Portfolio

Steven W. Durfee
Steven W. Durfee
237 S 4th W
Rexburg, ID 83440
208.270.7226
dur07001@byui.edu
Table of Contents
Brochure
Logos
Montage
Event Ad
Business Card
Letterhead
Photo Design
Web Page
Flier
Brochure
Description: A simple brochure to advertise a new local
restaurant.
Programs used: Photoshop, InDesign, Illustrator
Date: July 13, 2014
Course: Comm 130 & Section 05
Instructor: Julie Peterson
Objective:
Set up and align a two-sided, folded document.
Create an original company logo and use it in a
brochure.
Incorporate quality images. (Incorporate at least four
quality images (Not including the logo). One should be
clipped in Photoshop and text-wrapped in InDesign so
the text follows the cutout shape of the image.
Write at least 250 words of original copy with at least
three paragraphs, headers, and subheaders.
Trim for a full bleed and print in duplex (two-sided)
color.
Process: I made the steaks and had my wife take the photos
I used. I then placed them in an InDesign fle and arranged
them to my liking. I wrote all the text myself.
Logos
Description: Three logos to brand a local restaraunt.
Programs used: Illistrator
Date: June 8, 2014
Course: Comm 130 & Section 05
Instructor: Julie Peterson
Objective:
Create three completely different, original logos to ft
a company or personal image that will appeal to the
audience. Do not imitate existing logos or use previous
designs.
Use only the Illustrator tools to create and draw your
logos. (No Illustrator pre-fabricated fares, symbols,
etc.. No photos or live-tracing. You may use an image
or drawing as a guide to trace it with the pen/pencil, but
delete the image before submitting.)
Gather opinions from at least ten people about which
logo appeals most to them.
Process: I started out with just the text. I found the font I
wanted to use, and then later I worked on fnding a font that
would match the Y brand. The bull I did was a vector bull I
found on google search. I copied it in, and then used the pen
tool to trace it. I thought that the top logo would be one that
you would see on the outside of the restaurant. The middle
logo I could see printed on a T-Shirt or on the menus. The
bottom logo you could put anywhere once people began to
understand that it stood for Durfs Steakhouse.
Durfs Steakhouse
Y
Y
Durfs
Steakhouse Y
Durfs Steakhouse
Montage
Description: A combination of photos and text to make a
meaningful image.
Programs used: Photoshop
Date: June 1, 2014
Course: Comm 130 & Section 05
Instructor: Julie Peterson
Objective:
Use the FOCUS design process with strong focal point
and fow
Unify a layout with a consistent theme and dominant
message
Learn to blend two or more images together gradually,
using masks
Demonstrate more advanced Photoshop skills for
layout with multiple elements
Use a mask to apply a flter to one part of the image
Apply typography principles (titles, quotes, events or
scripturesyour choice)
Format type: Legibility; Small copy & Title with
varying text size. Theme word(s)
Select good quality images
Process: For this project I used photoshop, and combined a
couple pictures from my wedding with a quote from Elder
Jeffery R. Holland. The message is targeted for married
couples and it basically is saying to take steps of faith
together. The top thing I learned is that I need to make
my text in such a way that it doesnt compete with my
focal point. The flter I used was on the picture that we are
foating in the top left corner. I used a flter called rough
pastel. I thought it would help us look more cloud like. I
tried to focus on the violet and lime in my picture to create
a complementary color scheme. For my title I used Brock
Script, and for my body copy I used Rockwell. The photos
were taken by April Rohrbach.
Event Ad
Description: This is an ad for a sponored event.
Programs used: Microsoft Word
Date: May 17, 2014
Cours: Comm 130 & Section 05
Instructor: Julie Peterson
Objective:
Comprehend image sizing (how pixels and inches work
together)
Find, scan and import a high-quality image.
Create a full-bleed design.
Choose a color scheme and typeface(s) that work for
your message and audience.
Learn to use only Word design features without using
any Adobe programs, including Photoshop.
Process: I frst inserted my image, then I decided what my
title and body copy needed to be. Then I added shapes to
help play up the color of my image. Then I picked fonts
and aligned my texts.
Sources: Book: On Cooking: A Textbook of Culinary
Fundamentals (Fifth Edition) by: Sarah R. Labensky,
Alan M. Hause, and Priscilla A. Martel. (Photographs by
Richard Embery) Published by Pearson. Copyright 2011,
2007, 2003, 1999, 1995 By Pearson Education Inc.
Business Card
Description: This is a business card for a local restaraunt.
Programs used: Illistrator.
Date: June 14, 2014
Course: Comm 130 & Section 05
Instructor: Julie Peterson
Objective:
Use the basic tools in Illustrator & InDesign.
Create a new logo to ft a company or personal image.
Do not imitate existing logos or use previous designs.
Dont use photos or live trace.
Use the new logo to design consistent layouts for
a business card and letterhead. Photos are okay on
business card and letterhead as additional design
elements. Letterhead should be 8.5 x 11, full-bleed
optional, but trim only .125. Business card should be
3.5 x 2 and printed above center on a vertical page.
Apply typography rules, keeping small copy.
Keep designs simple with light watermarks and drop
shadows and plenty of white space.
Include contact information: name, address, phone, and
email on each piece. Use periods, bullets, or spaces in
phone number; no parentheses/ hyphens.
Process: I wanted this to match my logo for my resaraunt
that I had created so I found a new bull vector and traced it
in Illistrator. I then matched it with my color and added my
contact information.
Y
Steven Durfee
1909 w. 2870 s. Rexburg ID 83440
208 270 7226
durfssteakhouse@yahoo.com
Y
Durfs Steakhouse
Letterhead
Description: This is a letterhead for a local restaraunt. It is
supposed to go hand in hand with the business card.
Programs used: Illistrator.
Date: June 14, 2014
Course: Comm 130 & Section 05
Instructor: Julie Peterson
Objective:
Use the basic tools in Illustrator & InDesign.
Create a new logo to ft a company or personal image.
Do not imitate existing logos or use previous designs.
Dont use photos or live trace.
Use the new logo to design consistent layouts for
a business card and letterhead. Photos are okay on
business card and letterhead as additional design
elements. Letterhead should be 8.5 x 11, full-bleed
optional, but trim only .125. Business card should be
3.5 x 2 and printed above center on a vertical page.
Apply typography rules, keeping small copy.
Keep designs simple with light watermarks and drop
shadows and plenty of white space.
Include contact information: name, address, phone, and
email on each piece. Use periods, bullets, or spaces in
phone number; no parentheses/ hyphens.
Process: I used the same logo that I created for my business
card and then added my conctact information. I then put
the line in there to make a specifc starting point for body
copy to begin. I then added my watermark at the bottom.
Photodesign
Description: This is a picture I took at the end of the street
outside my house. For the assignment we were supposed
to make a photoshop design project and use a color scheme
by matching the colors in the photo that we took.
Programs used: Photoshop.
Date: May 24, 2014
Course: Comm 130 & Section 05
Instructor: Julie Peterson
Objective:
Learn basic photography skills.
Choose a color scheme, take a photo to match those
colors, then incorporate the colors into the layout.
Use a digital camera to take a quality image, then
download it.
Adjust image levels, saturation, color balance, sharpen
tool on separate layers for NDE (non-destructive
editing.)
Size and crop the image, then place on an 8.511 page
layout.
Use layers to design text, and repeating graphic
elements in Photoshop.
Print with full-bleed margins. Trim only 1/8 (0.125)
from all four sides
Process: I played with the photo a little by making the
blues in the clouds deeper. Then I decided to focus on the
blue color in my background as well. I thought that adding
in the orange would help show the text without clashing
my colors too badly. I used a masking tool to make the
edges of my photo less defned. I used a cloning tool to
hide a trailer house in bushes.
Web Design
Description: This is a simple web page advertising one of
the logos I made.
Programs used: Illistrator, Text Wrangler.
Date: June 29, 2014
Course: Comm 130 & Section 05
Instructor: Julie Peterson
Objective:
Size and optimize an original logo as a .png for a web
page so the long side is 300 500 pixels.
Write content to describe the process of creating your
logo and how it appeals to a target audience. (Minimum
of 200 words. Include rationale for colors, appeal to
target audience, design skills, etc,)
Design a web page using HTML to display the logo and
content. (Use TextWrangler (Macintosh) or NotePad++
(Windows))
Acquire a working knowledge of HTML. (Must
include all required tags (Doctype (provided), html,
head, title, meta charset (provided), & body. As well as
tag that links to external style sheet. With in the body
include h1, h2, p, ol or ul (with li tags), img, hr, and a
(link to blog) tags.)
Acquire a working knowledge of CSS. (Customize the
Cascading Style Sheet (css) provided in I-Learn to add
page formatting that complements the logo design, by
changing at least the following: The h1 text color &
background color, font colors for the paragraphs & list
items, the background color, Font Families and add at
least one css comment.
Identify hex colors for web design. (Find and use hex
colors in Photoshop to match your logo)
Process: I used TextWrangler to write my code. I used red
(#8f1a1c) and black (#000000) for my colors. The font I
used was Verdana (sans-serif). I considered the use of the
font in my logo as a font as well because it plays a role
in the design. It was a slab serif font. The main things
I changed in CSS was the colors and the fonts as well as
positioning my logo.
Flier
Description: This is a fier to advertise for a company that
gives leadership classes to graduates.
Programs used: InDesign
Date: May 14, 2014
Course: Comm 130 & Section 05
Instructor: Julie Peterson
Objective:
Apply the design principles and use appropriate
typography.
Incorporate basic InDesign skills to improve basic fier
layout.
Retrieve image and logo from links on this page.
Create a project folder with image, logo and InDesign
document to keep links in InDesign intact.
Process: I thought that the circles would be a fun theme to
lead people through the page. I then added the text wrap
around the picture because I thought it would be visual-
ly appealing. I added the logo at the bottom and made
it small so it wouldnt compete too much with the actual
message of the fier.
Extra Logos
Description: More logos for a local restaraunt.
Programs used: Illistrator.
Date: July 19, 2014
Course: Comm 130 & Section 05
Instructor: Julie Peterson
Objective: To provide more projects in my portfolio.
Process: I decided that the logos I provided for my logo
project were all too similar. I thought that I should make
a couple more to choose from. I found the cowboy vector
image online and then traced it with the pen tool. I then
added the text. I added the shape and color because I
thought it was a great contrast. The bottom logo would be
another trademark logo.
Durfs
Steakhouse
Durfs Steakhouse