarded with the necessary knowledge to perform well in assessments. Referencing The requirement stated below for work supported by evidence from, and analysis of, appropriate theory and literature requires that your essay be referenced throughout and that it concludes with a reference section indicating the sources you have used. Failure to include references will result in a fail mark. You must use the Harvard Referencing System. This requires a citation (partial reference) within the text and a list of full references at the end of the assignment. Harvard is an Author Date system. So the citation shows the name of the author(s) followed by the year of publication, for example: Blundel and Ippolito (2008) suggest that cultural diversity is a valuable feature of society. Or Cultural diversity can create barriers to effective communication (Blundel and Ippolito 2008).

Direct quotations should be kept to a minimum (see guidance on plagiarism below), but if used, these should be contained within quotation marks, and the page reference of the quote should also be given, along with the author name and date: A failure to deal appropriately with cultural differences can also lead to disastrous outcomes for individuals and organisations (Blundel and Ippolito 2008, p.41).

It is crucial that you produce your full reference list according to the guidance provided in the Effective Learning Service References and Bibliographies Booklet. This shows examples of all the typical sources of your reading that you will want to list, e.g. books, journals, websites etc. 15

(http://www.bradford.ac.uk/management/media/Management/els/References-andBibliographies.pdf)

Ground Rules for Learning and Teaching

It is expected that all students will attend and formal registers will be taken during tutorials. If students attend unprepared, they will be asked to leave the tutorial. !he contents of this course ill also be available on Dradford 5niversity 2chool of ManagementBs eb based B)a*!+oa , system. Dlackboard ill include( !his manual >lectronic versions of all lecture presentations #handouts$ &dditional information/articles as appropriate Case studies not in the text book Case study notes &ssessment information.

-35 M52! %3W43&% !8> 8&+%35! =63M D4&CLD3&6% &+% D6I+' I! WI!8 -35 !3 !8> 4>C!56>. /$%8D/0%&2

'o access course materials:

C C C C

'o to( http(//blackboard.brad.ac.uk Click R4oginR >nter your 5niversity of Dradford username and pass ord. Click R4oginR hich you are enrolled on and any announcements

-ou ill then see the modules relating to those modules. C C

!o access a module, click on its title. !o access different areas of module content use the links on the left hand side.

'o do1nload files from /lackboard to .our !8 16

C C C

6ight click on the link to the file you 2elect Q2ave !arget &s...R Choose here you

ish to save

ant to save the file and click 2ave

'o print from /lackboard C C 3pen the file in Dlackboard 6ight click on the content of the opened file, select R1rintR from the context menu that appears

!he print options for the appropriate application #Word, 1o er1oint, >xcel, &crobat$ ill appear C 2elect your preferred print options =or more detailed documentation see( http(// .bradford.ac.uk/acad/mana9ement/external/resourcesblackboard.php

Communications
Martin Hale. $ecturer= Uni-ersit. of /radford School of Mana ement Martin has returned to education after a .* year marketing career primarily ithin the financial services industry and has taught marketing in a number of 5L universities since )AA<. Martin is a marketing practitioner and as such is a Member of !he Chartered Institute of Marketing #5L$ and has been a Chartered Marketer since the category as established in )AA<. Contact details H >mail( 3ffice( !elephone( M.8aley)Gbradford.ac.uk &D.).)* F0;<

See Martins office door for his 2 office hours each week. Office hours are conducted on a drop in basis and no formal appointment is needed but be careful around assignment time as these can get quite busy and so you will get less time. Should you wish a more detailed discussion then you will need to email Martin to arrange a specific time to meet. 17

18

Support Document 1

!$%))()6 +0U& @0&D

(ntroduction

The workplan proforma is to be completed by each group and used as a working document. Your group will be expected to meet at least 4 times before your report is presented, although each group can decide to meet more if it suits them.

!he orkplan serves . purposes(-

to aid in the organisation of ork amongst the group members

to record ho the group orks together and help differentiate performance ithin the group # hen desired by the group$. 8o ever, most roups 1ill specif. eCual contributions.

+D.

&ny problems hilst preparing your reports, particularly on ho the group is operating hich may impact on the ability to deliver an acceptable report, must be advised to your tutor at least t1o 1eeks before hand in date.

Su

estions for 6roup Meetin s

2. Meeting 1
S S S S &llocate areas of responsibility amongst group members &gree on theory and other sources of information to be used %ecide the groups decisions Complete appropriate section of orkplan proforma

19

3. Meetings 2 *
S S

Analyse decisions from above

%ecide and agree the groups decisions Complete appropriate section of orkplan proforma

4. Meetings 3 * Analyse decisions from above * Decide and agree the groups decisions * Complete appropriate section of workplan proforma 5. Meetings 4 Analyse decisions from above Decide and agree the groups decisions Complete appropriate section of workplan proforma 6. Final Meeting
S S S &gree the final version of the report >ach group member to agree and sign the completion section of the orkplan &ttach the orkplan as an appendix to the report

+D.

If you ish, you can comment on ho in the notes section of the orkplan.

the group has performed

20

%inutes of group meetings

:'his document is to be completed on a continuous basis and is the e-idence to support the peer re-ie1 process. % 1ord cop. of the document is a-ailable on blackboard;

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22

MEETING 4
+otes

DATE__________

&D2>+!>>2 # ith reasons$

+>J! 2!>12

6>213+2IDI4I!I>2

FINAL MEETING

DATE __________

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&D2>+!>>2 # ith reasons$

23

80M!$*'(0) %6&**M*)':

!he follo ing must be agreed and completed by the group.

5D+umber ) . 0 F ? <

@ C3+!6ID5!I3+ TTTTT @ TTTTT @ TTTTT @ TTTTT @ TTTTT @ TTTTT @ ork of the hole group, and all group members have contributed as +D( if the contribution for any student is not e9ual, the mark ill be decided by the tutor, but ill normally either be a )*@ reduction in the mark, F*@ for minimum contribution, or *@ for no contribution.

We agree that this report represents the noted above.

2I'+&!56>2(

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#& missing signature ill indicate that the student contributed nothing$

24