Ref.

: LuxLAUNCH VIII-06
Issue : 02.00
Date : 16/09/2013
Page : 1 of 7






Study on Ka-band satellites for
emerging markets





Statement of Work



Ministre de lEnseignement suprieur et de la Recherche
18-20 Monte de la Ptrusse
L-2915 Luxembourg









Prepared by Marc Serres
Reference LuxLAUNCH VIII-06
Issue 02.00
Date 16/09/2013
Ref. : LuxLAUNCH VIII-06
Issue : 02.00
Date : 16/09/2013
Page : 2 of 7
1 STUDY OBJECTIVES

The aim of the present study is to understand and identify the potential market for
Ka-band satellites to deliver new services in emerging countries. The study shall
primarily address the understanding of this market and investigate opportunities for
Luxembourg industry and research organizations.

2 TASK DESCRIPTION
2.1 Task 1: Positioning and market assessment

Under Task 1, the Contractor shall present the potential new and innovative services
to be delivered to emerging countries using Ka-band satellites. The Contractor shall
describe the positioning of these new and innovative services with regard to existing
services and should justify the added-value brought by these new services. The
Contractor shall identify potential competitors as well as potential partners able to
easily propose competitive services.

This Task shall clearly present the justifications why Ka-band satellites have a
chance to provide a competitive alternative to existing satellites. Expected
performances and constraints should also be estimated.

With respect to the service use cases elaborated previously, the Contractor should
identify all potential customer categories for each application/service and collect
their interest through direct contacts with a reduced but representative set of
potential customers. This process should lead to a set of requirements that will be
the base for a preliminary analysis of the system aspects. The analysis should also
highlight the different actors of the value chain and show the potential role for
Luxembourg entities. Following the identification of the customer needs, The
Contractor should assess the tradeoffs to be made on the system configuration
to encounter the needs of the potential customers and leading to a sustainable
business.

The Bidder should provide a preliminary list of potential stakeholders in its proposal.
This list will be completed and expanded during the study. The proposal should also
include an interview strategy guarantying the collection of reliable and as complete
as possible information about the needs and constraints of the potential customers.

The Contractor shall also gather information about the market size and evolution
over the last few years. Based on these findings, the Contractor shall estimate the
perspectives for a commercial exploitation and determine the market share that
could be reached as well as the revenues that could be generated.

A calculation of the costs for the proposed solution(s) shall be performed. If several
business approaches are possible the costs shall be presented for each scenario.

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This analysis should include an overview of the past and on-going studies and
projects on similar subjects, in particular but not only those done under the EC and
ESA frameworks. The Contractor shall give a clear overview of what has already
been done in the past or what other entities are doing.

The Contractor shall also take into account the results of previous relevant
LuxLAUNCH studies and assure through a clear description of the tasks to be
performed that the proposal is complementing previous results.

A detailed description of the methodology that will be followed to perform this task
should be provided in the proposal. It shall clearly describe what will be done, how it
will be done and the expected outcome.

The Contractor shall compile its findings in a report describing the results of Task 1.

2.2 Task 2: Business case and next steps

The previous task should be the base to evaluate the developments and investments
still to be done to enter in an industrial phase of the project. Under Task 2, a
roadmap shall be established showing the different steps required to come to a
sustainable exploitation of the proposed Ka-band satellite system and services. More
specifically, the roadmap should summarize what has been achieved and is
available today, summarize what is needed, derive the gaps and needs for further
developments and other improvements, and show what should be done, when, by
whom, how long it takes and for which costs.

Revenues and costs estimated under Task 1 shall be used to assess the
sustainability of the business. This analysis shall clearly show the assumptions
made to derive the costs and revenues evolution as a function of time. These
assumptions should be clearly explained and justified. The time to break-even and
the expected return on investment should be evaluated as well. A risk analysis
should be part of the investigations. This preliminary business plan should be
presented in a comprehensive manner.

Relevant regulations and policies as well as standards on European and
international level should be identified and their impact on the business feasibility
should be assessed.

In order to complement its own investments in research and development activities,
the Contractor shall investigate financial support opportunities under the ESA
framework or other frameworks as appropriate, and make concrete suggestions on
the way forward.

The Contractor shall compile the findings of Task 2 in a report describing the
opportunities and benefits for Luxembourg economy as well as the preliminary
business plan, the roadmap and the way forward.
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3 MANAGEMENT, REPORTING, MEETINGS AND DELIVERABLES

3.1 Management

The Contractor shall carry out an efficient and economical management of the
project. The costs related to the project management should remain below 8% of the
total project costs. The nominated Project Manager shall be responsible for the
management and execution of the work to be performed and for the co-ordination
and control of the work. The contact details of the Project Manager should be clearly
mentioned in the proposal.

During the course of the contract the MESR shall be afforded free access to any
documentation relevant to the program of work.

In order to ease the work of the readers, the Contractor shall use the Track
Changes functionality of the text editor when a document is updated. The
Contractor shall also properly manage the versions of the delivered documents to
avoid any confusion when several revisions have been issued.

3.2 Reviews and meetings

The following reviews and meetings shall be held:
Kick-off meeting
Mid-term review
Final review

The location for the different meetings should be proposed by the Bidder.

Additional ad-hoc meetings may be requested by either the MESR or the Contractor.

For each meeting the Contractor shall provide an agenda and the eventual
presentation in advance of the meeting, at least 5 working days before. Any other
documentation required for the meetings, such as draft reports or progress reports,
shall be made available to MESR at least 5 working days before the meeting.

3.3 Reporting

The Contractor is responsible for the preparation and distribution of minutes of all
meetings held in connection with the contract. It should be issued and distributed to
all participants not later than 5 working days after the relevant meeting.

The minutes shall clearly identify all agreements made and actions accepted at the
meeting.

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The Contractor shall provide a monthly progress report. The content of the progress
report shall address the status of the different work packages, including the number
of consumed hours for each work package and each partner and the corresponding
percentage of progress. This document should be issued and addressed to MESR
not later than the 10
th
of each calendar month. It should not exceed one page and
be accompanied by an updated schedule.
3.4 Deliverables

All deliverables listed at the end of each task description shall be delivered in
English. A summary table is provided below

Task Description Type
1 Report with the results of Task 1 Word or pdf document
2 Report with the results of Task 2 Word or pdf document

Monthly progress reports Word or pdf document
Minutes of the meetings Word or pdf document
Final Report including an Executive Summary Word or pdf document
All presentations done at meetings and reviews PowerPoint document
Aggregation of all relevant documentation CD-ROM


A Final Report shall be produced at the end of the contract. It shall contain a
summary of the work done and include the main findings and conclusions. It shall be
a complete statement of all the results of the study and shall be self-standing, not
requiring to be read in conjunction with reports previously issued. It shall be written in
a concise yet instructive manner and shall not exceed 20 (twenty) pages.

This Final Report shall contain an Executive Summary that shall be written in a
concise manner and understandable by non expert readers. It shall not exceed 3
(three) to 4 (four) pages.

It is worth noting that the Final Report will be considered as a public document and
will be made available to the Luxembourg industrial and scientific communities upon
request.

The Executive Summary may be published on the MESR web site and/or the
Luxembourg Portal for Innovation and Research.

The results of the study shall be presented at the end of the activity and the
presentation material delivered to MESR.
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4 PRICING, DURATION AND PAYMENT PLAN

4.1 Target price

The Bidders shall observe for the total requirement of the activity a target price not in
excess of 40 000 EURO, including VAT. The price shall be a firm fixed price.

Consequently, please note that only a proposal quoting a firm fixed price in EURO
within this limit will be accepted for evaluation.

4.2 Duration

For this activity, the expected duration is of a maximum of 4 months.

The Bidder shall provide a readable schedule indicating start, end and duration of
the work packages as well as the different meetings and reviews. An update of this
schedule should then be provided with the progress report and discussed during the
reviews and any additional ad-hoc meeting.

4.3 Payment plan

The Bidder should provide a detailed Payment plan in its proposal. Payment
milestones shall be linked to the successful outcome of the proposed reviews.

No anticipative payment will be accepted.

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Date : 16/09/2013
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ANNEX

GUIDELINES FOR A PROPOSAL PREPARATION

The proposals received in the frame of LuxLAUNCH will be evaluated, similarly to
the European Space Agency evaluation process, on the basis of the following
criteria:

1) Background and experience relative to the studied problematic of the
company(ies) and staff
2) Understanding of the requirements and objectives and discussion of problem
area
3) Quality and suitability of proposed program of work; compliance with
statement of work
4) Adequacy of management, costing and planning for the execution of work

As a consequence, the proposal shall include at least:

A discussion on the subject of the study presenting the context
including potential problem areas and challenges, showing that the
goals of the study have been understood.
A detailed description of the methodology that will be followed to perform the
study. The proposal shall clearly describe what will be done and how. It
should be based on some preparatory work enabling the bidder to give
first elements of answers to the requirements of the statement of work.
This part is considered as being the core of the proposal.
The industrial organization and respective role of the consortium members
with a clear description of the company(ies) and its (their) organization chart.
The strategy of each partner involved, the way the current project is
supporting this strategy and the benefits expected from this study should be
exposed for each partner.
A work breakdown structure with detailed work packages description,
objectives, tasks and expected outcomes.
The list of deliverables.
Planning and schedule including the meeting plan.
The project team organization and respective role of the team members, as
well as the experience of the key personal in charge of the project, including
CVs.
A cost breakdown in manpower and other costs (travel, ). Regarding
manpower, the number of hours per partner and work package should be
explicitly presented, mentioning also the hourly rates. The total manpower and
cost per work package shall also be presented in order to give to the
evaluator an overview of the distribution of work between the different work
packages.
Milestone payment plan.
A compliance statement with a justification for eventual non-compliances.
Any information intended to ease the evaluation of the proposal.