C EA is a leader in the electronics industry.

C EA is the sponsor,producer and m anager of

International C ES

.
C EA is a vital sector of the Electronic Industries A lliance.
You are a critical sector tasked w ith upholding,increasing
and broadening the C EA brand.
The C EA identity is an im portant w ay to build the brand
through our products,services and com m unications.The
effectiveness depends on its consistent application w herever
and w henever it is applied.
Please em brace and im plem ent these guidelines.Together
w ith the C EA Identity Standards M anual,these are your
reference tools for printed m aterials.The balance betw een
creativity and consistency is im portant.Your M arketing
D epartm ent is your resource. Please ask any question
and be our branding partner.
Identity Standards Overview
CEA Identity Standards O verview
1
Introduction
A sym bol and logotype are visible and
im portant parts of the graphic standards
used by an organization to identify itself.
A n effective logo is one that says som ething
about an organizations style,purpose and
values.
The C EA logo represents energy,
inform ation,and technology.
Identity Standards Components
The success of the C EA identity program is
consistent usage of three graphical guide-
lines.These com ponents are:
I the logo
I consistent typefaces
I consistent color palette
Basic Elements
The C EA identity consists of three parts:
I the energy burst
I the logotype
I C EA nam e
A lw ays use all three of these elem ents
together.
D o not m anipulate the C EA logo in any w ay.
The logos proportions have been
carefully designed.C ondensing,expanding,
or skew ing it w ould dam age its balance and
degrade the logo,rather than enhance C EA s
identity.
D o not try to duplicate any of the
individual identity elem ents m anually. U se
the electronic version of the logo provided
on disk.
To ensure readability,the sm allest perm itted
size for print applications is 1-3/8w ide. If
your project w ill m ainly be received by fax,
do not use the logo any sm aller than 1-5/8
w idth.
O nly use the logo w ithout the C EA N am e
w hen you m ust use it at sizes sm aller than
1-3/8w ide.
the Energy Burst Logotype
C EA N am e
1-3/8(for print)
1-5/8(for fax)
CEA Identity Standards O verview
2
Color usage
The C EA identity colors have been
selected to present C EA as a leader in
the technology industryconveying a
professional,high-tech im age.
In applications that do not include iden-
tity colors, print the entire logo in black
or reverse it out of a solid color.
If m etallic colors are not available,use
the Pantone M atching System (PM S)
equivalent colors suited for the paper
stock being used,or the process color
equivalent. For internet application, use
the RG B equivalent.
A lw ays produce the logo in its
approved identity colors,all black,or
reversed out of a solid background
color to all w hite.The logo is never to
appear in any other color or w ith any
portion of the logo screened back to
any ink percentage less than 100% .
TEAL
PM S 8763
PM S 3025 C
PM S 308 U
C :100 M :0 Y:0 K:51
R:1 G :78 B:97
GRAY
PM S 8423
PM S C ool G ray 11 C
PM S C ool G ray 11 U
C :0 M :0 Y:0 K:79
R:54 G :54 B:54
PM S 8763 PM S 8423
PM S 8763
Approved Identity Colors
Preferred color - Metallic inks
Non-metallic inks for coated paper stock
Non-metallic inks for uncoated paper stock
Process color (4-color) application
RGB (Internet use only)
Supporting Color Palette
The colors provided below com ple-
m ent the C EA identity colors.
These accent colors are to be used
separately or in conjunction w ith the
C EA colors.
CEA Identity Standards O verview
3
Minimum surrounding space
A lw ays m aintain a m inim um am ount
of open space around the C EA logo.
U se the height and w idth of the A
in C EA as a guide to define the
am ount of surrounding open space.
N o other elem ents m ay be printed in
this area
Celery
M etallic:
PM S 8363
C oated stock:
PM S 3975 C
U ncoated stock:
PM S 3975 U
Process (C M YK)
C :0 M :0
Y:100 K:23
RG B
(W eb use only)
R:196 G :196
B:0
Bronze
M etallic:
PM S 8580
C oated stock:
PM S 146 C
U ncoated stock:
PM S 139 U
Process (C M YK)
C :0 M :38
Y:100 K:34
RG B
(W eb use only)
R:168 G :104
B:0
Brick
M etallic:
PM S 8840
C oated stock:
PM S 1955 C
U ncoated stock:
PM S 1945 U
Process (C M YK)
C :0 M :87
Y:43 K:30
RG B
(W eb use only)
R:173 G :25
B:57
Purple
M etallic:
PM S 8822
C oated stock:
PM S 229 C
U ncoated stock:
PM S 222 U
Process (C M YK)
C :0 M :87
Y:15 K:65
RG B
(W eb use only)
R:85 G :13
B:43
Dark Blue
M etallic:
n/a
C oated stock:
PM S 281 C
U ncoated stock:
PM S 282 U
Process (C M YK)
C :100 M :72
Y:0 K:38
RG B
(W eb use only)
R:9 G :28
B:90
Light Gray
M etallic:
n/a
C oated stock:
PM S 428 C
U ncoated stock:
PM S 427 U
Process (C M YK)
C :0 M :0
Y:0 K:23
RG B
(W eb use only)
R:196 G :196
B:196
A
A
A
A
CEA Identity Standards O verview
4
Background Graphics
The only exception to the prohibition of
using the elem ents of the C EA logo
separately is w hen the energy burst is used
as a subtle background im age.W hen using
as background art,the burst m ust be at least
500% larger than the C EA logo appearing
on the sam e docum ent.
The C EA logo as w ell as the energy burst
m ay never be used in a w allpapereffect.
Contrast
W hen using the energy burst as a graphic
background elem ent on a w hite background,
the burst should be printed at no m ore
than a 10% ink screen. If the burst is
appearing on a solid color background,
the burst should print at 80% of the sam e
background color.
10% color on W hite Background
80% color on 100% Background C olor
CEA Identity Standards O verview
5
Correspondence
guidelines for
letterhead
These guidelines w ill
help m ake our letters
im portant tools in
broadening C EA s
brand.
Typestyle
12 point Tim es N ew
Rom an
Line spacing
Single line spacing
Typesetting
Text should be flush
left;w ith a return
space betw een
paragraphs
Begin 2dow n from
top of the page
1.125left and right
m argins
Leave at least 1
m argin at bottom of
page
Correspondence
Guidelines
for #10 Envelope
12 point Tim es N ew
Rom an,single line
spacing
Flush left
Begin 2dow n from
top of the envelope
and 4from left
m argin
2500 W ilson Boulevard A rlington, VA 22201-3834 U SA Tel703 907 7610 Fax 703 907 7601 w w w .C E.O RG
C EA is the Sponsor and Producer of the InternationalC ES

and is a sector of the Electronic Industries A lliance

February 1, 1999
#
#
#
#
Name of addressee
Title
Company name
Mailing address
City, State 12345
#
#
Salutation:
#
Letters are CEMAs most common form of communication and give us an excellent
opportunity to build the brand. One way to achieve a sharp, professional apprearance in
our letters is to follow the style pointers on this page.
#
This is an example of a typical letter using 12 point Times New Roman, single spaced.
#
With our new letterhead, start the first line of the letter 2 from the top of the page.
The preferred left margin is 1.125, the right margin is 1.25 and the bottom margin is 1.
All correspondence is left justified.
#
#
Sincerely,
#
#
#
#
#
Writers name
Title
2500 W ilson Boulevard A rlington,VA 22201-3834 U SA
w w w .C EM A city.org
CEMA
Consumer El ect roni cs Manuf act urers Associ at i on
Name of addressee
Company name
Mailing address
City, State 12345
1.125
2
1.125
1
2
4
2500 W ilson Boulevard A rlington,VA 22201-3834 U SA
w w w .C E.org
CEA Identity Standards O verview
6
Correspondence
guidelines for
memorandum
These guidelines w ill
help m ake our m em os
im portant tools in
broadening C EA s
brand.
Typestyle
12 point Tim es N ew
Rom an
12 point Tim es N ew
Rom an Bold for the
intro section (To,
From ,D ate, and
Subject)
10 pt Tim es N ew
Rom an Bold for the
authors block at the
bottom of m em o
Line spacing
Single line spacing
Typesetting
Text should be flush left
w ith a return space
betw een paragraphs
Begin 2dow n from
top of the page
1.125left and right
m argins
Leave at least 1m argin
at bottom of page.The
authors block should
line up w ith bottom
m argin
2500 W ilson Boulevard A rlington, VA 22201-3834 U SA Tel703 907 7610 Fax 703 907 7601 w w w .C E.O RG
C EA is the Sponsor and Producer of the InternationalC ES

and is a sector of the Electronic Industries A lliance

1.125
2
1.125
1
CEA Identity Standards O verview
7
Sector treatment
C EA is a m em ber of the Electronic
Industries A lliance (EIA ).W e can reference
this relationship using one of four presenta-
tion styles.
1.U se the C EA logo alongside the EIA logo.
The letter height of the C EA logo should
be the sam e as the EIA logo,lining up on
the sam e baseline.
2.U se the C EA logo at the top of the doc-
um ent and reference EIA at the bot-
tom right corner at 30% of the size of
the C EA logo.
3.U se A Sector of Electronic Industries
A lliancein the body or text of your
letter or printed piece.
4.U se the C EA logo w ith
a sector of EIA .This artw ork w ill be
provided on disk or hard drive.
N ote:The EIA reference should be in the
m ajority of our activities,but it does not
need to be present in all cases.
a Sector ofElectronic Industries A lliance A Sector ofElectronic Industries A lliance