Submitted to:

EXECUTIVE SUMMARY

Page | 1
The business plan is about a small Greek Restaurant named Greek Delights, which will be introduced in
Bangladesh market. This particular restaurant will be offering authentic Greek cuisine to its customers.
The Greek food and beverages are an exception in this market which is going to be introduced targeting
the food loving customers, locating at Banani, since it is a busy area and a hangout place for youngsters.
The distinctive selling proposition of this restaurant will be its introduction of authentic Greek cuisine.
Since the entrepreneurs have decided to introduce this concept to the food and beverage industry of the
country, the entrepreneurs are expecting to enjoy first mover’s advantage. The entrepreneurs have
conducted extensive research in order to understand the internal and the external environment in which it
will be operating. Furthermore, the entrepreneurs have also identified its close competitors and its distant
competitors, so that it can form strategies to serve customers better than its competitors. Since, it is a new
concept in Bangladesh market, the entrepreneurs will need to heavily invest in promotional activities, and
offer a price which is affordable for its target market, and at the same time which will reflect the quality of
its services. Multiple financial statements have been drawn based on assumptions, and suppliers’ price list
of the required furniture and equipment to find out the extent to which the business can flourish in the
future.

Page | 2
1. INTRODUCTION
Name and address of the business
The name of our restaurant is ‘Taste of Athens’. The name of the business is basically referring to
the culinary cuisines which will serve authentic Greek food for its customers. Athens is known to
be the capital and largest city of Greece and this city has hundreds of restaurants serving Greek
food. Our aim is to bring those dishes to our target customers here in Bangladesh so that they get
an authentic taste of true Greek cuisine. The name of our company is recognizable and easy to
pronounce and has a strong association with Greece and its capital city Athens. The business will
commence by having its first outlet in Gulshan-2. We have chosen this location by conducting an
extensive environmental research on the restaurant industry. Although Gulshan serves as one of
the busiest places in Dhaka city containing hundreds of restaurants making the market very
saturated and competitive, however, Gulshan being the center of Dhaka city makes it an attractive
location for our restaurant. By locating in this particular area can target number of corporates,
middle class and upper middle-class families and most importantly students. Besides, a growing
trend of consumers eating out will aid ‘Taste of Athens’ to survive in the competitive market.

Nature of the business

Our restaurant ‘Taste of Athens’ will be a partnership consisting of five friends and this business
will be B2C (Business to consumer) venture. We have chosen partnership because partnerships
are easy to set up, control will remain within the hands of the partners, taxation is less complex
and less legal formality is required to open a partnership. Our goal is to introduce authentic Greek
cuisines to our target consumers without them travelling all around the world to get the taste of
authentic Greek dishes. There has been a rising trend of working people and students eating out
with their family, friends or peers. As female employment is growing dynamically, this infers that
there is a steady decline on the dependency of homemade food and all of these factors has
contributed to the high growth of Bangladesh’s food and beverage industry.

Statement of Financing needed

The partnership would require an initial financing of BDT. 4,267,316.00 to be paid off within five
years. The loan will be obtained from IDLC under the ‘IDLC STARTUP LOAN scheme’. The
restaurant will be financed using 50% debt financing and 50% equity financing. The loan will

Page | 3
cover restaurant space, fixed assets, and advertising and selling cost. The partners will
cumulatively provide BDT. 4,267,316.00 from their internal sources.

2. BUSINESS MODEL
Business model CANVAS

Pricing Model
For ‘Taste of Athens’, we will use cost-plus pricing method to set the prices of the food we will
be serving in our menu. We have conducted a research on a sample of our target customers to
find out how much they are likely to offer for our cuisine. The result is given below:

Page | 4
The results show that 50% of the sample size are willing to pay around BDT 1000- BDT 1500,
and the rest of the 50% are willing to pay around BDT 1500- BDT 2000. This is why we will use
cost-based pricing to set prices for our menu.

Social Goal
We, the partners of ‘Taste of Athens’ will act in socially responsible ways by considering the
interests of its stakeholders and the wider society. This restaurant will provide employment to
many able people and will contribute towards the betterment of the society by acting in the
interest of customers, government, employees and civil society. We aim to provide high quality,
hygienic Greek cuisine in a comfortable environment. Our restaurant will also pay taxes on time
and will strictly abide by the hygiene standards set by our country. Besides, we have future plans
on doing many CSR activities to create a better society for living.

Sustainability
The goal of ‘Taste of Athens’ is to maintain sustainability in the use of its resources by
minimizing cost wherever possible. We will prevent wastage of food and other resources so that
we can increase our profit margin whilst maintaining quality of the Greek dishes that we
exclusively serve. The growing trend of going out has increased the demand for dine-in
restaurants and s in the market. The number of restaurants in Dhaka city has been growing
exponentially and hence, in order to survive in the competitive market, it is inherent for ‘Taste of
Athens’ to maintain sustainability. Our rules and regulations will be established by keeping
sustainability at the forefront. Our main goal will be to keep our resources running and to use our
existing resources efficiently and to its fullest.

Page | 5
Eco-friendly
Eco-friendly food packages will be used to serve food to our customers. This type of packaging
can be recycled, and reused as well. Such eco-friendly food packaging containers, trays, and
clamshell containers will be obtained from ‘Be Green Packaging store’, which is the world’s
largest premiere website to get biodegradable, recyclable and eco-friendly packaging for
restaurants and small businesses. The virtual store is a B2B (business to business) marketplace
shipping products worldwide. Additionally, the business will carefully monitor the hygiene
factors of its operations and will always try to maintain quality. The staff and the employees will
be well trained to teach them the ways to maintain the quality of the dishes.

3. BUSINESS ENVIRONMENT ANALYSIS

PESTEL Analysis

• POLITICAL FACTORS: The present political situation of Bangladesh is stable,

however, in the near future, if the political condition becomes unstable, it is likely for
Taste of Athens to suffer. This is because, during the times of riot, or strike, the business
will not be able to get its supplies of fresh ingredients.
• ECONOMIC FACTORS: According to the 2018 Index of Economic Freedom,
Bangladesh with a 6.4% growth rate, has attained a GDP of $628.4 billion in 2018 and
$3,891 per capita. Furthermore, it has also seen 6.5% 5-year compound growth rate.
These statistics suggests that people’s disposable income and discretionary income are
increasing, and with their increasing disposable and discretionary incomes, their spending
on luxury products, and lifestyle products are increasing as well. Because, their
purchasing power has increased, it is good news for new businesses like Taste of Athens,
as they can expect a greater number of customers to become their consumers. Most
employed people are now having their lunch and dinner outside, and with more women
joining the workforce, there is a steady decline on the dependency of homemade food, and
an increasing demand for ready meals provided by s and restaurants.

Page | 6
 • SOCIAL FACTORS: People are becoming more label and health conscious in terms of
food quality and calorie counts, and are looking forward to healthy choices. This is an
opportunity for Taste of Athens to cater to this segment’s needs, wants, and demands.

• TECHNOLOGICAL FACTORS: Taste of Athens will utilize the advantage of the

development of some new technologies which includes the calorie count machines, and
eco-friendly food package containers. In order to meet with the current market trends,
Taste of Athens will also be developing a mobile app which will help the brand too keep
its customers engaged with the brand.
• ENVIRONMENTAL FACTORS: The entrepreneurs of the business will be socially
responsible and will not be conducting any activity which will harm the environment.
Taste of Athens will use environmentally friendly products including eco-friendly food
packaging containers. However, some of the environmental issues which Taste of Athens
should take account of includes the road condition of Dhaka City. Dhaka City faces a lot
of traffic congestion every day which might delay the delivery of fresh supplies to the
restaurant.
• LEGAL FACTORS: The government has passed few rules and regulations to protect
companies from unfair competition, and to protect consumer rights. Taste of Athens will
be following every rules and regulations that has been passed by the government.

Market Dynamics
The Food and Beverage industry is very organically spread, and entry to market is relatively
easier than other advanced industries. Since food is one of the very basic necessities, this industry
is going through an exponential growth recently.

Table 1: BANGLADESH - ANNUAL HOUSEHOLD CONSUMPTION 2010 BY SECTOR

AND CONSUMPTION SEGMENT IN LOCAL CURRENCY, $PPP, AND US$
(MILLION). (SOURCE: THE WORLD BANK)
SECTOR ALL LOWEST LOW MIDDLE HIGHEST

LOCAL Food & 2,241,822.50 1,663,494.31 551,683.09 25,681.62 963.48

CURRENCY Beverage
$PPP Food & 67,899.04 50,382.96 16,709.06 777.83 29.18
Beverage

Page | 7
 US$ Food & 32,187.43 23,883.97 7,920.90 368.73 13.83
Beverage
Most employed people are now having their lunch and dinner outside. With more women joining
the workforce, there is a steady decline on the dependency of homemade food. Over one crore
middle income people spending Taka 200 per day for food outside their house makes this Food
and Beverage industry a Taka 60,000 crore industry at least. Being the secondary cultural aspect,
Café, Fine Dining and Post dinner Dessert culture is the current hype of the middle to upper class
urban and sub urban markets due to the unavailability of other entertainment alternatives. At
present, there are 2,816 s and restaurants operating in Dhaka city alone, making the competition
intense.

Table 2: SHARE OF EACH SECTOR IN HOUSEHOLD TOTAL CONSUMPTION, BY

CONSUMPTION SEGMENT (%). (SOURCE: THE WORLD BANK)

In the past 3 years, more than 30 restaurants and s has been introduced in this industry, making
the competition fiercer and more intense. Other than colossal rivalry, providing premium food for
people at a sensible price range seems like the biggest challenge ever in this price sensitive
market where consumer surplus is growing due to the low-price alternatives and substitutes.
Brands not ready to compromise the quality of the food usually face stern competition from the
direct and indirect rivals. On the other hand, due to the investment pattern of the low (in lacks)
but the high end (in crores) industry, everyday a new fair value (low priced) label is being born
with poor to fair food quality making the indirect rivalry even more intense. This me-too practice
at the lower tier is pushing the industry towards an over capacity. Achieving economies of scales
seems like a distant challenge for high street brands. Good news for quality brands is the situation
is slowly changing. People are becoming more label and health conscious in terms of food quality

Page | 8
and calorie counts, which is definitely great news for the brands focusing on quality. The industry
also faces an acute shortage of talented human resource with industry-specific skills in Food and
Beverage sector with the highest employee turnover rates. Scarcity of fresh ingredients is always
a big issue due to the logistic and infrastructure facilities. Fresh from the organic garden (from
the outer belt of the city) is only possible when supplied daily which gets delayed due to the
friendly traffic situation of the city. Another good news is these growers have a limited
negotiation power with their not so differentiated supplies over the big restaurant labels who buy
in bulk from them but the Planet and People Approach and new Government flooring policy in
the growers’ favor is pulling down the restaurant surplus slowly in this Food and Beverage
market. New products, such as eco-friendly packaging containers, calorie count machines, new
technology to prepare 3D art coffee, and smart phones and tablets has all been introduced into
this industry to help the business improve its efficiency and productivity. However, the number
of restaurants utilizing all these new technologies is very few. Restaurants including Fish & Co.,
and Gloria Jeans Coffees use smart tablets to allow its customers place order with the device.
However, in order to cope up with the digital and interconnected world, and adapt with the
changing marketing environment, and current marketing trends, Taste of Athens is planning to
utilize almost all the new technologies which has been introduced into the industry. This will help
the restaurant establish a Unique Selling Proposition (USP).

Close Competitors: Although Taste of Athens is planning to introduce a totally new concept in
the Food and Beverage sector of Bangladesh, and is expecting not to face any direct rivalry from
any restaurants, however, the restaurant will always be in risk of facing competition from the s
and restaurants offering healthy meals and beverages, and from restaurants with a Greek Cuisine
(Which is basically a Mediterranean cuisine). s and restaurants offering healthy food and
beverages include Peyala Café and Restaurant, and the s and restaurants with a similar cuisine
includes Casa Greek – A Greek Cuisine. To sum up, the nearest competitors of Taste of Athens
are BBQ Bangladesh, Case Greek, and Peyala Café and Restaurant. The sales of Taste of Athens
’s major competitors are growing each year, making the competition more intense.
Distant Competitors: Taste of Athens’s distant competitors include BBQ Bangladesh, Nando’s
Peri Peri Chicken, Turkish Bazaar, The Great Kebab Factory, Olea, Favola, Bistro E Café,
Bittersweet Café, North End Coffees, Tabaq, Second Cup, Gloria Jeans Coffees, and Crimson
Cup Bangladesh.

Page | 9
Therefore, the food and beverage industry have a number of s and restaurants making the industry
a very competitive industry. Thus, to survive in this industry, Taste of Athens must establish a
strong point of differentiation providing some unique features and attributes.

Porter’s Five Forces Model

In order to analyze the competition of this industry, Taste of Athens has used Porter’s Five Forces
model.
The model has generated the following results:

• Barriers to Entry: The barriers to entry into the food and beverage industry is very low
as the cost of entering this sector is very low compared to other advanced industries.
However, the industry faces an acute shortage of talented human resource with industry
specific skills in this Food and Beverage sector, making it a challenge for new entrants,
but the new entrants can train employees to overcome these constraints, or they may even
choose to bring labor from abroad. Achieving economies of scale is another constraint.
• Buyer Power of Suppliers: There are many local food growers and grocers with similar
offerings, making it easy to substitute for the owners of Taste of Athens. Considering this
situation, where a single supplier has nothing to offer anything differentiated, it can be
said that the buyer power of suppliers is low. However, there remains a scarcity of fresh
ingredients, but organic garden growers have limited negotiation power.
• Buyer power of Buyers: Switching cost is expected to be high for the customers of Taste
of Athens, since there are no other restaurants offering healthy authentic Greek food, and
beverages, but since there are already a number of existing s and restaurants offering low
prices, customers may shift in search for cheaper alternatives. So, price should be
affordable.
• Threat of Substitution: People are becoming more diversified and health conscious, thus
those who does not want to compromise with the quality of food for a lower price will not
switch to cheaper alternatives and/ or substitutes. Furthermore, Bangladesh also doesn't
have any other restaurant which offer’s authentic Greek food. This is completely a new
concept which will be introduced into the country, hence, threat of substitution is low.

Page | 10
TASK ENVIRONMENT

1. Suppliers: Suppliers play a major role in the operations of Taste of Athens Since, Taste of
Athens is promising its customers to offer hygienically prepared authentic Greek meals
and beverages focusing on its quality, so in order to keep this promise, Taste of Athens
must make sure that their suppliers provide them only with fresh quality supplies of
vegetables, fruits, and other raw materials. The business will get its fresh supplies of
ingredients from the suppliers who will be selling these fresh vegetables at Karwan Bazar.
The good news is that Karwan Bazar is not too far away from Gulshan-2, where the café
and restaurant will be set up. Taste of Athens will establish a value chain with its
suppliers, so that the business can use some leverage over them. The imports including
eco-friendly packaging containers, canola oil, and olive oil, are also important supplies for
the restaurant to conduct their key activities.

2. Intermediaries: Intermediaries refer to the distribution channels which will be used by

Taste of Athens. The brand will be using a both direct and an indirect distribution channel
to deliver its services to its customers. Taste of Athens will use the direct distribution
channel for those customers who will be visiting the restaurant and will prefer dine in. An
indirect distribution channel will be used for those customers who will be ordering food
using mobile applications developed by FoodPanda and HungryNaki, since Taste of
Athens will be using FoodPanda delivery service, and HungryNaki delivery service will to
deliver its orders.

3. Customers: The most important stakeholders are the customers, without them there is no
use of keeping the business since this is a service-based business. Customers must get the
best service in order to grow the sales and increase the brand value. If the customers are
content with the service, they will spread good word of mouth that will positively impact
the business. Taste of Athens will heavily invest on promotional activities to aware its
customers, and offer discounts to attract its customers. A number of campaigns will be
arranged, and in order to keep the customers engaged with the brand.

4. Competitors: Taste of Athens needs to keep an eye on its competitors as they can take the
market share in no time if there is a slight gap found. They can affect the company by
grabbing the market share and customers. In order to retain loyal customers, Taste of

Page | 11
 Athens will have to keep updating their service every once in a while. As mentioned
earlier, the nearest competitors of Taste of Athens are BBQ Bangladesh, Case Greek, and
Peyala Café and Restaurant, and its distant competitors include Nando’s Peri Peri
Chicken, Turkish Bazaar, The Great Kebab Factory, Olea, Favola, Bistro E Café,
Bittersweet Café, North End Coffees, Tabaq, Second Cup, Gloria Jeans Coffees, and
Crimson Cup Bangladesh. Taste of Athens must establish a strong point of differentiation
providing some unique features and attributes, in order to operate and serve better than its
competitors.

5. Partners: Taste of Athens’s key partners include its suppliers of fresh ingredients and
coffee beans, suppliers of crockeries, FoodPanda, HungryNaki, Standard Chartered Bank,
Eastern Bank, and HSBC bank.

6. Government: Government’s actions such as changes in certain policies including TAX,

interest rates, inflation rates, etc., will impact the company’s operations.

INTERNAL ENVIRONMENT

1. The Company Itself: The main stakeholder is the company itself. So, if anything goes
wrong or if the company is not generating enough profit then it will affect most the
owners itself. Because a lot of investment will see a loss. It will be difficult for the
company to run in future.

2. The owners: The Company’s operations are going to impact the owner’s investment, and
the owner’s investments is going to impact the company’s operations. If the owners utilize
their resources including finance efficiently and effectively, then the company’s output is
most likely to be productive. On the contrary if the Company’s operations do not run well,
then the owners will not get a good return on their investment.

3. The Company’s Employees: Employees play a vital role in operating the company well.
They are the ones who get into contact with the customers directly. They will work more
productively if they get a sense of participation in the decisions affecting them.

Page | 12
3.5. Consumer Profile
Geographic Demographic Psychographic/ Behavioral

Page | 13
 Area: Urban and Sub-urban Age: All
areas.
Gender: Both male and
Location: Dhaka, female.
Bangladesh
Income: BDT. 40,000 per
month.
Family size: Single, young,
married, married with
children/ no children, married
with older children, empty
nesters.
Education: Primary level
education, tertiary level
education, undergraduate
students, post graduate
students, PHD Holders.
Occupation: White collar,
undergraduate students,
graduate students, Faculties of
different universities,
corporates.
Attitude towards brand:
Positive
Benefit: Hygienically prepared
authentic Greek cuisine
Lifestyle: Greek.
Perception about the brand:
Taste of Athens serves
hygienically healthy Greek
dishes, which are beneficial to
maintain a healthy lifestyle.
Taste of Athens. Restaurant
offers all its food and
beverages at an affordable
range.
Preference: Online
Commercials published on
Facebook, Instagram, and on
YouTube, rich media
including video-on demand,
webisodes, and GIFs. Mobile
Application and websites.
Search Engines, especially
Google.

MAJOR COMPETITOR’S TARGET MARKET:

Casa Greek’s Target Market: Casa Greek’s Target market too includes the Generation Y and
Generation Z who belongs to the middle class and/ or upper middle-class families. Their target
market is quite similar to Taste of Athens target market, since both the restaurants will be serving
Greek
Cuisine. Casa Greek’s strength is that they are the first to introduce authentic Greek cuisine in
Bangladesh. However, what will make Taste of Athens different from Casa Greek is that Taste of

Page | 14
Athens will be empathetic about its customers, and will therefore help them to maintain a proper
balanced diet, by following the Mediterranean diet. Furthermore, Taste of Athens will not only be
serving authentic Greek cuisine, but will also create a point of differentiation by serving
hygienically prepared authentic Greek cuisine, organic juice, sugar-free desserts, and as well as
beverages.

Peyala Café and Restaurant’s Target Market: Peyala’s consumer profile too is similar to the
consumer profile established for Taste of Athens. Peyala’s strength is that it has the ability to
prepare healthy wraps and salad bowls, and it also represents the traditional Indian heritage, as
they serve healthy Indian desserts. However, what will make Taste of Athens stand out is their
more varieties of healthy food and beverages which Peyala Café and restaurant lacks.
Furthermore, Taste of Athens will also focus on Greek heritage, as they are aiming to serve
hygienically prepared authentic Greek cuisine.

4. DESCRIPTION OF THE VENTURE

4.1. Mission Statement

The mission of 'Taste of Athens' is to make a healthier way of life for its clients, and helping
them to keep up a proper diet by offering them cleanly arranged authentic low-calorie Greek
cuisine.
4.2. Vision Statement
‘Taste of Athens’ will remain as the center for health and wellness. It will gain recognition nationally for
promoting a healthy lifestyle, and will motivate people to maintain a proper balanced diet.

4.3. Reasons for Going into This Business

Now-a-days people are health conscious and want to eat healthy. Most of the restaurants offer junk food
and high calorie food. There always have been a need for a restaurant where the customers can get calorie
free food. People now want calorie free food and beverages to maintain a healthy lifestyle. This is why
keeping in mind the demand for calorie free food, this business wants to introduce a line in restaurants
where customers will get calorie free healthy food.

Page | 15
4.4. Reasons for Success
There is a huge demand for healthy food in the restaurants market. People have become more health
conscious and want to eat healthy. As Bangladesh has a trend of eating spicy food, most of the restaurants
offer spicy and high calorie food. But the concept of food has drastically been changed in the recent years.
People want to taste different kinds of food of different countries also which are healthy. This business
plan offers a whole new concept where the customers will get to taste Greek food.

4.5. Work Progress

The entrepreneurs of this venture have brainstormed the entire operation plan, has finalized the location of
the business, and has also drawn financial statements for this plan. At present, the entrepreneurs are in the
planning stage, where they are looking for investors, and as soon as they secure sufficient financial
security, they will move forward to the development stage.

4.6. Products and Services Offered

As mentioned earlier in this plan, ‘Taste of Athens’ is a café and restaurant which will be serving
hygienically prepared authentic low-calorie Greek cuisine.

4.6.1 CORE SERVICE

Greek cuisine is a Mediterranean cuisine, which is considered as being the healthiest cuisine of the world.
This particular cuisine makes efficient usage of vegetables, olive oil, grains, fish, and meat.
Therefore, this cuisine will perfectly match ‘Taste of Athens’s aim of preparing meals every day. It is said
that the Greeks are the pioneers of charcoal grilled meats. Considering this statement, the entrepreneurs
will hire two Greek chefs as their chief chefs who will train the other chefs of the restaurant to prepare
authentic Greek dishes. The restaurant’s signature dishes will include Lemon Chicken Soup as their
signature appetizer, and Greek Grilled Chicken as their signature main dish. Other than that, the café and
restaurant will also be serving popular Greek desserts such as Baklava.

4.6.2 ADDITIONAL SERVICES

Other than just being a traditional restaurant which only serves food, ‘Taste of Athens’ will include certain
additional services – such that the restaurant will also have a nutritionist with whom customers will be
able to consult about their food habits. The nutritionist will be able to guide them with a proper balanced
diet based on their age, height, and weight. Apart from that, ‘Taste of Athens ‘will also make HungryNaki
and FoodPanda their partners who will be delivering the restaurant’s meals to their customers’ convenient
location. Customers will also be able to enjoy mass customization, as ‘Taste of Athens’ will allow its
customers to design their own cup of coffee with their favorite 3D art of any design they want from ‘Taste

Page | 16
of Athens’s design menu card. Furthermore, to prove its credibility of serving meals and beverages,
‘Taste of Athens ‘will also have calorie count machines in it, so that customers can measure the calories of
each meal they are willing to consume from the restaurant.

4.7 Brand Elements

4.7.1 BRAND NAME
As earlier mentioned, the brand name will be set as ‘Taste of Athens’ serving authentic Greek cuisine.

4.7.2 BRAND LOGO

4.7.3 BRAND TAGLINE

‘The Mediterranean Diet’ has been set as the tagline for ‘Taste of Athens’. This tagline will reflect ‘Taste
of Athens’s offerings – which is basically the Mediterranean diet focusing on a menu which will be
composed of hygienically prepared authentic low-calorie Greek cuisine.

4.7.3 PROTECTING THE BRAND ELEMENTS

‘Taste of Athens’ will register trademark to protect its brand elements from getting copied by any new
entrants, who might become their potential competitor, or who might want to damage ‘Taste of Athens’s
brand reputation.

Page | 17
4.8. Location of The Business
The location of the restaurant is a major decision for the entrepreneurs. The entrepreneurs have decided to
set up their restaurant in a place which is a crowded place. So that the restaurant gets maximum public
attention. The entrepreneurs have decided to rent a space in Gulshan-2 which is a commercial area. They
rent a space in 11th floor of Concord Silvy Tower, Plot number 11, Gulshan-2. The space is 600 square
foot which can serve around 40 people at a time. The rent of the space is 40,000 thousand takas. The
location is suitable as many there are many offices and banks are around. Furthermore, Karwan Bazar is
near to the location which will be an advantage for the entrepreneurs as they will be able to collect their
raw materials easily.

4.9. Required Furniture & Equipment

The list below summarizes the list of furniture and equipment which will be purchased by ‘Taste of
Athens’ to conduct its business operations:

• Crockeries & utensils

• Dishwasher
• Refrigerators & freezer
• Ovens
• Coffee-maker machines
• Electric stove
• Air-Conditioners & Lights
• Chairs & Tables
• LED Flat Screen Television
• Music system
• Smart menu
• Smart waiter alert system
• Eco-friendly packaging containers
• Van

Page | 18
5. MARKETING PLAN:
5.1. Product:
Our Products Are Basically Food and Beverages. It is a Greek Cuisine. The Restaurant’s Menu

Will Be Composed of Four Types of Soup. The Restaurant’s Menu Will Be Composed Of Four

Types Of Soup (Including Greek Lemon Chicken Soup, Greek Avgolemono With Vegetables

Soup, And Cilantro And Parsley Soup), Greek Fried Wonton, Greek Salad, Sweet Potato

Wedges, And Spicy Feta Spread As Their Set Of Appetizers; Greek Lemon Rice Pilaf, And

Greek Spinach Rice As Their Set Of Side Dishes; Greek Grilled Chicken, Greek Lemon Chicken

With Baked Potato, Greek Beefsteak, Greek Kebabs, Greek Lamb Stew, And Greek Salmon

Fillet As Our Set Of Main Dishes; Baklava, Greek Milk Custard Pudding, And Walnut Cake As

Our Set Of Desserts; And Organic Mango Juice, Organic Papaya Juice, Organic Pineapple Juice,

Match Latte, Black Coffee, And Almond Milk Coffee As Our Set Of Beverages.

Appetizers:

1. Greek Lemon Chicken Soup: Made of Lemon Juice, Chicken Broths, Cooked Chicken Meat,

Shredded Carrots, And Onions. (63.2 Calories).

2. Greek Avgolemono With Vegetables Soup: Made of Eggs, Olives, And Whole Lot of

Vegetables. (52 Calories)

3. Greek Cilantro and Parsley Soup: (60 Calories).

4. Greek Fried Wonton: Wonton Filled with Chicken and Sauce. (84 Calories)

5. Greek Salad: Composed of Whole Lot of Vegetables, And Chicken Strips. (150 Calories)

6. Sweet Potato Wedges: Made Sweet Potatoes and Are Fried Using Canola Oil. (160 Calories)

Page | 19
7. Spicy Feta Spread: A Popular Greek Appetizer Which Is More Like Pita Breads Filled with

Chicken. (126 Calories)

Side Dishes:

1. Greek Lemon Rice Pilaf: Made of Lemon Juice, Chicken Broth, And Eggs. (51 Calories)

2. Greek Spinach Rice: Composed of Eggs, Spinach, And Other Vegetables. (51 Calories)

Main Dishes:

1. Greek Grilled Chicken: Grilled Chicken Cooked in Greek Style. (103 Calories)

2. Greek Lemon Chicken with Baked Potato: Chicken Cooked with Olive Oil, Lemon Juice,

Garlic, Potatoes, Oregano and Pepper. (370)

3. Greek Beefsteak: Beef Steak Cooked in Greek Style. (229 Calories)

4. Greek Kebabs: Beef Kebabs Prepared in Greek Style. (205 Calories)

5. Greek Lamb Stew: Cooked with Olive Oil, Chopped Tomatoes, And Sauce. (79 Calories)

6. Greek Salmon Fillet: Prepared with Olive Oil. (504 Calories)

Beverages:

1. Organic Mango Juice: Made with Pure Mangos, And It Contains Zero Sugar. (100 Calories)

2. Organic Papaya Juice: Made with Pure Papayas, And It Contains Zero Sugar. (99 Calories)

3. Organic Pineapple Juice: Made with Pure Pineapples, And It Contains Zero Sugar. (100

Calories)

4. Match Latte (100 Calories)

Page | 20
 5. Black Coffee (2 Calories)

6. Almond Milk Coffee (62 Calories)

Five Levels of Product:

1.Core Product: Hygienically Prepared Authentic Greek Cuisine.

2.Generic Product: Food Quality and Taste.

3.Expected Product: Varieties.

4. Augmented Product: Alluring Ambience, Eco-Friendly Packaging Containers, Games,

Consulting Service, And Health and Fitness Magazines Kept on Shelves of The Restaurant.

5. Potential Product: Increase in The Varieties of The Menu, And as Well As Increase in The

Number of Outlets of The Restaurant.

5.2. Pricing
We the Entrepreneurs Will Analyze the Survey and Then We Can Get the Idea About What Price

Should We Offer. Based on Their Expectations, The Entrepreneurs Will Set A Percentage to The

Cost of Each Food and Beverage They Will Be Offering.

Item Cost Per Unit In BD Price Tag In BDT

Lemon Chicken Soup 60 144

Avgolemono Soup 60 130
Cilantro Parsley Soup 60 130
Greek Fried Wonton 90 162
Greek Salad 120 228
Sweet Potato Wedges 60 126
Spicy Feta Spread 70 168
Lemon Rice Pilaf 90 135
Spinach Rice 90 135
Greek Grilled Chicken 80 136
Lemon Chicken 120 240

Page | 21
Greek Beefsteak 590 1062
Lemon Chicken 120 240
Greek Kebab 190 209
Greek Lamb Stew 300 480
Greek Salmon Fillet 280 560
Baklava 40 90
Custard Pudding 60 135
Mango Juice 20 120

5.3. Promotion
1. Advertising- We Will Advertise in Popular Local Magazine and In Online Medium Also.

2. Digital Marketing: There Is an Increasing Number of Internet Users Residing in The

Urban and Sub-Urban Areas of Bangladesh. Therefore, In Order to Capture These Internet

Users’ Attention, Taste of Athens Will Heavily Invest in Digital or Interactive Marketing

Includes Display Advertisements, Search Engine Optimization, Social Media Marketing

and Referral Marketing.

3. Sales Promotion: In Order to Encourage Customers to Visit Taste of Athens Café and

Restaurant, The Entrepreneurs of The Business Will Conduct Some Sales Promotional

Activities:

5.4. Placement

The Business Will Use Both Direct and Indirect Channel.

Direct Channel Strategy: The Entrepreneurs of Taste of Athens Café and Restaurant Will Use A

Direct Channel Strategy to Deliver Its Offered Services to Its Customers. The Entrepreneurs Are

Planning to Adopt Two Main Types of Direct Channel Strategy in Order to Connect with Its

Customers.

Page | 22
  Company Owned Store: Taste of Athens Café and Restaurant Will Have Its Outlet Set

in Gulshan-2, In Which Customers Can Visit in Order to Subsist to The Restaurant’s

Offered Services.

 E-Commerce: As Mentioned Earlier, The Entrepreneurs of Taste of Athens Café and

Restaurant Will Create a Facebook Page for The Brand, And as Well As Develop A

Website for This Brand, Through Which the Customers Will Be Able to Connect with

The Brand. Both the Facebook Page, And the Website Will Have All the Relevant

Contact Details of The Brand’s Manager. Therefore, It Will Help the Customers to Reach

and Communicate with Them.

Indirect Channel: The Entrepreneurs of Taste of Athens Will Partner with Food panda And

Hungrynaki To Deliver Its Offered Services to Its Customers, So That Customers Can Enjoy

Their Favorite Meal at Their Respective Homes.

5.5. Packaging
The Entrepreneurs of Taste of Athens Café and Restaurant Will Use Eco-Friendly Packaging

Containers to Pack Takeaway Food and Beverages for Those Customers Who Will Be Ordering

Food and Beverages from The Restaurant as Takeaways. The Entrepreneurs Will Be Importing

These Eco-Friendly Packaging Containers in Bulk from China. These Packages Will Then Be

Covered with Stickers Where the Brand Name, Brand Logo, And Brand Tagline of Taste of

Athens Café and Restaurant Will Be Present.

5.6. Positioning
Positioning by Features and Attributes- Taste of Athens Café and Restaurant Will Be Offering

Greek Cuisine Directed by Two Chief Greek Chefs, Who Will Be Using Canola Oil, Olive Oil,

Page | 23
And Fresh Ingredients Enriched with Vitamin A, B-6, C, E, K, Potassium, Calcium, Iron, Fiber,

Folate, And Zinc to Prepare Authentic Low-Calorie Greek Food.

Positioning by Benefits-Consumption of Low-Calorie Food and Beverages Will Prevent Heart

Diseases, And Some Cancers, And Will Also Help Customers to Maintain A Balanced Diet, And

Thereby Maintain A Healthy Lifestyle.

Positioning by Values- A Hassle Free Healthy Lifestyle Will Lead to A Happy Life.

5.7. People
Taste of Athens Restaurant and Café Will Have A Separate Purchasing Department Which Will

Be Composed Of 4 Employees, Who Will Be Responsible to Purchase Grocery Every Day. Other

Than That, The Restaurant Will Also Hire 2 Greek Chefs Who Will Be Directing The 4 Other

Junior Chefs Who Will Be Hired to Prepare the Offerings of The Restaurant. One of The

Entrepreneur’s Relatives Reside in Greece, And Their Neighbors Are Some Great Chef Who

Used to Work for A Greek Restaurant. Due to Some Push and Pull Factors, Those Chefs Had to

Migrate to Bangladesh, And for A Long Period of Time They Had No Jobs. The Entrepreneur

Had Discussed Their Wish of Opening A New Restaurant with Their Relatives, And Their

Relatives Then Suggested the Entrepreneur to Work with Those Greek Chefs. The Entrepreneurs

Had Then Contacted with Those Chefs, And Offered Them the Job of Being Their Chief Chefs at

Their Restaurant, And the Chefs Agreed to Their Proposal. Initially, There Will Be 8 Other

Servers Who Will Be Dealing with The Clients, 2 Chauffeurs Who Will Be Running the Van to

Complete Purchase of Fresh Ingredients, 2 Cashiers, 2 Cleaners, And One 1 Branch Manager.

These 25 Employees Will Be Trained to Be Efficient with Their Work, And Be Sincere While

Dealing with Their Customers.

Page | 24
Induction Training: First of All, The Entrepreneurs Will Provide Induction Training to All of Its

Employees, So That the Employees Are Aware of The Business’s Goals and Objectives.

Off-The-Job Training: Simulation of Running the Business Will Be Performed in Order to Train

All the Employees and Staff of The Venture to Be Efficient with Their Performance.

On-The-Job Training: Secondly, The Greek Chefs Will Direct the Other Four Junior Chefs to

Prepare Authentic Low-Calorie Cuisine

6. PRODUCTION PLAN/ SERVICE DELIVERY MODEL

6.1 Manufacturing Process
'Taste of Athens' is a service-oriented business which will center around getting ready legitimate low-
calorie Greek meals, pastries, and additionally low-calorie drinks. In this manner, their key exercises will
rely upon the provisions of new fixings. The assigned people will get these new fixings from the providers
will's identity hunching down in Kawran Bazar and offering new supplies of organic products, vegetables,
chickens, lambs, and cow meats. The business will have a team of 4 staff. These staff will be responsible

Page | 25
to visit Kawran Bazar consistently at sharp 8 AM to buy new fixings from its providers. They will be
given a van by the authority of 'Taste of Athens' to convey these merchandises in mass while returning
from Karwan Bazar, to the eatery. The staff are relied upon to achieve the eatery before 10AM, and after
they convey the new supplies of merchandise to the eatery, the eatery's gourmet experts will begin taking
readiness to cook sustenance. Each vegetable will be minced into suitable pieces and will be put away into
the fridge. The chicken skin will be stripped off, and afterward cut into fitting shapes, and put away into
the cooler. The cow meats too will be formed and put away into the icebox. Other than the provisions of
new fixings, their key exercises will likewise rely upon imports of Greek yogurt, olive oil, canola oil,
espresso beans, and eco-accommodating bundling holders. Every one of these products will be foreign
made in mass each month and put away in their stockroom. The distribution center will likewise be in a
similar area where the eatery will be set up. On the off chance that, if these foreign merchandises get
completed ahead of schedule before their next shipment arrives, the business people of 'Taste of Athens'
will buy these products from Gulshan DCC advertise, where providers are prepared to offer these products
at a limited rate whenever bought in mass. Having every single crisp fixing accessible, and molded in
suitable shapes and sizes, the eatery intends to open at 11AM. The eatery will embrace a Just-In-Time
stock administration framework – that is, the culinary specialists will just begin cooking a specific dish
when a client places arrange for that dish. The gourmet experts will be very much prepared, and in this
way, will have the capacity to cook inside 20 minutes. Amid this 20-minute time, clients will have the
capacity to play UNO cards, or scramble, which will be kept in the racks present in the eatery. This will
keep the clients from getting exhausted, and in this manner will keep them engaged. The advantage of
receiving such stock administration framework is that the clients will have the capacity to appreciate new
cooked dinners. As a result, clients will be enchanted, and satisfied with 'Taste of Athens' administration,
which can likewise lead them to spread positive word of mouth.

PRICE LIST

The price list given below has been determined after the entrepreneurs have negotiated with its suppliers,
who are found squatting in Karwan Bazar to offer their fresh ingredients.
ITEM QUANTITY PURCHASED PRICE IN BDT.
PER DAY

Chinigura Rice 5 Kilograms 300

Onion 5 Kilograms 300
Green Chili 1 Kilogram 150
Coriander Leaves 250 Grams 50

Page | 26
 Tomato 5 Kilograms 300 (off season – summer)
Potato 5 Kilograms 125
Papaya 5 Kilograms 150
Mushroom 1 Kilogram 400
Carrot 1 Kilogram 50
Corn 250 Grams 25
Snake Gourd 5 Kilograms 150
Cucumber 5 Kilograms 150
Lemon 50 Pieces 250
Turmeric Powder 250 Grams 35
Chili Powder 200 Grams 50
Coriander Powder 200 Grams 35
Salt 1 Kilogram 25
Sugar 2 Kilograms 50
Fresh Powder Milk 1 Kilogram 500
Chicken 5 Kilograms 650
Cow Meat 5 Kilograms 2,500
Mutton 5 Kilograms 3,500
Salmon Fish 1 Kilogram 1,500
Maida 5 Kilograms 200

The following price list shows the price of the imports which the business must rely on. 'Taste of Athens'
will not use any third-party sources to import its required raw materials, rather the entrepreneurs of the
business will directly import those raw materials. The price list for importing such raw materials is
provided below:

ITEM QUANTITY PURCHASED PRICE IN BDT.

EVERY MONTH

Great Value Canola Oil 3.629 Kilograms 418.93

Great Value 100% Extra 14.315 Kilograms 8,378.6
Virgin Olive Oil

Page | 27
 Eco-Friendly Food Packaging
Containers
Coffee beans
6.2. Machinery and Equipment
The price list for the machineries and equipment which must purchase to conduct its operations, has been
given below:
ITEM
Walton Refrigerator
Walton Freezer
Walton Air Conditioner
Speakers
Walton Smart Screen TV
Dishwasher
Walton Microwave Oven
Walton Electric Oven
Walton Blender
Walton Coffee Maker
Walton Induction Cooker
Walton Mixer and Beater
Walton Pressure Cooker
ITEM
Walton Vacuum Cleaner
Gas Stoves
Transcom Kitchen Hood
Smart Menu
Smart Waiter Alert System
Regal Dining Chairs
Regal Sofa
Table
10,000 58,7000
150 Kilograms 62,688
UNITS PURCHASED COST IN BDT.
2 75,980
2 48,980
4 183,600
1 9,000
1 56,900
1 58,500
2 20,000
2 9,900
2 5,200
1 1,850
6 19800
2 2,800
2 9,980
UNITS PURCHASED COST IN BDT.
1 3,300
2 1,600
2 53,000
8 62,320
8 24,000
24 121,968
4 40,680
8 121,600
Page | 28
 Walton LED Lights 10 6,000
Van 2 3,100,000
Crockeries 8 sets 240,000
Calorie Count Machines 2 6674.98

7. OPERATIONAL PLAN
7.1. Description of Company’s Operations

The essential focal point of Taste of Athens will be to oblige the necessities, needs, and requests, of its
clients as effectively as would be prudent. The entrepreneurs will find a way to make however much
comfort as could be expected for the clients to contact them. As a matter of first importance, the business
people of the business will set the area of the bistro and eatery in the focal point of the city, making it
simple for its clients to discover the eatery. Furthermore, the business visionaries will keep numerous
channels open for the clients to contact them. The business visionaries will build up a site, with the goal
that clients can visit the site to find out about Taste of Athens' offered administrations and benefits, and
can likewise get the contact subtleties of Taste of Athens' supervisor. This site will enable its guests to see
Taste of Athens' menu and costs, and give input. The site will likewise have a different segment for audits,
where the guests will have the capacity to see open surveys. Along these lines, the clients will know how
the quality and taste of Taste of Athens' nourishment and refreshments are. Moreover, the site will
likewise have another segment where the business people will be as often as possible transferring
recordings, and video-on requests. The recordings will be as the video-on requests will be about Taste of
Athens' every day exercises in a couple of moments seconds. Taste of Athens will likewise have nearness
in Facebook, and headings for visiting Taste of Athens will be posted both on Facebook, and on its
Website. Along these lines, Taste of Athens will endeavor to lessen clients' inquiry cost, and vitality cost,
and subsequently make accommodation for them. When Taste of Athens can get clients, the brand will
attempt to hold them. So as to do as such, the brand will endeavor to make positive experience for its
clients. So as to make a positive ordeal for the clients, the servers will be prepared to give warm welcome
to the clients when they enter the eatery, and afterward carry on courteously with them, so they feel that
Taste of Athens gives extraordinary administration, and its staff are extremely very much acted. Savvy
menu will be kept before every client, through which clients will have the capacity to arrange nourishment
themselves, without confronting the problem of searching for a server to take their requests. The requests
will be specifically told to the servers' keen gadget, and after that the servers will forward the request to
the chefs. So as to keep up the genuineness of Greek cooking, the business visionaries will enlist 2 Greek

Page | 29
culinary specialists as boss gourmet experts who will show junior gourmet experts to plan legitimate
Greek nourishment. Along these lines the quality and credibility of Taste of Athens' offered Greek
cooking will be kept up. The nature of its dishes will likewise rely upon the provisions of new fixings,
which as referenced prior, will be brought every day by the staff of Taste of Athens' obtaining division.
The staff will bring crisp supplies of fixings from the providers of new fixings hunching down at Karwan
Bazar. The culinary specialists will take most extreme 20 minutes to set up the nourishment, and amid
these 20 minutes, clients will have the capacity to keep themselves engaged by playing UNO cards, or
scramble which will be kept in a rack, appropriate next to their table. Other than that, clients will likewise
appreciate the music which will be played by the brand. When the nourishment has been readied, it will be
conveyed to the clients' table, and the clients will have the capacity to appreciate bona fide Greek
sustenance. When they complete their feast, the servers will furnish them the bill alongside a little survey,
which will require the clients to give input about Taste of Athens' administration, and its sustenance
quality. Taste of Athens will utilize this input to extemporize themselves. These days, the atmosphere of a
bistro and eatery assumes a fundamental job. Subsequently, the business people will likewise vigorously
contribute on making an excellent feel for this eatery. The eatery will be made out of 8 tables, 24 seats,
and 2 lounge chairs, obliging 30 individuals at once. The eatery will be perfectly beautified with bright
adornments, and LED lights, for the clients to appreciate taking pictures. The eatery will likewise have a
different selfie zone alongside a photograph stall, where clients will have the capacity to posture for
numerous photos. The eatery will likewise have a confirmed nutritionist with whom the clients of Taste of
Athens can counsel with. Other than visiting the eatery, clients will likewise have the capacity to
appreciate Taste of Athens' real low-calorie dinners at their home, as Taste of Athens will join forces with
FoodPanda, and HungryNaki, through which the clients will have the capacity to arrange Taste of Athens'
suppers straightforwardly through FoodPanda or HungryNaki's application.

7.2 Flow of Orders for Taste of Athens’s Services

Page | 30
.
Physically visit Use smart menu to Play UNO card or
Taste of Athens view and place scramble for few
Restaurant. order for food. minutes.

Customers can subsist to Enjoy authentic

Taste of Athens services in Greek cuisine.
either of two ways.

Open FoodPanda Search for View Taste of Athens’s

or HungryNaki’s Taste of Athens in menu and place

mobile them mobile order for them
application. application. food.

7.3. Technology Utilization

The entrepreneurs of Taste of Athens will some machines and place them in the restaurant for the
customers to judge the credibility of Taste of Athens’s promises for offering meals and beverages. Other
than that, the restaurant will use smart menus for its customers to place orders through these smart
devices. This will reduce the hassle for customers to wait for the waiters to come and take orders, as they
will be able to place order themselves, and whenever they want. Smart waiter alert systems will also be
placed on each table of the restaurant for the customers to call the waiters of the restaurants when needed.
All these utilizations of advanced technology will play a vital role to serve customers effectively.

8. ORGANIZATIONAL PLAN

8.7. Forms of Payment

Employees Position Number of Position Salaries and Wages
(Monthly)
Restaurant Manager 1 30,000
Chief Chef 2 80,000
Junior Chef 4 25,000
Cashier 2 20,000
Chauffeur 2 15,0000
Server 8 10,000
Inventory Staff 4 10,000
Cleaner 2 8,000

Page | 31
 Total Salaries and wages 198,0000

Bonus: The employees will get bonus too on two occasions. When an employee will work for 1
year then they will be given bonus on Eid ul Fit and Eid ul Asha. They will receive full bonus on
Eid ul Fit but half in Eid ul Asha.

Page | 32
10. RISK MANAGEMENT PLAN
10.1. Weakness of The Business
Since the entrepreneurs are trying to introduce a new concept in Bangladesh Market through
Taste of Athens Café and Restaurant by launching Greek cuisine, it is going to be a challenge for
the entrepreneurs to educate the prospects about the Greek lifestyle and make them become the
restaurant’s customers. In an attempt to educate the prospects to become their customers will
require the entrepreneurs to develop awareness, and in order to develop awareness, the
entrepreneurs will have to heavily invest in developing communications, and other sales
promotional activities. Another key challenge for the entrepreneurs is going to be the cost. The
entrepreneurs need to raise sufficient capital in order to execute its business plan.

10.2. Contingency Plans

The entrepreneurs are expecting to meet the needs, wants, and demands of those customers who
has a preference towards International cuisine, and wants to consume authentic Greek food and
beverages. Therefore, taste, quality food and beverages are going to be the unique selling
proposition for Taste of Athens Restaurant. For all these reasons, the entrepreneurs are expecting
Taste of Athens and Restaurant to reach the height of success, however, the entrepreneurs did
formulate a contingency or a backup plan, in case, the business fail for any reason. The
contingency plan is to expand operations by increasing the number of outlets to expand the total
demand. New branches will be opened for this restaurant at Bashundhara Residential Area,
where the competition is less intense, and at Dhanmondi, where there are a number of young
adults available who has a preference for a healthy lifestyle. A second contingency plan is that
the entrepreneurs will heavily conduct sales promotional activities by organizing multiple
contests and sweepstakes on Facebook, and by offering huge discounts.

11. FINANCIAL PLAN:

11.1. Assumptions
The Taste of Athens is determining some financial assumptions regarding their project. Which
are written below
  food and beverages are a new concept in Bangladesh so it might take many days to
flourish.
 Entrepreneurs might need to focus more on their marketing and promotion
 Retaining the existing customers might be another challenge for the business
 Cost of entering food and beverage industry is low compared to other industry. Because
of this many new restaurants might start business and may offer the same food and
beverages that The Taste of Athens offers.
 Because of the low pricing strategy our restaurant might need longer time to reach the
breakeven point.
 The entrepreneurs have assumed that their revenue will grow by 12% in the second year.
It will grow 15% in the third year and there by 20% growth in their fourth year.
 Operating expense increase 8% in the 2nd year, 10% in the 3rd year, and 12%in the 4th
year.
 The Entrepreneurs hold 10% straight line depreciation for their Fixed asset.

11.2. Forecasted Financial Statements

Details Monthly Yearly Total Amount
Fixed Expenses:
Company Registration 30000
Trade license 7000
Trade Mark 6000
Bank Account Opening 1000
Furniture and equipment 2015000
Total Fixed Expense 2059000
Administrative Cost
Petty cash fund 28000 336000 336000
Salaries and wages 198000 2376000 2376000
Rent 35000 420000 420000
Administration and utility 40,000 480000 480000
Maintenance Costs 45,000 540000 540000
Transportation Costs 20,000 240000 240000
Marketing Costs 100000 100000
Mobile Phone Bill 5,000 60000 60000
Total Administrative Expense 4552000

Operational Cost:
Renovation cost 500000
Total Operational Cost 500000

TOTAL FINANCING NEEDED 7111000

Page | 42
Contributions in the Financing

Bank Loan 60% 4266600

Owners contribution 40% 2844400
Safwan Shams 10% 568880
Md. Abdullah Fahad Al Faisal 10% 568880
Sabrina Farzana 10% 568880 Bank Loan:
Hasan Mustafa Tariq 10% 568880
Column1
Fariha Mubasshira Column210% 568880
Amount of loan
Total 4,266,600.00 7111000
Interest rate 9%
Number of years 5
($1,096,910.68
Loan Payment Per year )
Monthly ($91,409.22)

Page | 43
11.3. Proforma Income statement:
Category 2019 2020 2021 2022
Revenue 6300000 7056000 8114400 9737280
Cost of Goods sold 950000 1064000 1223600 1468320
Gross Profit 5350000 5992000 6890800 8268960

Less: Operating
Expenses
423263.23
Petty Cash Fund 336000 362880 391910.4 2
2993075.7
Salaries & Wages 2376000 2566080 2771366.4 1
Rent 420000 453600 489888 529079.04
Administration & Utility 480000 518400 559872 604661.76
Maintenance Costs 540000 583200 629856 680244.48
Transportation Costs 240000 259200 279936 279936
Marketing Costs 100000 108000 116640 125971.2
Mobile Phone Bill 60000 60000 60000 60000
Renovation Cost 500000 0 0 0
Interest Expense & Loan Payment 1096910 1096910 1096910 1096910
Depreciation Expense 205900 205900 205900 205900
Total Operating Expense 6354810 6214170 6602279 6999041

(1004810 (222170
Net Profit ) ) 288521.2 1269919

Page | 44
11.4 Cash Flow Statement:
  2019 2020 2021 2022
         
Cash Receipts 6300000 7056000 8114400 9737280
         
Cash Disbursements:        
company Registration 30000      
Trade License 7000      
Trademark 6000      
Bank Account Opening 1000      
Furniture & Equipment 2015000      
         
Petty Cash Fund 336000 336000 336000 336000
Salaries & Wages 2376000 2376000 2376000 2376000
Rent 420000 420000 420000 420000
Administration & Utility 480000 480000 480000 480000
Maintenance Costs 540000 540000 540000 540000
Transportation Costs 240000 240000 240000 240000
Marketing Costs 100000 100000 100000 100000
Mobile Phone Bill 60000 60000 60000 60000
Renovation Cost 500000 0 0 0
Interest Expense & Loan
Payment 1096910 1096910 1096910 1096910
820791 564891 564891
Total Disbursement 0 0 0 5648910
         
-
190791 140709 246549
Cash Flow 0 0 0 4088370
711100 520309 661018
Beginning Balance 0 0 0 9075670
520309 661018 907567 1316404
Ending Balance 0 0 0 0

Page | 45
 11.5 Proforma Balance Sheet:
Category 2019 2020 2021 2022
ASSETS:        
Current Assets:        
Cash 5203090 6610180 9075670 13164040
NON-CURRENT ASSETS:        
Furniture & Equipment 2015000 1809100 1603200 1397300
Less: Depreciation 205900 205900 205900 205900
  1809100 1603200 1397300 1191400
Total Asset 7012190 8213380 10472970 14355440
         
LIABILITIES:        
CURRENT LIABILITIES:        
Accrued Expenses 25000 30000 30000 30000
NON-CURRENT LIABILIIES        
Bank Loan 4266600 3413280 2559960 1706640
TOTAL LIABILITIES 4291600 3443280 2589960 1736640
         
OWNERS’ EQUITY:        
Owners’ Equity 2005000 3127200 5255340 9199837
         
Retained Earnings 715590 1642900 2627670 3418963
TOTAL OWNERS’ EQUITY 2720590 4770100 7883010 12618800
         
TOTAL LIABILITIES & OWNERS’
EQUITY 7012190 8213380 10472970 14355440

13. REFERENCES
1. Focus Economics. (n.d.). Bangladesh Economy - GDP, Inflation, CPI and Interest Rate.
Retrieved from https://www.focus-economics.com/countries/bangladesh.

Page | 46
2. Bangladesh. (n.d.). Retrieved from https://www.heritage.org/index/country/bangladesh.

3. Bangladesh Economy 2018, CIA World Factbook. (n.d.). Retrieved from

https://theodora.com/wfbcurrent/bangladesh/bangladesh_economy.html.

4. Bangladesh Economy Profile 2018. (n.d.). Retrieved from

https://www.indexmundi.com/bangladesh/economy_profile.html.

5. A. (2018, June 13). Bangladesh: Economy. Retrieved from

https://www.adb.org/countries/bangladesh/economy.

6. Report, S. B. (2018, January 11). Economy to stay strong. Retrieved from

https://www.thedailystar.net/business/bangladesh-gdp-growth-rate-fiscal-year-2017
economy-stay-strong-1518199.

7. World Bank Group. (n.d.). Consumption | Sector | The World Bank. Retrieved from
http://datatopics.worldbank.org/consumption/sector/Food -and-Beverages.

8. Commercial-properties for-rent in Gulshan-2 | Lamoid. (n.d.). Retrieved from

https://www.lamudi.com.bd/dhaka/dhaka-1/gulshan-2/commercial-properties/for-rent/.

9. Greek Food Types of Restaurants in Greece. (n.d.). Retrieved from

https://www.greecefoods.com/restaurants/types.htm.

10. Fox, E. (2016, March 11). Greek food: 11 delicious dishes you need to try | Travel Feature.
Retrieved from https://www.roughguides.com/article/11-greek-foods-you-need-to-try/.

11. It's All Greek: 19 Classic Recipes You'll Love. (n.d.). Retrieved from
https://www.thespruceeats.com/classic-greek-favorites-1705422.

12. Schmidt, M. (2018, August 28). Payback Period Metric Defined, Calculated. Shorter PB
Preferred. Retrieved from https://www.business-case-analysis.com/payback-period.html.

Page | 47