Report

Company: Hope’s charity

Managers: Rahaf Fandi/Farah Cheffai

Fight food/water waste and we offer users the opportunity to buy surplus food
from stores, hotels and restaurants at certain time of the day and we collect
leftover water from parties and events for agricultural activities.

Table of content:

Mission/vision
Competitive advantage / Value proposition
Hope’s services
Porter model analysis
Marketing plan
KBI overview
MISSION
To provide high quality food and clean water to the majority while sustaining
our resources.

Vision
Ensure a community with zero hunger and permanent access to food and
water.

Competitive advantage / Value proposition

we work towards a making a big impact in the climate change, through our
services we fight the food waste in away where All sides benefit from our
efforts, our partners the restaurants, stores and hotels engage new customers
and reduce the amount of wasteful food, the homeless/poor community gets a
good quality food at a symbolic price and collect the remaining water from
events for agricultural purposes, all of this is destined to improve the
environment through waste reduction.

Hope’s services
In a word were people are dying from hunger , 1/3 of food produced
worldwide is wasted each year , food waste doesn’t only lead to food
insecurity it also impact the environment since Methane is strong greenhouse
gas that is released as a result of food waste rotting in landfills where it’s
25times more harmful that carbon dioxide and it stays in the atmosphere for
12 years .that’s why we concentrate on reducing the amount of Thrown away
food /water we produce while simultaneously benefiting both food suppliers
and the starving population.

Porter model analysis

a) Competition in the Industry

In a field full of competition from charity companies that provide meals once in
awhile Despite showing no interest in their preferences and allergies, we have
an outstanding field presence since we Don't limit our target market choices at
all time.

b) Potential of New Entrants into an Industry

As a dominant local charity with a low cost of operations and minimum

income, we are not in competition with a lot of other organizations.

c) Supplier Power

Despite the fact that it's one of the most over field areas in business, our
suppliers such as hotels, restaurants, stores and event organizers are not able
to influence our services. Consequently, new suppliers can easily be found.

d) Buyer power

Using our customer satisfaction-based service to reach a narrow section of

society that consists of the homeless/starving people and agricultural firms,
we provide a minimum price that varies between 1 to 2 DNT per liter/meal and
this distinguishes us from our competitors.

Marketing plan
A large part of our nonprofit marketing plan is devoted to traditional
marketing channels like paper news, billboards, TV and radio announcements,
but we also use digital marketing tools by promoting our app and activities via
social media influencers and local agricultural events such as "agriculture
machinery fairs".

KPI overview
- Our main financial KPI in the company is the number of meals we save
every day and that’s directly linked to our revenue.

- Employee Satisfaction an excellent company-internal relationship

- Customer Satisfaction good and clean food quality, rapidity, good

service

- Process quality is that our meals meet the standards and expectation of
our customers