Colgate-Palmolive

Colgate-Palmolive is a U.S. company that owns a portfolio of many oral

hygiene products like soaps, detergents and personal care products.
Trusted band for dental care, personal care, home care and pet nutrition.
ith a history of over !"" years in researching and developing oral care
products,
personal or house, Colgate-Palmolive is one of the best known companies
working in the international market.
Colgate-Palmolive is a global leader in the production of toothpaste.
Colgate-Palmolive sells its products in #" contries including $omania,
South %frica, Sweden, &e'ico, (taly, )ermany, Chile, China and
)uatemala.
%round the world, Colgate has consistently increased gross margin while at
the same time reducing costs in order to fund growth initiatives, including new
product development and increases in marketing spending. These, in turn, have
generated greater pro*tability.
Colgate-Palmolive Company was the *rst multinational company has
approached the market in $omania after +,,". (n +,,+ Colgate-Palmolive
establish the company Colgate-Palmolive $omania with -orvea .rasov with
production facilities in .rasov and .ucharest. %fter being revived toothpast
/Super Cristal0 it reached 1
rd
place after /Colgate0 the main brand of Colgate-
Palmolive and /.lend-a-med0 in !""#.Colgate-Palmolive also produced at .rasov
hand cream /-orvea0 and after shave lotions /23%maris0 -ow sells products like
%'ion 4dish soap5, Palmolive 4soap and showe gel5, Colgate 4toothpaste,
toothbrush5, %6a' 4windows cleaner5, 7ady Speed Sick 4deodorant5.
(n 8uly !""9, Colgate-Palmolive package purchased by the company !:;
owned -orval $omania .rasov in Colgate-Palmolive for < !# million, thus
reaching a +""; stake in the subsidiary in $omania.
Colgate-Palmolive reported for !"", a net pro*t !,!= milion dolars, up by
+9,=; compared to the result of +,,9 bilion dollars recorded in !""=.
(n !""#, Colgate-Palmolive, the only multinational wich have product facilities
toothpaste in $omania , said it will halt production plant in .rasov, as part of an
e'tensive restructuring program aimed at closing four factories toothpaste in
>urope. .
%t the end of !""=, Colgate-Palmolive management decided to close the unit
and move production to Poland, as a result of a restructuring program the
company and building activity, and all the 99 employees of the factory were
made redundant.
%s a global and local leader in oral care products, Colgate Palmolive invests
and supports a range of educational programs to the general public, involving
doctors and dentists in initiatives aimed at improving oral health parameters
for the population of $omania.