COMPETITIVE ANALYSIS

Competitors Background Target Market, Location,

Budget per head
Promotional
Activities:
Assesment
EARLY BIRD
Breakfast Club
EARLY BIRD Breakfast Club is an all-day breakfast
restaurant that embraces the belief that by inspiring
people to have beautiful breakfast, one can be
happier everyday.

The resto even goes to the extent of opening 24
hours on Friday and Saturday to provide recovery
food after a good night out (especially for the
people coming from URBN BAR).

The secret of the Early Bird Breakfast Club is the Yin
and Yang Chef Tandem of Matthew and Matthew --
Chef Matthew Lim, a Filipino-Chinese chef
specializing in Filipino Breakfast and Chef Matthew
Hornsby-Bates, a British chef specializing in Western
European Breakfast.

Yuppies, Students

Age: 15-35
Gender: M and F
Location: Metro Manila
Class: ABC

Address: Unit C, Ground Floor,
Fort Pointe 2 Bldg., The Fort
Complex, 28th Street, Bonifacio
Global City

Budget per head: 500
Blogs, Public
Relations.
- Good place for
meeting but not
recommended.

- Nice interior
design

- The place is
located beside the
bar. People can go
at their resto after
the fun in bars.
MAPLE: All
Day Breakfast

MAPLE is the high-end All-Day Breakfast
restaurant by the Pancake House group with its
flagship store in San Antonio Plaza.
Yuppies and Adult
Age: 19 Up
Gender: M and F
Location: Metro Manila
Class: ABC

Address: 2nd Level San
Antonio Plaza, Mckinley
Road, Forbes Park, Makati
City

Budget per head: 500
Blogs, PR,
Publicity

- Nice ambience and
interior design.
- Located in a High
end area.
- The food is not so
delicious.

Malcolm's Deli
Malcom's Deli is a charming little place in
ground floor of the Fairways Tower at The Fort.

The wooden interiors give it a nice, Old
European "Tavern" vibe, that to me, would be
a great place to start their customers day.



Yuppies and Adult
Age: 19 Up
Gender: M and F
Location: Metro Manila
Class: ABC

Address: Ground Level,
Fairways Tower
5th Ave. corner McKinley
Road, Bonifacio Global City,
Taguig
Metro Manila, Philippines

Budget per head: 500
Social Media,
Blogs Promotion

- Has free wifi
- Nice Location
- Recommended
place for meeting
- The food are
delicious
Caf 17771 Cafe 1771 revamped their breakfast menu in
2011 to cater to all tastes and palatesfrom
breakfast sandwiches to Filipino favorites to
universal habits.
Taking their cue from New York-style brunches,
this cozy eatery supports a great menu with a
quirky-chic ambience that inspires
conversation and relaxation all day long.

The sandwiches are an art here, but it's the
delicate way they handle eggs that makes the
difference: their scrambled is dreamily fluffy,
their poached is deliciously creamy, their
sunny-side up doesn't crisp on the edges.

That flawless formula makes sure that this is a
type of restaurant that makes you wish you can
eat breakfast all day longand you can at Cafe
1771.
Yuppies and Up
Age: 19 Up
Gender: M and F
Location: Metro Manila
Class: ABC

Address: El Pueblo, Ortigas
Center, Pasig City

Budget per head: 500


Social Media,
Blogs Promotion

- Nice interior
design
- Good place
- Nice foods
Allys All Day
Breakfast
Place
Where the sun always shines. Ranked 8th in
Spot.ph's 12 Breakfast Places to Start Your Day
Right (June 2013).

The sun greets you brightly when you enter Ally's All-
day Breakfast Place. No, really. A light fixture shaped
like a grinning sun angled at eye level is the first
thing that'll catch your gaze in this yellow-and-orange
space. More than the framed inspirational messages
on the wall, more than the Precious Moments-esque
figures illustrated on the tiled tables, even more than
the mouthwatering assortment of cupcakes and
truffles on the counter.
Student and Yuppies
Age: 15-35
Gender: M and F
Location: Metro Manila
Class: C

Address: 50 Malingap Street,
Sikatuna Village
1101 Quezon City, Philippines

Budget: 200-300


Social Media,
Blogs Promotion

- Recommended for
students and for a
those who have
tight budget
- Delicious foods
- Located in the
Restaurant haven
of Quezon City