HISTORY

SOGO CRAMICS PVT. LTD. Is promoted by none

other thn SAMAY GRO!P the "ro#p tht $s better %no&n s
&or'd(s 'ed$n" )'o)% mn#*)t#rer. Tody+ smy mn#*)#res
)'o)% t$mep$e)es+ te'ephone+ )')#'tors+ &r$st&t)hes+ , ener"y
s-$n" 'mps et). $t hs ).#$red mny prest$"$o#s nt$on'
&rds. /es$des be$n" ISO 011234111 )ompny+ $t hs 'so
re)e$-ed n ISO 2 511 2 )ert$*$)t$on+ &h$)h m%es $t the *$rst
Ind$n )'o)% mn#*)t#r$n" )ompny to h-e s#)h n hono#r.
To enter $nto the )erm$) *$e'd+ r$"ht *rom the p'nn$n"
st"e+ e6treme )re hs been t%en to ens#re .#'$ty nd
e**$)$en)y.
SOGO C7RAMIC PVT. LTD. Mn#*)t#res -$tr$*$ed
t$'es #nder the brnd SOGO C7RAMIC $n -r$o#s s$8es 5 by 9+ 9
by 9+nd 4 by 4.
The brnd #ndo#bted'y hs s#per$or .#'$ty )omped
to other s$m$'r prod#)ts.
CR7DR7:TIALS
:me ; So"o -$tr$*$ed t$'es
<)tory ddress ; So"o )erm$)
P.O. bo6 no 444
O'd "h#t# rod+
Morb$ = 9>9>54
G#?rt @Ind$A
Centr' e6)$se rn"e ddress ; The s#per$ntendent+
Centr' e6)$se+
Lt$ p'ot = B+
Morb$ = 9>9>52
Te' ; 14C44 4D2594
Centr' e6)$se d$-$s$on ddress ; the dep#ty )omm$ss$oner
Centr' e6)$se+ d$-$s$on = 4
R)e )o#se r$n" rod+
:er $n)ome t6. R?%ot
Te' ; 14C2 45DBB51
Centr' e6)$se )omm$ss$onrte ;The )omm$ss$oner
Centr' e6)$se r$n" rod
R)e )o#se r$n" rod+
:er $n)ome t6+
R?%ot = 9>1114
Te'ephone ; @14C44A 459D41
@14C44A 45911B
@14C44A 452991
<6 ; @14C44A 4590C1
7 = m$' ; $n*oEso"o-$tr$*$ed.)om
Febs$te ; &&&.so"o-$tr$*$ed.)om
Dte o* estb'$shment ; 2G0G411B
/n%ers ; S./.S bn% @morb$A
AG) no ; D>1B21112>40
H.D.<.C. bn% Morb$
AG) no ; 91B491111BB9
<orm o* or"n$8t$on ; Prtnersh$p *$rm
:#mber o* o**$)$' ; 91
:#mber o* &or%ers ; 241
Go' ; To $n)rese the prod#)t$on
MA:IGI:G I:<ORMATIO:
/ord o* d$re)tor
2. Mr. R"h-?$bh$ pte' @)h$rmnA
4. Mr. Rmeshbh$ pte' @mn"$n" d$re)torA
9. Mr. Prem'bh$ pte' @e6e)#t$-e d$re)torA
5. Mr. V$m'bh$ pte' @d$re)torA
D. Mr. H.I. bhor-$ @"enr' mn"erA
>. Mr. Honny %$' @prod#)t$on mn"erA
SIJ7 O< TH7 !:IT
/y )on)$der$n" s$8e there re three types o* b#s$ness.
2. Sm'' s)'e $nd#str$es
4. Med$#m s)'e $nd#stry
9. Lr"e s)'e $nd#stry
The $nd#str$' #n$ts &hose )p$t' $n-estment on p'nt nd
m)h$nery $s #p to 9 )rores o* r#pees re %no&n s sm'' s)'e
$nd#stry. The $nd#str$' #n$t &$th the )p$t' $n-estments #p to
bo#t 211 )orers $s %no&n s med$#m s)'e $nd#stry. And the
)p$t' re.#$rement to strt n $nd#stry #n$t $n enormo#s nd &here
'bor '&s re pp'$)b'e $t $s %no&n s 'r"e s)'e $nd#stry.
Here+ the So"o )erm$) $nd#stry $s med$#m s)'e $nd#stry
be)#se $ts $n$t$' )p$t' $n-estment &s Rs. 5 )orers.
<ORM O< TH7 ORGA:ISATIO:
<orm o* the or"n$8t$on my be
2. So'e propr$etorsh$p @one mn sho&A
4. Prtnersh$p *$rm @m$n$m#m 4 prtnerA
9. Co3opert$-e so)$ety @-o'#ntry or". o* 22
membersA
!nder )ompny there re t&o types o* )ompn$es ;
2. Pr$-te )ompny @m$n$m#m 4 , m6$m#m D1
membersA
4. P#b'$) )ompny @m$n$m#m 9 , m6$m#m no '$m$tA
SOGO C7RAMIC &or% $n prtnersh$p *$rm.
T$me %eep$n" system
T$me p'ys n $mportnt ro'e $n b#s$ness. A'' the
b#s$ness hs $ts o&n t$me %eep$n" system. I $s r$"ht'y s$d tt
t$me nd t$de &$t *or none. T$me %eep$n" system $s *or
&or%er )omes t the *$rm nd &hen to 'e*t the *$rm. At r$"ht
t$me the &or% sho#'d "$-en to the &or%ers. It sho#'d be seen
tht the t$me $s not &sted. /e)#se t$me $s pre)$o#s *or ''.
Sme t$me ne-er )ome "$n nd "$n.
T$me tb'e o* SOGO C7RAMIC
Prt$)#'rs t$me
2
st
sh$*t 24.11 pm to 24.11
m
4
nd
sh$*t 24.11 m to 24.11
pm
SOGO C7RAMIC hs been )hosen more
)om*ortb'e t$me *or &or%ers nd o**$)$'.
I:D7K
CO:T7:TS
2. I:TROD!CTIO:
4. ORGA:IJATIO: CHART
9. PROD!CTIO: PROC7SS
5. RAF MART7RIAL
D. TYP7 O< MACHI:7RI7S
>. PLA:T LOCATIO:
B. PLA:T LAYO!T
C. POLL!TIO: CO:TROL
0. SCRAP , FAST7 MA:AG7M7:T
I:TROD!CTIO:
Prod#)t$on mens )ret$on o* #t$'$ty nd )o-ers '' the
)t$-$t$es o* the pro)#rement+ ''o)t$on+ nd #t$'$8t$on o*
reso#r)es s#)h s 'bor+ mter$'s+ e.#$pment et).
Th$s deprtment pro-$de the Lso#r)e( *or the b#s$ness.
It $s )''ed Mn#*)t#r$n" deprtment.
Prod#)t$on re*ers to the -o'#me .#nt$ty o* "oods nd
ser-$)e prod#)ed $n "$-en per$od by &or%er p'n *$rm or
e)onomy. It $s the s#m ot' o* the res#'ts )h$e-ed by the -r$o#s
*)tors #sed to"ether. There *or $n the$r &ords $t )o#'d be s$d tht
prod#)t$n $s pro)ess o* trns*orm$n" r& mter$' or p#r)hses
)omponents $n to prod#)t *$n$shed *or s'es.
ORGA:IJATIO: CHART
<ACTORY D7ARTM7:T
PROD!CTIO: MA:AG7R
S!P7R7VISOR
FORI7RS
PROD!CTIO: PROC7SS
SOGO C7RAMIC dopted the *o''o&$n" pro)ess *or
t$'es mn#*)t#r$n".
At *$rst the m$6t#re o* do'om$te+ snd+ "ry )ement+ $s
p#t $nto )ont$ner nd then trns*erred to sem$ so'$d
mter$'s.
The sem$ so'$d mter$'s $s then p#t $nto )'oth nd
press#r$8ed &$th se-ere press#re. The &ter
)ontents &$'' be dr$ned nd the sem$ so'$d.
Th$s $s e6posed $n the s#n *or 9 dys to dry.
A*ter&rds $t $s bro%en do&n $nto p$e)es nd then p#t
$nto )r#shes. So+ tht $t t%es po&ered *orm.
Th$s po&er $s then )on-erted $nto t$'es by %eep$n" $t
$nto m)h$ne &here the *ront s$de "r$d $s *ormed
&$th brnd 'o"os.
A )hnne' s#pport p'te $s %ept bet&een the t$'es.
The t$'es h-e to pss thro#"h test o* methy2 b'#e
po&er &here the )r%es $n the t$'es )n be $dent$*$ed.
7n"obs $s p#t on the t$'es nd then )o'or $s p#t.
Some t$me #sed s po'$sh o* t$'es m)h$ne.
7d"es re )'ened &$th the he'p o* &ter nd
s)rper m)h$ne.
<$6t$-e $s then pp'$ed on the t$'es.
It $s then pssed thro#"h s)reen m)h$ne. One
prt$)#'r des$"n hs to pssed s#)h s)reen$n" *or
three t$mes.
It $s then *$n''y p#t $nto 'od$n" m)h$ne &hose
)p)$ty $s per dy prod#)t$on ; DD11
m4
RAF MAT7RIAL
Mter$'
2. Sod *dspr po&der
4. Potsh *dspr po&der
9. !%r$n 'y
5. G. C. 'y
D. RD34 'y
>. T')
B. b'' 'y
Chem$)'
2. S.T.P.P. @sod$#m tr$po'y phsphteA
4. S.M.S. @sod$#m mote s'$)y'$)A
9. /$nder
TYP7 O< MACHI:7RIS
2. /'' m$''; Gr$nd$n" o* r& mter$'
4. Spry dryer; Spry *or r& mter$' by LPG "s
9. Press; Press$n" *or t$'es , d$**erent s$8e
5. G'8e '$ne; Pr$nt$n" *or t$'es s per d$**erent des$"n
D. I$'n; O-en *or dry t$'es
>. Po'$sh$n"; Po'$sh o* t$'es
PLA:T LOCATIO:
The 'o)t$on o* SOGO C7RAMIC $s s *o''o&s;
So"o )erm$)
P.O. bo6 no .444
O'd "h#t# rod
Morb$d = 9>9>54
G#?rt @Ind$A
PLA:T LAY O!T
Slip home
Spray dryer
Press
Department
Biscuit
Kiln
1600 kiln
Sporting
line
Sporting
line
Glazing
department
Biscuit kiln
1600 kiln
Packing
process
POLL!TIO: CO:TROL
They h-e some p$pe'$nes on the m)h$nes &h$)h
d$re)t'y remo-e the d#st or smo%e *rom the *)tory nd they )n
"et po''#t$on *ree $r.
SCRAP A:D FAST7 MA:AG7M7:T
As s#)h $n SOGO C7RAMIC PVT. LTD. There $s no
&st"e or s)rp 'e*t beh$nd b#t the t$'es &h$)h re bro%en d#r$n"
mn#*)t#r$n" re "$n re#sed.
I:D7K
Prt$)#'r
2. Introd#)t$on
4. Or"n$8t$on )hrt
9. Re)r#$tment , se'e)t$on
5. Ind#)t$on
D. Tr$n$n" nd de-e'opment
>. Pr*ormn)e ppr$s'
B. F"e nd s'ry
C. Promot$on , trns*er
0. Trde #n$on
21. 7mp'oyers bene*$ts
Introd#)t$on
Person' deprtment $s the prt o* mn"ement
*#n)t$on &h$)h $s pr$mry )on)eder &$th n or"n$8t$on. In modern
t$me+ prrson' deprtment $s )''ed person' dm$n$strt$on nd
tho#"h $* $nd$-$d#' or"n$8t$on nd so)$' ob?e)t$-es re
))omp'$shed.
H#mn reso#r)e mn"ement $s the most $mportnt
?ob be)#se mn"$n" peop'e re.#$re s%$''+ b$'$ty nd *$rmness so
person' mn"ement )on)erned &$th )t$-$y re'ted to h#mn
e'ements nd 'so re't$onsh$p bet&een the or"n$8t$on nd other
)ompn$es.
It $s poss$b'e *or ny enterpr$se to "et s#))ess &$tho#t
mnpo&er p'nn$n". I* th$s *)tors re ne"'e)ted+ $t $s d$**$)#'t to
)h$e-e ob?e)t$-es.
ORGA:ISATIO: CHART
Person' mn"er
D$re)tor
Dept. mn"er
S#per-$sors
For%ers
R7CR!ITM7: A:D S7L7CTIO:
Re)r#$tment
Re)r#$tment $s the pro)ess o* ser)h$n" *or prospe)t$-e
emp'oyees nd st$m#'t$on then to pp'y *or ?obs $n the
or"n$8t$on.
2.<$rst o* the )ompny determ$nes the need o*
the emp'oyees $n the -r$o#s deprtment.
4. Most o* the &or%ers )ome *rom the ner by
-$''"e nd so tht the )ompny s% the ent$re emp'oyees $n the
or"n$8t$on $tse'* to ser)h *or ne& h#mn &ho )n ?o$n the *$rm.
5. A'' the persons &ho re $nterested to ?o$n the *$rm re
"$-en pp'$)t$on *orm they re.#$red to *$'' $n the det$'s
re"rd$n" the$r "e+ se6 nd mr$t' stt#s+ ed#)t$on nd
e6pe)ted s'ry. A*ter *$''$n" the pp'$)t$on *orms th$s
)nd$dtes re re.#$red to s#bm$t them &$th the )ompny.
Se'e)t$on
Se'e)t$on $s the pro)ess by &h$)h .#'$*$ed person'
)n be )hosen *rom the pp'$)nts &ho h-e o**ered the$r demnd
to the or"n$8t$on *or emp'oyment.
2. On re)e$-$n" the pp'$)t$on the person'
mn"er sends them to the )on)erned
deprtment.
4. Then the deprtment heds )o''e)t *e&
$n*ormt$on bo#t the pp'$)nt *rom the o'd
emp'oyees.
9. Then '' these h#mn &ho re &ho re
se'e)ted re )''ed *or n $nter-$e& $n the
or"n$8t$on. In $nter-$e& som .#est$on
re"rd$n" the$r hobb$es+ t'ents , other bs$)
.#est$on re s%ed
5. Som enth#s$st$) h#mn se'e)ted nd ,
per*orm$n" three months tr$' bse.
D. A*ter tr$' bse per*orm$n" -ery "ood )ompny
pp'y ?ob.
I:D!CTIO:
Ind#)t$on $s )on)erned &$th the prob'em or or$ent$n"
ne& emp'oyee to the or"n$8t$on $n other &ords $t $s &e'' )om$n"
pro)ess $de $s &e'' )ome m%e h$m *ee' ?ob t home , "enerte
$n h$m *ee'$n" tht $s h$s o&n ?ob ho&e-er sm'' $s men$n"*#' ,
hs s$"n$*$)n)e s prt o* the tot' or"n$8t$on.
TRAI:IG , D7V7LOPM7:T
Tr$n$n" $s n rt o* $n)res$n" the s%$'' o* the &or%ers
$n do$n" &or% more e**e)t$-e'y.
The pro)ess o* tr$n$n" t S7PT $s s *o''o&s;
2. <$rst o* '' the tr$n$n" need $n the -r$o#s
deprtment s &e'' s the de-e'opment need *or
-r$o#s mn"er$' nd pro*ess$on' emp'oyees $s
determ$nd.
4. A*ter tht the tr$n$n" nd de-e'opment hed
prepre -r$o#s mod#'es o* the tr$n$n" o* the
&or%ers , the de-e'opment o* the pro*ess$on's.
9. 21 tr$n$n" $s "$-en to e)h ne& emp'oyee by the
s#per-$sors nd o**$)ers to m%e the *m$'$r &$th
the -r$o#s m)h$nes nd the &or% they h-e to
per*orm.
5. Some t$me tr$n$n" re )''ed *rom o#ts$de to he'p
the &or%er &or% more e**e)t$-e'y nd e**$)$ent'y.
P7R<ORMA:C7 APPRAISAL
Desp$te the m#'t$p'$)$ty nd )omp'e6 nt#re o* mny
tr$n$n" nd ed#)t$on pro"rms most de-e'opment o))#r on the
?ob. /#t s#)h de-e'opment $s so&ed nd 'ess e**e)t$-e $* the
emp'oyee $s not systemt$)''y ppr$sed nd *eed b)%
$n*ormt$on )on)ert$n$n" her o* h$s .#'$ty o* per*ormn)e.
In SOGO C7RAMIC per*ormn)e ppr$sed $s done
by mn"ement to *$nd o#t ho& e**e)t$-e $t hs $t hs been $n
se'e)t$n" nd p')$n" emp'oyee. I* ny prob'ems $dent$*$ed steps
t%en to )omm#n$)te &$th the emp'oyee nd remedy them. I:
SOGO C7RAMIC dy to dy reports re "$-en to mn"ement
re.#$red the$r per*ormn)e ppr$s' system $s done on the bs$s
o* there report.
FAG7S A:D SALARY
7mp'oyees re one o* the $mportnt prts o* the
)ompny &"es nd s'ry to the$r emp'oyee.
F"es 'so &or% s n $n)ent$-e nd mot$-te the
&or%ers to &or% hrd.
S7PL pre*ers t$'e &"e system. It pro-$des d$'y &"es
to the &or%ers nd month'y &"es to o**$)$' em'p'oees.
It pys the &"es ))ord$n" to the m$n$m#m &"e )t
$s strt$n" *rom Rs.01 nd r$s$n" #p to Rs.411 per dy.
PROMOTIO: A:D TRA:S<7R
Promot$on
In e-ery or"n$8t$on there $s so#nd bse promot$on so
tht $nd#str$' re't$on my be promoted. It $s the respons$b$'$ty o*
person' deprtment o* or"n$8t$on to de-e'op so#nd promot$on
po'$)y to red#)e the person' prob'em re"rd$n" promot$on nd
ens#re tht the emp'oyee "ets *$n )hn)e o* d-n)ement.
So *r s SOGO COMPA:Y+ $s )on)erned+
emp'oyees re "$-en promot$on on sen$or$ty bs$s.
Trns*er
A trns*er $s hor$8ont' mo-ement o* n emp'oyee *rom
one ?ob+ se)t$on+ deprtment+ sh$*t p'n or pos$t$on to nother p')e
&here h$s s'ry nd respons$b$'$ty re the sme or nother p')e
&here h$s s'ry nd respons$b$'$ty re the sme.
A *orm' trns*er $s pro-$ded to the$r &or%er *ter some
spe)$*$) t$me $n SOGO COMPA:Y.
TRAD7 !:IO:
Trde #n$on $s -o'#ntry or"n$8t$on nd &or%er
*ormed to pro?e)t nd promote the$r $nterest thro#"h )o''e)t$-e
)t$on. They my be or"n$8ed.
There not ny trde #n$on $n th$s *$rm. /e)#se the hs
not *)$n" ny 'bor prob'em nor these &s ny )'oser.
7MPLOY77S /7:7<ITS
2. Compny "$-es 41M bon#s on d$&'$ *est$-'.
4. Compny pro-$des med$)' *)$'$t$es *ree )ost to '' the
emp'oyees.
9. D#r$n" &$nter )ompny pro-$des s&eter to '' $ts
emp'oyees.
5. Compny 'so "$-es 'e-e to the emp'oyees &$th nd 'so
"$-es p#b'$) ho'$dy.
D. The )ompny 'so pro-$des #n$*orm to '' $ts emp'oyees
'on" &$th h$r bnds.
>. The money $s 'so pro-$ded to the &or%ers $* the &or%er
h-e ny *$nn)$' prob'em.
I:D7K
Prt$)#'r
2. Introd#)t$on
4. Or"n$8t$on )hrt
9. Prod#)t p'nn$n"
5. Pr$)$n" po'$)y
D. Mr%et$n" reser)h
>. S'e promot$on
I:TROD!CTIO:
Mr%et$n" hs been -$e&ed s n on"o$n" or dynm$)
$n-o'-$n" set o* $nter)t$n" )t$-$t$es de'$n" &$th mr%et
o**er$n" by prod#)es to )#stomers on bs$s o* re'$b'e mr%et$n"
nt$)$pt$on. Mr%et$n" $s mt)h$n" pro)ess by &h$)h prod#)er
pro-$des mr%et$n" tht meets )ons#mer demnd or tr"et
mr%et &$th$n the '$m$ts o* so)$ety.
Mr%et$n" reser)h $s the strt$n" po$nt $n the pro)ess
o* mr%et$n" to %no& )#stomer demnd thro#"h mr%et n'ys$s
nd $n-est$"t$on.
ORGA:IJATIO: CHART
The str#)t#re o* mr%et$n" deprtment $s s #nder;
Ch$rmn
Mr%et$n" mn"er

76port mn"er s'es mn"er

De'ers
Lo)' de'er o#ts$de
Here+ the mr%et$n" mn"er $s the $n )hr"e o* the '' the
*#n)t$on o* mr%et$n" $n the or"n$8t$on.
PROD!CT PLA:I:G
The prod#)t $s the most tn"$b'e nd $mportnt s$n"'e
)omponent o* the mr%et$n" pro"rmmed. The prod#)t po'$)y nd
strte"y $s the )orner store o* the mr%et$n" m$6 &$tho#t prod#)t
there $s noth$n" to d$str$b#te noth$n" to promote noth$n" to pr$)e.
Prod#)t p'nn$n" $s p'nn$n" *or mr%et$n" $ts prod#)t.
Prod#)t p'nn$n" $n-o'-es n#mber o* $ss#es to be reso'-ed '$%e
prod#)t '$ne+ prod#)t m$6+ ser-$)e *ter s'es or"n$8$n" *or prod#)t
p'nn$n" nd de-e'opment prod#)ts reser)h nd $mpro-ements.
PRICI:G POLICY
Pr$)e $s n $mportnt e'ement $n mr%et$n" mn"ement.
Arr$-' s the r$"ht )n be determ$ned thro#"h pr$)$n" reser)h the
dopt$n" the test $n mr%et. <$rst'y they see the pr$)e $n the mr%et.
Fhere there $s seson the "oods re %ept $on $n sto)%. There
re mny )ompet$tors o* SOGO C7RAMIC. There $s
monopo'$st$) )ompet$t$on $n the mr%et+ nd the 'so the se''$n" o*
the SOGO C7RAMIC $s )omprt$-e'y h$"h. The pr$)e o* the
prod#)t $s sme s other )ompet$tor.
MARI7TI:G R7S7ARCH
Mr%et$n" reser)h $s )onne)ted &$th '' those *)tors &h$)h
h-e d$re)t $mp)t #pon the mr%et$n" o* prod#)ts nd ser-$)es.
It $s the st#dy o* ny prt o* the mr%et$n" pro)ess.
Mr%et$n" reser)h )o-ers
2. Mr%et reser)h
4. D$str$b#t$on reser)h
9. S'es reser)h
5. Ad-ert$s$n" promot$on
D. prod#)t reser)h
Mr%et$n" SOGO C7RAMIC reser)h $n)'#des+ s'es
n'ys$s st#dy o* b#s$ness trends short rn"e *ore)st$n"
)ompet$t$-e prod#)t st#d$es nd test$n" o* e6$st$n" prod#)ts.
SAL7S PROMOTIO:
A'' those )t$-$t$es re done by the )ompny tht he'ps
to $n)rese the s'es o* the )ompny )n be )''ed s'es
promot$on )t$-$t$es.
2. At )ons#mer 'e-e'
4. At de'er 'e-e'
SOGO C7RAMIC dose not pre*er s'es promot$on t
)ons#mer 'e-e' nd 'so entert$ns s'es promot$on t
de'er 'e-e'.
I:D7K
Prt$)#'r
2. Introd#)t$on
4. Or"n$8t$on )hrt
9. Cp$t'$8t$on
5. <$nn)$' p'nn$n"
D. Cp$t' str#)t#re
>. Depre)$t$on
B. Mn"ement o* *$6ed ssets
I:TROD!CTIO:
<$nn)e deprtment #ndert%es the ts% o* r$s$n"
*$nn)$' reso#r)e nd the$r #t$'$8t$on. The$r ts% $s to be
))omp'$shed e**e)t$-e'y+ e**$)$ent'y nd p#rpose*#''y. Th$s
prt$)#'r spe)ts m%es ent$re b#s$ness )t$-$t$es *es$b'e. Fe
need *$nn)e *or the prod#)t$on "oods nd ser-$)es s &e'' s
d$str$b#t$on. The e**$)$en)y o* prod#)t$on nd mr%$n" opert$on $s
d$re)t'y $n*'#en)ed by the mnner $n &h$)h *$nn)e *#n)t$on o* the
enterpr$se $s per*ormed by the mnner $n *$nn)e personne'.
ORGA:IJATIO: CHART
D$re)tors

Adm$n$strt$on <$nn)e e6ports
Deprtment , $mports ))o#ntnt
C'er% C'er% C'er% C'er%
CAPITALIJATIO:
The term )p$t'$8t$on or the -'#t$on o* )p$t'
$n)'#des the )p$t' sto)% nd dept
Cp$t' $s the most re.#$red th$n" *or ny b#s$ness.
S#**$)$ent .#nt$ty be m$d -$'b'e+ not more or 'ess $n the both
)ses+ no one e'se+ b#t the )ompny &$'' be 'oser. I* &e &nt
s#))ess*#' b#s$ness proper )p$t'$8t$on $s ne)essry nd pre3
re.#$s$t$on. Cp$t'$8t$on $n)'#des both the o&nersh$p nd
borro&es )p$t'.
SOGO COMPA:Y )omp'ete'y se'*3re'$nt )ompny.
As ment$oned er'$er+ dependen)y *or &or%$n" )p$t' on
)ommer)$' bn%s $s -$rt#''y n$'.
<I:A:CIAL PLA::I:G
<$nn)$' p'nn$n" $s done to pre *orm *$nn)$'
)t$-$t$es $n order to )h$e-e the bs$) ob?e)t$-es. A b#s$ness $s
strted &$th n $m to ern m6$m#m pro*$t nd tht to &$th 'ess
$np#t. <$nn)$' p'nn$n" $s done so tht the s#**$)$ent .#nt$t$es o*
*#nds re #sed &$se'y.
So *r SOGO C7RAMIC $s )on)erned+ $ts *$nn)$'
p'nn$n" $s so so#nd tht $t )n )h$e-e $ts 'on" term nd short
term ob?e)t$-es nd $t $s 'so )on*$dent o* sty$n" hed.
CAPITAL STR!CT!R7
Cp$t' str#)t#re re*ers to the m%e #p the
)p$t'$8t$on. It de)$des the proport$on *#nds to be r$sed by $ss#e
o* o&nersh$p )p$t' nd the mo#nt be r$sed by borro&$n" )p$t'
t%en $nto ))o#nt the )ost o* )p$t' nd $ts $mp)t on $n)ome nd
stb$'$ty o* the )ompny. A )ompny )ompny sho#'d m$nt$n *$r
b'n)e $n t&o types o* b'n)ed )p$t' str#)t#re mens n
$de' )ontr$b#t$on o* borro&ed nd o&ned )p$t'. So s to tt$n
the "o' o* m6$m$8t$on o* mr%et -'#e per shre nd
m$n$m$8t$on o* )ost )p$t'.
The *$nn)$' str#)t#re o* SOGO C7RAMIC $s *ormed
by the reser-es nd s#rp'#s+ se)#red nd #nse)#red 'ons.
D7PR7CIATIO:
Depre)$t$on $s )hn"ed on the bs$s o* &r$tten do&n
-'#e method nd rtes re s per I. A)t -r$o#s rtes o*
depre)$t$on nd d$**erent ssets )n be seen thro#"h *o''o&$n"
)hrt;
<$6ed ssets Rte o* depre)$t$on
<)tory b#$'d$n" 21M
O**$)e b#$'d$n" 21M
<$6ed ssets 21M
Motor -eh$)'es 4DM
M)h$nery 4DM
MA:AG7M7:T O< <IK7D ASS7TS
<$6ed ssets re permnent nd )n(t be )on-erted
$nto )sh es$'y+ $t $s essent$' to #t$'$8e $t m6$m#m to 'oss+ hnd
b#$'d$n"+ *#rn$t#re+ m)h$ner$es+ "ood &$'' et). re some e6mp'e o*
ssets.
The m?or ))o#nt$n" po'$)$es o* th$s )ompny
re"rd$n" *$6ed ssets nd depre)$t$on re;
2. <$6ed ssets re re)orded on h$stor$)' bs$s
4. Depre)$t$on $) pro-$ded s per the rt$o spe)$*$ed $n
$n)ome t6 )t on red#)$n" b'n)e method.
SOGO C7RAMIC hs de)'red tht the$r *$6ed ssets
t#rno-er rt$o $s ppro6$mte'y C;4 &h$)h $s "ood.
<!T!R7 PLA:S
P'nn$n" $s n $nte"r' prt o* e-ery or"n$8t$on.
P'nn$n" mens &ht to do+ ho& to do+ nd &ho $s to do $t.
P'nn$n" $s the b'#e pr$nt o* the )t$ons to be t%en $n the *#t#re. It
$s the est$mt$on , *ore)st o* the r$s% *)tors 'on" &$th better
de-e'opment prospe)ts $n *#t#re. Th#s e)h nd e-ery )ompny
p'ns *or $ts e6pns$on nd de-e'opment.
SOGO C7RAMIC PVT. LTD. hs 'so des$"ned some
p'ns *or the *#t#re. The *#t#re p'ns re s *o''o&s;
To m%e b$" t$'es o* s$8e 41 N 41
To $mpro-e the reser)h , de-e'opment )enter.
To spend more on d-ert$sement to m%e more
peop'e &re o* the prod#)t.
To d-n)e $n '' *$e'ds o* the p'ns
S!GG7STIO:
Some s#""est$on *or SOGO COMPA:Y
2. The )ompny sho#'d try to $n-est more $n other b#s$ness
be)#se $n *#t#re t$mes there $s )#t throt )ompet$t$on nd
pro*$tb'e 'so
4. They sho#'d $n-est more $n te)hno'o"y.
9. The SOGO C7RAMIC $n-est me" )$ty mr%et$n" b#t
SOGO C7RAMIC they re more nd more $n
$nternt$on' 'e-e' mr%et$n" some t$me $n)rese demnd
$n me" )$ty nd $nternt$on' 'e-e' mr%et.
5. SOGO COMPA:Y mre t%e 'on $n bn% 'on $n $n-est
$n)rese.
CO:CL!SIO:
I &o#'d '$%e to )on)'#de the pro?e)t by h$"h'$t$n" the
*o''o&$n" po$nts o* SOGO C7RAMIC PVT. LTD.
It $s n e6$st$n" pro*$t m%$n" )ompny "o$n" *or
e6pns$on nd modern$8t$on $n m%$n" )erm$) t$'es.
The )ompny hs br$"ht *#t#re m$dst o* to#"h
)ompet$t$on thro&n #p by the '$br'$8t$on po'$)y.
The )ompny my *)e )ompet$t$on *rom estb'$shed
mn#*)t#res+ s &e'' s ne& entrnts $n the *$e'd.
The present prod#)t$on )p)$ty nd the present set #p
the p'nt nd e.#$pments re "ood b#t sho#'d e6pnd
$ts b#s$ness.
/I/LOGRAPHY
Person' deprtment 3 C./.Memor$
Mr%et$n" deprtment 3 Ph$'$p %ot'er
<$nn)e deprtment 3 Ihn , H$n