UK

TABLE OF CONTENTS
INTRODUCTION
ABOUT HUDSON MARKETING & COMMUNICATIONS
SALARY TABLES
LONDON AND THE SOUTH
THE MIDLANDS AND NORTH
SCOTLAND
OUR OFFICES
1
2
3
19
34
46
MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 1 UK
INTRODUCTION
The guide will show you how salaries have uctuated across the marketing and communications profession
with market overviews and salary information for each industry sector. The salary data has been researched
thoroughly by our consultants, and is based on candidates disclosure of salaries, advertised salaries and job
offers by clients. They also take into account current market conditions and forecasts.
As we work with hundreds of businesses across the UK, we are able to forecast how remuneration packages
for professionals in the sector will look in the coming months. It is important to note that salaries are
inuenced by company size, location, sector, hiring prole and benets packages this is in addition to
qualications, skills, experience and job remit. We havent been able to accommodate all of these variables in
the gures presented, therefore please use this publication as a guide to current salaries only.
If youd like to speak to us about what youve read in this booklet or have a general enquiry regarding
recruitment or careers in marketing and communications, please do not hesitate to get in touch. Youll nd our
contact details on the back page of this guide.
We look forward to hearing from you.
Mike Game
CEO, Hudson Europe
Welcome to the Hudson Marketing & Communications Salary Guide for 2012.
In this years edition we discuss salaries and benets in 2011 and recruitment
trends for the sector in 2012.
2 MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012
At Hudson, we connect great people with
great companies to help both realise their
potential.
We are a recruitment consultancy
specialising in marketing and
communications roles, with ofces across
the UK and Ireland. The combination of
our local knowledge, regional
relationships and global resources allows
us to deliver a service with speed, quality
and innovation. Our consultants are
sector specialists, each dedicated to
providing recruitment solutions for a
specic industry.
ABOUT HUDSON MARKETING
& COMMUNICATIONS
We focus on, but are not limited to, the
following sectors:
| Commerce and industry
| Financial services
| Professional services
| Public and not-for-prot sectors
We continue to develop focused expertise
and stronger networks across the
markets we work in. It means we are able
to engage the best and brightest people
for your organisation, and connect you
with the right opportunities.
MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 3 UK
SALARY TABLES
LONDON AND
THE SOUTH
4 MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 LONDON AND THE SOUTH
MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 5 UK
COMMERCE & INDUSTRY
The commerce and industry sector
experienced a somewhat turbulent 2011.
The rst half of the year was buoyant, but
this gave way to a stagnant and sporadic
H2. This second six months was
particularly notable for clients hesitance
in the face of an uncertain economic
climate. As a result, the duration of typical
recruitment cycles increased signicantly
and clients expectations of candidates
were raised. Where, in years gone by, an
individuals potential might have
compensated for a perceived skill
shortage, recent assignments suggest
that employers are using far stricter
selection criteria at the moment.
In spite of this, there was an unfaltering
demand for digital and ecommerce
professionals, along with acquisition,
retention and proposition managers. The
bigger names in the telecommunications
and utilities sectors, in particular, faced
up to tougher competition and reduced
marketing budgets. Companies continued
to innovate and opt for smarter and more
cost-effective means to engage with
potential employees, and it is expected
that this trend will continue well into
2012.
LONDON AND
THE SOUTH
FINANCIAL SERVICES
2011 started positively for the nancial
services market, following a successful
2010. Recruitment was consistent in
retail, corporate and investment, and
more temporary professionals than usual
were taken on across the retail banking
space. Marketing and communication
posts in nancial services are highly
vulnerable to changes in the wider
market, recruitment slowed as the year
progressed and market uncertainty
emerged. By H2, recruitment levels were
down across the board for temporary and
permanent workers. As we head into
2012 with continuing uncertainly, we
believe the employment market will
reect this turbulence.
Where we have seen consistency in the
market is in the digital, internal
communications and product space.
Digital professionals are being recruited
consistently in the nancial services
sector and candidates with these skills
are able to command a decent uplift in
salary when they move to new company.
Internal communications professionals
especially those with change
management experience continue to be
sought after, and this is especially true in
a temporary capacity. Candidates with
specic product experience will always be
in high demand in this sector.
6 MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 LONDON AND THE SOUTH
PROFESSIONAL SERVICES
Current market uncertainties have not
had the same impact on the professional
services space. Indeed, we witnessed an
uplift in the recruitment of people for
xed-term contract roles in comparison to
past years. There is still a particularly high
demand for strong business development
managers and bid managers, with a
particular call for junior and mid-level
candidates.
Salaries for senior level roles have mostly
stagnated over recent years, but a clear
talent shortage in junior to mid-level
candidates has meant a small increase in
wages compared to recent years. As
companies look to increase their
competitive edge through 2012, they will
need to increase their salary and personal
development offering.
PUBLIC SECTOR &
NOT-FOR-PROFIT
There have been a lot of cuts and
redundancies across the public sector
especially across government
departments. This has created a surplus
of internal/stakeholder communications
candidates whose roles have not been
absorbed in other sectors. Overall,
salaries have been affected and more
clients are opting for xed-term contracts
rather than day rates.
The not-for-prot, membership, housing
and education sectors remain more
stable. In these environments there has
been a stronger demand for marketing
candidates with a commercial
background personnel who can drive
products or services and focus on return
on investment, allowing organisations to
survive in a more competitive market.
MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 7 UK
COMMERCE & INDUSTRY
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
GENERAL
Marketing Director
80,000 120,000 100,000 400 800 600
Head of Marketing
60,000 100,000 80,000 250 500 375
Senior Marketing Manager
50,000 70,000 60,000 200 300 250
Marketing Manager
40,000 60,000 50,000 150 300 200
Marketing Communications Manager
40,000 60,000 50,000 150 300 200
Advertising Manager
35,000 50,000 40,000 150 250 200
Marketing Executive
25,000 35,000 30,000 100 150 120
Campaign / Brand Manager
40,000 50,000 45,000 150 250 200
Campaign / Brand Executive
25,000 35,000 30,000 100 150 120
DIRECT AND DIGITAL
Head of Online / Digital / e-Marketing
80,000 120,000 100,000 350 600 450
Direct Marketing Manager
40,000 60,000 50,000 150 275 200
Online / Digital / e-Marketing Manager
40,000 60,000 50,000 150 250 200
Direct Marketing Executive
25,000 40,000 32,500 100 200 150
SEO Manager
35,000 50,000 42,500 150 250 180
SEO Executive
25,000 35,000 30,000 100 150 120
Head of CRM
80,000 100,000 90,000 350 450 400
Database / CRM Manager
40,000 60,000 50,000 150 300 225
CRM Manager
40,000 60,000 50,000 150 250 200
CRM Executive
25,000 40,000 32,500 100 150 125
Customer Experience Manager
35,000 50,000 42,500 150 200 175
8 MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 LONDON AND THE SOUTH
COMMERCE & INDUSTRY
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
PRODUCT AND PROPOSITION / BUSINESS DEVELOPMENT
Head of Product / Proposition
80,000 100,000 90,000 350 500 400
Product Manager
50,000 80,000 65,000 250 400 300
Category Manager
40,000 60,000 50,000 150 250 200
Business Development Director
80,000 100,000 90,000 350 500 400
Business Development Manager
40,000 60,000 50,000 200 300 250
Business Development Executive
25,000 40,000 32,500 100 175 125
Propositions Manager
40,000 60,000 50,000 200 300 250
Brand Development Manager
40,000 60,000 50,000 175 300 200
Brand Ambassador
25,000 40,000 32,500 100 150 125
Bid Manager
45,000 60,000 52,500 200 275 225
CUSTOMER
Head of Retention & Acquisition -
Head of Retention / Acquisition
80,000 120,000 100,000 350 550 450
Retention & Acquisition Manager -
Retention / Acquisition Manager
40,000 60,000 50,000 200 300 250
Customer Journey Manager
40,000 60,000 50,000 200 300 250
INSIGHT
Head of Research / Insight / Knowledge
80,000 120,000 100,000 350 600 500
Research / Insight / Knowledge Manager
50,000 70,000 60,000 220 350 250
COMMUNICATIONS
Communications Director
80,000 100,000 90,000 350 500 400
Head of Communications
65,000 80,000 72,500 275 400 350
Communications Manager
50,000 60,000 55,000 200 300 250
Communications Executive
25,000 40,000 32,500 100 200 150
MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 9 UK
COMMERCE & INDUSTRY
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
Head of Corporate Communications
65,000 80,000 72,500 275 400 350
Corporate Communications Manager
40,000 55,000 47,500 150 250 200
Head of PR
70,000 80,000 75,000 300 400 350
Press & PR Manager
40,000 60,000 50,000 150 250 200
PR Manager
40,000 60,000 50,000 150 250 200
Press Ofcer
25,000 35,000 30,000 100 200 150
Director of Internal Communications
70,000 90,000 80,000 300 500 400
Head of Internal Communications
60,000 70,000 65,000 250 300 275
Internal Communications Manager
40,000 60,000 50,000 150 300 220
Internal Communications Executive
25,000 40,000 32,500 100 150 120
Copywriter / Editor
20,000 35,000 27,500 100 200 150
RFP Writer
20,000 35,000 27,500 100 200 150
EVENTS
Events Director
60,000 80,000 70,000 250 400 300
Events Manager
40,000 50,000 45,000 150 250 200
Events Executive
25,000 35,000 30,000 100 150 120
BRAND
Senior Brand Manager
50,000 65,000 57,500 220 350 250
Brand Manager
40,000 55,000 47,500 180 300 200
Assistant Brand Manager
30,000 40,000 35,000 120 180 150
Customer Marketing Manager
50,000 70,000 60,000 220 350 250
Category Manager
40,000 65,000 52,500 180 300 250
10 MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 LONDON AND THE SOUTH
FINANCIAL SERVICES
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
GENERAL
Marketing Director
110,000 160,000 120,000 700 1,200 900
Head of Marketing
80,000 120,000 90,000 500 1,000 750
Senior Marketing Manager
65,000 100,000 80,000 350 600 450
Marketing Manager
45,000 65,000 50,000 200 400 300
Marketing Communications Manager
45,000 65,000 55,000 250 450 350
Advertising Manager
40,000 60,000 50,000 250 350 300
Marketing Executive
30,000 45,000 38,000 150 200 175
Campaign / Brand Manager
40,000 55,000 45,000 250 350 300
Campaign / Brand Executive
30,000 40,000 35,000 150 200 175
DIRECT AND DIGITAL
Head of Online / Digital / e-Marketing
80,000 110,000 100,000 500 1,000 750
Direct Marketing Manager
40,000 55,000 48,000 200 400 300
Online / Digital / e-Marketing Manager
40,000 60,000 50,000 250 350 300
Direct Marketing Executive
30,000 40,000 35,000 150 200 175
SEO Manager
38,000 50,000 45,000 250 350 300
SEO Executive
30,000 40,000 35,000 150 200 175
Head of CRM
70,000 90,000 80,000 500 1,000 750
Database / CRM Manager
40,000 55,000 50,000 200 400 300
CRM Manager
45,000 60,000 50,000 200 400 300
CRM Executive
35,000 45,000 40,000 150 200 175
Customer Experience Manager
40,000 55,000 48,000 200 400 300
MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 11 UK
FINANCIAL SERVICES
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
PRODUCT AND PROPOSITION / BUSINESS DEVELOPMENT
Head of Product / Proposition
80,000 120,000 110,000 500 1,000 750
Product Manager
45,000 60,000 50,000 200 400 300
Category Manager
40,000 55,000 45,000 200 400 300
Business Development Director
n/a n/a n/a n/a n/a n/a
Business Development Manager
n/a n/a n/a n/a n/a n/a
Business Development Executive
n/a n/a n/a n/a n/a n/a
Propositions Manager
45,000 60,000 55,000 200 500 350
Brand Development Manager
45,000 60,000 55,000 200 400 300
Brand Ambassador
n/a n/a n/a n/a n/a n/a
Bid Manager
n/a n/a n/a n/a n/a n/a
CUSTOMER
Head of Retention & Acquisition -
Head of Retention / Acquisition
80,000 100,000 90,000 500 1,000 750
Retention & Acquisition Manager -
Retention / Acquisition Manager
45,000 65,000 50,000 200 400 300
Customer Journey Manager
35,000 55,000 45,000 200 400 300
INSIGHT
Head of Research / Insight / Knowledge
80,000 100,000 85,000 500 1,000 750
Research / Insight / Knowledge Manager
45,000 60,000 50,000 200 400 300
COMMUNICATIONS
Communications Director
120,000 200,000 140,000 700 1,200 900
Head of Communications
80,000 120,000 100,000 500 1,000 750
Communications Manager
50,000 65,000 55,000 250 500 375
Communications Executive
35,000 45,000 40,000 150 250 200
12 MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 LONDON AND THE SOUTH
FINANCIAL SERVICES
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
Head of Corporate Communications
120,000 160,000 125,000 500 1,000 750
Corporate Communications Manager
50,000 70,000 60,000 250 500 375
Head of PR
60,000 85,000 70,000 400 800 600
Press & PR Manager
45,000 60,000 50,000 200 400 300
PR Manager
40,000 60,000 45,000 200 400 300
Press Ofcer
35,000 45,000 40,000 150 200 175
Director of Internal Communications
90,000 120,000 100,000 700 1,200 900
Head of Internal Communications
70,000 90,000 85,000 500 1,000 750
Internal Communications Manager
45,000 55,000 50,000 250 500 375
Internal Communications Executive
35,000 45,000 40,000 150 250 200
Copywriter / Editor
35,000 50,000 40,000 300 600 450
RFP Writer
35,000 65,000 50,000 200 400 300
EVENTS
Events Director
65,000 90,000 75,000 500 1,000 750
Events Manager
45,000 60,000 50,000 200 400 300
Events Executive
35,000 45,000 40,000 150 200 175
BRAND
Senior Brand Manager
50,000 60,000 55,000 250 500 375
Brand Manager
40,000 50,000 45,000 200 400 300
Assistant Brand Manager
25,000 35,000 30,000 150 250 200
Customer Marketing Manager
45,000 55,000 50,000 200 400 300
Category Manager
40,000 55,000 50,000 200 400 300
MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 13 UK
PROFESSIONAL SERVICES
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
GENERAL
Marketing Director
110,000 160,000 120,000 500 800 650
Head of Marketing
80,000 120,000 90,000 250 500 375
Senior Marketing Manager
65,000 100,000 80,000 200 350 275
Marketing Manager
45,000 65,000 50,000 175 250 215
Marketing Communications Manager
45,000 65,000 55,000 175 250 215
Advertising Manager
40,000 60,000 50,000 175 250 215
Marketing Executive
30,000 45,000 38,000 125 170 150
Campaign / Brand Manager
40,000 55,000 45,000 150 200 175
Campaign / Brand Executive
30,000 40,000 35,000 125 170 150
DIRECT AND DIGITAL
Head of Online / Digital / e-Marketing
80,000 110,000 100,000 250 450 350
Direct Marketing Manager
40,000 55,000 48,000 200 350 225
Online / Digital / e-Marketing Manager
40,000 60,000 50,000 200 350 225
Direct Marketing Executive
30,000 40,000 35,000 125 170 150
SEO Manager
38,000 50,000 45,000 200 300 250
SEO Executive
30,000 40,000 35,000 125 170 150
Head of CRM
70,000 90,000 80,000 300 500 400
Database / CRM Manager
40,000 55,000 50,000 200 300 250
CRM Manager
45,000 60,000 50,000 200 300 250
CRM Executive
35,000 45,000 40,000 125 170 150
Customer Experience Manager
40,000 55,000 48,000 200 300 250
14 MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 LONDON AND THE SOUTH
PROFESSIONAL SERVICES
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
PRODUCT AND PROPOSITION / BUSINESS DEVELOPMENT
Head of Product / Proposition
n/a n/a n/a n/a n/a n/a
Product Manager
50,000 80,000 65,000 250 350 300
Category Manager
40,000 60,000 50,000 250 350 300
Business Development Director
80,000 120,000 110,000 400 800 600
Business Development Manager
50,000 70,000 65,000 250 400 325
Business Development Executive
35,000 45,000 40,000 125 170 150
Propositions Manager
n/a n/a n/a n/a n/a n/a
Brand Development Manager
n/a n/a n/a n/a n/a n/a
Brand Ambassador
n/a n/a n/a n/a n/a n/a
Bid Manager
30,000 45,000 38,000 200 350 275
CUSTOMER
Head of Retention & Acquisition -
Head of Retention / Acquisition
n/a n/a n/a n/a n/a n/a
Retention & Acquisition Manager -
Retention / Acquisition Manager
n/a n/a n/a n/a n/a n/a
Customer Journey Manager
n/a n/a n/a n/a n/a n/a
INSIGHT
Head of Research / Insight / Knowledge
80,000 100,000 85,000 400 800 600
Research / Insight / Knowledge Manager
45,000 60,000 50,000 200 300 250
COMMUNICATIONS
Communications Director
120,000 200,000 140,000 400 800 600
Head of Communications
80,000 120,000 100,000 300 500 400
Communications Manager
50,000 65,000 55,000 200 300 250
Communications Executive
35,000 45,000 40,000 125 170 150
MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 15 UK
PROFESSIONAL SERVICES
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
Head of Corporate Communications
120,000 160,000 125,000 250 400 325
Corporate Communications Manager
50,000 70,000 60,000 200 400 300
Head of PR
60,000 85,000 70,000 300 500 400
Press & PR Manager
45,000 60,000 50,000 200 300 250
PR Manager
40,000 60,000 45,000 200 300 250
Press Ofcer
35,000 45,000 40,000 125 170 150
Director of Internal Communications
90,000 120,000 100,000 400 800 600
Head of Internal Communications
70,000 90,000 85,000 300 500 400
Internal Communications Manager
45,000 55,000 50,000 200 300 250
Internal Communications Executive
35,000 45,000 40,000 125 200 150
Copywriter / Editor
35,000 50,000 40,000 150 250 200
RFP Writer
35,000 65,000 50,000 150 300 225
EVENTS
Events Director
65,000 90,000 75,000 300 600 400
Events Manager
45,000 60,000 50,000 200 300 250
Events Executive
35,000 45,000 40,000 125 200 150
BRAND
Senior Brand Manager
50,000 60,000 55,000 250 400 300
Brand Manager
40,000 50,000 45,000 200 350 275
Assistant Brand Manager
25,000 35,000 30,000 125 200 150
Customer Marketing Manager
45,000 55,000 50,000 200 300 250
Category Manager
40,000 55,000 50,000 175 300 250
16 MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 LONDON AND THE SOUTH
PUBLIC SECTOR & NOT-FOR-PROFIT
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
GENERAL
Marketing Director
70,000 95,000 80,000 300 700 500
Head of Marketing
65,000 110,000 75,000 250 500 375
Senior Marketing Manager
48,000 60,000 54,000 180 250 225
Marketing Manager
38,000 45,000 41,500 150 220 185
Marketing Communications Manager
38,000 45,000 41,500 150 220 185
Advertising Manager
30,000 40,000 35,000 150 200 175
Marketing Executive
25,000 30,000 27,500 100 130 115
Campaign / Brand Manager
30,000 40,000 35,000 150 220 185
Campaign / Brand Executive
25,000 30,000 27,500 100 130 115
DIRECT AND DIGITAL
Head of Online / Digital / e-Marketing
45,000 90,000 60,000 250 700 475
Direct Marketing Manager
30,000 45,000 35,000 150 250 200
Online / Digital / e-Marketing Manager
30,000 50,000 40,000 150 300 225
Direct Marketing Executive
25,000 30,000 27,500 100 200 150
SEO Manager
30,000 40,000 35,000 150 200 185
SEO Executive
25,000 30,000 27,500 110 130 120
Head of CRM
45,000 70,000 57,500 200 300 250
Database / CRM Manager
40,000 60,000 50,000 150 300 225
CRM Manager
40,000 60,000 50,000 150 300 225
CRM Executive
25,000 30,000 27,500 100 200 150
Customer Experience Manager
45,000 70,000 57,500 250 350 300
MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 17 UK
PUBLIC SECTOR & NOT-FOR-PROFIT
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
PRODUCT AND PROPOSITION / BUSINESS DEVELOPMENT
Head of Product / Proposition
50,000 80,000 65,000 200 400 300
Product Manager
30,000 50,000 45,000 150 250 200
Category Manager
n/a n/a n/a n/a n/a n/a
Business Development Director
70,000 90,000 80,000 500 700 600
Business Development Manager
40,000 60,000 50,000 300 600 400
Business Development Executive
30,000 40,000 35,000 150 300 250
Propositions Manager
35,000 50,000 45,000 150 250 200
Brand Development Manager
35,000 50,000 45,000 150 250 200
Brand Ambassador
n/a n/a n/a n/a n/a n/a
Bid Manager
n/a n/a n/a n/a n/a n/a
CUSTOMER
Head of Retention & Acquisition -
Head of Retention / Acquisition
50,000 70,000 60,000 300 500 400
Retention & Acquisition Manager -
Retention / Acquisition Manager
30,000 60,000 45,000 150 250 200
Customer Journey Manager
50,000 70,000 60,000 300 500 400
INSIGHT
Head of Research / Insight / Knowledge
55,000 70,000 60,000 300 500 400
Research / Insight / Knowledge Manager
30,000 40,000 35,000 200 300 250
COMMUNICATIONS
Communications Director
50,000 90,000 70,000 250 650 450
Head of Communications
40,000 70,000 55,000 200 600 400
Communications Manager
30,000 40,000 35,000 150 250 200
Communications Executive
25,000 35,000 30,000 100 200 150
18 MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 LONDON AND THE SOUTH
PUBLIC SECTOR & NOT-FOR-PROFIT
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
Head of Corporate Communications
45,000 80,000 62,500 200 400 300
Corporate Communications Manager
35,000 45,000 40,000 150 250 200
Head of PR
50,000 70,000 55,000 350 450 400
Press & PR Manager
30,000 50,000 40,000 200 400 300
PR Manager
30,000 50,000 40,000 200 400 300
Press Ofcer
25,000 35,000 30,000 150 250 200
Director of Internal Communications
50,000 80,000 75,000 200 600 400
Head of Internal Communications
40,000 60,000 50,000 200 600 400
Internal Communications Manager
35,000 50,000 43,000 150 250 200
Internal Communications Executive
25,000 30,000 27,000 120 200 160
Copywriter / Editor
30,000 50,000 40,000 150 400 250
RFP Writer
n/a n/a n/a n/a n/a n/a
EVENTS
Events Director
40,000 60,000 50,000 200 400 300
Events Manager
28,000 40,000 34,000 150 250 200
Events Executive
25,000 35,000 22,500 100 150 125
BRAND
Senior Brand Manager
50,000 60,000 55,000 250 350 300
Brand Manager
40,000 50,000 45,000 200 300 250
Assistant Brand Manager
30,000 40,000 35,000 150 250 200
Customer Marketing Manager
50,000 60,000 55,000 250 350 300
Category Manager
n/a n/a n/a n/a n/a n/a
UK MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 19
SALARY TABLES
THE MIDLANDS
AND NORTH
THE MIDLANDS AND NORTH 20 MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012
UK MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 21
In 2011, the economic climate in the
Midlands and North of England continued
to be challenging for marketing and
communications professionals. The retail
industry suffered in particular, with a lack
of consumer disposable income hitting
the bottom line. This, coupled with
restructures and mergers for some of the
larger employers across the region, has
left the employment market in a state of
uncertainty.
Businesses are trying to strike the right
balance between a drive for prot and
investing in traditional and digital
marketing channels to engage with their
customers. While the recruitment market
has picked up year on year, hirers have
remained frugal and cautious about
permanent headcount plans. At the same
time though, they have been anxious not
to be left behind with advances relating to
social media and mobile marketing
companies have recognised that social
media and digital marketing via
computers and smart phones can be a
cost-effective and engaging way to retain
customers and acquire new ones. As a
result, there has been a continued
appetite for digital and e-commerce
professionals.
THE MIDLANDS
AND NORTH
There has also been a demand for
candidates in the elds of market
research, analysis and insight for
consumer and business services sectors
this seems to be part of a push to
ensure the right customers are being
targeted, at the right time, and through
the right channel or mix of channels.
Internal communications personnel also
remain a key target, as businesses look to
retain and engage staff in support of their
sustainable growth plans. This has
created a requirement for permanent and
interim personnel with these skill sets,
who can work with commercial marketing
and human resources colleagues.
As we move through 2012, we need to be
conscious that candidates will think long
and hard before they commit to a career
move. Therefore, to secure the best
talent, organisations across all sectors
will need to demonstrate sustainable
growth plans, as well as committed
headcount plans and robust, innovative
and engaging recruitment strategies.
THE MIDLANDS AND NORTH 22 MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012
COMMERCE & INDUSTRY
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
GENERAL
Marketing Director
70,000 150,000 100,000 500 1,000 750
Head of Marketing
55,000 75,000 65,000 250 500 400
Senior Marketing Manager
40,000 60,000 50,000 200 300 250
Marketing Manager
30,000 50,000 40,000 180 300 250
Marketing Communications Manager
30,000 50,000 40,000 180 300 250
Advertising Manager
n/a n/a n/a n/a n/a n/a
Marketing Executive
25,000 35,000 30,000 150 200 175
Campaign / Brand Manager
25,000 45,000 35,000 150 200 175
Campaign / Brand Executive
22,000 32,000 28,000 100 180 125
DIRECT AND DIGITAL
Head of Online / Digital / e-Marketing
60,000 80,000 70,000 350 600 500
Direct Marketing Manager
35,000 50,000 42,000 150 300 250
Online / Digital / e-Marketing Manager
35,000 50,000 42,000 150 300 250
Direct Marketing Executive
23,000 30,000 25,000 125 200 150
SEO Manager
n/a n/a n/a n/a n/a n/a
SEO Executive
n/a n/a n/a n/a n/a n/a
Head of CRM
55,000 70,000 60,000 300 600 450
Database / CRM Manager
35,000 45,000 38,000 200 300 250
CRM Manager
35,000 45,000 38,000 200 300 250
CRM Executive
22,000 30,000 25,000 100 200 150
Customer Experience Manager
n/a n/a n/a n/a n/a n/a
UK MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 23
COMMERCE & INDUSTRY
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
PRODUCT AND PROPOSITION / BUSINESS DEVELOPMENT
Head of Product / Proposition
60,000 90,000 70,000 350 700 500
Product Manager
30,000 60,000 45,000 150 350 250
Category Manager
40,000 60,000 50,000 200 400 300
Business Development Director
80,000 150,000 100,000 500 1,000 750
Business Development Manager
35,000 60,000 50,000 175 400 350
Business Development Executive
25,000 50,000 35,000 125 400 250
Propositions Manager
n/a n/a n/a n/a n/a n/a
Brand Development Manager
n/a n/a n/a n/a n/a n/a
Brand Ambassador
n/a n/a n/a n/a n/a n/a
Bid Manager
35,000 65,000 45,000 150 450 250
CUSTOMER
Head of Retention & Acquisition -
Head of Retention / Acquisition
n/a n/a n/a n/a n/a n/a
Retention & Acquisition Manager -
Retention / Acquisition Manager
n/a n/a n/a n/a n/a n/a
Customer Journey Manager
n/a n/a n/a n/a n/a n/a
INSIGHT
Head of Research / Insight / Knowledge
60,000 80,000 65,000 300 700 500
Research / Insight / Knowledge Manager
40,000 60,000 50,000 200 500 350
COMMUNICATIONS
Communications Director
70,000 90,000 80,000 350 800 500
Head of Communications
55,000 80,000 65,000 300 600 400
Communications Manager
30,000 50,000 40,000 150 350 250
Communications Executive
20,000 30,000 25,000 100 200 125
THE MIDLANDS AND NORTH 24 MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012
COMMERCE & INDUSTRY
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
Head of Corporate Communications
55,000 80,000 65,000 350 800 500
Corporate Communications Manager
35,000 50,000 45,000 150 350 250
Head of PR
45,000 65,000 55,000 250 500 450
Press & PR Manager
30,000 50,000 40,000 150 350 250
PR Manager
30,000 50,000 40,000 150 350 250
Press Ofcer
25,000 33,000 28,000 125 250 150
Director of Internal Communications
70,000 90,000 80,000 400 800 500
Head of Internal Communications
55,000 80,000 65,000 350 800 500
Internal Communications Manager
30,000 50,000 40,000 200 350 250
Internal Communications Executive
25,000 35,000 30,000 125 250 200
Copywriter / Editor
25,000 35,000 30,000 125 250 200
RFP Writer
n/a n/a n/a n/a n/a n/a
EVENTS
Events Director
n/a n/a n/a n/a n/a n/a
Events Manager
30,000 40,000 35,000 150 350 200
Events Executive
25,000 32,000 28,000 125 200 150
BRAND
Senior Brand Manager
40,000 60,000 50,000 200 500 350
Brand Manager
35,000 45,000 40,000 150 300 225
Assistant Brand Manager
25,000 32,000 28,000 125 200 150
Customer Marketing Manager
40,000 60,000 50,000 200 500 350
Category Manager
50,000 70,000 55,000 300 750 400
UK MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 25
FINANCIAL SERVICES
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
GENERAL
Marketing Director
70,000 120,000 90,000 400 750 600
Head of Marketing
50,000 80,000 70,000 300 600 500
Senior Marketing Manager
40,000 60,000 50,000 250 400 280
Marketing Manager
30,000 50,000 40,000 180 250 200
Marketing Communications Manager
30,000 50,000 40,000 180 250 200
Advertising Manager
n/a n/a n/a n/a n/a n/a
Marketing Executive
25,000 35,000 30,000 110 150 130
Campaign / Brand Manager
30,000 42,000 35,000 180 250 200
Campaign / Brand Executive
25,000 35,000 29,000 110 150 130
DIRECT AND DIGITAL
Head of Online / Digital / e-Marketing
50,000 80,000 70,000 400 700 600
Direct Marketing Manager
35,000 45,000 40,000 150 250 200
Online / Digital / e-Marketing Manager
30,000 45,000 40,000 150 250 200
Direct Marketing Executive
23,000 32,000 26,000 120 150 125
SEO Manager
n/a n/a n/a n/a n/a n/a
SEO Executive
n/a n/a n/a n/a n/a n/a
Head of CRM
50,000 75,000 60,000 400 650 550
Database / CRM Manager
30,000 45,000 40,000 150 250 200
CRM Manager
30,000 45,000 40,000 150 250 200
CRM Executive
25,000 35,000 28,000 120 200 180
Customer Experience Manager
n/a n/a n/a n/a n/a n/a
THE MIDLANDS AND NORTH 26 MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012
FINANCIAL SERVICES
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
PRODUCT AND PROPOSITION / BUSINESS DEVELOPMENT
Head of Product / Proposition
60,000 80,000 70,000 350 600 400
Product Manager
35,000 60,000 45,000 180 300 250
Category Manager
n/a n/a n/a n/a n/a n/a
Business Development Director
n/a n/a n/a n/a n/a n/a
Business Development Manager
n/a n/a n/a n/a n/a n/a
Business Development Executive
n/a n/a n/a n/a n/a n/a
Propositions Manager
35,000 60,000 45,000 150 300 220
Brand Development Manager
35,000 50,000 45,000 150 300 200
Brand Ambassador
n/a n/a n/a n/a n/a n/a
Bid Manager
n/a n/a n/a n/a n/a n/a
CUSTOMER
Head of Retention & Acquisition -
Head of Retention / Acquisition
60,000 80,000 70,000 400 650 500
Retention & Acquisition Manager -
Retention / Acquisition Manager
40,000 55,000 45,000 200 400 300
Customer Journey Manager
40,000 55,000 45,000 200 400 300
INSIGHT
Head of Research / Insight / Knowledge
55,000 80,000 65,000 400 650 500
Research / Insight / Knowledge Manager
35,000 55,000 50,000 200 250 200
COMMUNICATIONS
Communications Director
n/a n/a n/a n/a n/a n/a
Head of Communications
50,000 70,000 60,000 250 350 250
Communications Manager
40,000 50,000 42,000 180 250 200
Communications Executive
25,000 35,000 28,000 120 150 135
UK MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 27
FINANCIAL SERVICES
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
Head of Corporate Communications
n/a n/a n/a n/a n/a n/a
Corporate Communications Manager
n/a n/a n/a n/a n/a n/a
Head of PR
n/a n/a n/a n/a n/a n/a
Press & PR Manager
n/a n/a n/a n/a n/a n/a
PR Manager
35,000 45,000 40,000 180 250 200
Press Ofcer
n/a n/a n/a n/a n/a n/a
Director of Internal Communications
n/a n/a n/a n/a n/a n/a
Head of Internal Communications
60,000 80,000 70,000 300 400 350
Internal Communications Manager
35,000 45,000 40,000 180 250 200
Internal Communications Executive
27,000 33,000 30,000 125 200 150
Copywriter / Editor
25,000 30,000 25,000 125 200 150
RFP Writer
n/a n/a n/a n/a n/a n/a
EVENTS
Events Director
n/a n/a n/a n/a n/a n/a
Events Manager
25,000 40,000 30,000 150 250 200
Events Executive
20,000 30,000 25,000 125 200 180
BRAND
Senior Brand Manager
40,000 60,000 50,000 180 300 250
Brand Manager
35,000 45,000 40,000 150 200 175
Assistant Brand Manager
25,000 32,000 28,000 120 150 135
Customer Marketing Manager
35,000 50,000 40,000 150 300 250
Category Manager
n/a n/a n/a n/a n/a n/a
THE MIDLANDS AND NORTH 28 MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012
PROFESSIONAL SERVICES
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
GENERAL
Marketing Director
60,000 90,000 70,000 300 500 400
Head of Marketing
45,000 70,000 55,000 200 450 300
Senior Marketing Manager
35,000 50,000 45,000 200 350 200
Marketing Manager
30,000 45,000 35,000 150 300 200
Marketing Communications Manager
30,000 45,000 35,000 150 300 200
Advertising Manager
n/a n/a n/a n/a n/a n/a
Marketing Executive
20,000 30,000 25,000 100 180 130
Campaign / Brand Manager
n/a n/a n/a n/a n/a n/a
Campaign / Brand Executive
n/a n/a n/a n/a n/a n/a
DIRECT AND DIGITAL
Head of Online / Digital / e-Marketing
n/a n/a n/a n/a n/a n/a
Direct Marketing Manager
n/a n/a n/a n/a n/a n/a
Online / Digital / e-Marketing Manager
30,000 45,000 35,000 150 300 200
Direct Marketing Executive
n/a n/a n/a n/a n/a n/a
SEO Manager
n/a n/a n/a n/a n/a n/a
SEO Executive
n/a n/a n/a n/a n/a n/a
Head of CRM
n/a n/a n/a n/a n/a n/a
Database / CRM Manager
30,000 40,000 32,000 150 300 200
CRM Manager
n/a n/a n/a n/a n/a n/a
CRM Executive
n/a n/a n/a n/a n/a n/a
Customer Experience Manager
n/a n/a n/a n/a n/a n/a
UK MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 29
PROFESSIONAL SERVICES
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
PRODUCT AND PROPOSITION / BUSINESS DEVELOPMENT
Head of Product / Proposition
n/a n/a n/a n/a n/a n/a
Product Manager
n/a n/a n/a n/a n/a n/a
Category Manager
n/a n/a n/a n/a n/a n/a
Business Development Director
60,000 100,000 70,000 300 500 400
Business Development Manager
35,000 50,000 45,000 150 300 250
Business Development Executive
25,000 35,000 30,000 100 150 125
Propositions Manager
n/a n/a n/a n/a n/a n/a
Brand Development Manager
n/a n/a n/a n/a n/a n/a
Brand Ambassador
n/a n/a n/a n/a n/a n/a
Bid Manager
35,000 60,000 45,000 150 350 250
CUSTOMER
Head of Retention & Acquisition -
Head of Retention / Acquisition
n/a n/a n/a n/a n/a n/a
Retention & Acquisition Manager -
Retention / Acquisition Manager
n/a n/a n/a n/a n/a n/a
Customer Journey Manager
n/a n/a n/a n/a n/a n/a
INSIGHT
Head of Research / Insight / Knowledge
n/a n/a n/a n/a n/a n/a
Research / Insight / Knowledge Manager
n/a n/a n/a n/a n/a n/a
THE MIDLANDS AND NORTH 30 MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012
PROFESSIONAL SERVICES
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
COMMUNICATIONS
Communications Director
n/a n/a n/a n/a n/a n/a
Head of Communications
50,000 60,000 55,000 200 400 300
Communications Manager
35,000 50,000 40,000 150 250 200
Communications Executive
22,000 35,000 27,500 125 180 150
Head of Corporate Communications
n/a n/a n/a n/a n/a n/a
Corporate Communications Manager
35,000 50,000 40,000 150 250 200
Head of PR
n/a n/a n/a n/a n/a n/a
Press & PR Manager
35,000 45,000 40,000 150 250 200
PR Manager
35,000 45,000 40,000 150 250 200
Press Ofcer
22,000 35,000 28,000 125 180 150
Director of Internal Communications
n/a n/a n/a n/a n/a n/a
Head of Internal Communications
n/a n/a n/a n/a n/a n/a
Internal Communications Manager
n/a n/a n/a n/a n/a n/a
Internal Communications Executive
n/a n/a n/a n/a n/a n/a
Copywriter / Editor
20,000 30,000 23,000 125 180 150
RFP Writer
n/a n/a n/a n/a n/a n/a
EVENTS
Events Director
n/a n/a n/a n/a n/a n/a
Events Manager
25,000 35,000 30,000 125 200 180
Events Executive
20,000 30,000 25,000 100 150 125
UK MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 31
PUBLIC SECTOR & NOT-FOR-PROFIT
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
GENERAL
Marketing Director
65,000 100,000 80,000 400 1,000 750
Head of Marketing
55,000 80,000 65,000 350 800 500
Senior Marketing Manager
40,000 60,000 50,000 200 400 300
Marketing Manager
30,000 50,000 40,000 150 350 200
Marketing Communications Manager
30,000 50,000 40,000 150 350 200
Advertising Manager
n/a n/a n/a n/a n/a n/a
Marketing Executive
25,000 35,000 30,000 125 200 150
Campaign / Brand Manager
30,000 50,000 40,000 150 300 200
Campaign / Brand Executive
25,000 35,000 30,000 125 200 150
DIRECT AND DIGITAL
Head of Online / Digital / e-Marketing
50,000 80,000 60,000 300 800 500
Direct Marketing Manager
30,000 45,000 35,000 150 300 200
Online / Digital / e-Marketing Manager
30,000 50,000 40,000 150 300 200
Direct Marketing Executive
25,000 30,000 27,500 125 200 150
SEO Manager
n/a n/a n/a n/a n/a n/a
SEO Executive
n/a n/a n/a n/a n/a n/a
Head of CRM
n/a n/a n/a n/a n/a n/a
Database / CRM Manager
35,000 45,000 40,000 150 300 200
CRM Manager
35,000 45,000 40,000 150 300 200
CRM Executive
25,000 30,000 27,500 125 200 150
Customer Experience Manager
n/a n/a n/a n/a n/a n/a
THE MIDLANDS AND NORTH 32 MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012
PUBLIC SECTOR & NOT-FOR-PROFIT
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
PRODUCT AND PROPOSITION / BUSINESS DEVELOPMENT
Head of Product / Proposition
n/a n/a n/a n/a n/a n/a
Product Manager
n/a n/a n/a n/a n/a n/a
Category Manager
n/a n/a n/a n/a n/a n/a
Business Development Director
n/a n/a n/a n/a n/a n/a
Business Development Manager
30,000 50,000 45,000 150 350 250
Business Development Executive
25,000 35,000 30,000 125 250 150
Propositions Manager
n/a n/a n/a n/a n/a n/a
Brand Development Manager
n/a n/a n/a n/a n/a n/a
Brand Ambassador
n/a n/a n/a n/a n/a n/a
Bid Manager
n/a n/a n/a n/a n/a n/a
CUSTOMER
Head of Retention & Acquisition -
Head of Retention / Acquisition
n/a n/a n/a n/a n/a n/a
Retention & Acquisition Manager -
Retention / Acquisition Manager
n/a n/a n/a n/a n/a n/a
Customer Journey Manager
n/a n/a n/a n/a n/a n/a
INSIGHT
Head of Research / Insight / Knowledge
50,000 80,000 60,000 300 800 500
Research / Insight / Knowledge Manager
35,000 55,000 45,000 200 400 300
UK MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 33
PUBLIC SECTOR & NOT-FOR-PROFIT
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
COMMUNICATIONS
Communications Director
65,000 100,000 80,000 400 1,000 650
Head of Communications
50,000 70,000 60,000 300 800 500
Communications Manager
35,000 45,000 40,000 200 300 250
Communications Executive
25,000 35,000 30,000 125 200 150
Head of Corporate Communications
50,000 70,000 60,000 300 700 500
Corporate Communications Manager
35,000 45,000 40,000 200 300 250
Head of PR
50,000 70,000 60,000 300 800 500
Press & PR Manager
35,000 45,000 40,000 200 300 250
PR Manager
35,000 45,000 40,000 200 300 250
Press Ofcer
25,000 35,000 28,000 125 250 150
Director of Internal Communications
65,000 90,000 80,000 500 1,000 650
Head of Internal Communications
50,000 70,000 60,000 300 700 500
Internal Communications Manager
35,000 45,000 40,000 150 250 200
Internal Communications Executive
25,000 35,000 30,000 125 250 150
Copywriter / Editor
25,000 35,000 30,000 125 250 150
RFP Writer
n/a n/a n/a n/a n/a n/a
EVENTS
Events Director
n/a n/a n/a n/a n/a n/a
Events Manager
30,000 40,000 35,000 150 250 200
Events Executive
20,000 30,000 25,000 120 150 135
THE MIDLANDS AND NORTH 34 MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012
SALARY TABLES
SCOTLAND
UK MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 35
SCOTLAND 36 MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012
COMMERCE & INDUSTRY
We continue to see steady growth in
marketing and communications
recruitment activity across a range of
sectors, and commerce and industry can
be highlighted as an area that should
experience signicant growth through
2012. Utilities and FMCG companies are
particularly active in hiring new talent to
drive growth in targeted areas and
business essential roles. In-demand skills
include digital marketing, brand and
product marketing.
The manufacturing and IT sectors are
hiring commercial marketers typically
those with a breadth of business-to-
business (B2B) marketing experience
as they continue to maximise existing
client pools and seek out new markets.
Their preference appears to be for a
broader B2B marketing skill set, however
digital expertise also continues to be
highly sought after. We expect this trend
to continue in 2012, with companies
looking to integrate more digital activity
into their marketing strategies to respond
to cost and customer experience drives.
SCOTLAND
Unsurprisingly, construction and related
sectors are still nding the market
difcult, with only the most essential hires
being made.
In the private sector, companies continue
to take a cautious approach to growth
and are managing costs tightly. We
expect the numbers of interim
opportunities to grow in 2012, as more
and more companies appreciate that they
can bring in high calibre, interim
marketing talent without having to commit
to permanent headcount.
FINANCIAL SERVICES
The nancial services sector continues to
be a dominant employment market for
marketing and communications
professionals in Scotland.
There is major demand for interim
resource. Indeed, the sustained increase
in demand for high calibre contractors
has resulted in talent shortages,
particularly in areas like internal
communications and product, driving up
day rates. There was limited growth in the
permanent opportunities market through
2011, and we envisage this trend will
continue in 2012. With that said, there is
still a demand for commercially-focused,
revenue-generating marketing
professionals who can improve product
performance and drive customer
acquisition.
Throughout 2011, we saw an increase in
the demand for candidates with an
agency background, with organisations
seeking to enhance their in-house
marketing capability and reduce
marketing agency costs. Typically, these
candidates have strong customer-centric
experience, they have worked on high
volume campaigns and have the breadth
of multi-channel experience.
As digital and social media continued to
grow, many clients recognised that they
needed to bring in experienced resources
or invest in up-skilling current marketing
team members. Clients are actively
seeking candidates with knowledge and
experience of social media, web analytics
and other emerging digital technologies.
Many nancial services companies that
are seeking out the best senior talent are
opting for Hudsons search and selection
activity, which utilises the extensive reach
UK MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 37
of our global database and network.
Following the high levels of recruitment
activity in Scotland over recent years, we
envisage that there will be a continued
demand to seek out a new candidate pool
for mid to senior marketers across the UK
and overseas.
PROFESSIONAL SERVICES
Through 2011, a number of professional
services companies were keen to invest
in marketing and communications after
reassessing their marketing and business
development functions. Many recognised
they needed to bring in the best
commercial thinking talent to develop a
competitive edge, retain business and
attract new contracts; and they were
prepared to offer very competitive
salaries to acquire high calibre
candidates.
We predict that the growing demand for
permanent business development and
tender managers will continue through
2012. This is as a direct result of the
increased competition between local and
national rms.
The most buoyant marketing and
communications roles in the professional
services sector were permanent, junior to
mid-level positions (salary ranges from
25,000 to 35,000). We have not seen
an increase in the demand for interim
contracts in this area, which bucks the
trend in other sectors, though the full
impact of public sector austerity
measures may well change this in 2012.
It has started to become a challenge to
nd candidates of the right calibre for
new positions, with the sustained growth
in demand over the last year now
outstripping supply. This has resulted in
more active headhunting and networking
activity.
PUBLIC SECTOR &
NOT-FOR-PROFIT
As expected, we have seen a signicant
reduction in the amount of permanent
and interim opportunities for marketing
and communications professionals in all
areas of the public sector. Not-for-prot
organisations have also been heavily
impacted by cuts as a result of the
reduction in allocated funding to the third
sector. Naturally, these organisations
have had to limit their headcount numbers
to overcome this loss.
There has been continued demand for
permanent and interim candidates in
specialist areas, however. The candidates
with skill sets in digital marketing, PR and
internal communications will continue to
be highly sought after through 2012.
Restricted budgets mean that many
organisations have been focusing on
more cost effective marketing activity and
are therefore maximising the use of
digital media.
As the public sector continues to go
through a period of unprecedented
change, both culturally and structurally,
many organisations will need to invest in
employee engagement activity.
SCOTLAND 38 MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012
COMMERCE & INDUSTRY
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
GENERAL
Marketing Director
70,000 120,000 100,000 700 900 800
Head of Marketing
65,000 110,000 75,000 500 700 600
Senior Marketing Manager
48,000 60,000 52,000 300 450 350
Marketing Manager
35,000 45,000 40,000 150 250 200
Advertising Manager
30,000 40,000 35,000 150 200 175
Marketing Executive
21,000 28,000 25,000 90 120 105
Campaign / Brand Manager
30,000 50,000 38,000 130 180 155
Campaign / Brand Executive
21,000 30,000 26,000 90 120 105
DIRECT AND DIGITAL
Head of Online / Digital / e-Marketing
50,000 85,000 75,000 400 600 500
Direct Marketing Manager
30,000 45,000 35,000 150 250 200
Online / Digital / e-Marketing Manager
30,000 40,000 35,000 160 230 195
Direct Marketing Executive
21,000 28,000 26,000 90 120 100
SEO Manager
30,000 40,000 35,000 150 200 175
SEO Executive
24,000 30,000 25,000 120 160 140
PRODUCT AND PROPOSITION / BUSINESS DEVELOPMENT
Head of Product / Proposition
50,000 70,000 60,000 200 400 300
Product Manager
30,000 50,000 45,000 150 250 200
Business Development Director
70,000 90,000 80,000 500 600 500
Business Development Manager
40,000 60,000 50,000 250 350 300
Business Development Executive
30,000 40,000 35,000 150 250 200
Propositions Manager
35,000 50,000 45,000 150 250 200
CUSTOMER
Head of Retention & Acquisition -
Head of Retention / Acquisition
50,000 70,000 60,000 300 500 400
Retention & Acquisition Manager -
Retention / Acquisition Manager
30,000 40,000 35,000 150 200 175
UK MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 39
COMMERCE & INDUSTRY
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
INSIGHT
Head of Research / Insight / Knowledge
60,000 80,000 70,000 250 500 375
Research / Insight / Knowledge Manager
30,000 45,000 35,000 150 250 200
COMMUNICATIONS
Communications Director
75,000 110,000 90,000 500 900 700
Head of Communications
50,000 90,000 65,000 200 400 300
Communications Manager
30,000 40,000 35,000 150 250 200
Communications Executive
21,000 28,000 26,000 90 120 105
Head of Corporate Communications
55,000 80,000 60,000 300 500 400
Corporate Communications Manager
35,000 45,000 40,000 170 250 210
Head of PR
50,000 70,000 55,000 350 450 400
PR Manager
28,000 35,000 31,500 120 150 135
Press Ofcer
25,000 30,000 27,000 120 180 150
Director of Internal Communications
60,000 80,000 70,000 400 600 500
Head of Internal Communications
40,000 60,000 50,000 250 500 375
Internal Communications Manager
35,000 45,000 40,000 150 250 200
Internal Communications Executive
25,000 35,000 30,000 120 160 140
Copywriter / Editor
20,000 30,000 25,000 150 200 175
EVENTS
Events Director
55,000 75,000 65,000 350 450 400
Events Manager
25,000 35,000 30,000 120 200 160
Events Executive
20,000 25,000 22,500 80 110 95
BRAND
Senior Brand Manager
50,000 60,000 55,000 250 350 300
Brand Manager
40,000 50,000 45,000 200 300 250
Assistant Brand Manager
30,000 40,000 35,000 150 250 200
SCOTLAND 40 MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012
FINANCIAL SERVICES
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
GENERAL
Marketing Director
80,000 140,000 100,000 600 1,000 800
Head of Marketing
65,000 110,000 75,000 600 800 700
Senior Marketing Manager
48,000 60,000 52,000 300 500 400
Marketing Manager
30,000 45,000 35,000 200 400 300
Advertising Manager
30,000 40,000 35,000 150 200 175
Marketing Executive
25,000 34,000 28,000 150 175 150
Campaign / Brand Manager
30,000 45,000 35,000 150 250 200
Campaign / Brand Executive
21,000 28,000 26,000 100 130 115
DIRECT AND DIGITAL
Head of Online / Digital / e-Marketing
50,000 100,000 75,000 500 1,000 750
Direct Marketing Manager
30,000 45,000 35,000 150 200 175
Online / Digital / e-Marketing Manager
30,000 40,000 35,000 150 220 185
Direct Marketing Executive
22,000 28,000 25,000 100 130 115
SEO Manager
28,000 35,000 32,000 150 300 200
SEO Executive
24,000 28,000 26,000 150 200 150
PRODUCT AND PROPOSITION / BUSINESS DEVELOPMENT
Head of Product / Proposition
50,000 80,000 60,000 400 600 500
Product Manager
30,000 55,000 45,000 150 350 250
CUSTOMER
Head of Retention & Acquisition -
Head of Retention / Acquisition
50,000 75,000 60,000 400 600 500
Retention & Acquisition Manager -
Retention / Acquisition Manager
30,000 40,000 35,000 150 250 200
INSIGHT
Head of Research / Insight / Knowledge
60,000 80,000 70,000 250 400 325
Research / Insight / Knowledge Manager
30,000 45,000 35,000 150 250 200
UK MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 41
FINANCIAL SERVICES
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
COMMUNICATIONS
Communications Director
75,000 110,000 90,000 600 900 750
Head of Communications
50,000 70,000 60,000 300 500 400
Communications Manager
30,000 40,000 35,000 150 250 200
Communications Executive
21,000 28,000 26,000 100 120 110
Head of Corporate Communications
55,000 80,000 60,000 300 500 400
Corporate Communications Manager
35,000 45,000 40,000 170 250 210
Head of PR
50,000 70,000 55,000 350 450 400
PR Manager
38,000 55,000 48,000 250 350 300
Press Ofcer
28,000 35,000 32,000 150 250 200
Director of Internal Communications
60,000 100,000 80,000 400 600 500
Head of Internal Communications
40,000 60,000 50,000 300 500 400
Internal Communications Manager
35,000 50,000 43,000 150 250 200
Internal Communications Executive
25,000 30,000 27,000 120 150 135
Copywriter / Editor
20,000 30,000 25,000 150 250 200
EVENTS
Events Director
55,000 75,000 65,000 350 450 400
Events Manager
35,000 55,000 45,000 200 350 300
Events Executive
25,000 35,000 30,000 150 250 200
BRAND
Senior Brand Manager
50,000 60,000 55,000 250 350 300
Brand Manager
40,000 50,000 45,000 200 300 250
Assistant Brand Manager
30,000 40,000 35,000 150 250 200
SCOTLAND 42 MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012
PROFESSIONAL SERVICES
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
GENERAL
Marketing Director
70,000 120,000 100,000 600 1,000 800
Head of Marketing
65,000 110,000 75,000 600 800 700
Senior Marketing Manager
48,000 60,000 52,000 300 500 400
Marketing Manager
30,000 45,000 37,500 150 250 200
Marketing Executive
21,000 28,000 25,000 100 120 110
Campaign / Brand Manager
30,000 45,000 35,000 150 250 200
Campaign / Brand Executive
21,000 28,000 26,000 100 130 115
DIRECT AND DIGITAL
Head of Online / Digital / e-Marketing
50,000 100,000 75,000 500 1,000 750
Direct Marketing Manager
30,000 45,000 35,000 150 200 175
Online / Digital / e-Marketing Manager
30,000 40,000 35,000 150 220 185
Direct Marketing Executive
22,000 28,000 25,000 100 130 115
SEO Manager
28,000 35,000 32,000 150 300 200
SEO Executive
24,000 28,000 26,000 150 200 175
PRODUCT AND PROPOSITION / BUSINESS DEVELOPMENT
Business Development Director
70,000 90,000 80,000 500 800 600
Business Development Manager
40,000 60,000 50,000 300 600 400
Business Development Executive
30,000 40,000 35,000 150 300 250
INSIGHT
Head of Research / Insight / Knowledge
60,000 80,000 70,000 250 400 325
Research / Insight / Knowledge Manager
30,000 45,000 35,000 150 250 200
UK MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 43
PROFESSIONAL SERVICES
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
COMMUNICATIONS
Communications Director
75,000 110,000 90,000 600 900 750
Head of Communications
50,000 70,000 60,000 300 500 400
Communications Manager
30,000 40,000 35,000 150 250 200
Communications Executive
21,000 28,000 26,000 100 120 110
Head of Corporate Communications
55,000 80,000 60,000 300 500 400
Corporate Communications Manager
35,000 45,000 40,000 170 250 210
Head of PR
50,000 70,000 55,000 350 450 400
PR Manager
28,000 35,000 31,500 120 150 135
Press Ofcer
28,000 35,000 32,000 150 250 200
Director of Internal Communications
60,000 100,000 80,000 400 600 500
Head of Internal Communications
40,000 60,000 50,000 300 500 400
Internal Communications Manager
35,000 50,000 43,000 150 250 200
Internal Communications Executive
25,000 30,000 27,000 120 150 135
Copywriter / Editor
20,000 30,000 25,000 150 250 200
EVENTS
Events Director
55,000 75,000 65,000 350 450 400
Events Manager
25,000 35,000 30,000 120 200 160
Events Executive
20,000 25,000 22,500 80 110 95
BRAND
Senior Brand Manager
50,000 60,000 55,000 250 350 300
Brand Manager
40,000 50,000 45,000 200 300 250
Assistant Brand Manager
30,000 40,000 35,000 150 250 200
SCOTLAND 44 MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012
PUBLIC SECTOR & NOT-FOR-PROFIT
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
GENERAL
Marketing Director
70,000 95,000 80,000 600 900 750
Head of Marketing
65,000 110,000 75,000 500 800 650
Senior Marketing Manager
48,000 60,000 52,000 300 500 400
Marketing Manager
30,000 40,000 35,000 150 220 185
Advertising Manager
30,000 40,000 35,000 150 200 175
Marketing Executive
21,000 28,000 24,500 110 130 120
Campaign / Brand Manager
30,000 40,000 35,000 150 220 185
Campaign / Brand Executive
21,000 30,000 25,000 110 130 120
DIRECT AND DIGITAL
Head of Online / Digital / e-Marketing
45,000 90,000 60,000 250 350 300
Direct Marketing Manager
30,000 45,000 35,000 150 250 200
Online / Digital / e-Marketing Manager
30,000 50,000 40,000 150 300 225
Direct Marketing Executive
21,000 28,000 26,000 90 120 105
SEO Manager
28,000 40,000 34,000 130 180 155
SEO Executive
21,000 30,000 25,000 110 130 120
PRODUCT AND PROPOSITION / BUSINESS DEVELOPMENT
Head of Product / Proposition
50,000 70,000 60,000 200 400 300
Product Manager
30,000 50,000 45,000 150 250 200
Business Development Director
70,000 90,000 80,000 500 700 600
Business Development Manager
40,000 60,000 50,000 300 600 400
Business Development Executive
30,000 40,000 35,000 150 300 250
Propositions Manager
35,000 50,000 45,000 150 250 200
CUSTOMER
Head of Retention & Acquisition -
Head of Retention / Acquisition
50,000 70,000 60,000 300 500 400
Retention & Acquisition Manager -
Retention / Acquisition Manager
30,000 40,000 35,000 150 200 175
UK MARKETING & COMMUNICATIONS | HUDSON SALARY GUIDE 2012 45
PUBLIC SECTOR & NOT-FOR-PROFIT
MINIMUM MAXIMUM AVERAGE MINIMUM MAXIMUM AVERAGE
PERMANENT
( PER ANNUM)
CONTRACT / TEMPORARY
( PER DAY)
INSIGHT
Head of Research / Insight / Knowledge
55,000 70,000 60,000 400 600 500
Research / Insight / Knowledge Manager
30,000 40,000 35,000 150 250 200
COMMUNICATIONS
Communications Director
50,000 100,000 75,000 600 900 750
Head of Communications
40,000 70,000 55,000 300 500 400
Communications Manager
30,000 40,000 35,000 150 250 200
Communications Executive
21,000 28,000 26,000 100 130 115
Head of Corporate Communications
45,000 80,000 62,500 300 500 400
Corporate Communications Manager
35,000 45,000 40,000 150 250 200
Head of PR
50,000 70,000 55,000 350 450 400
PR Manager
28,000 35,000 31,500 120 150 135
Press Ofcer
25,000 30,000 27,000 120 200 160
Director of Internal Communications
60,000 80,000 70,000 500 800 650
Head of Internal Communications
40,000 60,000 50,000 300 500 400
Internal Communications Manager
35,000 50,000 43,000 150 250 200
Internal Communications Executive
25,000 30,000 27,000 120 200 160
Copywriter / Editor
20,000 30,000 25,000 150 250 200
EVENTS
Events Director
40,000 60,000 50,000 200 400 300
Events Manager
25,000 35,000 30,000 150 250 200
Events Executive
20,000 25,000 22,500 80 110 95
BRAND
Senior Brand Manager
50,000 60,000 55,000 250 350 300
Brand Manager
40,000 50,000 45,000 200 300 250
Assistant Brand Manager
30,000 40,000 35,000 150 250 200
OUR OFFICES
BIRMINGHAM
Victoria Square House
Victoria Square
Birmingham
B2 4AJ
Tel: +44 121 633 0010
Fax: +44 121 633 0862
DUBLIN
10 Lower Mount Street
Dublin 2
Tel: +353 1 676 5000
Fax: +353 1 676 5111
EDINBURGH
Caledonian Exchange
19a Canning Street
Edinburgh
EH3 8EG
Tel: +44 131 555 4321
Fax: +44 131 555 4224
GLASGOW
130 St Vincent Street
Glasgow
G2 5HF
Tel: +44 141 221 8182
Fax: +44 141 248 6008
LONDON
Chancery House
53 - 64 Chancery Lane
London
WC2A 1QS
Tel: +44 20 7187 6000
Fax: +44 20 7187 6001
MANCHESTER
The Chancery
58 Spring Gardens
Manchester
M2 1EW
Tel: +44 161 832 7728
Fax: +44 161 839 1375
MILTON KEYNES
500 Avebury Boulevard
Milton Keynes
MK9 2BE
Tel: +44 1908 547 995
Fax: +44 1908 547 987
READING
Greyfriars Gate
5 - 7 Greyfriars Road
Reading, Berkshire
RG1 1NU
Tel: +44 118 939 1003
Fax: +44 118 939 3331
ABERDEEN
4 - 5 Golden Square
Aberdeen
AB10 1RD
Tel: +44 1224 620 262
Fax: +44 1224 620 362
MI LTON KEYNES
READING
LONDON
BIRMIN GHAM
DUBLIN
ABERDEEN
EDINBURGH
GLASGOW
MANCHESTER
Aberdeen +44 1224 620 262
Birmingham +44 121 633 0010
Dublin +353 1 676 5000
Edinburgh +44 131 555 4321
Glasgow +44 141 221 8182
London +44 20 7187 6000
Manchester +44 161 832 7728
Milton Keynes +44 1908 547 995
Reading +44 118 939 1003
uk.hudson.com