RULE BOOK

WILD CARD ENTRY

THE CONCEPT
HUL & CNBC-TV18 present L.I.M.E. 6 an inter BSchool marketing and business challenge
to give students an opportunity to stretch their imagination and write the future!
PARTICIPANTS
WILD CARD ENTRIES
TEAM RULES
Indias premier B-Schools (IIM-A, IIM-B, IIM-C, IIM-L, IIM-I, IIM-K, FMS, XLRI, ISB, SP Jain, NITIE
and JBIMS) in India. This contest is open to all first year as well as second year students from
these institutes, irrespective of their specializations.
The success of L.I.M.E. over the past years has catapulted our initiative to another level. B-School
students from various parts of the country have begun to identify with it as a common forum for
debate and interaction. We have also received an overwhelming number of requests to expand the
number of colleges that can participate in L.I.M.E. Thus, in order to make L.I.M.E. truly competitive
and encourage the participation of B-Schools across the country, we introduced a concept called
the Wild Card entry in the third edition of L.I.M.E. and continue with the tradition for L.I.M.E. this
year as well. Like the previous years a special challenge will be given to the students who will then
enter the show directly in the Semi-Finals on equal ground with the other 12 B-schools.
Students who register for the Wild Card entry will be able to access one exclusive HUL case study.
Of all the entries received in this section, HUL reserves the right to shortlist 9 teams. These teams
will then come to the HUL Campus in Mumbai for presentations and the top 3 teams enter the
Semi-Finals with participants from the 12 B-Schools.
Students have to register in teams of 3 only
HUL & CNBC-TV18 reserve the right to check the validity of the registration information
submitted at any point of time
Any deviation from the above will result in immediate disqualification of the entire team
Modification of team post registration will not be allowed
The contest will pan across six months and will take place in the following phases:
CASE STUDY AND REGISTRATION
CASE STUDY: ROUND 1
All teams register themselves by logging on to the www.facebook.com/unileverdiariesindia
An HUL case study has been uploaded on the website www.facebook.com/unileverdiariesindia
Timelines for Wild Card B-Schools will be uploaded on www.facebook.com/unileverdiariesindia
(i.e., the date for the case study release and the last date for submissions)
An HUL case study will be assigned to all B-Schools under the Wild Card Entry.
The case brief and mentor video clip can be downloaded from
www.facebook.com/unileverdiariesindia
This period is the window for research, analysis and brainstorming
~ Deliverables at the end of this phase:
A one page word write up about your idea, i.e. the teams idea on a page.
(Font: Arial, Font size: 10, Line Spacing: 1).
Teams are requested to upload their solutions on www.facebook.com/unileverdiariesindia. HUL
will evaluate all the entries and reserves the right to shortlist top 9 teams from amongst these.
Remember, at all the times one has to convince the Jury comprising of senior leaders from HUL &
CNBC-TV18 of what it takes to predict the future!
THE PROCESS
ELIMINATION: ROUND 1B - JURY EVALUATION
The final 9 shortlisted teams will be invited to HUL Campus in Mumbai.
They will be required to submit a detailed PPT of their case solution and a 30 seconds video
(optional)
They will have to then present to a Jury comprising senior leaders from HUL and CNBC-TV18.
The Jury will evaluate the students performance based on a 3 min presentation + 15 min
Q&A and a 30 seconds video (optional) that was uploaded on
www.facebook.com/unileverdiariesindia
Top 3 teams from the 9 teams will then qualify to enter the semi-finals.
Travel and stay arrangements for the 9 teams travelling to Mumbai for the jury evaluation will
be made by us.
CASE STUDY: ROUND 2 - SEMI FINALS
ELIMINATION: ROUND 2 - JURY EVALUATION
ROUND 3: DETAILED GROUNDWORK AND MENTORING
An HUL case will be presented to the teams that reach the Semi Finals and uploaded on
www.facebook.com/unileverdiariesindia
Download the case study from www.facebook.com/unileverdiariesindia
This period is your window for research, analysis and brainstorming
~ Your deliverable at the end of this phase:
1. A power point presentation (max - 3 mins)
2. A one page word write-up about your idea, i.e. the teams idea on a page.
(Font: Arial, Font size: 10, Line Spacing: 1)
3. A 30 sec video (optional) (format: mpeg)
The 3 shortlisted teams are required to upload and submit their entries to HUL & CNBC-TV18 on
www.facebook.com/unileverdiariesindia
All Semi-Finalist teams will then be invited to present to a special jury at the CNBC-TV18 Studio in Mumbai.
The teams will be evaluated basis their 3 min presentation to the Jury and 15 min Q&A.
Travel and stay arrangements for the all teams travelling to Mumbai for the Semi-Finals will be made by us.
3 Finalist teams will be assigned a new case brief to be analyse for the Grand Finale.
These teams will be able to interact with their mentor in the company for any conceptual clarity, discussion
etc. via mail or phone.
~ Deliverables at the end of this phase:
1. A power point presentation (max - 5 mins)
2. A one page word write up about your idea, i.e. the teams idea on a page.
(Font: Arial, Font size: 10, Line Spacing: 1)
3. A 30 sec video (optional) (format: mpeg)
THE PROCESS
GRAND FINALE
PRIZES
The final presentation will be a 20 minute long interaction per team (5 min presentation + 15 min Q&A)
The 3 Finalist teams will present to the Final Jury consisting of the most revered names in India Inc,
Advertising & Marketing specialists and academicians in the Grand Finale, the schedule for which will be
agreed.
The Mentors/Category heads from the 12 participating brands, Marketing Managers and the honourable
faculty members to attend the Grand Finale.
The auditors from EY will collate the final score and the final results will be declared by the jury on the
same day itself.
Semi-Finals: The top 3 teams that qualify to the Semi-Finals win a cash prize of INR 50,000 each.
Grand Finale Winners: The winning team in the Grand Finale wins a Grand Prize of INR 10,00,000 and
each member will be awarded a Pre Placement Interview for the Unilever Future Leaders Programme to be
a Management Trainee (Sales & Marketing) at HUL and also win a ticket to the global stage and participate
amongst equals at an international level in Unilever Future Leaders League - The Unilever case study
challenge, where teams represent their respective countries at a global level and get to meet senior
leaders. A cash prize of INR 3,50,000 would be awarded to the 1st runner up team and INR 2,00,000 to the
2nd runner up team.
Please Note:
All Timelines & Deadlines at all stages will be updated on www.facebook.com/unileverediariesindia
A maximum of only one exchange student will be allowed in a team.
For more information, please log on to www.limeonline.in