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China Bronchoscopes Market Outlook to 2020
On 8
th
Sept 2014

Summary
Global Datas new report, "China Bronchoscope Market Outlook to 2020", provides key market data
on the China Bronchoscope market. The report provides value, in millions of US dollars, volume (in
units) and average prices (in US dollars) within market segments - Video Bronchoscope (Flexible
Video Bronchoscope and Portable Video Bronchoscope) and Non-Video Bronchoscope (Rigid Non-
Video Bronchoscope and Flexible Non-Video (Fibre) Bronchoscope).
The report also provides company shares and distribution shares data for each of these market
categories, and global corporate-level profiles of the key market participants, pipeline products, and
news and deals related to the Bronchoscope market wherever available.
The data in the report is derived from dynamic market forecast models. GlobalData uses
epidemiology and capital equipment-based models to estimate and forecast the market size. The
objective is to provide information that represents the most up-to-date data of the industry
possible.
The epidemiology-based forecasting model makes use of epidemiology data gathered from research
publications and primary interviews with physicians to establish the target patient population and
treatment flow patterns for individual diseases and therapies. Using prevalence and incidence data
and diagnosed and treated population, the epidemiology-based forecasting model arrives at the
final numbers.
Capital equipment-based forecasting models are done based on the installed base, replacements
and new sales of a specific device/equipment in healthcare facilities such as hospitals, clinics and

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diagnostic centers. Data for average number of units per facility is used to arrive at the installed
base of the capital equipment. Sales for a particular year are arrived at by calculating the
replacement units and new units (additional and first-time purchases).
Extensive interviews are conducted with key opinion leaders (KOLs), physicians and industry
experts to validate the market size, company share and distribution share data and analysis.

Scope
- Market size data for Bronchoscope market segments - Video Bronchoscope (Flexible Video
Bronchoscope and Portable Video Bronchoscope) and Non-Video Bronchoscope (Rigid Non-Video
Bronchoscope and Flexible Non-Video (Fibre) Bronchoscope).
- Annualized market revenues (USD million), volume (units) and average prices (in US dollars) data
for each of the market segments. Data is provided from 2005 to 2013 and forecast to 2020.
- 2013 company shares and distribution shares data for Bronchoscope market.
- Global corporate-level profiles of key companies operating within the China Bronchoscope
market.
- Key players covered include Olympus Corporation, Hoya Corporation, Fujifilm Holdings
Corporation and KARL STORZ GmbH & Co. KG.

Reasons to buy
- Develop business strategies by identifying the key market categories and segments poised for
strong growth in the future.
- Develop market-entry and market expansion strategies.
- Design competition strategies by identifying who-stands-where in the market.
- Develop investment strategies by identifying the key market segments expected to register strong
growth in the near future.
- What are the key distribution channels and whats the most preferred mode of product
distribution - Identify, understand and capitalize.

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Table of Content:
1.1 List of Tables 3
1.2 List of Figures 4
2 Introduction 5
2.1 What Is This Report About? 5
2.2 Bronchoscopes Market Segmentation 5
2.3 Definitions of Markets Covered in the Report 6
3 Bronchoscopes Market, China 7
3.1 Bronchoscopes Market, China, Revenue ($m), 2005-2013 7
3.2 Bronchoscopes Market, China, Revenue ($m), 2013-2020 9
3.2.1 Non-Video Bronchoscopes Market, China, Revenue ($m), by Segment, 2005-2013 11
3.2.2 Video Bronchoscopes Market, China, Revenue ($m), by Segment, 2005-2013 13
3.2.3 Non-Video Bronchoscopes Market, China, Revenue ($m), by Segment, 2013-2020 15
3.2.4 Video Bronchoscopes Market, China, Revenue ($m), by Segment, 2013-2020 17
3.3 Bronchoscopes Market, China, Volume (Units), 2005-2013 19
3.4 Bronchoscopes Market, China, Volume (Units), 2013-2020 21
3.4.1 Non-Video Bronchoscopes Market, China, Volume (Units), by Segment, 2005-2013 23
3.4.2 Video Bronchoscopes Market, China, Volume (Units), by Segment, 2005-2013 25
3.4.3 Non-Video Bronchoscopes Market, China, Volume (Units), by Segment, 2013-2020 27
3.4.4 Video Bronchoscopes Market, China, Volume (Units), by Segment, 2013-2020 29
3.5 Bronchoscopes Market, China, Average Price ($), 2005-2020 31
3.6 Bronchoscopes Market, China, Distribution Share by Revenue ($m), 2012-2013 33
3.7 Bronchoscopes Market, China, Company Share by Revenue ($m), 2012-2013 34

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4 Overview of Key Companies in China, Bronchoscopes Market 36
4.1 Olympus Corporation 36
4.1.1 Company Overview 36
4.2 KARL STORZ GmbH & Co. KG 36
4.2.1 Company Overview 36
4.3 PENTAX Medical Company 36
4.3.1 Company Overview 36
4.4 Richard Wolf GmbH 37
4.4.1 Company Overview 37
4.5 Shanghai Aohua Photoelectricity Endoscope Co.,Ltd 37
4.5.1 Company Overview 37
4.6 Fujifilm Holdings Corporation 37
4.6.1 Company Overview 37
4.7 Zhejiang Tiansong Medical Instrument Co., Ltd. 38
4.7.1 Company Overview 38
5 Appendix 39
5.1 Research Methodology 40
5.1.1 Coverage 40
5.1.2 Secondary Research 40
5.1.3 Primary Research 41
5.1.4 Market Modeling and Forecasting 42
5.1.5 Company Share Analysis 45
5.1.6 Distribution Share Analysis 46

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5.2 Expert Panel 46
5.3 GlobalData Consulting 47
5.4 Contact Us 47
5.5 Disclaimer 47

List Of Tables
Table 1: Bronchoscopes Market, China, Revenue ($m), USD Constant, Historic, 2005-2013 8
Table 2: Bronchoscopes Market, China, Revenue ($m), USD Constant, Forecast, 2013-2020 10
Table 3: Non-Video Bronchoscopes Market, China, Revenue ($m), USD Constant, Historic, 2005-
2013 12
Table 4: Video Bronchoscopes Market, China, Revenue ($m), USD Constant, Historic, 2005-2013 14
Table 5: Non-Video Bronchoscopes Market, China, Revenue ($m), USD Constant, Forecast, 2013-
2020 16
Table 6: Video Bronchoscopes Market, China, Revenue ($m), USD Constant, Forecast, 2013-2020 18
Table 7: Bronchoscopes Market, China, Volume (Units), Historic, 2005-2013 20
Table 8: Bronchoscopes Market, China, Volume (Units), Forecast, 2013-2020 22
Table 9: Non-Video Bronchoscopes Market, China, Volume (Units), Historic, 2005-2013 24
Table 10: Video Bronchoscopes Market, China, Volume (Units), Historic, 2005-2013 26
Table 11: Non-Video Bronchoscopes Market, China, Volume (Units), Forecast, 2013-2020 28
Table 12: Video Bronchoscopes Market, China, Volume (Units), Forecast, 2013-2020 30
Table 13: Bronchoscopes Market, China, Average Price ($), Historic, 2005-2013 31
Table 14: Bronchoscopes Market, China, Average Price ($), Forecast, 2013-2020 32
Table 15: Bronchoscopes Market, China, Distribution Share by Revenue ($m), USD Constant, 2012-
2013 33

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Table 16: Bronchoscopes Market, China, Company Share by Revenue ($m), USD Constant, 2012-
2013 35
Table 17: Total Number of Primary Research Participants, General Surgery Market, by Country 42

List Of Figures
Figure 1: Bronchoscopes Market, China, Revenue ($m), USD Constant, Historic, 2005-2013 7
Figure 2: Bronchoscopes Market, China, Revenue ($m), USD Constant, Forecast, 2013-2020 9
Figure 3: Non-Video Bronchoscopes Market, China, Revenue ($m), USD Constant, Historic, 2005-
2013 11
Figure 4: Video Bronchoscopes Market, China, Revenue ($m), USD Constant, Historic, 2005-2013 13
Figure 5: Non-Video Bronchoscopes Market, China, Revenue ($m), USD Constant, Forecast, 2013-
2020 15
Figure 6: Video Bronchoscopes Market, China, Revenue ($m), USD Constant, Forecast, 2013-2020
17
Figure 7: Bronchoscopes Market, China, Volume (Units), Historic, 2005-2013 19
Figure 8: Bronchoscopes Market, China, Volume (Units), Forecast, 2013-2020 21
Figure 9: Non-Video Bronchoscopes Market, China, Volume (Units), Historic, 2005-2013 23
Figure 10: Video Bronchoscopes Market, China, Volume (Units), Historic, 2005-2013 25
Figure 11: Non-Video Bronchoscopes Market, China, Volume (Units), Forecast, 2013-2020 27
Figure 12: Video Bronchoscopes Market, China, Volume (Units), Forecast, 2013-2020 29
Figure 13: Bronchoscopes Market, China, Company Share (%), 2013 34
Figure 14: GlobalData Epidemiology-Based Forecasting Model 44
Figure 15: GlobalData Capital Equipment-Based Forecasting Model 45
Figure 16: Primary Interviews by Participant Type (%) 46


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