Project Portfolio Template

Section 1: Preparing for marketing activities

Identify the task requirements
Complete this section before developing your Marketing Activity Action Plan.

Review policies and Components of promoting approaches can incorporate system

procedures
 List the key points of
the marketing policies and
procedures that need to be
followed when undertaking
marketing activities.
Marketing objectives
List two marketing objectives
that you have identified by
reviewing business
documents.
advancement strategy, web-based media the board strategy,
computerized showcasing strategy, idea and spending endorsement
strategy, publicizing strategy, and so on Instances of promoting
methodology can incorporate showcasing arranging systems, idea
and spending endorsement rules and structures, how to utilize
business logo on crusades, etc.
General arrangements and techniques may likewise include:
• Code of direct
• Work Health and Safety
• Privacy and classification
• Security
• Copyright
• Intellectual Property Rights.
- Communicate to crowd that CLOTHES are being made with
reasonable inventory network
- To execute innovation to REDUCING CARBON FOOTPRINT

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 Review current marketing
activities
Outline current marketing
activities.
Research industry trends
Identify the industry within
which the company operates
Discuss current trends in the
industry within which the
company operates.
List your information sources
Competitors
Identify a competitor for the
product or service you are
planning marketing for and
provide a name and location
or website link.
Describe one marketing
strategy of the competitor.
List your information sources
Complete this section in preparation for the meeting
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Facebook page and posts content consistently
Site with reliably posts articles with a natural subject
The vast majority of the understudies going to the numerous colleges
inside five kilometres of the new store have just become inhabitants
of Melbourne as of late. They have voyaged hundreds or thousands
of kilometres from their home and the designs of their youngster
years presently don't feel significant nearby, or maybe their closet
requires an update basically because old enough.
Occupants of downtown Melbourne will in general have an interest in
environmentalism, which upholds the buying of privately delivered
merchandise. Unfamiliar made garments convey a social and natural
expense which the client would happily keep away from. They
understand that they can't buy the most reduced valued garments
with these standards yet including a store inside strolling distance of
the free cable car zone that has a neighbourhood centre
compensates at greater expenses.
ZARA ; H&M
Assortment of items on their racks
https://www.zara.com/au/
https://www2.hm.com/
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 Target audience - female college understudies, social darling,

Describe the audience you - clients who care about climate, age 30 years of age up
would like to reach with your
marketing activities.
Identify at least two segments
in your target market

Marketing mix female college understudies:

Select two market segments
and describe how you will
reach each market segment
by providing an example of
how the 4P’s of marketing
apply in each case.
Recommend marketing
activities
Describe at least 3 marketing
activities that you believe
would be most appropriate for
the company.
- Product: chic
- Place: metropolitan region and online store
- Price: reasonable
- Promotion: online media as instragram
Clients who care on climate
- Product: nearby garments that don't convey a social also, natural
expense like unfamiliar made.
- Place: neighbourhood store inside strolling distance of free cable
car.
- Promotion: make familiarity with adverse consequence that design
industry makes
Reacting to client surveys: check client audit on friendly medias and
reaction their need.
Making brand mindfulness: The centre message of Melbourne is:
"Neighbourhood garments, worldwide effect".

Describe the proposed

marketing activities and your Streamlining online media channels: present picture relates on where
reasons for identifying the the fabric produced using
activity as suitable

Since it is the little advertising spending plan so we should utilize

What are the expected Facebook to arrive at more expected client. Increment deals and
outcomes of undertaking the more visits in Facebook, Instagram and site. - Snap per pay, brand
marketing activity in each mindfulness
case?

How will you measure

whether the activity was

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 successful? Provide an
example of a metric that can
be used.
Product knowledge Gather input from clients
Explain how your specific Utilize the item for try
product knowledge related to
Visits to producers
the product or service,
influenced your
recommendations.

Complete this section after the meeting.

Feedback Need to limit the intended interest group, like where do they live for
sure they like
Provide a summary of the
feedback you received from
your manager.

Attach: Link to business website About page or corporate

brochure that summarises what the business does OR
☐
Simulation Pack if using case study

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 Marketing Activities Action Plan

Marketing activity Actions When Cost Staff responsible

Update site Audit and overhaul site 17/07/2021 $ 550 Jenifer

Add deals advancement, cheerful

hours deal

Social Media Reacted client criticism

Add more garments pictures
Zero in on brand mindfulness 12/07/2021 $400 Bill

Nearby Store Sales advancement Get ready store deals

advancement, for example,
purchase 1 get 1 free
15/07/2021 $350 Joshua

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 Section 2: Coordinate marketing activities
Implement a marketing activity Hashtag is a store that has several months prior in a stockroom close
to the Queen Victoria Market in Melbourne. Mel Born stocks a scope
of female dress things that are created inside a 200-kilometer range
of its area. These dress things are delivered by singular fashioners.
Jenifer overhauls the Hashtag site design to the popular format. He
lessens promoting pennant to have a reasonable perspective on the
Describe the marketing activity site. Jess likewise make a landing page that emphasis on the centre
you implemented. message which is "Neighbourhood garments, worldwide effect".

What are the timeframes for
implementation and review
according to your activity
plan?
Using your marketing activity
action plan, explain how you
will be monitoring the
implementation of the activity.
Attach:
Bill helped Nannette, the CEO if Mel Born, to react the criticism of the
clients. Check the normal issue that clients got and give them the
arrangements. She likewise promotion more image of the nature and
garments to fortify the message Mel Born garments is useful for the
climate and nearby economy.
Joshua went to the neighbourhood store and set up the advancement
board and improvements. He enhances more plant to rational with
the idea nature and climate. He additionally offers flyers to walker
and give them design prompt. The advertising plan ought to be run
for a very long time. I will screen the arrangement by checking the
business, site and Facebook visits.
Email to marketing personnel ☐

Evidence of the implementation of your marketing activity ☐

(article, blog, infographic, flyer, email, video, link)

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 Section 3: Review marketing activities
Measuring outcomes - Sales income
List the metrics you are using
to measure the outcome of the
- Visits – normal each week
activity.

- Shared posts in Social Media

Record outcomes Deals from $4,000 each month to $5,000 each month
What was the outcome of the
activity?
Site visits from 20/week to 45/week

Shared Facebook presents from 15 on 25

Will you make any changes to
your marketing Action Plan?
I won't change the activity plan

Attach:
Email to relevant personnel ☐
Marketing Activities Outcomes Report ☐

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