INFOSYS.

110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014
Name Gypsey Ta!
Ne!ID gtai211
G"#$p N$m%e": 468
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T$!#"a) De!a)s
T$!#": Day:
Khushbu il!a"ala #unday
Tme Spe'! #' Ass*'me'!: 16 hours
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INTRODUCTION
&!/ryon/ "ho has a mobil/ phon/ und/rstands th/ constant battl/ of finding th/ ch/ap/st
plans for calling0 t/1ting and int/rn/t acc/ss2345. ,t is hard to 6no" if you ar/ on th/ ch/ap/st
plan for your mobil/ phon/ "h/n options chang/ all th/ tim/. ,t is not !/ry practical to
chang/ sim cards to diff/r/nt pro!id/rs /!/ry tim/ a ch/ap/r plan b/com/s a!ailabl/. ,t "ould
b/ mor/ practical to ha!/ a phon/ that could automatically chang/ sim cards in r/al tim/ to
diff/r/nt s/r!ic/s pro!id/rs "ho off/r th/ ch/ap/st plan for that day. h/ 6/y is simpl/0 an
app "hich lin6s th/ mobil/s sim cards tog/th/r and automatically s"itch/s b/t"//n /l/com0
7odafon/ and 2 8/gr//s to off/r /ach custom/r sp/cific and indi!idualis/d !alu/ at th/
ch/ap/st rat/ and in r/al tim/.
-. BUSINESS SECTION
3. 1 7ision
$ustom/rs ar/ on th/ plan that is b/st suit/d to th/ir n//ds and th/ ch/ap/st for that option0
h/lping custom/rs all around th/ "orld sa!/ !aluabl/ dollars and tim/.
3. 2 ,ndustry 'nal ysis: h/ )obil/ 'pps ,ndustry
,ndustry: The Mobile Apps industry. h/ mobil/ app industry is an /asy industry to g/t into
but onc/ in th/ ri!alry is tough and you ar/ r/9uir/d to continuously thin6 of comp/titi!/
ad!antag/s to stay in th/ gam/ and 6//p incr/asing custom/r numb/rs and satisfaction.
F#".e: /*01L#2
:
3$s!4.a!#':
B$ye" p#2e": /*0 +uy/r po"/r for th/ app industry is high as th/r/
ar/ mor/ than :00 000 apps fighting for th/
consum/rs att/ntion. ;atings0 product
diff/r/ntiation0 and f//dbac6 from custom/rs
h/lps custom/rs pic6 th/ b/st app. $ustom/rs
ha!ing many choic/s0 ha!/ fr//dom and buy/r
po"/r. $hoosing diff/r/nt mar6/t s/gm/nts to aim
your app at sp/cific custom/rs is on/ "ay to h/lp
impro!/ th/ possibility of your app standing out
from oth/rs. 2Jessica E. Lessin and #p/nc/r &.
'nt/ 5
S$pp)e" p#2e": L#2 h/r/ ar/ many d/!/lop/rs of apps and num/rous
"/bsit/s "h/r/ anyon/ can d/!/lop on/. )any
suppli/rs so busin/ss/s ha!/ choic/ "h/n it com/s
to suppli/rs. 'n 'rticl/ by <igg/ #ut/r sugg/sts
that "ithin 6 months th/ amount of d/!/lop/rs
sa" an incr/as/ of 48="ithin th/ 'ppl/ 'pp stor/
alon/.
T0"ea! #4 'e2 e'!"a'!s: /*0 h/r/ ar/ lo" /ntry barri/rs as no in!/ntory is
n//d/d0 and fi1/d costs for ha!ing apps on th/
mar6/t ar/ r/lati!/ly lo". ,nt/rn/t for
d/!/lopm/nt is /asily acc/ssibl/ and ch/ap. 2+y
<igg/ #ut/r5
T0"ea! #4 s$%s!!$!es: /*0 >/bsit/s pro!iding th/ sam/ as apps and similar
products such as pap/r cal/nd/rs0 magazin/s and
pap/r boo6s ar/ substitut/s for th/ application.
2<igg/ #ut/r5
R5a)"y am#'* e6s!'*
.#mpe!!#"s:
/*0 h/ num/rous pro!id/rs of similar apps on th/
mar6/t cr/at/ for high comp/tition. #om/ apps ar/
fr// so comp/tition to ha!/ th/ b/st app is strong.
)ost app d/!/lop/rs ar/ committ/d to th/ir app
not ?ust th/ incom/ it "ill pro!id/s so incr/as/d
comp/tition "ithin th/ industry as d/!/lop/rs
"ant th/ir app to succ//d. 2<igg/ #ut/r5.
O5e"a)) a!!"a.!5e'ess #4 !0e '+$s!"y: *!/rall th/ mobil/ app industry is unattracti!/.
%o"/!/r this may chang/ o!/rtim/ and our product is li6/ly to ta6/ off as it /liminat/s th/
manual asp/cts of finding a plan and changing pro!id/rs to totally automatic "hich is a
strong comp/titi!/ ad!antag/ as th/ automatic f/atur/ of this app do/s not /1ist at this point
in tim/. >/ can g/t first mo!/r ad!antag/ by /nt/ring th/ industry and using our ad!antag/.
3. 3 $ustom/rs and h/ir .//ds
(ot/ntial custom/rs for our app includ/ anyon/ "ho has a mobil/ phon/0 "ith mor/ than :5=
of th/ "orlds population ha!ing mobil/ phon/s "/ ha!/ a hug/ custom/r bas/ pot/ntial. *ur
targ/t mar6/t is p/opl/ using pr/paid plans for th/ir mobil/s. h/r/ is /!id/nc/ that mobil/
ratings ar/ too high and custom/rs ar/ in n//d of ch/ap/r options. *n th/ "/bsit/:
http://""".nzh/rald.co.nz/mobil/@phon/s/n/"s/articl/.cfmAcBidC261Dob?/ctidC1044::6:
th/ /ff/cts of high pric/s /sp/cially in ./" E/aland ar/ sho"n. *ur app "ill h/lp th/s/
custom/rs g/t th/ ch/ap/st a!ailabl/ rat/s "ithout much /ffort on th/ir part.
3. 4 h/ (roduct and #/r!ic/
h/ ch/ap/st plans application is a 9uic6 and /asy "ay to satisfy th/ n//d for ch/ap/r mobil/
rat/s for consum/rs. *nc/ th/ consum/rs ha!/ /nt/r/d in th/ f/atur/s th/y "ould li6/ th/ir
plan to ha!/0 th/ app "ill s/arch for th/ s/r!ic/ pro!id/r "ho is off/ring th/ ch/ap/st rat/s for
this plan and th/n automatically s"itch th/ custom/rs phon/ to that sim card. 'll th/
custom/r n//ds to do is to clic6 th/ FG(8'& $%&'(&# (-'.H option on th/ir smart
phon/ in ord/r for this proc/ss to b/gin again. his "ay th/y ar/ al"ays on th/ ch/ap/st plan
a!ailabl/ at any tim/ and not "asting !aluabl/ dollars on mor/ /1p/nsi!/ mobil/ plans.
3. 5 #uppli/rs and (artn/rs
#a!!y apps is a pot/ntial suppli/r as "/ can outsourc/ th/ d/!/lopm/nt of th/ application to
th/m in th/ Gnit/d #tat/s. h/ 'pp stor/ is a pot/ntial suppli/r as th/y mobil/ soft"ar/
distribution platforms. )y partn/rs "ill b/ th/ diff/r/nt s/r!ic/ pro!id/rs such as /l/com0
7odafon/ and 2 d/gr//s. h/ s/r!ic/ pro!id/rs can b/n/fit from th/ information pro!id/d by
our custom/rs as to "hat f/atur/s th/y ar/ aft/r for th/ir mobil/ phon/ plans. h/ t"o
pro!id/rs as partn/rs "ith us "ill also b/n/fit by ha!ing acc/ss to th/ tr/nds and popularity of
custom/rs purchasing th/ diff/r/nt plans and can cl/arly compar/ th/ir pricing and f/atur/s
compar/d against th/ir comp/titors.
3. 6 #trat/gy: F#.$se+ )#2 .#s! s!"a!e*y
$omp/titi!/ strat/gy for th/ $h/ap plan mobil/ application is th/ focus/d lo" cost strat/gy.
>/ ar/ aiming at a narro" mar6/t of anyon/ "ith a mobil/ phon/ "ho us/s pr/paid plans and
charging lo" costs if not fr//0 in ord/r to g/t custom/rs using our app. ,f fr// !/rsions of our
app is bought out by a comp/titor "/ run th/ ris6 of losing custom/rs to th/m.
3. : 7alu/ $hain 'cti!it y: Ma('* !0e p"#+$.!
h/ most important !alu/ chain acti!ity for this busin/ss is ma6ing th/ product.
,s /ss/ntial that th/ app is mad/ so that it accurat/ly id/ntifi/s and chang/s th/ us/rs sim card
to th/ ch/ap/st s/r!ic/ pro!id/r so th/ custom/r sa!/s mon/y and tim/. >/ n//d to ma6/ th/
product in a "ay that is us/r fri/ndly and stands out to our narro" mar6/t.
3. 8 +usin/ss (roc/ss/s
"o 6/y busin/ss proc/ss/s ar/ I$ustom/r (lan #/l/ction (roc/ssI and I'pplication
,nstallation (roc/ssI.
8/!/lopm/nt of application (roc/ss:
W r i t e u p
r e q u i r e m e n t s o f
a p p l i c a t i o n
Se n d a p p l i c a t i o n
r e q u i r e m e n t s t o
s u p p l i e r
R e c e i v e d e s i g n s p e c
f r o m s u p p l i e r
Su p p l i e r b e g i n s
c o d i n g a p p l i c a t i o n
St a r t
En d
A r e c h a n g e s
n e e d e d ?
R e v i e w t h e d e s i g n
s p e c
e s
A p p r o v e t h e d e si g n
s p e c
! o
Su p p l i e r w i l l c r e a t e
a d e s i g n sp e c
" e s i g n s p e c s s h a r e d
o v e r w e b
h/ d/!/lopm/nt application proc/ss is /ss/ntial to th/ ma6ing of $h/ap/st )obil/ (lans
application as th/ application n//ds to b/ d/sign/d corr/ctly and b/ d/!/lop/d "ith th/
r/9uir/m/nts m/t so that custom/rs can g/t th/ d/sir/d us/ out of th/ app. >ithout th/ corr/ct
d/!/lopm/nt of th/ app0 th/r/ is no r/ason for th/ application.
Juality $ontrol (roc/ss:
St a r t
R e c e i v e p r e r e l e a s e
s o f t w a r e f r o m
s u p p l i e r
# n s t a l l s o f t w a r e o n
t o a m o b i l e d e v i c e
A r r a n g e f o r A p p
s t o r e r e l e a s e
En d
R u n t e s t s o n t h e
s o f t w a r e a c r o s s
m u l t i p l e p l a t f o r m s
# n s t a l l a t i o n w e b s i t e
A r e c h a n g e s
n e e d e d
R e t u r n t o s u p p l i e r
t o b e m o d i f i e d
e s
! o
h/ Juality control proc/ss is important in th/ ma6ing of th/ application to ma6/ sur/ that all
standards and /1p/ctations of th/ custom/r ar/ m/t. >/ "ant th/ application to "or6
/ff/cti!/ly and not caus/ th/ custom/r unn/c/ssary probl/ms by not functioning corr/ctly.
3. K <unctionaliti/s
3.K.1. 8&7&-*()&. '((-,$',*. (;*$&##
>riting up th/ r/9uir/m/nts for th/ application
&diting and appro!al of d/sign sp/c
3.K.2. JG'-,L $*.;*- (;*$&##
,nstall t/st !/rsion of soft"ar/ on a mobil/ d/!ic/
;un t/sts and id/ntify /rrors in th/ application
3. 10 #L#&)#
3.10.1. ;/9uir/m/nt syst/m
#oft"ar/ for "riting th/ us/r r/9uir/m/nts for th/ application0 "hich allo" you
to "rit/ cl/ar r/9uir/m/nts for th/ suppli/r to /asily und/rstand and g/n/rat/ a
d/sign accordingly.
3.10.2. #oft"ar/ application syst/m
>hich allo"s for both suppli/r and our busin/ss to collaborat/ on th/ d/sign
sp/c. his is !ital to /nsur/ that th/ r/9uir/m/nts ar/ m/t for th/ /nd us/r.
3.10.3. /st /n!ironm/nt syst/m
his is n//d/d so that th/ application can b/ install/d b/for/ it go/s on th/ app
stor/ in ord/r for us to t/st th/ functionality of th/ application.
3.11. #ummary abl/: 7alu/ $hain to #yst/ms
Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)
Making the
Product
1. 8/!/lopm/nt
application
(roc/ss
1. >riting up th/ r/9uir/m/nts for th/
application
2. &diting and appro!al of d/sign sp/c
;/9uir/m/nt syst/m
#oft"ar/ application
syst/m
$ollaboration #yst/m
&nt/rpris/ ;/sourc/ (lanning
#yst/m
2. Juality $ontrol
(roc/ss
1. ,nstall t/st !/rsion of soft"ar/ on a
mobil/ d/!ic/
2. ;un t/sts and id/ntify /rrors in th/
application
)anag/m/nt information
syst/ms
/st /n!ironm/nt syst/m
$ustom/r r/lationship
manag/m/nt syst/m
8/cision support syst/ms
CONCLUSION
,n conclusion th/ $h/ap mobil/ plan application "ill h/lp custom/rs sa!/ mon/y and tim/ as
it has th/ comp/titi!/ ad!antag/ of automation. h/ main syst/ms of ;/9uir/m/nt syst/m0
#oft"ar/ 'pplication #yst/m and /st /n!ironm/nt syst/ms ar/ !ital to th/ ma6ing and
succ/ss of this product. 'iming at a narro" mar6/t using lo" costs "ill b/ a gr/at "ay to
zon/ in on sp/cific custom/rs "ho "ill !alu/ and us/ this application "hilst r/sulting in
profits through ad!/rtising on th/ application.
REFERENCES
1. $igge Suter %&'(&) Anal*sis of the app mar+et based on ,ichael -orters five
competitive forces. http://31happin/ss.com/analysis@of@th/@app@mar6/t@bas/d@on@
micha/l@port/rs@fi!/@comp/titi!/@forc/s/
2. Jessica E. Lessin and #p/nc/r &. 'nt/ %,arch ./ &'(0). 'pps ;oc6/t o"ard M25
+illion in #al/s
http122online.ws3.com2news2articles2S4('''(.&.(&56650&0&705'.85600..'(
80.&(5656
0. Savv* App %&'(.). Sourcing Line http122www.sourcingline.com2profile2savv*9apps