Website Launch

Jeff designs the website on

Blogger. The plan is to build a
following with a digital presence
before publishing an actual mag.
First Award
Jeff wins the John Mitchell
Award for Sports Reporting.
Pete wins the same award the
following year.
1.4, the Music Issue
The staff fnishes their work
for the semester with a music-
themed issue that includes
references to the teams
favorite bands.
MAG 205
Jeff and Pete meet in Intro to
Mag and discover theyre both
from Pittsburgh.
Birthday
On a drive from Pittsburgh to
SU, Jeff and Pete decide to start
a sports magazine together. They
also get ice cream sandwiches at
a rest stop.
Scott Arrives
The two-man crew expands
slowly, but no addition is bigger
than Scott Simone, who joins
after Jeff and Pete visit MAG and
NEW classes to recruit students.
Bob Lloyd Signs Up
Newhouses Bob Lloydwith
more than 20 years of sports
journalim experiencejoins as
an advisor. Offcial Name
Jeff and professor Ann Hettinger
name the magazine Extra Point
and intend to brand it with a
football kicker.
Staff Doubles for NCAAs
The team does their frst major
project by previewing every
game in the NCAA Tournament.
The mags
codename was
Depth.
Your rst obligation is to
the product.
Bob Lloyd on brand identity
Going Digital
With a web presence
solidifed, Jeff and Pete expand
the editorial staff and decide
to publish four, bi-weekly digital
magazines in the fall semester.
Broadcast Initiative
Jeff and Pete create a weekly
podcast called Pete and Jeff s
Awesome Podcast 1.0.
Interest Meeting
Thirty-two students come
to the frst general interest
meeting, expanding the staff to
67 total. A schedule and beats
are assigned for everyone.
1st Production Meeting
Jeff, Pete, Scott, and Alex
Onushco plan the digital issues.
Jeff proposes a four-week
cycle for each issue, with issues
overlapping for two weeks.
1.1, the Launch
The frst issue releases the
morning after the National
League Championship Series.
The late nights of production
are combatted with some 80s
music and bagels.
1.2, Sports Dictionary
For a follow-up effort, the edit
team compiles a dictionary of
the worst sports clichs. We
also hide a bunch of mustaches
throughout the issue in honor
of Movember.
1.3, Staff Favorite
More eyes saw EP 1.3 than the
frst two issues combined. The
edit staff fnds itself in a total
groove. A giant pizza cures the
late-night cravings.
The Future
Jeff and Scott graduate,
leaving EP to Pete, Alex and
new additions Sam Knehans,
Charyse Watson, Danielle
Berman and Bryan Rubin.
The guys played trash-
can basketball to take
breaks during late
nights of closing issues.
More popular in Detroit
than Nickelback, this is
Pete and J ef f s Awesome
Podcast 1.0.
Pete Gegick
The Mission:
Experiment
Dont fear mistakes
Learn from those mistakes
Enjoy yourself
September 1, 2009
March 31, 2010
Scott
Jeff Pete
Alex
April 17, 2010
April 26, 2010
April 27, 2010
May 20, 2010
Pittsburgh Convention
Jeff and Pete write the
constitution while eating chicken
wings and watching the movie
Major League.
August 10, 2010
March 7, 2011
May 2011
October 7, 2011
September 15, 2011
September 9, 2011
Oct 14-18, 2011
Oct. 28-Nov. 1, 2011
Nov. 11-15, 2011
Dec. 9-13, 2011
January 1, 2012
10
10 10
10 20
20 20
20 30
30 30
30
40 40
40
2787
Total impressions of the rst issue.
July 31, 2011
The Birth of Extra Point
J ef f Laboon and Pete Gegick f ounded Syracuse Universitys rst all- sports
publication, Extra Point Sports Magazine, in 2010. Heres how the rst years
played out, f rom an idea on an interstate to a game of trash- can basketball.
The First Stories
Jeff and Pete start posting
regularly on EPSportsMag.com,
creating the voicea funny,
laidback look at sports.
August 30, 2010