Professional Documents
Culture Documents
Introduction
Give a brief introduction to Success College Australia and its operating environment based on your review
of the Strategic Plan.
A Registered Training Organisation (RTO) that provides opportunity to students the good quality
training services in business and management.
Their training is nationally recognised
Their training met the vocational and educational standards
The qualified staff with extensive industry and training experience designed the courses
They build a good relationship with industry and other stakeholders to make sure their courses can
meet student’s expectations.
The quality is maintained with the national VET Quality Framework and through their continuous
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improvement system.
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Current business directions and overall marketing strategies
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Give the current business directions and overall marketing strategies based on your review of the Strategic
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Plan. Explain this in no more than 2 to 3 paragraphs.
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They intend to provide and maintain high quality infrastructure to support the students and staff. Moreover,
developing resources and people means that the courses and the staff in their college. On the other hand,
they identify staff required for new campuses as well as target other states and territories.
They want to create two new campuses which is in Brisbane and Sydney. Offering online blended learning,
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improving the contents on website, improving services, skills and knowledge in order to promote the
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courses. Besides, encouraging students to enrol it with good pricing and quality of courses.
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Integrated marketing communication and how it can help Success College Australia to grow its
business
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Give an explanation of the concept of integrated marketing communication and it’s the role it can play in
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that helps audience to properly identify the courses and training being promoted.
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This study©source
J&S Learningwork 2018
was downloaded by 100000828569684 from CourseHero.com on 09-12-2021 08:09:26 GMT -05:00
https://www.coursehero.com/file/42300676/Briefing-Report-Templatedocx/
This document is Briefing Report Template.
It is part of the supporting resources for Assessment Task 2 of BSBMKG418.
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opportunity to people to share their interests and opinions to make it more effectively.
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Improving and maintaining communication channels with stakeholders to give effective planning
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and decision making.
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Recommend marketing communication activities based on your review.
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Identify at least three marketing communications activities.
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FB Advertising
TV
Radio
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Telemarketing
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Digital marketing
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Q2
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To: Isabelle
Subject: Introduce and summarize the contents
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I would like to introduce and summarize the contents of the briefing report.
The report includes a brief introduction and operating environment about Success College Australia. Next,
its current business directions, overall marketing strategies. Moreover, the role of integrated marketing
communication to grow its business. Besides, identification of organization’s key stakeholders and the best
ways of communicating them. Lastly, the evaluation and the recommended marketing activities.
Sincerely yours,
Yin
2
This study©source
J&S Learningwork 2018
was downloaded by 100000828569684 from CourseHero.com on 09-12-2021 08:09:26 GMT -05:00
https://www.coursehero.com/file/42300676/Briefing-Report-Templatedocx/
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