BUSINESS PERSPECTIVE ASSIGNMENT

TOPIC: ZEE ENTERTAINMENT

Submitted by: SIBIN M THOMAS

FIRST SEMESTER MBA {B SECTION}

INTRODUCTION

Zee Entertainment Enterprises Ltd. is the largest Indian media and entertainment company based in Mumbai, Maharashtra. It is a subsidiary of the ESSEL GROUP. It is amongst the largest producers and

aggregators of Hindi programming in the world, with an extensive library housing over 100,000 hours of television content. With rights to more than 3,000 movie titles from foremost studios and of iconic film stars, zee houses the worlds largest Hindi film library. It is one of the most popular entertainment brands in India; it was ranked 9th most popular brand within a decade of its launch. Zee is a pioneer in every aspect of content aggregation and distribution through traditional media like satellite and cable and new media like the internet, in India.

HISTORY
The company was launched on 15 December 1991 and was previously known as Zee Tele films until 2006, when it was renamed and the news and entertainment units were spun off into four smaller divisions. Zee currently operates over 15 different television channels, a cable company Siti Cable, a record label Zee Records, a production company and other businesses as well.[citation needed] It has expanded operations abroad, with several of its channels available in the UK and U.S. as well as Africa and Asia.

In 2002 Zee Entertainment Enterprises acquired a majority stake (51%) in ETC Networks. In 2006, they acquired Integrated Subscriber Management Services Limited and in November 2006, Zee acquired an interest (50%) in Taj television TEN Sports.

In February 2010 Zee Entertainment Enterprises acquired an additional stake (95%) in TEN Sports.

As Zee Telefilms, the company formed part of BSE Sensex from 2000-2005. The news and regional entertainment channel

business was spun off into a separate company in 2006 under the corporate banner Zee News Ltd.

Founder of the company

SUBHASH CHANDRA

When and where started 15 December 1991, in Mumbai, Maharashtra

NATURE, SCOPE AND FORM OF ENTERPRISE

Zee entertainment enterprise is a public limited mass media company. It is the second largest Indian media and entertainment company based in Mumbai Maharashtra. It is a subsidiary of the Essel Group. The main products of zee entertainment enterprise are broadcasting, publishing, cable business and movie production. Through its strong presence worldwide, Zee entertains over 670+ million viewers across 168 countries

CODE OF CONDUCT
1. APPLICABILITY
This code of conduct is applicable to all the Directors on the Board of Zee Telefilms Limited (hereinafter referred to as ZTL or the Company) and also to the senior functionaries of the Company, i.e., the Chief Executive Officer, Chief Financial Officer,Company Secretary, all Business Heads and all Functional Heads of the Company 1.1. General Principles The underlying principle in defining the code of conduct of the members of the Board and the Senior Management is to: a) Help maintain the standards of business conduct in line with the stated values of the company. b) Help members in striving to perform their duties according to the highest ethical standards of honesty, integrity, accountability, confidentiality and independence. c) Restrict, except with prior approval of the disinterested members of the Board, entering into any transaction or relationship with the Company in which the members of the Board or senior management have a financial or personal interest (either directly or indirectly, such as through a family

member or other person or organization with which they are associated), or any transaction or situation which otherwise involves a conflict of interest. d) Ensure confidentiality of all material non-public information about the Company, its business and affairs and make no use of it other than for furtherance of Companys interest. e) Ensure compliance of all applicable Laws and Regulations including Companys Code of Conduct and Policies. f) Ensure and enable the Company to achieve best standards of Corporate Governance.

2. CODE EXCLUSIVELY FOR THE MEMBERS OF THE BOARD OF THE COMPANY

2.1. Duty to Attend Board/ Committee Meetings 2.2. Active participation in the proceeding at the Board Meetings 2.3. Duty to review certain Reports/Compliances 2.4. Conflicts of Interest 2.5. Business plans and reviews 2.6. Evaluation/Training of Independent Directors 2.7. Continuous Disclosures 2.8. Restriction on Dealing in Companys Shares

2.9. Public Statements

2.10. Gifts and preferential treatment 2.11. Fairness and Work/ External Environment

3. CODE FOR THE MEMBERS OF THE BOARD AND SENIOR MANAGEMENT SUBJECTS) (COLLECTIVELY REFERRED TO AS

3.1. Compliance with Laws, Rules and Regulations 3.2. Conflict of Interests 3.3. Insider Trading 3.4. Corporate Opportunities 3.5. Confidentiality of Critical Information 3.6. Fair Dealing 3.7. Discrimination and Harassment 4. MISCELLANEOUS 4.1. Amendment to the Code 4.2. Waiver of/Exemptions from Code 4.3. Ascertain what is expected from you 4.4. The Code has been drafted in broad and general form to cover wide variety of situations. Therefore subjects are expected to interpret the code in its true letter and spirit and avoid improper behavior.

SOME OTHER INFORMATION

Type Industry Founded Headquarters Key people Public (BSE: 505537, NSE: ZEEL) Mass media October 1992 Mumbai, Maharashtra, India [1] Subash Chandra (Chairman)

Punit Goenka (MD&CEO)

Products production Revenue Net income Employees

Broadcasting,

publishing,

cable,

movie

INR3, 178 crore (US$578.4 million) (2012) INR589 crore (US$107.2 million) (2012) 2,200 (2011)

Parent News Corporation (1991-1996) Essel Group (1991-present) Website www.zeetelevision.com