ABCL Ltd is a leading Fast Food Processing Company operating from

Thane. It is involved in the fast food business since last 1years and
has a tie up !ith a foreign "rm operating in the same "eld. It handles
both vegetable as !ell as non#vegetable products for !hich it arranges
the re$uired vegetables and chic%ens from local vegetable vendors and
poultry farms as !ell as from far o& places li%e 'asi%( Pune and
Aurangabad. It has very good mar%ets in )umbai( Pune and the
surrounding cities. The products are sold in the brand name of 'asta
!hich is very popular brand among the young collegians and o*ce
goers. It has its most modern %itchen at 'e! )umbai to cater to the
needs for fresh 'asta. +egetables and chic%en items are transported
from the procurement centres of 'asi%(Pune( Aurangabad using hired
truc%s. ,hile transporting vegetables and chic%ens( there !ere
shortages( damages and decomposition problems !hich varies from
1- to 1.- and there is inconsistency in the transit time( the reliability
of the ra! material transporters is very lo!.
Pac%aging of 'asta is very good and attractive but it is not long lasting
type. /o!ever( the $uality and taste are the reasons for its popularity.
'asta is sold in three di&erent pac%s 0 party( family and individual..
'asta loses its taste and 1avour after 2 hours( if it isnot preserved in
refrigeration. 'asta is distributed through 3. distribution centres
including three at its main procurement centres of 'asi%( Pune and
Aurangabad.
Logistics Information 'et!or% is not up to the mar%. The procurement
centres directly communicate to the operating centre at Thane. 4ue to
lac% of proper co#ordination at di&erent distribution centres( it has
started creating problems of stoc%s( spoilage( pilferage and !astage of
ra! materials as !ell as "nished goods at certain distribution and
procurement centres.
Transportation and storage problems are identi"ed as the main culprits
for the heavy losses being incurred at some centres. /olidays( festivals
and collegians put a lot of pressure on the e5isting demand and supply
situations of 'asta seasonally( resulting in mismanagement and losses.
6ntry of multinationals into the mar%et has increased the competition
nd put a pressure on 'asta. The )anaging 4irector of the company has
formed a team consisting of senior e5ecutives to suggest a concrete
plan to "ght the gro!ing competition and overcome problems of
transport( storage and other related problems so as to increase the
mar%et share and margin.
The team of senior e5ecutives has recommended your name as a
Logistics Consultant. 7ou have to prepare a presentation clearly
describing the nature of the company8s business( the current problems
faced by the Company and lay a road map for improving the Logistics
)anagement of the Company to overcome the problems faced by them.