Portfolio

Steven W. Durfee
Steven W. Durfee
237 S 4th W
Rexburg, ID 83440
208.270.7226
dur07001@byui.edu
Table of Contents
Brochure
Logos
Montage
Event Ad
Business Card
Letterhead
Photo Design
Web Page
Flier
Brochure
Description: A simple brochure to advertise a new local
restaurant.
Programs used: Photoshop, InDesign, Illustrator
Date: July 13, 2014
Course: Comm 130 & Section 05
Instructor: Julie Peterson
Objective:
• Set up and align a two-sided, folded document.
• Create an original company logo and use it in a
brochure.
• Incorporate quality images. (Incorporate at least four
quality images (Not including the logo). One should be
clipped in Photoshop and text-wrapped in InDesign so
the text follows the cutout shape of the image.
• Write at least 250 words of original copy with at least
three paragraphs, headers, and subheaders.
• Trim for a full bleed and print in duplex (two-sided)
color.
Process: I made the steaks and had my wife take the photos
I used. I then placed them in an InDesign fle and arranged
them to my liking. I wrote all the text myself.
Logos
Description: Three logos to brand a local restaraunt.
Programs used: Illistrator
Date: June 8, 2014
Course: Comm 130 & Section 05
Instructor: Julie Peterson
Objective:
• Create three completely different, original logos to ft
a company or personal image that will appeal to the
audience. Do not imitate existing logos or use previous
designs.
• Use only the Illustrator tools to create and draw your
logos. (No Illustrator pre-fabricated fares, symbols,
etc.. No photos or live-tracing. You may use an image
or drawing as a guide to trace it with the pen/pencil, but
delete the image before submitting.)
• Gather opinions from at least ten people about which
logo appeals most to them.
Process: I started out with just the text. I found the font I
wanted to use, and then later I worked on fnding a font that
would match the Y brand. The bull I did was a vector bull I
found on google search. I copied it in, and then used the pen
tool to trace it. I thought that the top logo would be one that
you would see on the outside of the restaurant. The middle
logo I could see printed on a T-Shirt or on the menus. The
bottom logo you could put anywhere once people began to
understand that it stood for Durf’s Steakhouse.
Durf’s Steakhouse
Y
Y
Durf’s
Steakhouse Y
Durf’s Steakhouse
Montage
Description: A combination of photos and text to make a
meaningful image.
Programs used: Photoshop
Date: June 1, 2014
Course: Comm 130 & Section 05
Instructor: Julie Peterson
Objective:
• Use the FOCUS design process with strong focal point
and fow
• Unify a layout with a consistent theme and dominant
message
• Learn to blend two or more images together gradually,
using masks
• Demonstrate more advanced Photoshop skills for
layout with multiple elements
• Use a mask to apply a flter to one part of the image
• Apply typography principles (titles, quotes, events or
scriptures…your choice)
• Format type: Legibility; Small copy & Title with
varying text size. Theme word(s)
• Select good quality images
Process: For this project I used photoshop, and combined a
couple pictures from my wedding with a quote from Elder
Jeffery R. Holland. The message is targeted for married
couples and it basically is saying to take steps of faith
together. The top thing I learned is that I need to make
my text in such a way that it doesn’t compete with my
focal point. The flter I used was on the picture that we are
foating in the top left corner. I used a flter called rough
pastel. I thought it would help us look more cloud like. I
tried to focus on the violet and lime in my picture to create
a complementary color scheme. For my title I used Brock
Script, and for my body copy I used Rockwell. The photos
were taken by April Rohrbach.
Event Ad
Description: This is an ad for a sponored event.
Programs used: Microsoft Word
Date: May 17, 2014
Cours: Comm 130 & Section 05
Instructor: Julie Peterson
Objective:
• Comprehend image sizing (how pixels and inches work
together)
• Find, scan and import a high-quality image.
• Create a full-bleed design.
• Choose a color scheme and typeface(s) that work for
your message and audience.
• Learn to use only Word design features without using
any Adobe programs, including Photoshop.
Process: I frst inserted my image, then I decided what my
title and body copy needed to be. Then I added shapes to
help play up the color of my image. Then I picked fonts
and aligned my texts.
Sources: Book: On Cooking: A Textbook of Culinary
Fundamentals (Fifth Edition) by: Sarah R. Labensky,
Alan M. Hause, and Priscilla A. Martel. (Photographs by
Richard Embery) Published by Pearson. Copyright 2011,
2007, 2003, 1999, 1995 By Pearson Education Inc.
Business Card
Description: This is a business card for a local restaraunt.
Programs used: Illistrator.
Date: June 14, 2014
Course: Comm 130 & Section 05
Instructor: Julie Peterson
Objective:
• Use the basic tools in Illustrator & InDesign.
• Create a new logo to ft a company or personal image.
Do not imitate existing logos or use previous designs.
Don’t use photos or live trace.
• Use the new logo to design consistent layouts for
a business card and letterhead. Photos are okay on
business card and letterhead as additional design
elements. Letterhead should be 8.5 x 11, full-bleed
optional, but trim only .125. Business card should be
3.5 x 2 and printed above center on a vertical page.
• Apply typography rules, keeping small copy.
• Keep designs simple with light watermarks and drop
shadows and plenty of white space.
• Include contact information: name, address, phone, and
email on each piece. Use periods, bullets, or spaces in
phone number; no parentheses/ hyphens.
Process: I wanted this to match my logo for my resaraunt
that I had created so I found a new bull vector and traced it
in Illistrator. I then matched it with my color and added my
contact information.
Y
Steven Durfee
1909 w. 2870 s. Rexburg ID 83440
208 270 7226
durf’ssteakhouse@yahoo.com
Y
Durf’s Steakhouse
Letterhead
Description: This is a letterhead for a local restaraunt. It is
supposed to go hand in hand with the business card.
Programs used: Illistrator.
Date: June 14, 2014
Course: Comm 130 & Section 05
Instructor: Julie Peterson
Objective:
• Use the basic tools in Illustrator & InDesign.
• Create a new logo to ft a company or personal image.
Do not imitate existing logos or use previous designs.
Don’t use photos or live trace.
• Use the new logo to design consistent layouts for
a business card and letterhead. Photos are okay on
business card and letterhead as additional design
elements. Letterhead should be 8.5 x 11, full-bleed
optional, but trim only .125. Business card should be
3.5 x 2 and printed above center on a vertical page.
• Apply typography rules, keeping small copy.
• Keep designs simple with light watermarks and drop
shadows and plenty of white space.
• Include contact information: name, address, phone, and
email on each piece. Use periods, bullets, or spaces in
phone number; no parentheses/ hyphens.
Process: I used the same logo that I created for my business
card and then added my conctact information. I then put
the line in there to make a specifc starting point for body
copy to begin. I then added my watermark at the bottom.
Photodesign
Description: This is a picture I took at the end of the street
outside my house. For the assignment we were supposed
to make a photoshop design project and use a color scheme
by matching the colors in the photo that we took.
Programs used: Photoshop.
Date: May 24, 2014
Course: Comm 130 & Section 05
Instructor: Julie Peterson
Objective:
• Learn basic photography skills.
• Choose a color scheme, take a photo to match those
colors, then incorporate the colors into the layout.
• Use a digital camera to take a quality image, then
download it.
• Adjust image levels, saturation, color balance, sharpen
tool on separate layers for NDE (non-destructive
editing.)
• Size and crop the image, then place on an 8.5×11 page
layout.
• Use layers to design text, and repeating graphic
elements in Photoshop.
• Print with full-bleed margins. Trim only 1/8″ (0.125)
from all four sides
Process: I played with the photo a little by making the
blues in the clouds deeper. Then I decided to focus on the
blue color in my background as well. I thought that adding
in the orange would help show the text without clashing
my colors too badly. I used a masking tool to make the
edges of my photo less defned. I used a cloning tool to
hide a trailer house in bushes.
Web Design
Description: This is a simple web page advertising one of
the logos I made.
Programs used: Illistrator, Text Wrangler.
Date: June 29, 2014
Course: Comm 130 & Section 05
Instructor: Julie Peterson
Objective:
• Size and optimize an original logo as a .png for a web
page so the long side is 300 – 500 pixels.
• Write content to describe the process of creating your
logo and how it appeals to a target audience. (Minimum
of 200 words. Include rationale for colors, appeal to
target audience, design skills, etc,)
• Design a web page using HTML to display the logo and
content. (Use TextWrangler (Macintosh) or NotePad++
(Windows))
• Acquire a working knowledge of HTML. (Must
include all required tags (Doctype (provided), html,
head, title, meta charset (provided), & body. As well as
tag that links to external style sheet. With in the body
include h1, h2, p, ol or ul (with li tags), img, hr, and a
(link to blog) tags.)
• Acquire a working knowledge of CSS. (Customize the
Cascading Style Sheet (css) provided in I-Learn to add
page formatting that complements the logo design, by
changing at least the following: The h1 text color &
background color, font colors for the paragraphs & list
items, the background color, Font Families and add at
least one css comment.
• Identify hex colors for web design. (Find and use hex
colors in Photoshop to match your logo)
Process: I used TextWrangler to write my code. I used red
(#8f1a1c) and black (#000000) for my colors. The font I
used was Verdana (sans-serif). I considered the use of the
font in my logo as a font as well because it plays a role
in the design. It was a slab serif font. The main things
I changed in CSS was the colors and the fonts as well as
positioning my logo.
Flier
Description: This is a fier to advertise for a company that
gives leadership classes to graduates.
Programs used: InDesign
Date: May 14, 2014
Course: Comm 130 & Section 05
Instructor: Julie Peterson
Objective:
• Apply the design principles and use appropriate
typography.
• Incorporate basic InDesign skills to improve basic fier
layout.
• Retrieve image and logo from links on this page.
• Create a project folder with image, logo and InDesign
document to keep links in InDesign intact.
Process: I thought that the circles would be a fun theme to
lead people through the page. I then added the text wrap
around the picture because I thought it would be visual-
ly appealing. I added the logo at the bottom and made
it small so it wouldn’t compete too much with the actual
message of the fier.
Extra Logos
Description: More logos for a local restaraunt.
Programs used: Illistrator.
Date: July 19, 2014
Course: Comm 130 & Section 05
Instructor: Julie Peterson
Objective: To provide more projects in my portfolio.
Process: I decided that the logos I provided for my logo
project were all too similar. I thought that I should make
a couple more to choose from. I found the cowboy vector
image online and then traced it with the pen tool. I then
added the text. I added the shape and color because I
thought it was a great contrast. The bottom logo would be
another trademark logo.
Durf’s
Steakhouse
Durf’s Steakhouse