Table Of Contents

Topics

Page Number
Introduction 1
Student profile 1
Profile of organisation

2
Indian Banking Industry 8
SBI Home Loans Unique Advantage

13
Takeover Of Home Loans

16
Home loans Rates Of SBI

18
Comparison Between Different Banks 19
Market Segmentation 29
Target market 32
Our Target Market- Lucknow 34
Areas covered For The Project 37
Objective Of The Project 39
Limitation Of The Study 40
Survey Format 41
Methodology 43
Examples Of Survey Conducted 47
Summary Of the surveys 65
Observation 67
Recommendations 68
Bibliography 69
A
PROJECT REPORT ON THE TOPIC
TO EXPLORE THE POSSIBILITIES OF TAKE-OVER OF HOUSING LOANS
AT LUCKNOW

In Partial Fulfillment Of The Degree For Master Of Business
Administration
Batch 2012-2014

SUBMITTED TO SUBMITTED BY
Shri Hector Charles Arpita Sengar
Chief Manager (HLST) State Bank of India, (2012-2014)
Halwasiya market, M G road, LKO

DEPARTMENT OF BUSINESS
ADMINISTRATIONUNIVERSITY OF LUCKNOW
June_2013 to Aug _2013
Acknowledgement
It gives me great pleasure, having done a project on an interesting and knowledgeable topic like
to explore the possibilities of take over of housing loans at lucknow.
It was a marketing topic which demands in depth study and a lot of dedication and hard work.
This project has been a great experience. It gave an opportunity to meet people from different
cast, creed and mentality. This project has immensely enlarged my knowledge as far as
academics are concerned. There are many people associated with this project without which this
project would not have reached its successful completion.
I would like to thank Shri Manoj Srivastava(Nodal officer, SBI) who permitted me to do this
project in SBI(HLST). I would like to thank Shri Hector Charles, CM(HLST),lko for his
inspiration, keen interest, constant supervision and ever willing help throughout the course of
this study.
I would also like to take this opportunity to thank all the people of the firm I contacted who took
out valuable time to answer my queries and gave me full information about the marketing
research in the market.
I extend my sincere gratitude towards my parents, who have always encouraged me and given
great support. They have been a great source of motivation in the completion of my project.
Above all I thank the almighty for my successful completion of this project.