INTEROFFICE MEMORANDUM

TO: ROBERT PABON

FROM: DEPAUL UNIVERSITY UIP 250 STUDENT ERICA SIMS
SUBJECT: ELIZABETH ARDEN RED DOOR SPA, PROPOSAL OF BUSINESS
DATE: APRIL 29, 2014
CC: JERILYN WILLIN

After a brief period of interacting with the workers and clients of Elizabeth Arden Red
Door Spa, I was able to gain an understanding of the company as a whole. In simple
terms, Elizabeth Arden Red Door Spa is a prestigious day salon and spa located in the
heart of Chicago near the Magnificent Mile. Elizabeth Arden founded the company in
1910 after she was given a six thousand dollar loan from her brother. With the loan, she
opened the first Red Door on 5
th
Avenue in New York City. From that point on she
pursued her dream and today there is now roughly 52 locations under two brands: Red
Door and Mario Tricoci. The Red Door Chicago location offers a variety of
professionally administered spa and salon services to guests on a daily basis. The vision
of the company is to enhance the lives of their guests and associates through beauty,
harmony, and well being. This helps the company follow its mission to exceed our
guests expectations by providing them with impeccable customer service, expertise, and
the finest quality products. This is further supported by the idea that every client
relationship with the Red Door is treated with loyalty. Loyalty is the key to profitable
growth because guests who enjoy their experience with the company with return and tell
others do to the same. Elizabeth Arden Spas achieves success through the loyalty of the
cliental.
As a company with such a large range of locations and clients, the Red Door Spa like
other large businesses can sometimes have difficulty with sales and marketing. As a
result, it is imperative that employees responsible for this aspect of the company work to
improve their marketing techniques. Marketing is a vital element to a businesses success
because the representation is essential to the cliental it attracts. Marketing as a function
is under increasing pressure to develop and implement business-oriented methods and
measures to improve not just marketing, but also overall effectiveness of business
(Lipnick 26). Currently, the effort toward marketing consists of marketing to an older
cliental. The conflict with this is that older clients have many more limitations. In order
to improve the business as a whole, Red Door marketers should work on marketing and
catering to a younger cliental. The reason for this being that younger clients have fewer
limitations and are more involved in the social media. The marketing team can provide
more events and promotions to attract the cliental. Another suggestion that would be
beneficial to not only the younger cliental but also the older would be that of providing
Wi-Fi in all of the spa and salon locations. Thus resulting in the clients own convenience
and being able to interact and share their location and experience on a social media site.
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With an abundant of employees in the Red Door Chicago location alone, it is important
that the company take in the consideration of employee satisfaction while in the work
environment. If the employees are happy, the clients are happy, therefore creating a
continuous cycle. If employees loyalty is not considered a priority by the organization,
negative outcomes will be seen in the quality of their customer relationship. Therefore, a
company, whether runs on a small scale or on a large one, creates satisfied employees,
who thereby become loyal employees. These employees then create a loyal customer
base (Khalaf 297). Currently, employees at the company are choosing to reside from
their position due to a low income. In order to improve and prevent this action, the
company needs to evaluate and determine the pay rate to fairly benefit not only the
employee but the company as well. The Red Door is losing valuable employees that care
about their position and relationships with clients but are forced to leave to find a position
that can better support their life style. By reevaluating the rate their employees deserve
due to their position and value in the company, the Red Door, as a whole would benefit
the most.
As a large company, Elizabeth Arden Red Door Spas has proved its ability to create
outstanding customer service. The cliental of the company are very loyal and essential to
our overall success. This excellent core business mission and promise is what has allowed
the company to succeed even through complications with other aspects within the
business. I firmly believe that the Red Door Chicago Spa with only continue to grow and
improve as a whole by the loyalty of its clients and employees. The strong team of
employees and growing cliental continue to make Elizabeth Ardens dream come true.

















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Works Cited


Khalaf, A., Rasli, A., & Ratyan, A. (2013). BUILDING CUSTOMER SATISFACTION
FROM THE PERSPECTIVE OF EMPLOYEE SATISFACTION. International
Journal Of Academic Research, 5(2), 297-301. doi:10.7813/2075-4124.2013/5-
2/B.46


Lipnick, D., & ao, J. (2013). Marketing Audit and Factors Influencing Its Use in
Practice of Companies (From an Expert Point of View). Journal Of
Competitiveness, 5(4), 26-42.


Links

http://content.ebscohost.com.ezproxy1.lib.depaul.edu/pdf29_30/pdf/2013/B9JT/01Dec13/
93550680.pdf?T=P&P=AN&K=93550680&S=R&D=a9h&EbscoContent=dGJyMNLr40
SeqLc4v%2BbwOLCmr0yepq5Ss6y4TLOWxWXS&ContentCustomer=dGJyMPGsr0u1
qLBNuePfgeyx44Dt6fIA

http://content.ebscohost.com.ezproxy1.lib.depaul.edu/pdf29_30/pdf/2013/AY08/01Mar1
3/92948997.pdf?T=P&P=AN&K=92948997&S=R&D=a9h&EbscoContent=dGJyMNLr
40SeqLc4v%2BbwOLCmr0yepq9SsK64TbeWxWXS&ContentCustomer=dGJyMPGsr0
u1qLBNuePfgeyx44Dt6fIA

http://www.reddoorspas.com/