Aviation

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Aviation
ACKNOWLEDGEMENT
I have made lot of efforts to make this project. However, it would not have
been possible without the kind support and help of many individuals who
helped me in completing this project report i would like to extend my
sincere thanks to all of them.
I would like to thank our faculty Prof !!!!!!!!!! for his guidance and help to
complete my project.
I would also like to thank my friends and family for their co!operation and
encouragement which help me in completing this project.
Rourkela Institute of Management Studies, Rourkela
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Aviation
Executive Summary
India is one of the fastest growing aviation markets in the world.
#ith the liberali$ation of the Indian aviation sector, the industry
had witnessed a transformation with the entry of the privately
owned full service airlines and low cost carriers. %he sector has
seen a significant increase in number of domestic air travel
passengers. &ome of the factors that have resulted in higher
demand for air transport in India include the growing middle class
and its purchasing power, low airfares offered by low cost carriers,
the growth of the tourism industry in India, increasing outbound
travel from India, and the overall economic growth of india.
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Aviation
CONTENTS
Chapters Page n!!
"! Chapter "#$
a! %ntr&uctin ' (istry ) Aviatin* +, $ "-
.! List ) Operatina/ Air/ines in %n&ia$$$ "0 $ "1
c! %CAO ' %ATA* "2 $ ",
&! Ma3r Payers in Aviatin in&ustry in %n&ia$$ "4

-! Chapter -#$ COMPAN5 P6O7%LE
a! 8et Air9ays $$$ ":$ -;
.! Air %n&ia $$$ -: $ 1+
c! Spice 8et $$$ 1" $ 1,
0! Chapter 0#$7inancia/ 6eprt
a. 8et Air9ays$$ 14 < 2-
.! Air %n&ia$$ 20 < 2,
c! Spice8et$$ 24 < 2:
1! Mar=et Share ) Aviatin $$ ,+ < ,-
2! 7uture ) Aviatin %n&ustry in %n&ia $$ ,0
,! Cnc/usins$$ ,1
4! >i./igraphy$$$ ,2
Rourkela Institute of Management Studies, Rourkela
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Aviation
C(APTE6 $"
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Aviation
%ntr&uctin ) Aviatin#$
*nce upon a time people were started to travel by feet, then to cross the ocean they built
ship, after that the train is innovated.
%hen the dreams to fly become true. %o save time and for a hassle free a journey
aircraft was innovated. %oday this industry gives us comfortable, safe, and secure and
hassle free easiest travel experience within few hours from one destination to another.
&o this industry is the new passion for the people to travel, according to their needs
and their choice and satisfy them in exchange of money.
W(AT %S A?%AT%ON@
+n aviation industry is defined as an industry that has aircraft manufacturers, airlines,
vendors, training centers and training device manufacturers. It is an airline industry that
provides air travel services for freight and travelling passengers!
The Origin ) Aviatin
, %he first commercial flight in India was made on -ebruary "., "/"", when a
-rench pilot 0onseigneur Piguet flew airmails from +llahabad to 1aini, covering
a distance of about "0 km in as many minutes.
, %ata &ervices became %ata +irlines and then +ir!India and spread its wings as
+ir!India International. %he domestic aviation scene, however, was chaotic.
#hen the +merican %enth +ir -orce in India disposed of its planes at throwaway
prices, "" domestic airlines sprang up, scrambling for traffic that could sustain
only two or three. In "/2(, the government nationali$ed the airlines, merged
them, and created Indian +irlines. -or the next '2 years 345 %ata remained the
chairman of +ir!India and a director on the board of Indian +irlines. +fter 345
left, voracious unions mushroomed, spawned on the pork barrel jobs created by
politicians. In "///, +!I had 600 employees per plane7 today it has )6) whereas
other airlines have (20.
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Aviation
, -or many years in India air travel was perceived to be an elitist activity. %his
view arose from the 80aharajah9 syndrome where, due to the prohibitive cost of
air travel, the only people who could afford it were the rich and powerful.
, In recent years, however, this image of :ivil +viation has undergone a change
and aviation is now viewed in a different light ! as an essential link not only for
international travel and trade but also for providing connectivity to different parts
of the country. +viation is, by its very nature, a critical part of the infrastructure
of the country and has important ramifications for the development of tourism
and trade, the opening up of inaccessible areas of the country and for providing
stimulus to business activity and economic growth.
, ;ntil less than a decade ago, all aspects of aviation were firmly controlled by the
<overnment. In the early fifties, all airlines operating in the country were merged
into either Indian +irlines or +ir India and, by virtue of the +ir :orporations +ct,
"/2(7 this monopoly was perpetuated for the next forty years. %he 5irectorate
<eneral of :ivil +viation controlled every aspect of flying including granting
flying licenses, pilots, certifying aircrafts for flight and issuing all rules and
procedures governing Indian airports and airspace. -inally, the +irports +uthority
of India was entrusted with the responsibility of managing all national and
international air ports and administering every aspect of air transport operation
through the +ir %raffic :ontrol. #ith the opening up of the Indian economy in the
early 1ineties, aviation saw some important changes. 0ost importantly, the +ir
:orporation +ct was repealed to end the monopoly of the public sector and
private airlines were reintroduced.
Brief Introduction
Indian +viation Industry has been one of the fastest!growing aviation industries in the
world with private airlines accounting for more than 62 = of the sector of the domestic
aviation market. #ith a compound annual growth rate >:+<4? of ". = and )2) airports
and airstrips in place in the country, of which "@ are designated as international airports,
it has been stated that the aviation sector will witness revival by '0"".
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Aviation
In '00/ with increase in traffic movement and increase in revenues by almost ;&A '".)
million, the +irports +uthority of India seems set to accrue better margins in '00/!"0, as
per the latest estimates released by the 0inistry of :ivil +viation.
%his is being primarily attributed because of the
increase in the share of revenue from 5elhi
International +irport Bimited >5I+B? and
0umbai International +irport Bimited >0I+B?.
Passengers carried by Indian domestic airlines
from 3anuary!-ebruary '0"0 stood at .,02@,000
as against @,6@",000 in the corresponding period
of '00/!a growth of "/.' =, according to a report
released by the 0inistry of :ivil +viation.
%oday Hyderabad International +irport has been ranked amongst the worldCs top five in
the annual +irport &ervice Duality >+&D? passenger survey along with airports at &eoul,
&ingapore, Hong Eong and Feijing. %his airport in Hyderabad is managed by a public!
private joint venture consisting of the <04 <roup, 0alaysia +irports Holdings Ferhad
and both the &tate <overnment of +ndhra Pradesh and the +irports +uthority of India
>++I?.
%he Indian aviation sector can be broadly divided into the following main categories
". &cheduled air transport service includes domestic and international airlines.
'. 1on!scheduled air transport service consists of charter operators and air taxi
operators.
(. +ir cargo service, which includes air transportation of cargo and mail.
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Aviation
It is an air transport service undertaken between two or more places and operated
according to a published timetable. It includes
". 5omestic airlines, which provide scheduled flights within India and to select
international destinations. +ir 5eccan, &pice 3et, Eingfisher +irline and Indi<o
are some of the domestic players in the industry.
'. International airlines operate from scheduled international air services to and
from India.
Nn$sche&u/e& air transprt service
It is an air transport service other than the scheduled one and may be on charter basis
andGor non!scheduled basis. %he operator is not permitted to publish time schedule and
issue tickets to passengers.
Air carg services
It is an air transportation of cargo and mail. It may be on scheduled or non!scheduled
basis. %hese operations are to destinations within India. -or operation outside India, the
operator has to take specific permission of 5irectorate <eneral of :ivil +viation
demonstrating his capacity for conducting such an operation.
SiAe ) the %n&ustry
India is one of the fastest growing aviation markets in the world. + total of "'6 airports
in the country, which include "( international airports, 6 custom airports, .0 domestic
airports and '. civil enclaves are managed by %he +irport +uthority of India >++I?.
%here are about )20 airports and "0/" registered aircrafts in India today.
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Aviation
Tp Lea&ing Cmpanies
Players in Indian aviation industry can be classified into three groups
Public players
Private players
&tartup players
%here are three public players +ir India, Indian +irlines and +lliance +ir. %he private
players include 3et +irways, +ir &ahara, Paramount airways, <o +ir +irlines, Eingfisher
+irlines, &pice 3et, +ir 5eccan and many more. %he startup players is those which are
planning to enter into the markets. &ome of them are +ir+sia, *mega +ir, 0agic +ir,
Premier &tar +ir and 05B4 +irlines.
Emp/yment pprtunities
%oday India +viation Industry reHuires approximately 6,200!
.,000 pilots and an eHual number or more air cabin crew by
'0"0. Heavy pay packages are awaiting pilots with a
commercial pilot license >:PB?. +n amateur pilot can start his
career with a salary of 4s '.2!( lakh a month with a commercial
airline. #ith the sudden increase in the number of airlines, pilots
are in great demand.
+viation sector provides the following types of opportunities
:ommercial pilot
:o!pilot
+ir cargo pilot
Ixpert cabin crew
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Aviation
+ir traffic controller
:abin safety instructor
In!flight managers
In!flight base managers
:abin services instructor
:abin crew
%raining instructor
0aintenance controllers
Bicensed aircraft maintenance engineering
Duality control manager.
:argo officers
<uest service agent
<round staff
Latest &eve/pments
%oward moderni$ation of non!metro airports the +irports +uthority of India >++I? is
planning to spend over ;&A ".0' billion in '0"0. %here are even plans of the city!side
development of ') airports, including airports at +hmedabad and +mritsar. %here are
even additionally, "" new <reenfield airports which are in pipeline which have been
identified to reduce passenger load on existing airports.
%he government has formed 1ational +viation :ompany Btd >1+:IB? by merging
national carriers +ir India and Indian +irlines into a single entity. %he blue print was
prepared by the civil aviation ministry to convert 5elhi airport into an international hub
for passenger airlines and has been done so recently.
M&erniAatin ) Airprts
+irports +uthority of India >++I? manages the development and moderni$ation of all (2
non!metro airports in the country simultaneously and work is due to be completed by the
year end of '0"0. #holly owned subsidiaries of ++I are being created for betterment of
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Aviation
these airports. +ccording to the ++I there are work orders for terminal buildings at "(
airports, and for airside development, including runway, taxiway, apron, fire station,
control tower and isolation bay, at "/ airports.
P/icy n Merchant Airprts
Indian +viation Industry will allow "00 = foreign direct investment >-5I? in the
development of airport infrastructure, the <overnment is fast moving towards finali$ing
a policy on merchant airports. ;nder this new concept, merchant airports will be built
entirely by private parties with their own resources, without any government funding.
Gr9th in M6O Segment
Indian +viation with the advent of low!cost airlines J ever!increasing passenger traffic
there is a fleet expansion. %here is an Initiation of the whole new business avenue for
global aircraft companies in maintenance, repair and overhaul >04*?. %his 04*
facility provides major and minor maintenance, refurbishment and repairs of aircraft. %he
gaint players like Foeing and +irbus have announced their plans for 04* facilities in
India.
7reign EBuity Participatin in Air Transprt Services
4ecently the <overnment in India has approved the 5omestic +ir %ransport Policy
which provides for foreign eHuity participation up to )/= and also investment by 1on!
4esident Indians >14Is? up to "00= in the domestic air transport services. +s the
government plans to fix a higher foreign direct investment >-5I? ceiling for five sub!
sectors of the industry in days to come the flow of foreign investment into aviation is
likely to get smoother.
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Aviation
List ) Operatina/ Air/ines %n %n&ia
Air/ine %CAO %ATA Ca// Sign
Cmmence&
Operatins
(ea&Buarters Status
+ir India +I: +I +I4I15I+
*ctober "/('
>as %ata
+irlines?
0umbai
1ational
:arrier
+ir India
Ixpress
+KF IK
IKP4I&&
I15I+
+pril '002 Eochi &cheduled
+ir India
4egional
BB4 :5 +BBII5
"//@
>as +lliance
+ir?
0umbai &cheduled
+ir +sia
India
!! !! !! '0"( :hennai &cheduled
+ir :osta L BF L *ctober '0"( Mijayawada &cheduled
+ir *disha L L L
1ovember
'0"'
Fhubaneswar 1on!&cheduled
Flue 5art
+viation
F5+ FN
FB;I
5+4%
"//2 :hennai :argo
:lub *ne +ir L L L +ugust '002 0umbai 1on&cheduled
:hhattisgarh L L L '0"' 4aipur 1on!&cheduled
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Aviation
+ir Bink
O2P
5eccan
:harters
5E1 51 5I::+1 "//6 Fangalore 1on!&cheduled
5eccan
&huttles
5E& 5& 5I::+1 '0"' +hmedabad 1on!&cheduled
<o +ir GOW <. <*+I4 3une '00) 0umbai &cheduled
Indigo I<* @I I-BQ +ugust '00@ <urgaon &cheduled
Invasion +ir L L L 0arch '0"" 0umbai 1on!&cheduled
3agson
+irlines
3<1 3+ 3+<&*1
1ovember
"//"
5elhi &cheduled
3et +irways 3+I /#
3I%
+I4#+Q&
0ay "//( 0umbai &cheduled
Duikjet
:argo
-D+ D*, D;IE3I% -eb '0"' Fangalore :argo
+ir Pegasus ! ! ! -eb '0") Fangalore !
&pice 3et &I3 &< &PI:I3I% 0ay '002
O@P
:hennai &cheduled
%aj +ir L L L
1ovember
"//(?
0umbai 1on!&cheduled
&ky 3et +ir '0"( 5IBHI &cheduled
%CAO#$%nternatina/ Civi/ Aviatin OrganiAatin
%he %nternatina/ Civi/ Aviatin OrganiAatin >%CAOC is a speciali$ed agency of
the ;nited 1ations. It codifies the principles and techniHues of international air
navigation and fosters the planning and development of international air transport to
ensure safe and orderly growth. Its headHuarters are located in the Duartier
International of 0ontreal, Duebec, :anada.
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Aviation
%he I:+* :ouncil adopts standards and recommended practices concerning air
navigation, its infrastructure, flight inspection, prevention of unlawful interference, and
facilitation of border!crossing procedures for international civil aviation. I:+* defines
the protocols for air accident investigation followed by transport safety authorities in
countries signatory to the :onvention on International :ivil +viation >:hicago
:onvention?.
%he +ir 1avigation :ommission >+1:? is the technical body within I:+*. %he
:ommission is composed of "/ :ommissioners, nominated by the I:+*Cs contracting
states, and appointed by the I:+* :ouncil.
n
:ommissioners serve as independent
experts, who although nominated by their states, do not serve as state or political
representatives. %he development of +viation &tandards and 4ecommended Practices is
done under the direction of the +1: through the formal process of I:+* Panels. *nce
approved by the :ommission, standards are sent to the :ouncil, the political body of
I:+*, for consultation and coordination with the 0ember &tates before final adoption.
I:+* should not be confused with the International +ir %ransport +ssociation >I+%+?,
the trade association for the worldRs airlines, also headHuartered in 0ontreal, or with
the :ivil +ir 1avigation &ervices *rgani$ation >:+1&*?, an organi$ation for +ir
1avigation &ervice Providers >+1&Ps? with its headHuarters at +msterdam +irport
&chiphol in the 1etherlands. %hese are trade associations representing specific aviation
interests, whereas I:+* is a body of the ;nited 1ations.
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Aviation
%ATA#$%nternatina/ Air Transprt Assciatin
The %nternatina/ Air Transprt Assciatin >%ATA? is the trade association for the
worldRs airlines. It represents some ')0 airlines or more than .)= of total air traffic.
I+%+ supports airline activity and helps formulate industry policy and standards. It is
headHuartered in 0ontreal, :anada with Ixecutive *ffices in <eneva, &wit$erland.
%he %nternatina/ Air Transprt Assciatin >%ATA? is an international industry trade
group of airlines headHuartered in 0ontreal , :anada , where the International :ivil
+viation *rgani$ation is also headHuartered.
I+%+Cs mission is to represent, lead, and serve the airline industry. I+%+ represents some
'(0 airlines comprising /(= of scheduled international air traffic. %he 5irector <eneral
and :hief Ixecutive *fficer is <iovanni Fisignani . :urrently, I+%+ is present in over
"20 countries covered through "0" offices around the globe.
%he I+%+ Head *ffice are located at .00 Place Mictoria >0ontreal &tock
Ixchange %ower? in 0ontreal since "/66 >having been located at :entral &tation
>0ontreal? since its founding? and the executive offices are at the <eneva +irport in
&wit$erland .
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Aviation
Ma3r P/ayers in Aviatin in %n&ia#$
8et Air9ays#$
-ounded in " +pril "//'
(ea&Buarter! 0umbai, India.
6evenue ! "6'..) billion >;&A'./ billion? >'0"'?
ItRs a Public ltd. :ompany.
Air %n&ia#$
-ounded in 3uly "/(0 as >%+%+ +irlines?
(ea&Buarter ! 1ew 5elhi, 5elhi, India.
6evenue ! "/' billion >;&A(.' billion? >-Q '0"(G")?
ItRs a Public ltd. :ompany.
Spice 8et#$
-ounded in "//( as >0odiBuft?
(ea&Buarter $ GurganD %n&ia!
6evenue ! ;&A6(".)@ million >'0"'?
ItRs a Public ltd. :ompany.
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Aviation
Chapter#$-
Cmpany Pr)i/e
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Aviation
8et Air9ays is IndiaRs major airlines based in 0umbai, both, in terms of market share
and passengers carried. It operates over (000 flights daily to 6@ destinations worldwide.
Its main hub is 0umbai, with secondary hubs at 5elhi, Eolkata, :hennai, Fengaluru. 3et
+irways is one of IndiaRs premier private airlines. It was incorporated as an Sair taxiR
operator on +pril ", "//'.
3et +irways started its commercial airline operations on 2 0ay "//( with a fleet of four
leased Foeing 6(6!(00 aircrafts and ') daily flights serving "' destinations. In 3anuary
"//) a change in the law enabled 3et +irways to apply for scheduled airline status, which
was granted on ) 3anuary "//2. It began international operations to &ri Banka in 0arch
'00) with inaugural flight from :hennai to :olombo.
3et +irways was set up by 1aresh <oyal, who owned 3et air Private Bimited which
provided sales and marketing for foreign airlines in India. 3et +irways was started as a
full!service scheduled airline that would give competition to state!owned Indian +irlines,
who had enjoyed monopoly in the domestic market since "/2(. 3et +irways acHuired its
scheduled airline status in 3anuary "//), when the +ir :orporations +ct >"/2(? was
repealed.
In 3anuary '00@, 3et +irways announced its decision to buy +ir &ahara, the only other
major private airline, making it the biggest takeover in Indian aviation history. %he
resulting airline would have been the countryCs largest, but the deal fell through in 3une
'00@. However, a modified deal went through in +pril '006 and +ir &ahara became
3etBite. In +ugust '00., the airline announced its plans to fully integrate 3etBite into 3et
+irways.
-urther, in *ctober '00., 3et +irways announced an alliance with Eingfisher +irlines
that included an agreement on code!sharing on domestic and international flights,
common ground handling, join fuel management, join utili$ation of crew and sharing of
similar freHuent flier programmes. In 0ay '00/, 3et +irways introduced another low!
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Aviation
cost airline 3et Eonnect with spare aircraft that were earlier discontinued due to low
passenger load factors. 3et +irways Eonnect uses the same operator code as 3et +irways.
3et +irways has over "(,/)2 employees and operates over (60 daily flights to about @.
destinations both in India and international.
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Aviation
KE5 MEM>E6S#$
7un&er ' Chairman# $ Mr! Naresh Gya/
0r. 1aresh <oyal, the founder :hairman of 3et
+irways, IndiaRs premier airline, has over (/ years of
experience in the :ivil +viation industry. #ith his vast
experience in the field of aviation, 0r. <oyal is the
recipient of several national and international awards.
0r <oyal currently serves on the prestigious
International +ir %ransport +ssociation >I+%+? Foard of <overnors for the year '00/!
'0"0.
CEO#$
0r. 4avishankar <opalkrishnan
>ar& ) Directrs#$
0r. 3aved +khtar
0r. Iftikar 0. Eadri
0r. +man 0ehta
0r. <aurang &hetty
0r. 3ames Hogan
0r. 3ames 4igney
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Aviation
Key Dates
"::0# 3et +irways begins domestic operations flying Foeing 6(6 jets.
"::4# Euwait +irways and <ulf +ir sell their stakes in 3et +irways.
":::# + regional network is launched with turboprop aircraft.
-++1# %he first international services are started.
-++4# +cHuired +ir &ahara and re!launched it as 3et Bite.
Destinatins#$
%n %n&ia#$
, +gartala
, +hmada
bad
, +i$awl
, +mritsar
, +uranga
bad
, Faroda
, Fangalor
e
, Fhopal
, Fhuj
, :handig
arh
, :hennai
, :oimbat
ore
, 5ehradu
n
, 5elhi
, 5iu
, <oa
, <orakhp
ur
, <uwahat
i
, Hyderab
ad
, Imphal
, Indore
, 3aipur
, 3odhpur
, 3orhat
, Ehajurah
o
, Eochi
, Eolkata
, Buckno
w
, 0adurai
, 0angalo
re
, 0umbai
, 1agpur
, Patna
, Porband
ar
, Port
Flair
, Pune
, 4aipur
, 4ajahmu
ndry
, 4anchi
, &ilchar
, &rinagar
, %hiruvan
anthapur
am
, %iruchira
pally
, %irupati
, ;daipur
, Madodara
, Maranasi
, Mijayawada
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Aviation
, Mishakhapatnam
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Aviation
%nternatina/#$
, +bu 5habi
, Fahrain
, Fangkok
, Frussels
, :olombo
, 5haka
, 5oha
, 5ubai
, Hong Eong
, 3eddah
, Eathmandu
, Euwait
, Bondon Heathrow
, 0uscat
, 1ework
, Paris :harles de
gaulleT
, 4iyadh
, &harjah
, &ingapore
, %oronto
Missin ' ?isin#$
, 3et +irways will be the most preferred domestic airline
in India. It will be the automatic first choice carrier for
the travelling public and set standards, which other
competing airlines will seek to match.
, 3et +irways will achieve this pre!eminent position by
offering a high Huality of service and reliable,
comfortable and efficient operations.
, 3et +irways will be an airline which is going to
upgrade the concept of domestic airline travel ! be a
world class domestic airline.
, 3et +irways will achieve these objectives whilst
simultaneously ensuring consistent profitability,
achieving healthy, long!term returns for the investors
and providing its employees with an environment for
excellence and growth.
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Aviation
Air/ine Partners ) 8et Air9ays#$
, +ir -rance
, +ir 1ew Nealand
, +ll 1ippon +irways
, +litalia
, +merican +irlines
, +ustrian +irlines
, Frussels +irlines
, :athay Pacific
+irways
, 5ragon air
, Imirates
, Itihad +irways
, <aruda Indonesia
, <ulf +ir
, 3et Eonnect>3et
Bite?
, Eenya +irways
, 0alaysia +irways
, Dantas
, Mirgin +tlantic
8et Air9ays 7/eet#$
Aircra)ts %n Service Or&ers 7irst c/ass Premiere c/ass Ecnmy c/ass Tta/ Ntes
Air.us 00+$
-++
"+ $ $ 0+ ":, --,
Air.us 00+$
0++
1 $ $ 01 -2: -:0
AT6 4-$2++ "2 $ $ $
$
,-
,;
,-
,;
>eing 404$
4++
, $ $ ; "-, "01
>eing 404$
;++
1: $ $ ",
;
"0;
",-
"21
"4+
>eing 404$
:++
- $ $ -; "0; ",,
>eing 404$
:++E6
- $ $ ; "4; ";,
>eing 444$
0++ E6
"+ $ ;
;
0+
0+
-41
0+;
0"-
01,
>eing 404
Max ;
$ 2+ $ $ $ $ Entering int service
in -+"4!
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Aviation
Services
Cabin
International long haul
First Class on board the Boeing 777-300ER
#ith the arrival of its new +irbus +((0!'00 and Foeing 666!
(00I4 aircraft, 3et +irways has introduced a new cabin with
upgraded seats in all classes. %he +irbus +((0!'00 aircraft
have two classes PremiUre and Iconomy. %he Foeing 666!
(00I4 aircraft has three classes of service -irst, PremiUre
>Fusiness?, and Iconomy. Feing a -ull &ervice +irline, meals
are served on all classes of travel.
First Class
-irst class private suites are available on all Foeing 666!
(00I4 aircraft. +ll seats convert to a fully flat bed, similar to
Imirates or Itihad first class seat. It was the second airline in
the world to have private suites. +ll seats in -irst have a '(!
inch widescreen B:5 monitor with audio!video on!demand
systems >+M*5?, F*&I noise cancelling headphones, in seat
power supply, and ;&F ports etc. 3et +irways is the first
Indian airline to offer fully enclosed suites on its aircraft7 each
suite has a closable door, making for a private compartment.
Rourkela Institute of Management Studies, Rourkela
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Aviation
Premire
Premire on board the Boeing 777-300ER
PremiUre >Fusiness :lass? on the +irbus +((0!'00 and Foeing
666!(00I4 international fleet has a fully flat bed with +M*5
entertainment. &eats are configured in a herringbone pattern
>"!'!" on the Foeing 666!(00I4, and "!"!" on the +irbus
+((0!'00?, with each seat offering direct access to the aisle.
PremiUre seats on the +((0!'00s leased from IB-: are
configured differently in a '!'!' non!herringbone pattern.
Iach PremiUre &eat has a "2.)!inch flat screen B:5 %M with
+M*5. ;&F ports and in!seat laptop power are provided. +ll
seats are standard recliner business!class seats with a few
newer aircraft with electronic recline and massager.
Economy Class
Iconomy class on 3etCs +((0!'00G666!(00I4 aircraft has ('!
inch seat pitch. &eats on the +((0!'00G666!(00I4 have a
Vhammock!styleV net footrest. %he cabin is configured in '!)!'
abreast on the +irbus +((0!'00, and was recently changed to
(!)!( on the Foeing 666!(00I4 from (!(!( to increase
revenue. Iach Iconomy seat on the +((0!'00G666!(00I4 has
a personal "0.@!inch touch screen B:5 %M with +M*5.
Rourkela Institute of Management Studies, Rourkela
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Aviation
+ll three classes feature 0ood lighting on the +irbus +((0!
'00 and Foeing 666!(00I4, with light schemes corresponding
to the time of day and flight position.
JetScreen IFE in Economy class on board a Boeing 737-800
International short haul & Domestic
Foeing 6(6 1ext <eneration aircraft are configured in
PremiUre and Iconomy :lasses. %he +%4 6'!200 have
Iconomy class configuration only. %he PremiUre features )0!
inch extra!wide seats with a personal #idescreen B:5
attached to each seat. %he PremiUre cabin is configured in a '!
' abreast pattern. 3et +irways Iconomy class on its Foeing
6(6 1ext <eneration features (0!inch seat pitch with personal
#idescreen B:5 behind each seat. 3et +irways was the
#orldCs first airline to introduce in!flight entertainment
systems on the Foeing 6(6aircraft. %he Iconomy class cabin
is configured in a (!( abreast pattern on the Foeing 6(6 1ext
<eneration and '!' abreast pattern on the +%4 6'!200.
In-fight entertainment
Jet Airways' Panasonic eFX IFE system on board the Boeing
737-700/800 and Panasonic eX2 IFE system on board the Airbus
A330-200/Boeing 777-300ER, called "JetScreen", ofers audio
video on-demand programming (passengers can start, stop,
rewind, and fast-forward as desired). It has over 100 movies, 80
TV programmes, 11 audio channels and a CD library of 125
Rourkela Institute of Management Studies, Rourkela
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Aviation
titles. The system operates via individual touchscreen monitors at
each seat, and is available in all classes in late '0"', 3et
introduced a feature on their +irbus +((0!(00, called eKport.
eKport allows passengers to plug!in their personal +pple
devices such as iPods, iPads and iPhones through an eKport
socket located immediately below the video screen. %his
would allow passengers to access their own media during the
flight.
Airport lounges
3et +irways Bounges are offered to -irst and PremiUre :lass
passengers, along with 3etPrivilege Platinum J <old card
members. %he international lounge at Frussels has showers,
business centre, entertainment facilities and childrenCs play
areas.
SWOT ANAL5S%S#$
Strength#$
, &trong presence J
good name in the
Indian +viation
market.
, %aking the plane on
lease rather than
purchasing.
, 4eady!made
distribution
network.
, Innovation in
services.
, Ixperience
exceeding '0 years.
, Barge fleet si$e.
, +mong top ( in
India.
Wea=ness#$
, %oo many players.
Rourkela Institute of Management Studies, Rourkela
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Aviation
, &alaries was not
high as compared to
other airlines so
difficulty to retain
employees.
, -inancial not sound
as compared to
others airlines.
, Boosing domestic
market share.
, #eak brand
promotion.
, 1eed improvement
in in!flight services.
, *ld fleet average
age ).6. years.
Opprtunities#$
, ;ntapped air cargo
market.
, &cope in global
services and
tourism.
, Increasing salaries
of people.
, &cope in global
services and
tourism.
Threats#$
, *ngoing economic
weakness.
, 4apid increase in
fuel prices.
, &trong competitors.
, *verseas market
competition.
, 4egulations
Rourkela Institute of Management Studies, Rourkela
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Aviation
+ir India is the flag carrier airline of India owned by
the government run +ir India Bimited >+IB?. %he airline
operates a fleet of +irbus and Foeing aircraft serving various
domestic and international airports. It is headHuartered at
the Indian Airlines House in 1ew 5elhi. +ir India has two
major domestic hubs at Indira <andhi International
+irport and :hhatrapati &hivaji International +irport,
secondary hubs at :hennai International +irport and 1etaji
&ubhas :handra Fose International +irport. %he airline
formerly operated a hub at -rankfurt +irport which was
terminated on account of high costs. However, another
international hub is being planned at the 5ubai International
+irport.
-ollowing economic losses in '0"', +ir India has slipped from
being the largest operator in the Indian subcontinent, to fourth
place, behind low cost carriers like Indi<o, &pice jet, and its
full service rival 3et +irways. -ollowing its merger with Indian
+irlines, +ir India has faced multiple problems, including
escalating financial losses, Fetween &eptember '006 and 0ay
'0"", +ir IndiaCs domestic market share declined from "/.'=
to ")=, primarily because of stiff competition from private
Indian carriers. In +ugust '0"", +ir IndiaCs invitation to
join &tar +lliance was suspended as a result of its failure to
meet the minimum standards for the membership. In *ctober
'0"", talks between the airline and &tar +lliance have
resumed. *n 5ecember "(, '0"(, &tar +lliance announced that
+ir India and &tar +lliance have resumed the integration
process and +ir India would join the alliance by summer
'0"). In +pril '0"', the Indian government granted another
bailout package to +ir India, including (00 billion
>;&A).. billion? of subsidies. In order to raise funds for
Rourkela Institute of Management Studies, Rourkela
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Aviation
reconstruction, +ir India decided to sell and lease back all its
dream liners.
Rourkela Institute of Management Studies, Rourkela
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Aviation
(istry ) Air %n&ia#$
, %ata &ons, a division of %ata &ons Btd. >now %ata
<roup? was founded by 3. 4. 5. %ata in "/('. *n "2
*ctober "/(', 3.4.5. %ata flew a single!engine 5e
Havilland Puss 0oth carrying air mail >postal mail of
Imperial +irways? from EarachiCs 5righ 4oad
+erodrome to FombayCs 3uhu +irstrip via +hmadabad.
In its very first year of operation, %ata +irlines flew
"@0,000 miles, carrying "22 passengers and "0.6" ton
of mail. %ata +irlines launched its longest domestic
flight W Fombay to %rivandrum with a six ! seater
0iles 0erlin. In "/(. it was re!christened as %ata +ir
&ervices and later same year was renamed as %ata
+irlines. Fy this time 5elhi and :olombo were also
serviced.
, +fter #orld #ar II regular commercial service was
restored in India and %ata +irlines became a public
limited company on '/ 3uly "/)@ under the name +ir
India.
, In "/)., after the independence of India, )/= of the
airline was acHuired by the <overnment of India, with
an option to purchase an additional '=.
, In return the airline was granted status to operate
international services from India as the designated flag
carrier under the name Air India International.
, %his was the airlineCs first long!haul international
flight, soon followed by service in "/20 to 1airobi via
+den.
Rourkela Institute of Management Studies, Rourkela
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Aviation
, *n '2 +ugust "/2( the <overnment of India exercised
its option to purchase a majority stake in the carrier
and +ir India International Bimited was born as one of
the fruits of the +ir :orporations +ct that nationalised
the air transportation industry.
, +t the same time all domestic services were transferred
to Indian +irlines >later renamed as Indian?.
, Iight pre!Independence domestic airlines, 5eccan
+irways, +irways India, Fharat +irways, Himalayan
+viation, Ealinga +irlines, Indian 1ational +irways
and +ir &ervices of India and the 5omestic wing of +ir
India, were merged to form the new domestic national
carrier Indian +irlines :orporation.
, International operations of +ir India Btd. was taken
over by the newly formed +ir India International.
Indian +irlines :orporation inherited a fleet of //
aircraft including 6) 5ouglas 5:!( 5akotas, "'
Mickers Mikings, ( 5ouglas 5:!)s and various smaller
types from the seven airlines that made it up.
, In "//(, +ir India took delivery of the flagship of its
fleet when the first Foeing 6)6!)00 named Konark
>registered M%!I&0? made history by operating the
first non!stop flight between 1ew Qork :ity and 5elhi.
, In "//) the airline was registered as +ir India Btd.
, In '006, the <overnment of India announced that +ir
India would be merged with Indian +irlines.
Rourkela Institute of Management Studies, Rourkela
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Aviation
, +s part of the merger process, a new company called
the 1ational +viation :ompany of India Bimited
>1+:IB? was established, into which both +ir India
>along with +ir India Ixpress? and Indian +irlines
>along with +lliance +ir? will be merged.
, *n '6 -ebruary '0"", +ir India and Indian +irlines
merged along with their subsidiaries to form +ir India
Bimited.
Crprate ))ice#$
Air %n&ia Express
Air $ %n&ia >ui/&ingD
Nariman PintD
Mum.ai $ 1++ +-"D
%n&ia!
Phne# E+--C -21;::::D E+--C --4:,,,,
Rourkela Institute of Management Studies, Rourkela
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Aviation
Key Mem.ers#$
, 7un&er#$ Bate 0r. 345 %ata
,
, Chairpersn#$ &hri 4ohit 1andan
,
, >ar& ) Directrs#$
0rs. 0. &athiyavathy
&hri <. +sok Eumar
&hri &yed 1asir +li
&hri &. Menkat
&hri 1. E. 3ain
&hri Pankaj &rivastava
&hri <urcharan 5as
&hri E E 1ohwar
The Air %n&ia >ran&#$
Rourkela Institute of Management Studies, Rourkela
(2
, Logo:-
The logo of the new airline is a red colored fying swan with
the 'Konark Chakra' in orange, placed inside it. The fying swan
has been morphed from Air India's characteristic logo 'The
Centar' whereas the 'Konark Chakra' is reminiscent of
Indian's logo!. The new logo featres prominently on the tail of
the aircraft. "hile the aircraft is ivory in color, the base
retains the red streak of Air India. #nning parallel to each
other are the orange and red speed lines from front door to
the rear door, sbtly signifying the individal identities
merged into one. The brand name 'Air India' rns across the
tail of the aircraft.
Aviation
, Mahara3a#$

C#e call him a 0aharajah for want of a better
description. Fut his blood isnCt blue. He may look like
royalty, but he isnCt royal.C %hese are the words of
Fobby Eooka, the man who conceived the 0aharajah.
%his now familiar lovable figure first made his
appearance in +ir India way back in "/)@, when
Fobby Eooka as +ir IndiaCs :ommercial 5irector and
;mesh 4ao, an artist with 3.#alter %hompson Btd.,
0umbai, together created the 0aharajah.
%he 0aharajah began merely as a rich Indian
potentate, symboli$ing graciousness and high living.
+nd somewhere along the line his creators gave him a
distinctive personality his outsi$ed moustache, the
striped turban and his aHuiline nose. #hat began as an
attempt as a design for an in!flight memo pad grew to
take +ir IndiaCs sales and promotional messages to
millions of travelers across the world. %oday, this
naughty diminutive 0aharajah of +ir India has become
a world figure. He can be a lover boy in Paris, a sumo
wrestler in %okyo, a pavement artist, a 4ed Indian, a
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Aviation
monk... he can effortlessly flirt with the beauties of the
world. +nd most importantly, he can get away with it
all. &imply because he is the 0aharajah.
He has completed 2@ years and become the most
recogni$able mascot the world over. His antics, his
expressions, his puns have allowed +ir India to
promote itCs services with a uniHue panache and an
unmatched sense of subtle humor. In fact he has won
numerous national and international awards for +ir
India for humor and originality in publicity. +nd as
with all great men, he too has had his critics. Fut the
millions of travelers whose lives he has touched far
outnumber them. In fact, to them, the 0aharajah with
his inimitable style, charm and wit is a very real
person. HeCs almost like a friend to every +ir India
traveler. + friend who reaches out with warmth and
hospitality, even to the farthest corners of the world.
Destinatins#$
%n %n&ia#$
%ripura
<ujarat
0i$oram
Punjab
0aharashtra
Earnataka
0adhya Pradesh
*disha
%amil 1adu
1:4
Rourkela Institute of Management Studies, Rourkela
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Aviation
+ssam
Fihar
1agaland
<oa
+ndhra Pradesh
0anipur
4ajasthan
3ammu J Eashmir
Eerala
#est Fengal
3harkhand
%nternatina/s#$
, Felgium
, ;nited states
, +ustralia
, :hina
, 3apan
, +frica
, Fra$il
, Iurope
, +fghanistan
, Fangladesh
, <ermany
, 1orth Eorea
, &outh Eorea
, ;ganda
, &audi +rab
, 1epal
, Pakistan
Air/ines Partner ) Air %n&ia#$
, Lu)thansa
, Singapre Air/ines
Rourkela Institute of Management Studies, Rourkela
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Aviation
Air %n&ia 7/eets#$
Aircra)t %n Service Or&ers 7irst c/ass Premiere c/ass Ecnmy c/ass Tta/
A%6>FS A0":$
"++
-1 $ $
$
;
$
""1
""1
"--
"11
A%6>FS A0-+$
-++
-- $ $
$
$
-+
",;
"-,
",;
"1,
A%6>FS A0-"$
-++
"4 ": $ -+ "2- "4-
A%6>FS A00+$
-++
- $ -1 -22 -4:
>OE%NG 404$
-++
-" $ $
>OE%NG 414$
1++
2 $ "- -, 0;2 1-0
>OE%NG 444$
-++L6
, $ ; 02 ":2 -0;
>OE%NG 444$
0++E6
"- 0 1 02 0+0 01-
>OE%NG 4;4$; "0 "1 $ "; -0; -2,
TOTAL$ "+2 0,
Rourkela Institute of Management Studies, Rourkela
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Aviation
Services#$
Cabin
Business Class seats on board theBoeing 777-200LR/777-300ER
First Class seats on board theBoeing 777-200LR/777-300ER
%he Foeing 666!'00B4G666!(00I4 aircraft has three classes
of service first class, business class, and economy class. +s a
full service airline, +ir India serves meals on all classes of
travel. +ir IndiaCs first class is available on their Foeing 6)6!
)00 and 666!'00B4G666!(00I4 aircraft. Iach seat has a ".0!
degree recline, sleeperette. %he -irst :lass cabin in Foeing
6)6!)00 seats just "' passengers and has a two!abreast seating
pattern. +ll passengers aboard first class are served with
cocktails and meals are served on 4oyal 5oulton tableware.
Passengers can chose from <rilled Bamb :hops and Parmesan
:heese *melets to :hicken 0alai Eabab and the &hahi
Eorma. :hampagne is also served.
Rourkela Institute of Management Studies, Rourkela
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Aviation
In-fight entertainment
+ir IndiaCs +irbus +('0 family aircraft are all eHuipped with
%hales i(000 in!flight entertainment system. Passengers can
choose from five channels, airing both newer as well as
classic Hindi movies, Hollywood action movies, Indian
television soap operas, and Follywood music videos. +ir
IndiaCs leased +irbus +((0s have widescreen displays in
Fusiness and Iconomy classes but no personal I-Is. %he
Foeing 666!'00B4G!(00I4, Foeing 6)6!)00 and the airlineCs
newly acHuired Foeing 6.6 aircraft use the %hales i)000,
i2000, and i.000 audio!video on demand in!flight
entertainment systems respectively. Passengers can choose
from a wide range of Inglish, Hindi and other regional
language movies in India.
O"0"P
&howtime is the name of the
entertainment guide +ir India has made available on all of its
flights. +part from that, +ir India also runs an in!flight
maga$ine called &hubh Qatra, which in &anskrit, means Happy
3ourney. &hubh Qatra is a bilingual maga$ine. It is published in
both Inglish and Hindi. %he maga$ine covers a variety of
issues from travel and culture to lifestyle and entertainment.
Frequent fyer programme
The logo of 'Flying Returns'
-lying 4eturns is +ir IndiaCs freHuent flyer programme. It is
IndiaRs first freHuent flyer programme and is claimed to be one
of the most rewarding programmes in the region. %he
programme is also shared by all other +ir India Bimited
carriers. + member can earn mileage points and redeem them
for award travel. *n higher fares, such as full fare economy,
Rourkela Institute of Management Studies, Rourkela
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Aviation
and on FusinessG-irst :lass, passengers will also earn bonus
miles, and clock mileage points. %he points can also be used
for awards travel on Bufthansa and &ingapore +irlines.
Online check-in
+ir India passengers confirm their presence on a flight via the
Internet and typically print their own boarding passes, through
a feature called online. +ir India provides this feature to
passengers originating from Fengaluru, :hennai, 5elhi,
Hyderabad, Eolkata and 0umbai. +ir India opens its check!in
window ). hours before the scheduled time of departure for
domestic and international flights originating from the six
metro cities, and ') hours prior to scheduled departure of
flights from the remaining cities.
Premium lounges
Air India's Maharaja Lounge at John F. Kennedy International Airport in New
York City.
%he 0aharaja Bounge >Inglish VImperorCs BoungeV? is
available for the use of -irst and Fusiness class passengers.
+ir India shares lounges with other international airlines at
international airports that do not have a 0aharaja Bounge
available. %here are six

0aharaja Bounges, one at each of the
six major destinations of +ir India
Rourkela Institute of Management Studies, Rourkela
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Aviation
International
3ohn -. Eennedy International +irport >1ew Qork :ity?
Bondon Heathrow +irport
%n&ia
Fengaluru International +irport >Fangalore?
:hhatrapati &hivaji International +irport >0umbai?
Indira <andhi International +irport >5elhi?
4ajiv <andhi International +irport >Hyderabad?
Rourkela Institute of Management Studies, Rourkela
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Aviation
SWOT Ana/ysis#$
Strength
, ". &trong Facking
by the government
of India.
, '. Frand 1ew -leet
of aircraft.
, (. It is known for its
uniHue and high
Huality V0aharajaV
advertising.
, ). +ir India has its
presence in nearly
"/ countries
, 2. It covers
approximately 20
destinations in India
Wea=ness
, ". Babour Problems
and political
intervention is a
cause of worry.
, '. -inancial crisis
leading to payment
issues of
employees.
Opprtunity
, ". 5edicated set of
customers. :an
leverage on brand
new fleet.
, '. Ixpansion of
routes and
international
destinations.
, (. &olving internal
issues regarding
workforce can
hugely boost image
and operations.
Threats
, ". 4ising Babour
:osts.
Rourkela Institute of Management Studies, Rourkela
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Aviation
, '. 4ising -uel
:osts.
, (. Bosing 0arket
share due to other
carriers.
Rourkela Institute of Management Studies, Rourkela
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Aviation
Spice8et is an Indian low!cost airline owned by the &un
<roup of India. It has its registered office in :hennai, %amil
1adu, and a corporate office in <urgaon, Haryana. It began
service in 0ay '002, and by '0"', it was IndiaCs third largest
airline in terms of market share, ahead of +irIndia, Eingfisher
+irlines, and <o+ir. &pice3et operates aircraft configured with
a single passenger class. +long with passenger services,
&pice3et also offers cargo services on the same flights. %he
service is available on flights connecting +hmadabad,
+gartala, +mritsar, Fagdogra, Fangalore, :hennai,
:oimbatore, 5elhi, <oa, <uwahati, Hyderabad, 3aipur,
3abalpur, Eochi, Eolkata, Eo$hikode, 0adurai, 0umbai,
Pune, Misakhapatnam, %iruchchirappalli, %uticorin and few
international cities. Fetween ' to (.2 tons of cargo is ferried on
each flight ensuring maximum utili$ation of the aircraft.
(istry ) Spice8et#$
4oyal +irways!promoted &pice 3et is an airline company,
which was earlier known as 0odiluft. It was among the first
private companies that stepped into the Indian aviation sector.
-urther, in 0ay '002 4oyal +irways changed its name to
&pice 3et. %he airline was launched with an objective to
deliver the lowest air fares with the highest consumer value, to
price sensitive consumers.
:urrently, the company enjoys a market share of over .=.
#ith "'2 flights to "/ destinations daily and over 20,000
people flying in a month, &pice 3et follows the Bow :ost
:arrier >B::? business model on the lines of the most
Rourkela Institute of Management Studies, Rourkela
)@
Aviation
successful B::s globally and provides the lowest cost per unit
amongst Indian B::s.
&pice 3et has chosen a single!aircraft!type fleet, which allows
for greater efficiency in maintenance, and supports the low!
cost structure. +nd when it came to selecting this single
aircraft fleet, &pice 3et has opted for the new!generation
Foeing 6(6!.00s with winglets and Foeing 6(6!/00I4. %hese
aircraft allow for safe, comfortable and efficient flying and are
ideally suited for short to medium!haul flights in Indian
conditions.
&pice 3etCs new generation fleet of "2 Foeing 6(6!.00 G 6(6!
/00I4 aircraft are backed by cutting!edge technology and
infrastructure to ensure the highest standards in safety and
operating efficiency.
%he companyCs on!time performance is amongst the best in
India, at .'=, coupled with a technical dispatch reliability of
//.@=, making it an airline with the least cancellations. %he
aircraft utili$ation of &pice 3et is amongst the highest in India.
%he company has alliance with some of the best names known
globally like Honeywell, #eber &eats, etc, to ensure highest
safety standards.
&pice 3et provides services to cities namely +hmadabad,
Fagdogra, Fangalore, :hennai, :oimbatore, 5elhi, <oa,
<uwahati, Hyderabad, 3aipur, 3ammu, Eochi, Eolkata,
0umbai, Pune, &rinagar, Maranasi and Mi$ag.
%he airline also brings out an in!flight entertainment maga$ine
called C&pice 4outeC. %he maga$ine features contents related to
travel and destinations in India7 trendy food, recipes and
restaurants7 covering art and culture across the nation
including socially conscious citi$ens and a section dedicated to
children.
Rourkela Institute of Management Studies, Rourkela
)6
Aviation
, Crprate ))ice
&pice3et Btd.,
("/, ;dyog Mihar,
Phase IM,
<urgaon ! "''0"@
Haryana,
India.
0obile ! -rom outside India X/" /.6 ".0 ((((, X/"
/@2 )00 ((((
from within India 0/.6 ".0 ((((0/@2 )00 ((((
Rourkela Institute of Management Studies, Rourkela
).
Aviation
Key Mem.ers#$
, 7un&er#$ 0r. & E 0odi
, Chairpersn#! Ealanithi 0aran
, CEO#$ & 1atrajhen
, >ar& ) Directrs#$
3 4avindran
Eavery Ealanithi
0 E Harinarayanan
1icholas 0artin Paul
4 4avivenkatesh
& 1atrajhen
&anjiv Eapoor! Chie) Operating O))icerE COO C
Destinatins#$
%nternatina/s#$
, Eabul
, 5ubai
, Eathmandu
, :olombo
, 0ale> 0aldives?
, 4iyadh
, &harjah
, 0uscat
, Fangkok
, 5ubai
%n %n&ia#$
, <oa
, 0umbai
, Fengaluru
, Earnataka
, 5elhi
, *disha
, +ssam
, +ndhra Pradesh
, 0adhya Pradesh
, #est Fengal
, :hennai
Rourkela Institute of Management Studies, Rourkela
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Aviation
Missin ' ?isin#$
M%SS%ON#
%o become IndiaRs preferred low!cost airline, delivering the
lowest air fares with the highest consumer value, to price
sensitive consumers.
?%S%ON#
%o ensure that flying is no longer only for :I*s and business
travellers, but for everyone.
Spice8et )/eets#$
Aircra)t %n Services Or&ers Passengers EEcnmyC Ntes
>eing 404$:++ , $ -"- $$
>eing 404$;++ 04 "0 ";: ": /ease&
>eing 404 MAG $ 1- $ $$
>m.ar&ier Dash ;
H1++
"2 "2 4; " /ease&
Tta/ 2; 4+
Rourkela Institute of Management Studies, Rourkela
20
Aviation
Services#$
In-fight entertainment
&pice3et provides little in!flight entertainment. 0aKposure
0edia <roup, an integrated media solutions company
publishes &pice4oute, the official in!flight maga$ine in "'2
flights to ". destinations daily.
SpiceJet MAX
&pice3et 0+K is a combo offer provided by the airline that
includes a choice of meal on board, seat preference at the time
of booking, and a Priority check!in at the airport. &pice3et
0+K can be bought per passenger per sector for all
passengers. It can be bought along with any fare two hours
prior to departure. 0eals are provided on all Foeing aircraft
while snacks are provided on Fombarider 5ash .s. In the
airports at +hmedabad, Fengaluru, 0umbai, Eolkata, 5elhi,
Hyderabad, and :hennai, &pice3et 0+K guests are provided
assistance at a dedicated &pice3et 0+K counter and are
checked in first. %he airline calls this feature Priority check!in.
%he cost of availing &pice3et 0+K is 200>;&A..)0? on
domestic flights and "000 >;&A"6? on international flights.
Rourkela Institute of Management Studies, Rourkela
2"
Aviation
SWOT Ana/ysis#$
ST6ENGT(
, Intered with 4s. //
fares for first //
days.
, 8*ffering low
everyday spicy
fares9.
, -leet of @ Foeing
6(6!.00 with "./
&eats.
WEAKNESS
, + fixed!cost
perishable product.
, Bimited sectors
>:oncentrated at
only 1orth!#est!
&outh Indian
&ector?.
, &mall Boad
Ifficiency
compared to +ir
5eccan.
OPPO6TFN%T%ES
, -uture -leet
Ixpansion will
increase its 0arket
&hare.
, +ttractive fares and
up to date Duality
service will
generate a huge
customer base
comprising freHuent
flyers.
, %ax holiday on
aircraft leasingW
%he ;nion Fudget
of the <overnment
of India announced
in 3une '00),
announced a 2year
tax holiday on
aircraft leasing.
T(6EATS
Rourkela Institute of Management Studies, Rourkela
2'
Aviation
, High +ttrition 4ate
, Eiller competitionW
%he Indian skies are
witnessing a bloody
battle for market
share. + much
anticipated fare war
has broken out
across Indian skies
Rourkela Institute of Management Studies, Rourkela
2(
Aviation
Chapter$0
7inancia/ 6eprt
Rourkela Institute of Management Studies, Rourkela
2)
Aviation
8ET A%6WA5S
Rourkela Institute of Management Studies, Rourkela
22
Aviation
8et air9ays %ncme
Here in this graph you can see that in '00.!0/ the
income was ","6.,@.., in '00/!"0 income was
",0@','/', in '0"0!"" income was ",'/(,''6, in '0""!
"' income was ",2"6,(0., and in '0"'!"( income was
",6)0,("6. +s compare to '00.!0/ the income of '00/!
"0 income was low. +fter that in '0"0,'0"",'0"'
income was in increasing manner.
Rourkela Institute of Management Studies, Rourkela
2@
Aviation
OPE6AT%NG 6E?ENFE
Here in this graph , in '00.!0/ the revenue was
",")6,@/6, in '00/!"0 revenue was ",0)@,/@), in '0"0!
"" revenue was ",'6(,@66, in '0""!"' revenue was
",).",2/", and in '0"'!"( revenue was ",@.2,'2/. In
'00/!"0 the revenue was less as compare to other
year.in '0"'!"( the revenue was very high as compare
to others.
Rourkela Institute of Management Studies, Rourkela
26
Aviation
7recasting ) )inancia/ cn&itin )
aviatin in&ustry in )uture#
%he Indian airlines industry had total revenues of A").'
billion in '0"", representing a compound annual
growth rate >:+<4? of ..2= between '006 and '0"".
Industry volumes increased with a :+<4 of 6./=
between '006!'0"", to reach a total of 6/ million
passengers in '0"". %he performance of the industry is
forecast to accelerate, with an anticipated :+<4 of
".."= for the five!year period '0"" ! '0"@, which is
expected to drive the industry to a value of A('.6 billion
by the end of '0"@.

CO6PO6ATE GO?E6NANCE >5 8ET
A%6WA5S
%hey adhere to the principles of :orporate <overnance
as mandated by the &ecurities and Ixchange Foard of
India and have complied with all the mandatory
reHuirements. %he non!mandatory reHuirements have
been complied with to the extent practical and
applicable. + separate section on :orporate <overnance
and a certiYcate from the +uditors conYrming
compliance with the :orporate <overnance
reHuirements as stipulated in :lause )/ of the Bisting
+greement>s? entered into with the &tock Ixchanges,
forms part of this +nnual 4eport.%he +cting :hief
Rourkela Institute of Management Studies, Rourkela
2.
Aviation
Ixecutive *fYcerRs declaration regarding compliance
with the :ode of Fusiness :onduct and Ithics forms
part of the 4eport on :orporate <overnance.
Rourkela Institute of Management Studies, Rourkela
2/
Aviation
CO6PO6ATE SOC%AL
6ESPOS%>%L%T5

&ince "//6, the :ompany has in place an in!
Zight fund collection programme called S0agic
FoxR on all its domestic Zights. %he collections
help support children most Sat riskR in our society
as also those with special needs. Iach year, the
:ompany celebrates International #omenRs 5ay
>.th 0arch? to salute the independent woman
and her continuous endeavour for an eHuitable
social surrounding to live and work in. %o
commemorate this event, an in!Zight fund
raising drive is organi$ed, the proceeds of which
are donated to select 1<*s working primarily
for the upliftment and empowerment of
underprivileged women. *n the occasion of
:hildrenRs 5ay on ")th 1ovember every year,
the :ompany organi$es 8-lights of -antasy9 for
underprivileged children. ;nder this uniHue
initiative, children are introduced to the world of
aviation, which is both informative as well as an
educational experience for them. +s a
responsible corporate citi$en, the airline extends
Rourkela Institute of Management Studies, Rourkela
@0
Aviation
its support during natural calamities by making
donations, operating additional Zights and
carrying of relief material to help those affected.
Rourkela Institute of Management Studies, Rourkela
@"
Aviation
AWA6D WON >5 8ET A%6WA5S
, 3et +irways wins top honours at <lobal %raveler
#ines on the #ing awards.
5ecember "., '0"(
, 3et +irways wins prestigious 0onitor award in
Fangladesh. +djudged Fest In!flight 0eal in
Iconomy for '0"'.
, 3et +irways declared Fest 5omestic +irline at
:1F: +waa$ %ravel +wards '0"(. 0ay ', '0"(
, 3et +irwaysC 3etPrivilege wins double honours at the
prestigious -reddie +wards '0"(
0ay ', '0"(
, 3et +irways wins prestigious @th loyalty award '0"(
-ebruary "(, '0"(
, 3et +irways #ins Prestigious Bonely Planet
0aga$ine %ravel +ward '0"'
0onth 0ay ., '0"'
, 3et +irwaysC 3etPrivilege Programme wins triple
honors at the prestigious -reddie +wards '0"'
0onth +pril (0, '0"'
, 3et +irways declared winner for :ustomer J Frand
Boyalty In 85omestic :ommercial +irlines &ector9
0onth -ebruary (, '0"'
, 3et +irways declared -avourite -ull!&ervice +irline
at the *utlook %raveller +wards '0""
0onth -ebruary ', '0"'
Rourkela Institute of Management Studies, Rourkela
@'
Aviation
, 3et +irwaysC I!commerce head conferred coveted
5igital 0arketing award at Indira International
Innovation &ummit
0onth 3anuary (0, '0"'
A%6 %ND%A
Rourkela Institute of Management Studies, Rourkela
@(
Aviation
Rourkela Institute of Management Studies, Rourkela
@)
Aviation
CO6PO6ATE GO?E6NANCE >5 A%6
%ND%A
%he philosophy of the company in relation to :orporate
<overnance is to ensure and reporting that conforms
fully with the laws and regulation of the country in
order to promote ethical conduct and practices
throughout the organi$ation.
CO6PO6ATE SOC%AL
6ESPONCE>%L%T5
%he company is continuing with various :&4 projects
involving Invironment, Iducation, &ports and is in the
process of signing 0o; with %ata Institute of &ocial
&cience >%I&&? for working on the project of :&4 in
+ndaman J 1icobar Island.
Rourkela Institute of Management Studies, Rourkela
@2
Aviation
EN?%6ONMENT P6OTECT%ON
Envirnment Management System
Marious initiative were introduced for reducing carbon
dioxide emission through initiating changes in policies
and procedures across *perations, Ingineering, <round
Handling etc., initiating tree plantation and
commencement of 5ocument 0anagement &ystem to
reduce use of paper in office.
+ir India has, upto 0arch '0"', reduced carbon emission
to the tune of @@,6/,'6,2@@ kgs. +ll efforts are being
continued to make air india the first <reen +irline in
India.
EF$ETS
Marious procedures were adopted in operational areas
which helped the company reducecarbon emission. %he
Iuropean ;nion %rading &cheme>I%&? had mandated for
the aviation industry that all flight with origin or
destination in the Iuropean ;nion would have to be
necessarily covered by the &cheme. +ir India submitted
the I%& reHuired plans for the annual emission and tonne
kilometer monitoring in +ugust '00/.
+ir india successfully cleared the I;!I%& +udit and
verification process, which was conducted by 0Gs Fureau
Meritas >I; accredited verifier? from '' march to '2
march '0"". %he verification report and data was
submitted to the Invironment +gency of ;E on (" march
'0"".
EncuragementI assistance t sma// sca/e in&ustria/
units
In accordance with the government guidelines issued
from time to time, the company continued to support the
&&I unitsG&ocial #elfareG charitable organi$ations. %he
Rourkela Institute of Management Studies, Rourkela
@@
Aviation
procurement from socialGcharitable *rganisation
amounted to 4s.".'" million.
Rourkela Institute of Management Studies, Rourkela
@6
Aviation
AWARD WON BY AIR INDIA
, $espite problems, Air India wins
Asia's leading airline award.
, Three Air India employees in Ar%na
Awards list.
, Air India won the award for the &est
Airline with economy service in Asia
India's &est Airline award .
, (referred International
Airline award for travel and
hospitality from Awa) Consmer
Awards *++, .
, &est International "est &ond
Airline ot of India for three
sccessive years by -alileo ./press
Travel"orld Award .
, &est 0hort12al International
Airline by -alileo ./press
Travel"orld Award *++3 .
Rourkela Institute of Management Studies, Rourkela
@.
Aviation
BALAN! S"!!# O$
S%I!&!#
Rourkela Institute of Management Studies, Rourkela
@/
Aviation
CO6PO6ATE GO?E6NANCE >5
SP%CE8ET
:orporate governance is an ethically driven
business process that is committed to values and
conduct aimed at enhancing an organi$ationRs
wealth generating capacity. %his is ensured by
taking ethical business decisions and conducting
the business with a firm commitment to values,
while meeting stakeholdersR expectations. <ood
governance practices stem from the culture and
mindset of the organi$ation and at &pice3et are
committed to meet the aspirations of all our
stakeholders and believes in adopting best
corporate practices for ethical conduct of business.
It is well recogni$ed that an effective Foard of
5irectors is a pre!reHuisite for strong and effective
corporate governance. *ur Foard and :ommittees
thereof are formed as per reHuirement of
:ompanies +ct, "/2@ read with listing agreement
which oversees how the 0anagement serves and
protects the long!term interests of all our
stakeholders.
Rourkela Institute of Management Studies, Rourkela
60
Aviation
CO6PO6ATE SOC%AL
6ESPONS%>%L%T5
, It provides 20!"00= discount in base fare
for defense personals.
, *rgani$e a 5elhi to :hennai trip for special
children from an 1<*.
AWA6D WON >5 SP%CE8ET
, Moted as IndiaCs -avourite 5omestic +irline for the
year '0"' by *utlook %raveller
, Moted amongst the %op 2 Fest Fudget +irline in
+sia by &mart %ravel +sia >'0"0, '0"" J '0"'?
, IndiaCs International Bow :ost :arrier of the Qear
'0"' by %ravel +gents +ssociation of India >%++I?
, IndiaCs 0ost *utstanding +irline B::!5omestic
+ward, by %ravel and Hospitality > -eb '0"'?
, +warded for Fest #ebsite at C#orld Bow :ost
+irlines +sia Pacific :onferenceC >'0"0, '0"" J
'0"'?
, Moted as IndiaCs Fest Bow :ost +irline by *utlook
%raveller >'00., '0"0 J '0""?
, :I* "00 +ward in I% efforts for customer
satisfaction and business growth category >'006,
'00. ,'00/, '0"" J '0"'?
Rourkela Institute of Management Studies, Rourkela
6"
Aviation
, IndiaCs best low!fare airline in a survey conducted
by 0a4s on behalf of Hindustan %imes >5ec '00/?
, #orld %ravel 0arket +ward for multi!channel
approach in distribution >1ovember '00/, Bondon?
MA6KET S(A6E O7 ALL A%6L%NES
Rourkela Institute of Management Studies, Rourkela
6'
Aviation
Rourkela Institute of Management Studies, Rourkela
6(
Aviation
CONT6OLL%NG M%N%ST65 O7
A?%AT%ON %NDFST65
, The Airports Athority of India 4AAI5
, 6inistry of Civil Aviation of India
A Natina/ ?isin )r Aviatin an& the
Envirnment
In '0'2, significant health and welfare impacts of aviation
community noise and local air Huality emissions will be reduced
in absolute terms, not with standing the anticipated growth in
aviation. ;ncertainties regarding both the contribution of aviation
to climate change, and the impacts of aviation particulate matter
and ha$ardous air pollutants, will be reduced to levels that enable
appropriate action. %hrough broad inclusion and sustained
commitment among all stake! holders, the ;& aerospace
enterprise will be the global leader in researching, developing and
implementing technological, operational and policy initiatives
that jointly address mobility and environmental needs.
%ND%AN POL%C%ES AND %N%T%AT%?ES
, Policies! +uto -uel Policy>+-P?
, Policies! %he 1ational Invironment Policy>1IP?
, Initiative! 1ational +ction Plan for :limate :hange
, Initiative! ;&!Invironment Protection +gency J
0inistry Invironment and -orest
Rourkela Institute of Management Studies, Rourkela
6)
Aviation
Rourkela Institute of Management Studies, Rourkela
62
Aviation
7uture ) Aviatin %n&ustry in
%n&ia
:urrently India is the ninth largest aviation market in the
world and expected to one of the three largest market by
'0'0.
"' scheduled airlines including "0 passengers and ' cargos
are operational with)(2 aircrafts in their fleet.
"(( non!scheduled operators and operating with over (@0
aircraft in their fleet
+ircraft departures have risen from 200 per week in "//)
to with nearly "2000ndepartures daily, registering a (0 fold
increase.
IndiaRs domestic passenger traffic has Huadrupled from "(
million to 2' million during '000!'0"" and is expected to
reach a level of "20!".0 million by the year '0'0.
Fy '0'0 around )'0 million passenger are expected to be
handled by the Indian airport system as against ")0 million
in '0"0.
Investment of ;& A (0 billion is planned up to '0'0
specifically for airport infrastructure.
5omestic air cargo has increased from (.) million tones in
'00/ to ).6 million tones in '0"0 and is expected to reach
the level of / million 0% by '0'0.
Rourkela Institute of Management Studies, Rourkela
6@
Aviation
Rourkela Institute of Management Studies, Rourkela
66
Aviation
Cnc/usins
%oday +viation Industry becomes so popular. +viation,
Hospitality and %ravel this three industries are related to each
other.
1ow +viation is booming and many people are like to
work with this industry.
-rom the class we come to know about the past and
present scenario of the world aviation and Indian aviation, the
types of aircraft, exterior and interior parts of an aircraft and
their functions, the attributes of a cabin crew, embarkation and
disembarkation procedure for passenger, types of passenger,
meal service procedure, in!flight announcements and how to
operate the safety eHuipment on board.
I think this class has given us a lot of information about
this industry, which will certainly help us in our future.
Rourkela Institute of Management Studies, Rourkela
6.
Aviation
>i./igraphy
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http#II999!capain&ia!cmIPD7sICAPAJ%n&
iaJOut/=J75"1J(igh/ights!
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ut/=J75"1Jhigh/ights!
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nnua/reprt-+"-$"0
Rourkela Institute of Management Studies, Rourkela
6/
Aviation
Rourkela Institute of Management Studies, Rourkela
.0