It was relentless curiosity that led me into the eld of design.

An insatiable thirst for

learning and my skills as a designer equip me with the opportunity to apply new ways
of thinking toward problems to create successful and memorable solutions.
DESIGNER & FOUNDER
LaCroix Design Co. - Chicago, IL
Founded the studio to further explore the application of design thinking to a broader
range of experiences and recipients. LaCroix Design Co. in its beginnings was focused
mainly on traditional illustration, branding and print design. Today, it has evolved into
a studio that designs and develops unique web experiences.
Operating as a small studio fosters close collaboration as well as a venue for learning
and experimenting. This process involves discovering new opportunities for solutions,
prototyping in the browser, designing within a development environment and collab-
orating with version control. Operating as the sole designer within the organization
requires overseeing the creative direction of all projects from beginning to end.
ADJUNCT PROFESSOR OF DESIGN
Lipscomb University - Nashville, TN
Served part-time as an adjunct professor creating and executing curriculum for the
following classes: Trademarks & Identity Systems, Package Design, Designing from the
Grid and Foundations in Graphic Design.
CREATIVE DIRECTOR
Soapbox Branding - Nashville, TN
Assisted in launching a full-service branding and merchandising company for clients
in the music industry. While there, responsibilities included the acquisition of new
clients as well as management of all product and branding initiatives from conception
to nal product. Directing all creative endeavors for the company involved vetting and
project managing a team of freelance designers.
CREATIVE DIRECTOR
Million Man Merch - Nashville, TN
Initially responsible for project management of developing a new income stream
through e-commerce for the merchandising company which serviced the music indus-
try. As time progressed, responsibilities included the art direction of branded mer-
chandise, oversight of the production of all products and the management of a team of
freelance designers. This opportunity lead to the involvement with every aspect of the
music merchandising process, from inception to tour vending to retail sales.
PROFESSIONAL PROFILE
WORK EXPERIENCE
LEADERSHIP &
INVOLVEMENT
JAMES
LACROIX
312.436.1532 (ofce)
615.426.0054 (mobile)
James@LaCroixDesign.net
www.LaCroixDesign.net
1328 N Artesian Ave #1
Chicago, IL 60622
November 2005Present
August 2009May 2012
March 2005November 2005
August 2003March 2005
MENTOR
The Starter League - Chicago, IL
January 2013Present
VICE PRESIDENT
AIGA Nashville - Nashville, TN
June 2010May 2011
PRESIDENT
AIGA Nashville - Nashville, TN
May 2011June 2012
SPONSORSHIP CHAIR
AIGA Nashville - Nashville, TN
April 2009June 2010