1he Case of

Lhe 1rlple Pellx Academy

(Cer !onkergouw - Lhe Soclal lnnovaLors)

&

lnnovauve ConLracL ueslgn
(Wlebe Cnossen - Mlnase)
1
Soclal lnnovauon,
Learnlng & uevelopmenL
ln an Lra of Lco-sysLems
unlverslLy
Sclence
ark
8ecrulLmenL
Agency
8&u
CenLers
Campus
Local, (Lu) 8eglonal
rovlnclal, Luropean 8odles
8egulaLory
lnsuLuLes
lnvesLors
Accounung
llrms
8lg
LnLerprlses
8anks
Consulung
llrms
lncubaLors
Creauve
lndusLry
l1 llrms
Markeung
Medla
nCC's
Law llrms
ollLechnlc
Schools
LnLrepreneurs
Soclal
lnnovaLors
1echnology
lnsuLuLes (1nC)
CurrenL and luLure
CllenLs, users,
SLakeholders
8&u and Lducauon
lndusLry and 8uslness
CovernmenL and Clvll SocleLy
ubllc
8elauons
MarkeL Channel
layers
Loglsucs
SecLoral Crganlsauons (PealLh
Care, Pouslng, eLc.)
(Cpen 1echnologlcal & Soclal) lnnovauon
from 1rlple Lo Muluple Pellx Lco-SysLems
ollucal
Crganlsauons
1he Soc|a| Innovators
unlverslLy
Sclence
ark
8ecrulLmenL
Agency
8&u
CenLers
Campus
Local, (Lu) 8eglonal
rovlnclal, Luropean
8odles
8egulaLory
lnsuLuLes
lnvesLors
Accounung
llrms
8lg
LnLerprlses
8anks
Consulung
llrms
lncubaLors
Creauve
lndusLry
l1 llrms
Markeung
Medla
nCC's
Law llrms
ollLechnlc
Schools
LnLrepreneurs
Soclal
lnnovaLors
ollucal
Crganlsauons
1echnology
lnsuLuLes (1nC)
CurrenL and luLure
CllenLs, users,
SLakeholders
8&u and Lducauon
lndusLry and 8uslness
CovernmenL and Clvll SocleLy
ubllc
8elauons
MarkeL Channel
layers
Loglsucs
SecLoral Crganlsauons (PealLh
Care, Pouslng, eLc.)
Muluple Pellx LcosysLems llke
valleys, Campuses, kelreLsus,
Chaebols, ConglomeraLes, eLc.
(Cpen 1echnologlcal & Soclal) lnnovauon
from 1rlple Lo Muluple Pellx Lco-SysLems
1he Soc|a| Innovators
varlous forms of complex (Muluple Pellx) co-operauon
Alllances, ClusLers, and ConglomeraLes
valleys (lood, Slllcon, Sophla Anupolls)
Campuses (Plgh 1ech, 8lo1ech, Medlcal)
Chaebols (korea)/ZalbaLsu's (!apan)
kelreLsu's (!apan)
Muluple SLakeholder neLworks
Lco-sysLems
LLc.
Powever, whaL ls Lhe quallLy of Lhelr erformance?

Are Lhey llL for Lhe ComplexlLy and uynamlcs?

uo Lhey uevelop Lhelr performance? And lf so Pow?
1he Soc|a| Innovators
(-)
Lgo-systems
Lco-systems
ArcheLypes of complex and dynamlc soclal sysLems
(llke muluple hellx eco-sysLems), and Lhe need for
Lransformauon & developmenL (Scharmer, C. & kaufer, k. (2013))
Level of erformance
deallng wlLh !"#$%&'()*
and usage of ,")&-./!
(+)
Level of lnner and muLual
Connectedness
01"21"#$&)&-1&3435(%%3
M|n|mum |eve| requ|red for
successfu| #$!%&!' ()*+',-!.'/
erformance (open |nnovanon)
(-)
(+)
Actua| |eve| of erformance
Level 3.0
n|gh erform|ng -
Crganlsauons & neLworks
- ServanL Leadershlp -
Muluple SLakeholder &
1rlple Pellx - ro-Acuve
Level 0.0
Non erform|ng -
Conunuous Chaos
Survlval modus - lnerua
Crlsls Leadershlp
Level 2.0
Average erform|ng -
asslve-Aggresslve -
locus on Compeuuon
1ransformauonal
Leldershlp - Acuve
Level 1.0
oor erform|ng -
Sllos - 1ransacuonal
Leadershlp - 8eacuve
Level 4.0
Smart Grow|ng -
1op erform|ng & Learn|ng
Lco-SysLem - 8eslllenL &
Learnlng Crganlsauons,
neLworks - no Leadershlp! -
Cenerauve - LmergenL
1he Soc|a| Innovators
6
Soclal lnnovauon, Lransformauon, learnlng & developmenL
of professlonals, Leams organlsauons and.. muluple hellx eco-sysLems
requlre
skllls, compeLences, programs & envlronmenLs
1he Soc|a| Innovators


Levels of connecLedness
and phases ln Lransformauon
1.0
2.0
3.0
4.0
resenc|ng Sens|ng
Acnon Learn|ng
kea||z|ng
1ype of
Connecnv|ty
Leve| 1.0
Surv|va|
oor erform|ng
Lgo-System

Leve| 2.0
ass|ve-Aggress|ve
Lmc|ent Mach|nes
Average
erform|ng

Leve| 3.0
n|gh erform|ng
Mu|np|e
Stakeho|der
Crgan|sm


Leve| 4.0
kes|||ent
erform|ng -
Lmergent -
Generanve -
Lco-System
0*%-1*! #'1)*!
23-45' -6 7$.8'9'1):
;&'1 #41.<



=9-%-1*!
23-45' -6 >?1454@9:
;&'1 A'*/)<


=B&'/4'1%*!
23-45' -6 C'*/:
D/$@) *1. ;&'1 E4!!<




=B4@)'1%*! F
0'!*)'. )- (,*/'.
(-$/5': G-)'1%*!
1ransformanon hase
System Leve|
1he Soc|a| Innovators
1he uevelopmenLal rocess
Ana|ynca| hase Acnon Learn|ng hase
1. Inte||ectua| Iourney
2. 1r|p|e ne||x 1eam
Iourney
3. ersona| Iourney
1eams analyze an exlsung
eco-system cha||enge
-> ueslgn of acuon plan
ersonal revlew & deslgn of
persona| deve|opment p|an
4. Group]Sector|a|
Iourney through (Lu)
reg|on and S|te v|s|ts
racuclng & revlew/prevlew
of personal acuon plan
($&63"-/% 1"/17(-8)
racuclng & revlew/prevlew
of Leam acuon plan
()&/# (-)&69(3("-)
Cn slLe sesslons ln 1llburg,
Llndhoven, uen 8osch, Css, 8reda,
Pelmond, 8oosendaal - & Louvaln/
Leuven, Lulk, Aachen, PasselL
vlslLs Lo companles, unlverslues,
governmenLs, campuses &
communlues
SeL-up for eco-sysLem neLwork and skllls developmenL programs
ln Lhe 1rlple Pellx Academy for 8rabanL
Lco-System know|edge Impu|ses:
lnsplrlng lecLures on lnnovauve sclenuc, phllosophlcal, secLorlal, muluple hellx Lhemes
1he Soc|a| Innovators
ketreat
hase
ro[ecL acuvlues 2014
23 |nterv|ews wlLh board representanves of eco-sysLems ln
8rabanL on urgency/need for developmenL of ecosysLem skllls
and compeLences,
Interv|ews wlLh experts ln respecuve eco-sysLem developmenL
domalns
1rlple Pellx Stud|um Genera|e |ectures and lnLroducuons
Creaung coa||nons wlLh lnsuLuLes and companles ln 8rabanL ->
Iound|ng Iathers]Mothers program (auLumn 2014)
;&'1 programs for board members and professlonals
H'.45*)'.:5$@)-94I'. programs for speclc eco-sysLems
lurLher a||gn|ng wlLh Innovanve Contract Des|gn pro[ecL.
1he Soc|a| Innovators
1he Case of
lnnovauve ConLracL ueslgn

Mlnase 10
Soclal lnnovauon,
Learnlng & uevelopmenL
ln an Lra of Lco-sysLems
ln Lhe long hlsLory of humanklnd, Lhose who have learnL Lo
collaboraLe and lmprovlse mosL eecuvely have prevalled
!7/6%&3 :/6;(-
Cbservauons ln collaborauve 8elauonshlps
Companles are reucenL abouL Lhe exchange of knowledge aL Lhe fronL end
of open lnnovauon.
l lssues are roadblocks for Lhe lmplemenLauon of new buslness models
Leglslauon boLhers lnnovauon ln publlc - prlvaLe parLnershlps
Clalm culLure makes companles/lndlvlduals relucLanL Lo paruclpaLe ln clvll
socleLy
uevelopmenL of a framework wlLh rules, values and
measures for collaborauon LhaL supporLs buslness/socleLy
ln Lhe Lransluon from ego sysLems Lo eco sysLems.
Goa| Innovanve Contract Des|gn
1r|p|e ne||x
deve|opment program
Lecnve tr|p|e he||x networks demands for
|nnovanve |eg|s|anon, trust based behav|our and
co||aboranve work env|ronments
3 app||canon doma|ns
8uslness
uncerLalnues abouL lnLellecLual roperLy hlnders Lhe ume Lo
markeL process
1he lnLroducuon of new buslness models (e.g 3u prlnung) ask for
new Lypes of conLracL deslgn pauerns
ubllc rlvaLe arLnershlps
ubllc Lenders makes lL hardly lmposslble Lo lnLroduce lnnovauve
soluuons as parL of Lhe value proposluon.
lnnovauon of Lhe clvll socleLy
ln Lhe quesL for responslble cluzenshlp (e.g lssues llke safeLy, cosL
of wellbelng, labor paruclpauon) new rules, values and amLudes
are necessary Lo avold clalms and proLecL Lhe posluon of
paruclpanLs (esp. volunLeers)
1r|p|e ne||x
deve|opment program
Desk research
ulsuncuon beLween soclal and
Lransacuonal conLracL deslgn
1he lmporLance of lCu for
Lenders
1he Lrade o beLween :
Sharlng knowledge > ume Lo
markeL
roLecung knowledge > llcenslng
of l
Legal lssues are a roadblock for
soclal lnnovauon
lnLervlews wlLh sLakeholders
from 8rabanL eco sysLems
LlLeraLure sLudy unlv. of 1llburg
8lue sky sesslon Lo frame Lhe
scope of Lhe pro[ecL
Work sesslons wlLh sLakeholders
roLoLype
verslon 1 legal framework
value model
Collaborauve work envlronmenL
I|nd|ngs Acnv|nes
1r|p|e ne||x
deve|opment program
Iour |enses to deve|op the ICD
framework
Legal
Cpen source conLracung, l8
Lconomlc
value modelllng
sychologlcal
1rusL, negouaung skllls
Soclologlcal
Absorpuve capaclLy
lnnovauve
ConLracL
ueslgn
1r|p|e ne||x
deve|opment program
ICD Dec|s|on too|
8aslc
research
Applled
research
uevelop-
menL
MarkeL
ldea
generauon
concepL proLoLype englneerlng
1ransacuonal ConLracL deslgn LemplaLes
8elauonal ConLracL deslgn LemplaLes:
ConlcL 8esoluuon meLhods
8ehavlour sklll seL:
VM
VM
VM VM
Innovanve contract des|gn |s a essenna| bu||d|ng b|ock
|n the trans|non from ego to eco systems

lL glves people LrusL Lo handle Lhe uncerLalnues LhaL
are llnked wlLh golng lnLo Lhe dark
lL manages opporLunlsuc behavlour
lL (re) balances Lhe power beLween Lrlple hellx
parLners
lL ls a ywheel for 1rlple Pellx collaborauon
1r|p|e ne||x
deve|opment program
lurLher lnformauon
1rlple Pellx Academle
1he Soclal lnnovaLors : Cer !onkergouw
ger[[onkergouw.demon.nl
+ 31 620017103
lnnovauve ConLracL ueslgn
Mlnase: Wlebe Cnossen
wlebe[Mlnase.nl
+31 623003928