Professional Documents
Culture Documents
Ø History
Ø Mission
Ø Vision
Ø Quality
Nokia gain brand personality and market
4Ps….
Ø Design
Nokia sets are of various design such
as Flip sets , Flat sets, Slide sets ,
Sets with rotating camera etc
Ø Features
Each set of Nokia has its own
features . The models of Nokia are
4Ps….
Ø Brand Name
Brand name is written on each set.
Ø Packaging
On packaging of Nokia set detail
information about the set is given
and packing is made attractive by
picture. Each set has its own booklet
with information about its features.
Price
Ø Price targeting both the ends
Ø Price range from Rs999 to RS 42700
Ø Pricing strategy
Ø Nokia also offer cash allowances.
Promotion
Ø Advertising:
qThough TV , Sign boards , Bill boards , Radio
and Newspaper
qBroachers , Posters ,Dummies and display
stands
Ø Personal selling:
qBy product training to Distributer.
Place
Ø Channels
Nokia > Distributer > Whole seller > Retailer
> Customer
Ø Coverage
Nokia is widely available all over INDIA
Product Mix of Nokia
• 1000–9000 series
• Nokia 2000 series –
Basic series
• Nokia 3000 series –
Expression series
• Nokia 5000 series –
Active series
• Nokia 6000 series –
Classic Business series
• Nokia 7000 series –
Fashion and
Experimental series
• Nokia 8000 series –
Premium series
• Nokia 9000 series –
Macro Environment of
Nokia
Ø POLITICAL FACTOR
Ø ECONOMIC FACTOR
Ø SOCIAL FACTOR
Ø TECHNOLOGICAL FACTOR
Ø ENVIRONMENTAL FACTOR:
Segmentation Strategy
Ø Geographic:
Ø Demographic:
• Light Users
• Medium Users
• Heavy Users
Heavy Users
Our target segment is heavy users
Ø International Students
Ø Nokia logo…..>
• Motorola
• Sony Ericsson
• Samsung
• LG
• Sharp
• Panasonic
% Share
• Nokia 37.2%
• Motorola 17.3%
• Samsung 9.8%
• Siemens 8.5%
• SonyEricsson5.2%
RIVALRY AMONG
COMPETITORS
• Price Strategy
• Market Strategy
Push
Pull
• Battery Strategy
PRICING STRATEGY
STRENGTHS
-Disaster recovery
*Southeast asian Tsunami
*Earthquake in Pakistan
Conclusion