Market research for a Compost Business

This market research will be focus in obtaining punctual facts and data that will help to build up a
business plan for compost production. In the UK 140 tonnes of organic waste are wasted per year
meaning 40% of the food ends up in the garbage; with this amount of food, many developing countries
could be fed.

By 2030 agriculture must increase by 12% worldwide to be able to support the needs of the global
population. The increasing demand for organic products and increasing consumer awareness towards
food quality, will raise the demand for good quality compost. 1

Doing research with owners of restaurants, cafes and bakeries, turns out that most businesses must
pay for private services for the collection of organic waste. My goal is to collect all this organic waste
and turn it into good quality compost, and then sell it to agriculture business, farms, vertical
plantations and even private allotments.

The marketing research plan has two parts: Food & Beverage Businesses and potential customers.

We will seek to establish alliances with restaurants from which we will use their organic waste. We
will oversee collection of the organic waste. We will work with restaurants and establishments
committed to follow instructions that will be provided as part of a training to ensure the quality of the
organic waste. All venues will be trained and given the necessary equipment to carry out the
separation process of organic waste. A survey will be carried out at the restaurants to find out about
their knowledge of separating different types of waste, any interest in agriculture, if they know how
compost is done and their commitment to climate change.

Secondly, we must study who are our potential customers. In this part of the market research, there
will be a survey sent to business in the agriculture fields, allotments, greenhouses and farms. We will
evaluate the quality of the compost they currently use, price, type, the impact on the environment
when producing it, and especially if the current product provides them with the same benefits that
our product will.

For this market research we are gathering two types of data:

Primary data. We will be conducting surveys to Food & Beverages businesses and our potential target
market in the agricultural field. This will help us to establish a direct communication with these
businesses, so we get to know the needs, demands, protocols and challenges that we need to face.
Also, we want to collaborate with companies committed to the environment, so we can make a
difference with our businesses, and make sure we are going to be able to deliver the best product.

Secondary data: We will be looking into statistics and external research so this information will provide
us with knowledge on the growth of the agricultural companies and where are we heading in the next
years towards demand. External data will guide us to have a proper marketing, operational and
strategical system in place so we can deliver our product with higher efficiency than our competitors.

Annex 1. Proposal questionary for the Food & Beverage Businesses.

Annex 2. Map of agriculture areas in the UK

1
DUBLIN, Oct. 4, 2019 /PRNewswire/ -- The "Compost Market Report: Trends, Forecast and Competitive
Analysis" report has been added to ResearchAndMarkets.com's offering.
Survey N1 For Restaurants

Have you read the attached ethical form?

Yes
No

What type of food business is it?

Restaurant
Cafe
Pub
Dark kitchen
Other….

Where is the business located?

London
Outside London
Other….

What is your position in the business?

Owner
Manager
Head chef
Cook
Other

How many sits can you hold?

Less than 50
Btw 50 to 100
100 plus
Just take away
Other

How many people in average do you serve per week?

Less than 200 ppl
Between 200 & 500 ppl
More than 500 ppl
Other

What kind of food do you sell?

American Cuisine
Mediterranean Cuisine
Fast Food
Asian Cuisine
Casual dining
Vegetarian/vegan
Bakery/Dessert
Latin Cuisine
Greasy Spoon
When is the busiest service?
Breakfast
Lunch
Dinner
Other

Do you recycle?
Yes
No
Sometimes
Other ….

Do you know what is organic waste?

Yes
No
So so
Other….

Do you separate your organic wastage?

Yes
No
Sometimes
Other ….

How many bins of organic wastage does the kitchen produce per week?
1 bin of 125 Lt
2 bins of 125 Lt
3 bins of 125 Lt
4 bins+

Does the organic wastage gets pick up separately?

Yes
No
Other

Who is in charge to pick up the organic wastage?

Council
Private
Other ….

How often it gets pick it up?

1 per week
2 per week
3 per week
Other ……

Did you have proper training on how to separate organic waste?

Yes
No
Other …
Who provided it?
Council
Private
N/A
Other

Would you be willing to do a proper recycle training for you and your staff?
Yes
No
Maybe
Depends
Other …

Would you be willing to apply the correct method of recycling?

Yes
No
Maybe
Other …

How much would you be willing to pay a month for disposal of your organic wastage?
100
200
300 plus
Not willing to pay
Less than 100 how much? …….

Would you be willing to do a proper disposal of organic wastage if the equipment is provided?
Yes
No
Maybe
Other

Are you aware of climate change?

Yes
No
Not interested
Other

Are you interested in planting?

Yes
No

Do you know what is composting? And how is done?

Yes
No

Do you know how much food is wastage per year in UK?

Yes
Not
How much? …….
Do you know what percent of food never gets eaten worldwide?
10%
35%
45&
More
I don’t know

Do you know what food gets tossed the most?

Fruits, Veggies & Tubers
Milk
animal products
Cereal