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BSBMKG408
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Task 3 John’s Gym Fitness Center

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 Introduction

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John’s Gym Fitness Center is a thriving business-person's club but is also one of the only

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 family-focused clubs in the Monroe area. Fifty percent of our members are under the age of

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45

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 and have young children. Currently, the center has 900 members. A center membership is
$800

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 a year. The Mountain Brook Fitness Center wants to add an additional 300 members with

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 families over the next three years.
 One of the keys to success of the Mountain Brook Fitness Center is the ability to offer

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 reasonably priced childcare in a safe environment while a parent works out in the fitness cen
ter.
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The club has increased the size of its fitness center and added more equipment, but many
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 members would be unable to use the center if they didn't have a service to watch their childr
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 while they exercised. In fact, the service has become so popular that the clubhouse has
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 outgrown its existing childcare facilities. Offering childcare has kept many members coming t
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 the club. The lack of current space for a larger childcare area has even kept some prospective
members from joining.
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This study
John’s Gym Fitness Center will expand and create a larger childcare facility. In addition, new
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 A Brief Product Profile

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The Mountain Brook Fitness Center has the following acti

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vities and services:

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 •Swimming
•Tennis

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

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 •Fitness center with cardiovascular and weight training
equipment

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 •Court sports
 •Massage
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 •Physical therapy
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 •Childcare
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 The club is a 24-hours facility, seven days a week.

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 Research Objectives & Research Question

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research objectives

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 Maintain and grow our position as one of the only clubs in the John’s Gym area that caters to
 families.

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 Develop a “ Research question”

 Should we open a new area for childcare facility.

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 Determine the data source and methods to collect the data

 Surveys by random survey from some of families in Mountain Brook.

 Outline your respondent’s profile

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 The characteristics of the surveyors are about 20-45 years old.

 The residence is in Mountain Brook and who have a kids.

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 Most often work as an office employee. Earn about $ 2500 / week

 Research methodology

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 I collected data from the questionnaire survey I have to survey from 20 people both male and

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 female, where the participants are experiencing issues or problems this is Qualitative Research

 Analysis of secondary data

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 When we collected the primary data from the customers sample we analysis the data by using a

 Pie Chart: a special chart that uses "pie slices" to show relative sizes of data to read the data
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 easier.

 Sources of information used for secondary data and quality of data.

 This survey consists of 10 questions random to ask about 50 customers and consists of the

 question that ask the customers about their age range, gender, customer’s attitude with gym
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 and customers require from gym as well as the channel that customers following our gym.
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 Analysis of surveys conducted

 This questionnaire was designed to survey the customer’s requirement when their use a service
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 from gym and also the promotional we will collect of survey to improve the quality .
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 Ethical & Legal requirement

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Human Ethics

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 UWA is committed to the highest standards of ethical practice in research involving or affecting

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 people.

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 The ethical conduct of research involving humans is governed by a number of guidelines and by
 legislation. In particular, the National Statement on Ethical Conduct in Human Research

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 embodies the key values, principles and guidelines for the design and conduct of human
 research.

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 UWA researchers must comply with the principles and guidelines contained in the National

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 Statement when designing and conducting human research.

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 In addition to ethics guidelines contained within the National Statement, information and
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 Responsible Conduct of Research. o. ou

guidance relating to research governance issues is provided in the Australian Code for the
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 The UWA Principle Ethics Guidelines lists an array of human research guidelines and
 resources.
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 Ethical & Legal Requirements

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Chapter 18 of the National Statement on Ethical Conduct in Research Involving Humans

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 outlines the legal and ethical obligations of researchers to participants research. The Privacy

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 Act 1988 requires Commonwealth agencies to comply with the Information Privacy Principles

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 (IPPs) regarding personal information.
 Confidentiality and consent

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 All confidentiality agreements between researcher and participants must be respected. It is
 advisable for researchers to include information in the form of data storage to participants during

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 the consent process.

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 Chapters 1-3 of the National Statement on Ethical Conduct in Research Involving Humans

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 outline responsibilities for the collection, storage, disclosure and use of human–associated
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
research data for researchers.
Cultural sensitivities o. ou
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 The Australian Institute of Aboriginal and Torres Strait Islander Studies (AIATSIS) provides
 Guidelines for Ethical Research in Indigenous Studies (2011) and other resources for learning
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 more about research with and about Indigenous peoples to ensure a process of mutual
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 engagement between the researcher and the Indigenous people.

 Research data management planning requires the inclusion of indigenous intellectual and
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 cultural property rights and sensitivities. Special attention must be given to data collection,
 storage, disclosure and reuse of indigenous-related data.
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 Principle 13 states that plans should be agreed for managing use of, and access to, research
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 Industry Threats & Opportunities
Gyms

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Gyms and Fitness Centres - Australia Market Research Report

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 1. Budget gym chains and premium functional fitness gyms have driven industry revenue growth

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 Popular 24-hour gyms have taken market share away from traditional full-service gyms
 The ageing population will likely stimulate demand for class activities in full-service gyms

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 Industry Report - Industry Key Buyers Chapter
 The Gyms and Fitness Centres industry is characterised by moderate market share concentration, with

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 the top four players accounting for over 50% of revenue. Anytime Fitness is the largest gym brand in the

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 industry, having grown exponentially since entering Australia in 2008. The budget 24-hour gym chain Jetts
 Fitness has achieved similar growth over the past five years as consumers have become more priceconsciou

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 and looked to gain more flexibility in their membership contracts.Strong competition between
the largest players, and from other gym chains such as Genesis Fitness and Snap Fitness has benefited
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 consumers. Mar...purchase to read more.

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 Additional Insights for the Gyms and Fitness Centres Industry
 IBISWorld has determined the most important Key Success Factors for the Gyms and Fitness Centres
 are:
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 Carrying out all necessary maintenance to keep facilities in good condition

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 Having a high profile in the market

 Easy access for clients
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 ANALYS THE OUTCOMES

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From the survey that resulted found that the range of age the most customers who like to use

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 the Gym service are 21-45 years in order.we found 55% for male to use a gym. 70% of

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 customer go to a gym 3-5 times per week.75%. of customer come here because location.70%

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 want to join a gym because they want to maintain current fit figure.95% they have to pay $20-
 $25.70% of customer they want to go to gym by themself .75% they find out form website. Th

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 usually go to gym at mornings and afternoon.and 60% they have a personal trainer.

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 According to sources, it was found that the gym industry has grown steadily over the last 5

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 years. Research has shown that Australians pay at least as much. $ 25 per week

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 As for personal trainers, there is a tendency to increase as well, and at present, Australians are
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increasingly interested in their own health, mostly in the gym to maintain their health.
The survey found that gym is a place to exercise, service and many different devices. Is the
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 best choice that customers and places are also factors that make customers choose this place
 But my survey found that only 30% of people came to exercise at the gym with their families.
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 And in exactly 70% rice come to the gym alone Therefore, if expanding the gym for children,
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 there may be a risk of not having customers because most customers come to exercise alone.
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